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31 August 2015
28 August 2015
27 August 2015
Beach Whiskey™ Invites You to Your Place in the Sun™
"Over the last decade, the spirits industry has seen significant growth in both market size and share," said J. Smoke Wallin, co-founder and CEO of Beach Whiskey and CEO of Taliera, a brand incubator and global sales, marketing and distribution agent. "At the same time, global fascination with American whiskeys and the explosive growth of flavors in the category means the time is right for a new brand like Beach Whiskey."
Beach Whiskey (SRP $27.99, 750ml) is carefully crafted in the United States from corn at partner distilleries to produce a clean and crisp base, before filtering and blending to exact specifications. The team at Beach Whiskey spent much of the past year tasting whiskeys and flavors and testing those profiles with consumers and trade experts to perfect the recipes and final product.
At launch, the Beach Whiskey portfolio includes Original (40% ABV / 80 proof), Bonfire Cinnamon™ (35% ABV / 70 proof), and Island Coconut™ (26% ABV / 52 proof).
Beach Whiskey celebrates the beach life and all that comes with it… parties, sports, relaxing, good music, and having fun. Even the packaging – an etched label on an embossed sea glass bottle – is designed to evoke the spirit of the beach life, and it's a love of the beach that brought the Beach Whiskey creators together. In addition to Wallin, founding investors of Beach Whiskey include TV and radio personality Billy Bush, and entrepreneurs Andrew McGinnis andKenny Dichter.
Wallin, a native of Longboat Key, Florida, said while growing up he spent all his free time either at the beach or in and around the water. "Because we all love the beach, we also share the responsibility for protecting it. Beach Whiskey believes in preserving the world's water and beaches, and by promoting the beach lifestyle, we hope to raise people's awareness of this precious natural resource."
Andrew "McG" McGinnis, co-founder and SoCal native, is an avid surfer, waterman and beach volleyball player, who grew up playing beach sports and living the beach life in Santa Monica, Malibu and on Lake Tahoe. "Beach Whiskey is about combining my love of whiskey with my love of the beach," said McGinnis. "It's about creating a fun and delicious whiskey that can be enjoyed at a daytime beach party or by a bonfire at night."
Beach Whiskey will be featured at the Hospitality Executive Exchange (HEE), a gathering of food and beverage industry leaders, at the beach on Amelia Island, FL (August 29-September 2) where Bush will be giving the keynote. "I love the idea of combining fine whiskey with the beach life," said Bush. "Beach Whiskey provides the right mix of fun with great flavors. I'm excited to be a part of this ground-breaking brand!"
"We are absolutely thrilled to be the first conference to introduce Beach Whiskey to the Hospitality Industry, and having Billy Bush as our welcome keynote speaker is the icing on the cake," said Jen Robinson, CEO/Duchess of The Pineapple Group LLC, which owns and manages HEE. "Beach Whiskey is definitely a brand that we want as a long-term partner, and where better to showcase it than at the beach."
Simply delicious and smooth, Beach Whiskey cuts across traditional beverage categories and appeals not only to whiskey aficionados but also to anyone who loves a great cocktail and a fun time in the sun. "Beach Whiskey is exceptional!" said Kendall Lockwood, Indianapolis Craft Mixologist and GM of the Ball & Biscuit, who created signature cocktails for the brand. "It is wildly versatile – great straight, on the rocks or blends beautifully with a variety of flavor profiles in cocktails."
Michael Tolley, CCO/Beverage By Design agreed. "As a seasoned beverage trainer, bar consultant, and a drink recipe developer, there is nothing I enjoy more than a spirit in the raw! Beach Whiskey is one that can stand on its own, conceived in an era of craft, not misery. A spirit of today, for today… Beach Whiskey! I'll have mine on the rocks."
Beach Whiskey will be initially available in Southern California and Florida, with a selective rollout planned in major markets during early 2016.
26 August 2015
25 August 2015
John Dewar & Sons Helps Power Thousands Of Scottish Homes
The Rothes CoRDe, part-owned by The Combination of Rothes Distillers, is a facility that produces enough energy to power entire communities of neighboring distilleries. "A number of whisky companies are part of an industry consortium looking at sustainable ways of processing by-products from our distilleries," says Iain Lochhead, Operations Director for John Dewar & Sons Ltd., part of the Bacardi group of companies.
The Speyside area of the Scottish Highlands is home to around 50 whisky distilleries. Rothes, in the heart of that region, is the site of a new, blended-biomass plant that generates heat and power for local communities. It works by burning draff (the spent grains used in the distilling process) with woodchips to create steam-generating electricity.
"We generate 8.3 megawatts of electricity every hour of every day. We use some onsite and export the rest – enough for 20,000 people in 8,000 homes," explains Frank Burns, Managing Director, Rothes CoRDe. "We are powering all of the local communities."
Another innovation is converting pot ale – the residue from copper whisky stills – into organic feedstock that local farmers use for their animals. "By recovering by-products from our distilleries, we turn them into material of purpose and value," adds Burns. "Ultimately, everything we make, whether it's animal feed – or even the ash from our boiler process – goes back to the land or to the farm."
"In the end, we want to take this industry forward, to invest and grow, but also make sure we preserve the natural environment we rely on to support Scotch whisky for many years to come," says David Williamson of the Scotch Whisky Association (SWA).
As part of the Bacardi group of companies, John Dewar & Sons honors the spirit of sustainability. "We believe we are doing our part in protecting the environment of Scotland," says Lochhead. "Since we use natural ingredients to make our whisky, we want to leave our surroundings in the same pristine condition as we find them."
The CoRDe project is part of a broad scope of sustainability initiatives for John Dewar & Sons, producers of DEWAR'S® Blended Scotch whisky, WILLIAM LAWSON'S® Blended Scotch whisky and the single malt brands of ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA®.
As part of Bacardi, John Dewar & Sons honors the spirit of sustainability with these benchmarks at its five malt distilleries:
- 34 percent reduction in greenhouse gas emissions since 2006
- 46 percent reduction in water use since 2009
- 30 percent reduction of waste to landfill since 2010
Since 2006, when Bacardi began tracking its global impact on the environment, it has reduced nonrenewable energy use by nearly 28 percent and decreased its greenhouse gas emissions from production by more than 28 percent. Building on current programs and efficiencies that reduce its environmental impacts, the Bacardi Limited "Good Spirited" sustainability program sets specific goals in three areas to help reach its vision of a net zero impact:
- Responsible Sourcing: Bacardi strives to obtain all raw materials and packaging from sustainably sourced, renewable or recycled materials while maintaining or enhancing the economic status of growers and suppliers. By 2017, the goal is to obtain 40 percent of the sugarcane-derived products used to make its rum from certified, sustainable sources – and 100 percent by 2022. This pledge from Bacardi is an industry first.
- Global Packaging: Bacardi commits to use eco-design to craft sustainability into its brand packaging and point-of-sale materials. By 2017, Bacardi plans to reduce the weight of its packaging by 10 percent and achieve 15 percent by 2022.
- Operational Efficiencies: Bacardi continues to focus on reducing water use and greenhouse gas (GHG) emissions with a 2017 goal to cut water use by 55 percent and GHG emissions by 50 percent. In addition, Bacardi aims to eliminate landfill waste at all of its production sites by 2022.
To learn more about Bacardi Limited and its "Good Spirited: Building a Sustainable Future" environmental initiative for sourcing, packaging and operational efficiencies across the entire Bacardi family of premium spirits and wine brands, visithttp://www.bacardilimited.com/good-spirited.
24 August 2015
21 August 2015
20 August 2015
19 August 2015
American Whiskey Propels Distilled Spirits Consumption to 18th Straight Year of Growth
NORWALK, Conn., Aug. 19, 2015 Consumers are expanding their spirits purchases as the economy stabilizes - experimenting with new products, trading up and crossing categories. Both on- and off-premise sales rose in 2014 compared to 2013, reflecting a rise in disposable income and increased consumer confidence.
Whiskeys continue their recent upward trend, while other categories have fallen out of favor and are struggling to achieve growth. According to the Beverage Information Group's recently released Liquor Handbook 2015, distilled spirits achieved its 18th consecutive year of volume growth, up 1.5% and reaching 211.8 million 9-liter cases in 2014.
The whiskey renaissance shows no signs of slowing down. American whiskeys are trendy and sales continue to rise, as Millennial consumers demand authentic products with heritage and history. Straight whiskey increased by 6.4% to 18.8 million 9-liter cases. Blended whiskey, which has been trending flat over the years, also increased slightly. Irish whiskey, the smallest of all the distilled spirits categories, is also the fastest-growing. It followed up 11 years of double-digit growth with a healthy 7.8% increase last year.
Whiskeys weren't the only categories to grow in 2014. Vodka increased by 1.0% to 72.0 million 9-liter cases in 2014, marking the category's 19th consecutive year of gains. Tequila continued its five-year rise of over 5%, while Brandy and Cognac climbed 3.5% to 11.1 million 9-liter cases. Cordials and Liqueurs were basically flat, but import Fireball continued its streak of triple-digit growth and finished 2014 at 3.9 million 9-liter cases.
Canadian whiskey, Scotch whiskey, Gin, Rum and Prepared Cocktails saw overall declines.
About the 2015 Liquor Handbook
The 2015 Liquor Handbook is the most comprehensive source of information on U.S. spirits industry sales trends. It includes consumption data and projected sales by category and by market, as well as leading brands and historical information. To view sample pages click here. The 2015 Liquor Handbook is available for $945; the handbook with a CD is $1,545. Shipping and handling is $15 for U.S. orders or $25 for international orders. The 2015 Liquor Handbook can be purchased at www.bevinfostore.com or by calling Andrew Sims at (203) 855-8499 Ext. 212.
18 August 2015
17 August 2015
14 August 2015
13 August 2015
Jim Beam Adds More Refreshment To Flavor Portfolio With Release Of Jim Beam® Apple
With a refreshing take on family tradition, Jim Beam distillers have brought together the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey. The result is a perfect balance of apple and delicious bourbon, with a light, juicy twist. The Signature Cocktail, "Jim Beam Apple and Soda," mixes Jim Beam Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round.
Beam(R) Apple
"As category leaders in bourbon innovation, we take pride in delivering flavors that complement the tasting notes of the world's No. 1 Kentucky Straight Bourbon," said Gigi DaDan, Senior Director of Jim Beam. "With Jim Beam Apple and the 'Jim Beam Apple and Soda,' we are bringing another option to both whiskey fans and those looking to discover new refreshing cocktails."
"My family's been making history since we started distilling bourbon in 1795," said Fred Noe, Jim Beam's 7th Generation Master Distiller. "With Jim Beam Apple and our other flavored products, we continue to make even more history as we introduce more people to the delicious taste of 'America's Native Spirit.'"
About Jim Beam® Apple
- Bottled at 70-proof, new Jim Beam Apple contains apple liqueur that's been blended with Kentucky Straight Bourbon Whiskey.
- Jim Beam Apple has a juicy, fresh green apple taste with a balance of tart and sweet, and with subtle oak undertones, with a lingering apple finish with a touch of oak.
- Jim Beam Apple has a fresh crisp green apple aroma with a golden honey color.
- Jim Beam Apple is best enjoyed with club soda as a "Jim Beam Apple and Soda", or on-the-rocks.
- Jim Beam Apple joins the brand's existing flavored whiskey portfolio already in-market, including:
- Jim Beam® Kentucky Fire™, Kentucky Straight Bourbon Whiskey infused with Cinnamon Liqueur
- Jim Beam® Honey, Kentucky Straight Bourbon Whiskey infused with Real Honey and Liqueur
- Jim Beam® Maple, Kentucky Straight Bourbon Whiskey infused with Natural Flavors
- Red Stag by Jim Beam® Black Cherry, Kentucky Straight Bourbon Whiskey infused with Natural Flavors
New Jim Beam Apple has a suggested retail price of $15.99 for 750mL, and is now available in bars and retail locations nationwide.Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.
For more information about Jim Beam Apple, "like" our Facebook page (www.facebook.com/JimBeam), follow us on Twitter (@jimbeam) or visit http://www.jimbeam.com.
12 August 2015
11 August 2015
09 August 2015
Orphan Barrel Whiskey Distilling Company Releases Rhetoric 21-Year-Old Kentucky Straight Bourbon Whiskey
An experiment in maturation, Rhetoric is re-released annually to explore the flavor characteristics imparted by each additional year the bourbon spends in wood, allowing for side-by-side comparisons. Aged in charred American oak barrels for one year longer than last year's 20-Year-Old release, this rich, complex bourbon represents an exciting evolution in the progressively aged Rhetoric series. Throughout the process, the base Rhetoric liquid remains unchanged, with progressive aging expected to continue through the release of Rhetoric 25-Year-Old in 2019.
The Orphan Barrel Whiskey Distilling Company was created in 2014 to find and share forgotten barrels of whiskey with discerning adult fans, who are encouraged to sip responsibly. Rhetoric 21-Year-Old follows five previous Orphan Barrel bourbons: Barterhouse (20-Year-Old), Old Blowhard (26-Year-Old), Rhetoric (20-Year-Old), Lost Prophet (22-Year-Old) and Forged Oak (15-Year-Old).
Rhetoric stocks were found at the Stitzel-Weller Distillery in Louisville, Ky. The bourbon was distilled in 1993 at the Bernheim Distillery historically located at 17th and Breckenridge in Louisville, Ky., while owned and operated by United Distillers. Rhetoric 21-Year-Old is hand bottled in Tullahoma, Tenn.
"The progressive aging experiment we're employing with the Rhetoric series is incredibly unique," said Ewan Morgan, Master of Whiskey for DIAGEO. "We're going to be able to compare a line of bourbons side-by-side to see how aspects of the liquid – color, aroma, flavors and mouthfeel – are impacted by extra time spent in the barrel. Like many others, I'm looking forward to tasting what one extra year in the barrel does to these bourbons over the coming years."
Compared to last year's release, Rhetoric 21-Year-Old is richer and more complex, with a fuller mouthfeel and slightly higher proof of 90.2 (45.1% ABV). Aromas of cherry, sweet tobacco, honey and leather build upon the oak, fruit, vanilla and caramel of Rhetoric 20-Year-Old. New tasting notes of sweet tobacco, dark chocolate, baking spices and honey complement the charred wood, caramel, vanilla and black pepper spice of Rhetoric 20-Year-Old. Rhetoric 21-Year-Old will be available nationwide in allocated quantities for a suggested retail price of $100 for a 750 mL bottle.
The packaging for Rhetoric features a wood-grain label with gold accents, elaborate typography and imagery of a hummingbird. The background, reminiscent of the oak barrels in which the whiskey has aged, will become darker as each new, more mature offering is released.
Like the other Orphan Barrel whiskeys, Rhetoric 21-Year-Old has long awaited a place to call home and should be sipped slowly and responsibly.
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