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30 September 2015
29 September 2015
Brown-Forman Breaks Ground on New $50 Million Slane Distillery at Ireland’s Historic Slane Castle
LOUISVILLE, KY Brown-Forman Corporation and held its official ground breaking ceremony today for Slane Distillery, the company’s initial entry into distilling Irish whiskey. Slane Distillery is also the first distillery built by Brown-Forman outside of the United States. The U.S. Ambassador to Ireland, Kevin O’Malley, joined representatives from Brown-Forman and Slane Castle for the distillery’s official construction kick-off. Slane Distillery,...
Speyburn Launches New Limited Release Whisky
NEW YORK, NY- September 29, 2015 - Speyburn, the emblematic Scotch whisky from Speyside, is announcing the launch of the newest addition to its range, Arranta Casks. The U.S. only limited release is unique for its exclusive use of first fill American Oak ex-bourbon casks and draws its rich color and full-bodied flavor from the quality and character of the wood. This latest release shows off a bolder take on the classic Speyburn...
28 September 2015
25 September 2015
24 September 2015
The Glenlivet® Pays Homage to its Pioneering Founder with the Launch of its Latest Innovation: The Glenlivet® Founder's Reserve
NEW YORK, Sept. 24, 2015 /PRNewswire/ -- The Glenlivet re-introduces the world to its founder, George Smith, with the US release of Founder's Reserve, a new, permanent benchmark expression in the brand's core range. Founder's Reserve is the ultimate tribute to George Smith's original vision to craft the definitive, smooth single malt whisky: the single malt known as the original standard setter. To truly celebrate the spirit of George...
23 September 2015
22 September 2015
21 September 2015
18 September 2015
Tullamore D.E.W. Irish Whiskey and William Grant & Sons to Offer Rugby Fans Across the U.S. Ways to Celebrate Rugby World Cup 2015
NEW YORK, Sept. 18, 2015 -- Tullamore D.E.W. Irish Whiskey, one of the world's fastest growing Irish whiskeys, today announces its plans to engage Rugby fans nationwide with an integrated communications and events campaign to run during Rugby World Cup 2015 (September 18th to October 31st). The U.S. activations mark the first time that Tullamore D.E.W. has been part of an internationally televised sporting event and are connected to a larger global undertaking by William Grant & Sons as the Official Spirits & Champagne Tournament Provider...
17 September 2015
16 September 2015
Johnnie Walker® Launches Biggest Campaign in Brand's History
LONDON, September 16, 2015 Ambitious global investment to drive next decade of growth for the brand. Today Johnnie Walker®, the number one Scotch whisky in the world[1], launches its largest ever global marketing campaign. The campaign will activate simultaneously in more than 50 countries and will reach nearly 270 million consumers around the world within the first weeks of launch. Joy Will...
15 September 2015
Jim Beam® 'Makes History' As First Whiskey Brand To Partner With Snapchat
DEERFIELD, Ill., Sept. 15, 2015 Today, Jim Beam officially announces a new partnership with Snapchat, becoming the first whiskey brand to leverage the app for marketing efforts. Beginning immediately, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the U.S. through the end of October, coinciding with...
John Dewar & Sons New State-Of-The-Art Site Blends Industrial Innovation With Environmental Sustainability
HAMILTON, Bermuda, Sept. 15, 2015 John Dewar & Sons Ltd., one of the most respected, global Scotch whisky producers, now turns out its top-end spirits in a state-of-the-art blending facility. As part of the Bacardi group, the Poniel Blend Centre & Maturation Warehouse facility in central Scotland combines industrial innovation with environmental sustainability. The 100-acre site currently includes 18 warehouses. Each can hold...
14 September 2015
11 September 2015
09 September 2015
Jameson® & Irish Craft Beer Join Forces, Resulting In One-Of-A-Kind Whiskey: Jameson Caskmates™
NEW YORK, Sept. 9, 2015 On the heels of the Jameson Drinking Buddies program, Jameson Irish Whiskey's passion for craft, quality and neighborhood collaboration continues with a one-of-a-kind whiskey – Jameson Caskmates. For the first time ever, local Irish micro-brewery Franciscan Well and Jameson Original shared casks to create one exceptional whiskey combining the smoothness of Jameson Original with the richness of stout beer, offering a new...
07 September 2015
Art Deco-inspired JOHN WALKER & SONS XR™ 21 Year Old Rekindles the Grandeur of the Roaring Twenties
SINGAPORE, September 7, 2015 Sumptuous style and lavish design were at the core of the Art Deco movement that flourished around the world in the 1920s. It was during that period that Sir Alexander Walker - grandson of John Walker - was appointed as a Knight Commander of the Order of the British Empire. The rich colours and bold forms synonymous with that time conjure up a vision of an iconic style and sophistication that has inspired the stunning...
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