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31 March 2015
30 March 2015
New St. Louis Based Whiskey Brand, Defiance, Wins Bronze in San Francisco World Spirits Competition
How do you create a new, standout whiskey when giants like Jim Beam and Makers Mark still prevail? Take time in production, market it to a new target audience and put a great story behind the brand name. St. Louis' Defiance Whiskey is doing just that, and catching the attention of some of the country's top competitions. The brand was just awarded a bronze medal in the San Francisco World Spirits Competition, recently won a silver medal at the American Craft Spirits Association event in Austin, Texas, and continues to make waves in the bourbon world.
Founder Daniel Fort and his father Garth Fort have developed this 90-proof high rye bourbon that marries the best of old and new. The whiskey is produced with the latest in distillation technology and equipment before being traditionally aged in big Missouri white oak barrels, and then painstakingly finished in small batches. The result is a whiskey that has intriguingly complex rye notes on the front end and a smooth, almost sweet finish that's very approachable.
The name "Defiance" said everything about the Forts' goals. When they started developing the bourbon four years ago, they wanted it to represent a defiant attitude and passion. “We don’t want to be just another Southern-branded, traditional whiskey,” Daniel Fort says. He said they were looking to create a new, broader audience for bourbon...not just the 50-plus male demographic of yesterday, but also millennials, women and beyond.
The name Defiance is also a tribute to Daniel's great aunt, Cornelia, a World War II female pilot. After a day of piloting a World War II fighter plane, Cornelia was known to enjoy nothing more than the company of good friends and whiskey, often a scotch and soda. Cornelia was the embodiment of defiance in her day. Her story includes an encounter with the Japanese air fleet during the attack on Pearl Harbor, and sadly ends with the ultimate sacrifice as she became the first female pilot in American history to die on active duty. “Cornelia truly embodied the spirit of Defiance Whiskey because she trained hard and followed her passion rather than the crowd.” explains Daniel.
Bacardi Acquires ANGEL’S ENVY Bourbon
“We have a clear strategy aligned to meet consumer needs in premium spirits and are building an even stronger portfolio through innovation and acquisition. The purchase of Angel’s Share Brands and the ANGEL’S ENVY portfolio further reinforces our commitment to growing the super-premium spirits sector,” said Bacardi Limited CEO Mike Dolan.
ANGEL’S ENVY™ Port Finished Bourbon, the flagship brand, is one of the top ten fastest growing super-premium bourbons in the United States. The American straight category as a whole has experienced a resurgence in the past five years with a nearly five percent growth rate while the super-premium American straight segment has grown nearly 10 percent during the same time.
“Bacardi has a long history of successful acquisitions of cutting-edge brands. Bacardi looks for the gems of innovation in the spirits world to complement our premium and super-premium brands, and ANGEL’S ENVY is a natural fit for our portfolio. We are thrilled to add ANGEL’S ENVY, one of the most exciting brands in the North American whiskey category today, to our highly focused portfolio of iconic brands,” said Barry Kabalkin, Vice Chairman of Bacardi Limited.
ANGEL’S ENVY will continue as a standalone operation, meaning the business structure, employee base, production, distribution, commercial and marketing activities will remain unchanged. ANGEL’S ENVY’s new distillery and brand experience center in downtown Louisville is planned for a 2016 opening and will showcase the great tradition of Kentucky bourbon-making.
ANGEL’S ENVY was created by the late Master Distiller Lincoln Henderson, one of the original pioneers of the premium bourbon and whiskey categories in the U.S. and an inaugural member of the Bourbon Hall of Fame. The brand is hand-blended in small batches of 8 to 12 barrels. Each batch, or “expression,” is allowed to develop naturally, creating nuances in the bourbon from year-to-year.
“ANGEL’S ENVY, like Bacardi, was founded as a family-owned business driven by an entrepreneurial spirit. The secrets to crafting ANGEL’S ENVY have been well preserved by three generations of the Henderson family. Bacardi is well recognized for showcasing the unique heritage and origin of our brands, so I’m thrilled that the Henderson family, under the stewardship of Global Brand Ambassador Wes Henderson, will continue to be directly involved with the ANGEL’S ENVY brand,” said Bacardi Limited Chairman Facundo L. Bacardi, a fifth generation Bacardi family member.
The three expressions of ANGEL’S ENVY are currently available in on- and off-premise establishments throughout the United States. The award winning flagship expression of ANGEL’S ENVY™ Kentucky Straight Bourbon Whiskey finished in port wine barrels earned the highest-ever rating for a bourbon from Wine Enthusiast, ANGEL’S ENVY™ Finished Rye was awarded “Four Stars” and “Highly Recommended” by Spirit Journal, and ANGEL’S ENVY™ Cask Strength was named by Spirit Journal as “Best Spirit in the World.”
Terms of the transaction, closed on March 27, were not disclosed.
28 March 2015
27 March 2015
26 March 2015
Woodford Reserve® Bourbon Releases 2015 Kentucky Derby® Bottle
Harris’ main image on the bottle is bold and vibrant, featuring six horses with their jockeys in colorful silks rounding the first turn on their quest to win the big race. The historic Twin Spires are centered prominently in the background alongside an image of the packed stands of fans cheering them on to victory.
The neck band features a diamond pattern of light mint and Woodford Reserve’s signature copper color as well as the Kentucky Derby 141 date sealing the top of the commemorative bottle. A bottleneck tag provides consumers with details about the product and the artist.
“Woodford Reserve is honored to have such an esteemed equine artist design this year’s commemorative Derby bottle artwork,” said Jason Kempf, Woodford Reserve brand director. “Her incredible talent and love of horseracing truly captures the spirit and passion of the Kentucky Derby.”
The commemorative liter-size bottle will be available nationwide on shelves in early April. Suggested retail price, depending on market, is $43.99.
Woodford Reserve has been the “Official Bourbon of the Kentucky Derby” for the past 17 years. It also sponsors a Grade I stakes race, The Woodford Reserve Turf Classic, which runs on Kentucky Derby Day, May 2, 2015, and has become one of Thoroughbred racing’s premier turf events with a $500,000 purse.
About Artist Carole Andreen-Harris:
With a lifelong fascination and deeply ingrained appreciation of the horse in all its breeds and disciplines, elite equine artist Carole Andreen-Harris exhibits a true understanding for her subjects. Her paintings are well received among those who live and work with horses and her work has been accepted into prestigious art shows and institutions across the U.S. She is an Associate Member of the American Academy of Equine Art and a member of International Equine Artists, Carole is also a founding member of HeARTists for Horses, a group of Arizona artists with a passion for helping horses in need.
About Woodford Reserve:
Woodford Reserve, the “Official Bourbon of the Kentucky Derby,” is crafted at the historic Woodford Reserve Distillery in Versailles, Kentucky - the heart of thoroughbred country. Woodford Reserve is a product of Brown-Forman Corporation, a producer and marketer of fine quality beverage alcohol brands such as Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia Vodka, Korbel California Champagne, Herradura Tequila, Sonoma-Cutrer Wines, Chambord Liqueur, and Tuaca Liqueur. For more information, please visit www.woodfordreserve.com. Please enjoy your bourbon responsibly.
About Churchill Downs®:
Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ: CHDN) also operates Trackside at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 141st running of the Kentucky Derby Presented by Yum! Brands on May 2, 2015, and its 2015 Spring Meet is scheduled for April 25-June 27. The track has hosted the Breeders’ Cup World Championships a record eight times. Information about Churchill Downs can be found on the Internet atwww.ChurchillDowns.com. Churchill Downs®, Kentucky Derby® and the Twin Spires design are registered trademarks of Churchill Downs Incorporated.
Woodford Reserve Distiller’s Select Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol., The Woodford Reserve Distillery, Versailles, KY ©2015.
25 March 2015
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19 March 2015
Whiskies of the World Announces Lineup
In San Jose, over 700 guests will celebrate close to 200 fine spirits at San Pedro Square Market, downtown San Jose's most unique culinary and entertainment venue. Such whisky celebrities as Anthony Wills, the owner of Kilchoman distillery; Simon Brookings, the global brand ambassador of Laphroiag; Iain McCallum from Morrison and Bowmore, and others, will be in attendance.
The flagship event of San Francisco, now in its 16th year, gathers the world’s most fascinating distilled spirits along with their makers and ambassadors to give its guests an opportunity to sample, learn and experience the art of whisky. A San Francisco favorite, the Expo is adding new and exciting details to the evening to make sure that this is the event of the year. The San Francisco Belle, Hornblower Yacht (remains docked) is the destination for over 1200 whisky enthusiasts, experts, restaurant and bar owners, and industry specialists.
From the biggest brand names to small hard to find boutique whiskies, there will be a spirit to suit everyone’s taste. In addition to incredible spirits from every corner of the world: as close as California to as far as France, Australia, Taiwan, and Japan, the Expo will also feature seminars conducted by world famous Master Distillers and Brand Ambassadors.Ewan Morgan and Gregor Cattanach (Diageo): “The Evolution of Scotch Whisky”.
Monique Houston (Marsalle): “A Global Whisky Sampler”.
Josh Gelfand (The Glenlivet): “Wood Makes the Whisky”.
David King (Anchor Distilling): “The Most Interesting Whisk(e)y Portfolio in the World”.
David Perkins (High West): "Whiskey: An Organoleptic Journey"
Lana Fraser (Cigars and Whisky): “Partagas Cigars and Kilchoman, Jack Daniels and Russell’s Reserve”.
Guests will also enjoy a range of food, whisky pairing with artisanal foods such as premium chocolate, chutney, live jazz and more, including some surprises. In addition, the Expo will allocate the top deck for Cigar and Whisk(e)y pairing-a stand out component of the event.
San Francisco VIP tickets cost $155 (sold out) and General Admission tickets cost $125 (sold out).
San Jose tickets cost $75.
For more information and to purchase tickets, visit http://www.whiskiesoftheworld.com.
Brands Exhibiting are:
WHISK(E)Y
2 Gingers Irish Whiskey
8 Seconds Canadian whisky
Bird Dog Whiskey
Canadian Club
Collingwood Canadian whisky
Connemara
Corsair Artisan
Crown Royal
Defiant American Single Malt
Greenore Irish whiskey
High West
Jack Daniels
James Oliver
Koval
Low Gap
Michter's
Old Potrero
Sam Houston Whiskey
Templeton Rye
Teeling Whiskey
Uisce Beatha Real Irish
SCOTCH AND OTHER MALT WHISKIES
Aberlour
Ardbeg
Ardmore
Armorik
Auchentoshan
BenRiach
Benromach
Black Grouse
Bowmore
Creative Whisky Company
Cutty Sark
Dalwhinnie
Drumguish
Duncan Taylor
Dunkeld Atholl Brose
Exclusive Malts
Glen Garioch
Glendronach
Glenglassaugh
Glenlivet (The)
Glenmorangie
Glenrothes
Gordon and MacPhail
Hakushu
Hibiki
Highland Park
Isle of Arran
Isle of Skye
Johnnie Walker
Kilbeggan
Kilchoman
Kavalan Taiwanese Whisky
Lagavulin
Laphroaig
Lark's Australian whisky
Macallan
MacGavin
Muirhead's Silver Seal
Mortlarch
Nikka Japanese whisky
Old Pulteney
Smokehead
Speyburn
Sutcliffe & Son
Talisker
Tamdhu
Tyrconnell
Yamazaki
BOURBON
Basil Hayden's
Black Saddle
Buck
Bulleit
Calumet
Colorado Gold
Four Roses
George Dickel
Hirsch
I.W. Harper
Jim Beam
Knob Creek
Lexington
Maker’s Mark
Medley Bros
Old Forester
Russell's Reserve
Wathen's
Woodford Reserve
ARTISANAL
Anchor Brewing
Craft Distillers
Germain-Robin
Mezcalero
Sonoma County Distilling
Venus Spirits
18 March 2015
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03 March 2015
Jack Daniel's Announces National Launch Of "Tennessee Fire"
Jack Fire brings together the distinctive character of Jack Daniel's Tennessee Whiskey with a red-hot cinnamon spice liqueur. The result is a sweet, hot-cinnamon kick that complements the smooth and delicious taste of Jack Daniel's, giving a unique finish full of unmistakable character.
The brand's first flavor variation, Jack Daniel's Tennessee Honey, exploded onto the scene in the spring of 2011 and has since become one of the most popular flavored spirits in the U.S. The brand will now offer existing fans and newly interested consumers another flavor option, continuing to build on their esteemed portfolio.
It all starts with a distinct mingling of Jack Daniel's Old No. 7 Tennessee Whiskey and Jack Daniel's very own cinnamon liqueur. The result: a classic spirit that delivers a smooth, delicious finish and upholds the quality taste that Jack Daniel's friends have come to expect. Jack Fire was first offered in April 2014 in three select markets Oregon, Pennsylvania and Tennessee. Due to positive consumer response, the spirit was released in five more markets – Georgia, Illinois, Michigan, South Carolina and Texas.
"Mr. Jack himself was a true innovator and always followed his own path," said Phil Epps, Vice President, Group Brand Director of Jack Daniel's. "We believe we have developed a product that Jack himself would be proud of and worthy of the name 'Jack Daniel's.' We hope that our many friends around the country will enjoy this new offering."
Jack Daniel's Tennessee Fire will hit shelves beginning March 3, 2015 and will be available at 70 proof. The product will be priced in line with Jack Daniel's Tennessee Honey.
Follow @JackFire or visit www.JackFire.com for more information and use the hashtag #JackFire to join the conversation.
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