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30 September 2015
29 September 2015
Brown-Forman Breaks Ground on New $50 Million Slane Distillery at Ireland’s Historic Slane Castle
Slane Distillery, which will also include a visitor experience, is planned to open in late 2016. The new distillery will create nearly 25 new full-time jobs while the construction process will support approximately 80 jobs. The distillery is being built in the grounds of Slane Castle which is located in the middle of a 1,500 acre estate in the heart of Ireland’s Boyne Valley, 30 miles north of Dublin. Slane Castle is the home of Henry Conyngham, the eighth Marquess Conyngham, and his son, Alex Conyngham, the Earl of Mount Charles, whose family has been part of the Slane community for generations.
“Brown-Forman brands are founded on heritage, quality and authenticity, and there is nowhere as real as this beautiful and historic part of Ireland,” said Lawson Whiting, Brown-Forman executive vice president and chief brands & strategy officer. “We will leverage our wood and whiskey making prowess to create world class whiskey at Slane Distillery.”
Ambassador O’Malley signed the first cask that will be filled with whiskey from the distillery. He was joined by Whiting as well as Brooke Brown Barzun, fifth generation family shareholder of Brown-Forman, and Henry and Alex Conyngham of Slane.
The distillery and visitor center, which is in the historic stables complex adjacent to Slane Castle, will involve the 18th century buildings being restored and converted to house both the production operations and the consumer experience. The first Slane Irish whiskeys will be launched to market in early 2017 – initially using high quality whiskey purchased from other Irish distilleries and finished to Slane’s exacting recipes and specifications while the first whiskey from the distillery is laid down to mature. Upon completion it will have a potential output of more than 600,000 cases.
“Whiskey by its nature requires a long-term approach, and we look forward to bringing people on a journey of discovery with us,” said Alex Conyngham. “We will offer a range of blended, pot still and single grain Irish whiskeys in the premium and super premium segments. Visitors will be able to come here and literally see where the grain is growing and how we are producing it with care.”
“This is a great coming together of two historic families - the Browns of Kentucky and the Conynghams of Slane. We are very proud to join forces to bring exciting new Irish whiskeys to the world. The commencement of work on the distillery is just a first step in developing a new Irish whiskey brand and welcoming guests to the new distillery,” said Henry Conyngham.
For more information about Slane Distillery and Slane Irish Whiskey, please visit www.slaneirishwhiskey.com. Follow the progress of Slane Distillery at www.facebook.com/slanewhiskey, via Twitter @SlaneWhiskey and via Instagram @SlaneWhiskey.
For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Southern Comfort, Korbel, el Jimador, Woodford Reserve, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, and Chambord. Brown-Forman’s brands are supported by nearly 4,400 employees and sold in approximately 160 countries worldwide.
Speyburn Launches New Limited Release Whisky
This latest release shows off a bolder take on the classic Speyburn flavor profile of citrus, vanilla and honey with the added notes of toffee, coconut and spice imparted by the use of the first fill American Oak ex-bourbon casks, which were hand-selected by Speyburn's Distillery Manager Robert Anderson.
"As well as using first fill barrels only, all the wood used to make these barrels is air-dried. Air-dried barrels -- as opposed to bourbon barrels that are kiln-dried -- maintain more moisture and flavor throughout the process," says Anderson. "We are excited to offer a new take on the Speyburn taste that you know and love and elevate it for an even bolder flavor that truly over delivers."
"Arranta" meaning 'bold', 'daring' and 'intrepid' in Scottish Gaelic, Arranta Casks embodies the spirit of the Speyburn distillery.
Speyburn Arranta Casks is bottled at 46% abv (92 proof) and will be available on August 15 as a limited release, exclusively in the U.S. at a suggested retail price of $40. For more information, contact 375 Park Avenue Spirits or visit www.speyburn.com.
28 September 2015
25 September 2015
24 September 2015
The Glenlivet® Pays Homage to its Pioneering Founder with the Launch of its Latest Innovation: The Glenlivet® Founder's Reserve
To truly celebrate the spirit of George Smith's vision, The Glenlivet Founder's Reserve has been created using the time-honored distillation methods that he introduced almost 200 years ago. In the early 1800's the whisky category was produced without age statements, and distillers like Smith selected the liquid from a variety of aged casks. The Glenlivet Founder's Reserve replicates this freedom of choice.
"Founder's Reserve is the ultimate tribute to George Smith, while also remaining true to the quality that Scotch-lovers expect from The Glenlivet," said Laurent Cutier, Director of Scotch Portfolio at Pernod Ricard USA. "We are very proud to introduce this new expression and celebrate the man who pioneered our vision as being a brand that is the original standard setter in the single malt category and beyond."
With George Smith's original vision in mind, current Master Distiller Alan Winchester has chosen aged oak casks and American first-fill oak casks in the process of making The Glenlivet Founder's Reserve. Selective use of these unique casks helped provide a smooth, creamy sweetness that mingles pleasantly with the subtle flavors and complex fruity tones already present in this one-of-a-kind single malt.
Made with water from the same crystal-clear mountain streams, in the same cold, pure airs of Glenlivet, The Glenlivet Founder's Reserve is as smooth and fruity as the whisky that first ran from the original copper pot stills back in 1824. To add a taste of innovation to the flavor of this expression, the result is an exceptionally well-balanced and smooth single malt. To the nose there are delicate aromas of citrus fruit, and the palate is sweet, with notes of oranges and pears, and hints of toffee apples and candy. The long, creamy, smooth finish makes this a deliciously satisfying dram.
The Glenlivet Founder's Reserve can be enjoyed neat, with either a splash of water or an ice cube added to taste. The Glenlivet is proud to introduce its first-ever branded cocktails, featuring Founder's Reserve, setting a new standard for the single malt scotch category.
SPEYSIDE SPRITZER
1 1/2 parts The Glenlivet Founder's Reserve
1/2 part simple syrup
1/2 part lemon juice
Build in a Collins over ice and top with Prosecco. Garnish with lemon slice and mint sprig (optional).
1824
1 1/2 parts The Glenlivet Founder's Reserve
1 part Lillet® Blanc or Cocchi® Americano
Dash of orange and Angostura® bitters
Serve in a highball glass, over ice topped with soda and garnished with an orange twist.
RIVER LIVET
1 1/2 parts The Glenlivet Founder's Reserve
1 part fresh grapefruit juice
1/4 part fresh lemon juice
1/2 part honey syrup
3-4 raspberries
Muddle raspberries and honey syrup together in a shaker tin. Combine remaining ingredients and shake with ice. Fine strain into a chilled cocktail glass and garnish with a fresh raspberry.
The Glenlivet Founder's Reserve will be available at selected retailers at a suggested price of $44.99.
For additional information please visit www.TheGlenlivet.com.
Enjoy Our Quality Responsibly.
THE GLENLIVET® FOUNDER'S RESERVE Single Malt Scotch Whisky. 40% Alc./Vol. (80 Proof). ©2015 Imported by The Glenlivet Distilling Company, Purchase, NY
23 September 2015
22 September 2015
21 September 2015
18 September 2015
Tullamore D.E.W. Irish Whiskey and William Grant & Sons to Offer Rugby Fans Across the U.S. Ways to Celebrate Rugby World Cup 2015
NEW YORK, Sept. 18, 2015 -- Tullamore D.E.W. Irish Whiskey, one of the world's fastest growing Irish whiskeys, today announces its plans to engage Rugby fans nationwide with an integrated communications and events campaign to run during Rugby World Cup 2015 (September 18th to October 31st). The U.S. activations mark the first time that Tullamore D.E.W. has been part of an internationally televised sporting event and are connected to a larger global undertaking by William Grant & Sons as the Official Spirits & Champagne Tournament Provider of Rugby World Cup 2015.
As part of the U.S. campaign, fans over 21 can participate in The Tullamore D.E.W. Game Face Yourself Sweepstakes through a custom face paint website, where fans can customize a photo of themselves to display team pride and enter for the chance to win a once in a lifetime opportunity to attend Rugby World Cup 2015 Final (www.GameFaceYourself.com). Tullamore D.E.W. will also help fans root for their team of choice through several events in true Irish spirit: among friends, sharing a drink. Overall, the partnership with Rugby World Cup 2015 will explore the strong camaraderie and social traditions at the heart of the sport, which offer a natural moment to enjoy the triple blend, triple-distilled smooth character of Tullamore D.E.W.
On key Tournament match days, Tullamore D.E.W. will host large-scale pop-up fan zones in Denver (Sept. 27th) and New York (Oct. 7th). Hundreds of rugby fans will have the opportunity to watch the matches and sample whiskey in Tullamore D.E.W.'s custom Daniel E. Williams Snug, an immersive brand experience that mimics the classic cozy Irish snug commonly found in pubs, where loyal patrons enjoy their whiskey in semi-privacy. Through these fan zones and several watch parties at bars across the nation, Tullamore D.E.W. has selected the Challenged Athletes Foundation (CAF) (www.challengedathletes.org) as their beneficiary to raise money in support of their grant program, which assists athletes with physical challenges by providing adaptive sports equipment that gives them the same freedom to enjoy sports as everyone else.
Cindy Wang, Senior Brand Manager, Tullamore D.E.W., comments: "Tullamore D.E.W. is excited to align with Rugby World Cup 2015 to celebrate a highly social sport that strengthens bonds and draws people in – values that are at the heart of our brand. We're looking forward to engaging thousands of rugby fans with Tullamore D.E.W. through one of the world's greatest sporting events."
On target to be the biggest and most viewed Rugby World Cup to date, engaging new and existing audiences, this showcase event is set to deliver an unparalleled platform to project the sport and its unifying values – integrity, solidarity, and passion – which are a perfect complement to Tullamore D.E.W.'s dedication to the celebration of true character.
World Rugby Chief Executive Brett Gosper said: "We are delighted that Tullamore D.E.W. will represent Rugby World Cup 2015 on behalf of William Grant & Sons in the U.S., a country that has seen rapid growth in the popularity of rugby. We are pleased to partner with a brand with likeminded values and dedication to showcasing the spirit of the sport during its most important competition."
17 September 2015
16 September 2015
Johnnie Walker® Launches Biggest Campaign in Brand's History
Ambitious global investment to drive next decade of growth for the brand.
Today Johnnie Walker®, the number one Scotch whisky in the world[1], launches its largest ever global marketing campaign. The campaign will activate simultaneously in more than 50 countries and will reach nearly 270 million consumers around the world within the first weeks of launch.
Joy Will Take You Further' is an evolution of the brand's famous 'Keep Walking' campaign and represents a new perspective on personal progress, which has defined the brand's philosophy for more than 15 years and helped Johnnie Walker become the most valuable spirits brand in the world[2]. Based on new insights into how success is viewed by consumers today, it brings to life the concept that joy can be a catalyst to the progress they seek, and aims to generate a positive culture shift by promoting and encouraging the idea that finding joy in the journey is part of the recipe for success.
The campaign features stars from the worlds of sport and entertainment such as Formula One World Champion and McLaren Hondadriver Jenson Button, Oscar-nominated actor Jude Law, Chinese actor Zhao Wei, US rock band OK Go and Mexican supermodel Montserrat Oliver alongside a cast of extraordinary achievers who share the brand's view of how happiness in life is a fuel for success.
Syl Saller, Chief Marketing Officer, Diageo, owners of Johnnie Walker, said: "The launch of 'Keep Walking' marked a fundamental shift in the way scotch was marketed and kick started a decade of transformational growth for both Johnnie Walker and the category as a whole.
"I am hugely excited about the potential of this new campaign to drive Johnnie Walker forward to the next decade of growth. It is rooted in deep consumer insight and tells true stories of people who have truly walked with joy. At Diageo, we believe in building brands with purpose - meaning that goes beyond product benefits - and this is a great example of an incredibly strong idea that is brought to life with outstanding creative."
Guy Escolme, Johnnie Walker Global Brand Director, added that the new campaign - drawing on decades of research - challenged the conventional wisdom that success guarantees you happiness and instead celebrates the fact that happiness actually helps people achieve success.
He said: "Johnnie Walker has always stood for progress - it's been the story of our whisky since our founder John Walker started it all nearly 200 years ago. What two centuries of experience have taught us is that progress doesn't have to be an endless uphill journey - we can enjoy the steps we take and the more happiness we find in them the more likely we are to achieve our goal. Evidence is confirming a conviction that sits at the heart of our brand: 'Joy Will Take You Further'."
Developed in partnership with the brand's global creative agency, Anomaly, 'Joy Will Take You Further' brings to life the art of blending and the blenders who create the world's most iconic Scotch whisky through a significant investment in mentoring and customer experiences, in addition to a new television commercial, print and digital advertising, point of sale materials and engaging digital content.
Amanda Feve, Chief Strategy Officer of Anomaly, said: "Our research unlocked a new insight into progress, which we believe will create cultural impact the world over."
The new 'Joy Will Take You Further' commercial from Johnnie Walker can be viewed here https://www.youtube.com/watch?v=K9R9YtaoYAE.
15 September 2015
Jim Beam® 'Makes History' As First Whiskey Brand To Partner With Snapchat
When Snapchat users watch select Live Stories – curated streams of user submitted Snaps from various locations and events – those 21 years and older will see vertical, video ads, viewable for 10 seconds, featuring the brand's Signature Serve cocktail, "Jim Beam® Apple and Soda." The crisp, refreshing new cocktail mixes Jim Beam® Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round.
Jim Beam(R) Apple
"We are thrilled to be partnering with Snapchat who provides us an excellent opportunity to create buzzworthy awareness to our fans on a relevant age-gated platform with significant reach," said Andrea Javor, Senior Director Media at Beam Suntory. "We take pride in staying at the forefront of innovation, not only with our product offerings but also through our marketing efforts, and we consider Snapchat an excellent strategic partner to bring our crisp, refreshing new product to market."
From a brand marketing objective standpoint, Snapchat is currently the fastest growing platform for the Jim Beam® Apple target – legal drinking age Millennials – and aligns with the brand's priority on mobile marketing to connect with Millennial consumers where they're consuming information. Jim Beam is also able to strategically drive contextual relevancy for the new apple-flavored whiskey through the partnership by inserting the brand into specific Snapchat Live Stories that connect with refreshment occasions.
In addition to Snapchat, Jim Beam is taking another refreshing approach toward marketing with the execution of a three-dimensional (3D) sound program for on-premise sampling and trial in key markets across the country. The interactive experience features audio content, which walks fans through the experience of making and enjoying the new Jim Beam Apple and Soda cocktail through depth and dimensional effects. The immersive 3D-sound interaction is expected to reach nearly 85,000 consumers at bars through 650 sampling events in 13 markets nationwide this fall.
Both programs are currently in-market and the next proof-point that Jim Beam continues to Make History®not only with its rich, 220-year heritage of bourbon production, but also in being a leader by its marketing executions.
For more information about Jim Beam® and new Jim Beam Apple, "like" our Facebook page (www.facebook.com/JimBeam), follow us on Twitter (@jimbeam) or visit http://www.jimbeam.com.
John Dewar & Sons New State-Of-The-Art Site Blends Industrial Innovation With Environmental Sustainability
The 100-acre site currently includes 18 warehouses. Each can hold up to 72,000 storage casks where award-winning DEWAR'S® WHITE LABEL®, WILLIAM LAWSON'S® Blended Scotch, and ABERFELDY® Single Malt Scotch whiskies mature for flavor and smoothness.
The project is part of a US$500-million investment in Scotch whisky production by Bacardi. The Scotch Whisky Association views long-term demand as positive – though overall, exports declined in the first part of 2015.
The blend center features new technology to enhance water addition, mixing, and control spirit strength, as well as energy-efficient conveyers that transport casks from station-to-station on pallets. The system – outfitted with controls to ensure the worker safety – also enables the movement of whisky between sites in tankers instead of traditional wooden casks. This reduces annual carbon dioxide emissions by 1,000 metric tons – equivalent to keeping more than 400 cars off roadways. The entire operation runs with just 24 employees, most hired from the local community.
"Cutting-edge accomplishments at Poniel reinforce the essence of our forward-thinking vision and organic growth," says Iain Lochhead, Operations Director for John Dewar & Sons Ltd. "We recognize how important it is to preserve and protect the natural resources that exist in the places where we operate. Caring for the environment is at the heart of our corporate heritage."
Prominently dotting the landscape are 130,000 newly planted trees and shrubs. These plantings, guided by the Scottish National Heritage, are part of a larger sustainability commitment made by John Dewar & Sons Ltd. and Bacardi to protect and sustain the Scottish environment.
"In our business, there's real passion about sustainability. It's something we think about from start to finish in our processes," adds Lochhead. "We're doing good work in Scotland that's effecting real change. It's important for our eco-savvy consumers to know that we take great care in selecting and preserving the natural ingredients we use in making our great tasting Scotch whiskies."
Another environmental focus on the site is water management. A sustainable urban drainage system – known by its acronym of SUDS – safely routes rainwater to a retention pond and provides onsite wetlands for wildlife.
"This is a beautiful, natural locale and home to many different indigenous species of mammals and birds. We want to nurture and develop their habitats," says Debbie Briody, Poniel Site Manager, for John Dewar & Sons.
The word whisky is derived from the Gaelic language meaning "water of life." The blended whisky produced by John Dewar & Sons is made from natural ingredients that draw on Scotland's clean water and fine grains. The maturation process takes a minimum of three years.
The public's traditionally strong and now rapidly growing interest in Scotch whisky is evident in popular culture, with several top-rated primetime television series showcasing the spirit as the adult beverage of choice. "Whisky has been popular for hundreds of years – and will remain so for many hundreds more," says Lochhead.
The blending facility is part of a broad scope of sustainability initiatives for the Company, producers of DEWAR'S® Blended Scotch whisky, WILLIAM LAWSON'S® Blended Scotch whisky and the single malt brands of ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA®.
As part of the Bacardi group of companies, John Dewar & Sons honors the spirit of sustainability with these benchmarks at its five malt distilleries:
- 34 percent reduction in greenhouse gas emissions since 2006
- 46 percent reduction in water use since 2009
- 30 percent reduction of waste to landfill since 2010
Since 2006, when Bacardi began tracking its global impact on the environment, it has reduced nonrenewable energy use by nearly 28 percent and decreased its greenhouse gas emissions from production by more than 28 percent. Building on current programs and efficiencies that reduce its environmental impacts, the Bacardi Limited "Good Spirited" sustainability program sets specific goals in three areas to help reach its vision of a net zero impact:
- Responsible Sourcing: Bacardi strives to obtain all raw materials and packaging from sustainably sourced, renewable or recycled materials while maintaining or enhancing the economic status of growers and suppliers. By 2017, the goal is to obtain 40 percent of the sugarcane-derived products used to make its rum from certified, sustainable sources – and 100 percent by 2022. This pledge from Bacardi is an industry first.
- Global Packaging: Bacardi commits to use eco-design to craft sustainability into its brand packaging and point-of-sale materials. By 2017, Bacardi plans to reduce the weight of its packaging by 10 percent and achieve 15 percent by 2022.
- Operational Efficiencies: Bacardi continues to focus on reducing water use and greenhouse gas (GHG) emissions with a 2017 goal to cut water use by 55 percent and GHG emissions by 50 percent. In addition, Bacardi aims to eliminate landfill waste at all of its production sites by 2022.
To learn more about Bacardi Limited and its "Good Spirited: Building a Sustainable Future" environmental initiative for sourcing, packaging and operational efficiencies across the entire Bacardi family of premium spirits and wine brands, visit http://www.bacardilimited.com/good-spirited.
14 September 2015
11 September 2015
09 September 2015
Jameson® & Irish Craft Beer Join Forces, Resulting In One-Of-A-Kind Whiskey: Jameson Caskmates™
Born in 2013 over drinks at a local neighborhood pub in County Cork, Ireland, Caskmates was created by two longtime friends, Dave Quinn, Master of Whiskey Science at Jameson Distillery and Shane Long, Head Brewer at local Irish micro-brewery Franciscan Well.
Following Dave and Shane hatching the idea of Caskmates, Jameson shared its proprietary oak whiskey barrels from the Midleton Distillery with Franciscan Well, who created a unique Irish stout aged in Jameson barrels. They were excited to see what impact the Jameson whiskey barrels would have on Franciscan Well's fine Irish stout beer – and they were equally impressed with the results.
However, their curiosity didn't end there. Returning the gesture, the now stout-seasoned barrels were sent back to the distillery to be refilled with Jameson Original. As a result of its time spent in the stout-seasoned barrels, Jameson Caskmates has the triple-distilled smoothness of Jameson, but now with new added notes of coffee, cocoa, and hops.
"Imagined from a conversation in a neighborhood pub, Jameson Caskmates is a product of shared passion for craft, quality and collaboration," said Sona Bajaria, Director, Jameson Irish Whiskey, Pernod Ricard USA. "We're excited to continue our close relationships with craft brewers in both Ireland and the U.S., and share this first-to-market Irish whiskey from Jameson with neighborhoods around the country."
Jameson Caskmates is best enjoyed neat or on the rocks in order to truly appreciate the new, fresh flavors that the stout-finishing brings. With the subtle suggestions of hops in every sip, it also makes it a perfect accompaniment to stout beer.
Jameson Caskmates, suggested retail price $29.99, is now available in select retailers and neighborhood bars nationwide.
07 September 2015
Art Deco-inspired JOHN WALKER & SONS XR™ 21 Year Old Rekindles the Grandeur of the Roaring Twenties
Sumptuous style and lavish design were at the core of the Art Deco movement that flourished around the world in the 1920s. It was during that period that Sir Alexander Walker - grandson of John Walker - was appointed as a Knight Commander of the Order of the British Empire. The rich colours and bold forms synonymous with that time conjure up a vision of an iconic style and sophistication that has inspired the stunning new design of the luxury blended Scotch Whisky JOHN WALKER & SONS XR™ 21 Year Old.
JOHN WALKER & SONS XR 21 Year Old is now presented in a new, exquisite, polished gold box emblazoned with a sculpted cross that echoes Sir Alexander Walker's Knighthood.
The elegant, individually-numbered 1 litre JOHN WALKER & SONS XR 21 Year Old decanters, evocative of the grand designs of the Art Deco era, are available to discerning consumers in Travel Retail outlets around the globe.
Sir Alexander Walker was renowned for his whisky-making craft and entrepreneurial expertise which, by 1920, had seen JOHNNIE WALKER® whiskies travel from the four corners of Scotland to the four corners of the world. JOHN WALKER & SONS XR 21 Year Old is a superior blend of exceptional smoothness and depth that was created to commemorate his Knighthood. It contains whiskies that are aged for a minimum of 21 years and drawn from extremely rare JOHNNIE WALKER reserves - including some from distilleries no longer in existence.
Jim Beveridge, JOHNNIE WALKER Master Blender, said: "JOHN WALKER & SONS XR 21 Year Old is crafted using extra rare whiskies from aged oak casks. This rich and multi-layered blend is imbued with subtle vanilla and golden honey notes and has an incredibly smooth finish. It is best enjoyed neat in a tumbler, accompanied by chilled water."
Peter Fairbrother, Marketing Director of Diageo Global Travel and Middle East, said: "We are delighted to offer this 1 litre bottling of JOHN WALKER & SONS XR 21 Year Old exclusively to travelers. It is the ultimate gift for super deluxe whisky drinkers in a format they cannot buy anywhere else - a perfect souvenir from their travels."
The 1 litre bottle of JOHN WALKER & SONS XR 21 Year Old is available exclusively in travel retail (RRSP$178) and the 75 cl version is available in travel retail and domestically ($138USD). The 1 litre version is now available in Changi and Hong Kong airports, and both versions are also available now around the world.
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