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30 December 2015
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17 December 2015
Jim Beam Supports Military Families With $100,000 Donation To Fund Holiday Meals Program
"At Jim Beam, we're honored to support our military heroes and call them part of our family," said Noe. "As America's native spirit, Bourbon is engrained in the history of our great country. We proudly salute those who defend our freedom each and every day."
The Holiday Meals for Military program began at Thanksgiving in 2009 following a chance encounter in a supermarket in Utica, N.Y., near Fort Drum. A soldier, his wife and infant had a handful of grocery items they could not afford, so a Jim Beam employee picked up the $12 cost. The first Holiday Meals for Military Families event was held weeks later, providing 500 meal kits to military families, and the program has since expanded to 8,500 meals kits on 25 bases this holiday season and will include items such as pumpkin pie mix, stuffing and cut green beans. In addition to Ft. Knox, participating bases include Fort Campbell, Fort Bragg, Fort Hood and Illinois'Scott Air Force Base among others.
"Our military members work tirelessly to protect the freedoms we enjoy daily in an increasingly complex world," said Brig Gen (ret)John I. Pray, Jr., president & CEO of Operation Homefront. "Thanks to the active support of Jim Beam and other incredibly supportive sponsors, we have been able to greatly extend the reach of our holiday meal program and make the holiday season brighter for our military families."
Jim Beam has donated more than $2.5 million to Operation Homefront through a variety of charitable programming efforts since 2008, including partnership on this year's Holiday Meals program and hosting a local fundraising dinner at the company's flagship distillery in Clermont, Ky., this fall. The company is also proud to employ numerous veterans and active military personnel.
About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
16 December 2015
Jim Beam® Bourbon Transforms Historic Rackhouse Into Massive 3-D Holiday Display
"Jim Beam is known for being bold and embracing innovation," said Gigi DaDan, senior director of Jim Beam. "The combination of music and technology together with the rich history and heritage of our brand allows our fans to experience the Jim Beam legacy in a whole new way."
The dynamic illumination event debuted for a special event on December 10 and will continue December 18, 19, 21, 22 and 23, from5:30 - 7:00 p.m. EST at the Jim Beam American Stillhouse located at 526 Happy Hollow Road, Clermont, Ky. A variety of holiday activities including live ice sculpting, holiday carolers and fresh-pressed apple cider are also planned during show dates. Guests of legal purchase age can toast the season with cocktails crafted with Jim Beam® Apple and Jim Beam® Kentucky Fire™.
Beam's agency partners at Geometry Global and Pearl Media created the 3-D digital projection against the contours of the rackhouse to deliver a turn-key visual installation just in time for the holidays. To experience the 3-D event online, visit:https://youtu.be/BSrRKgJyznk.
For more information about Jim Beam, "like" Jim Beam Bourbon on Facebook and follow the brand on Twitter via #LightUpTheHolidays and #JimBeam.
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01 December 2015
Woodford Reserve® Releases 2015 Holiday Bottle
Foerster's image on the bottle features a snow scene in the middle of winter at the Woodford Reserve Distillery in Versailles, Kentucky. The impressionistic image features nine bourbon barrels resting on the barrel run in front of the distillery. Covered in a small amount of snow, the barrels are making their way to the warehouse where the bourbon will mature for several years. In the background, the sun is setting in hues of golden orange.
"Woodford Reserve is thrilled to collaborate with such a talented and experienced artist to showcase this beautiful scene from our distillery," said Jason Kempf, Woodford Reserve brand director. "His skillset for realistic landscape painting combined with his passion for impressionism makes his artwork picture perfect for the bottle."
The one liter-size bottle will be available in select U.S. markets on shelves in December. Suggested retail price is $43.99.
About the Artist Thomas William Foerster:
Spending the majority of his professional life in advertising, copywriting and producing, Louisville native, Thomas Foerster consistently demonstrated strong visualization skills during his career in advertising. The self-taught artist has been painting for nearly twenty-five years, working in oil, he concentrates primary on landscapes and cityscapes in a realistic style with a hint of impressionism. When painting, he aims to capture a realistic scene but still demonstrate vibrant brushwork and confident color choices.
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