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30 September 2014
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50 Years Of Craft Comes To Life With The Glenlivet Winchester Collection
"The release of The Winchester Collection sets a new standard in the single malt category of Scotch whiskies. We are excited to share this unparalleled spirit with whisky lovers and collectors alike," said Wayne Hartunian, Vice President, Scotches & Cognac at Pernod Ricard USA. "Vintage 1964, the product of 50 years of craftsmanship, allows us to tell a new chapter in The Glenlivet's rich history."
This October, the first bottle of Vintage 1964 – Bottle No. 1 – from The Glenlivet Winchester Collection will go on sale at Harrods in theUnited Kingdom. Just 100 bottles of this remarkable Speyside single malt, priced at $25,000 each, will go on sale around the world in limited distribution. An undisclosed number of further releases from The Winchester Collection will then follow, with "Vintage 1966" confirmed to be next in line.
Befitting its price tag, no expense or attention to craftsmanship has been spared in creating the perfect vessel to house it, with every element hand-crafted by artisans from the British Isles, from hand-blown glass, to the inclusion of precious materials such as rose gold and 'Cairngorm Stone'. The spirit inside lays claim to 50 years of unrivalled knowledge, unwavering care and unfaltering craft, which started when decorated war hero, Captain Bill Smith-Grant, the last remaining descendent of The Glenlivet distillery's founder, George Smith – laid down a specially selected cask in 1964. Carefully guarded and cared for by generations of The Glenlivet Master Distillers, this special cask was identified early on as being destined for greater things and has since been slowly and steadily developing the signature flavors that make The Glenlivet an enduring benchmark of quality.
Under the care and guidance of current Master Distiller, Alan Winchester – from whom the collection takes its name – that Vintage 1964 has been deemed ready to be enjoyed by only the most ardent and discerning of single malt connoisseurs.
"This release marks a milestone for The Glenlivet. Casks of this age and quality are such a rare thing these days that I'm immensely proud to introduce the first of these rare vintages of preserved stocks from the distillery's rich past," said Winchester. "They're a testament to our legacy of quality and to those who have nurtured this whisky over the years, including Captain Bill Smith-Grant, who played such a pivotal role introducing our single malt to the world."
The Glenlivet Winchester Collection is available for private purchase. The next release from the collection will be Vintage 1966, the launch date of which has yet to be announced. Customers can join The Guardians of The Glenlivet program to find out more information. Visit www.theglenlivet.com/guardians.
Jim Beam® Single Barrel Bourbon Announces The Finest Fan "Statements" To Appear On Bottle Labels
With the same level of dedication and selectivity that goes into finding the less than one percent of barrels that qualify to be chosen for Jim Beam Single Barrel, Fred Noe, Jim Beam's 7th Generation Master Distiller helped to select the finest six (6) statements from more than three-thousand eligible entries. Winning statements include:
Two (2) Grand Prize Winners:
- "Toast to the past and the adventure ahead" – Joshua Stewart (Jacksonville, FL)
- "Sometimes, it's good to be single" – Jason Reyna (Dallas, TX)
Four (4) First Place Winners:
- "Single Barrel. Countless memories" – Robert Wyrick (Gibsonville, NC)
- "Good bourbon is like a good friend: unforgettable" – Bob Karlovits (Pittsburgh, PA)
- "Life, like Single Barrel, is best savored slowly" – Arlene Naganawa (Seattle, WA)
- "The pure taste of great family tradition" – Jerry Thompson (Louisville, KY)
"Every bottle of Jim Beam Single Barrel bourbon represents individuality – not only with the distinct flavor and personality of the liquid itself, but also with its hand-written bottle labels and the distillers' wisdom that's printed on the back labels," said Noe. "We were thrilled with the response from our fans to share their statements and be a part of our craft-making process."."
The Jim Beam® "Single Barrel, Single Statement" contest was held between July 16 and August 17. During that time fans of legal drinking age were asked to share their "single statement" – their wisdom for enjoying bourbon within 50 characters or less atwww.JimBeamSingleStatement.com – for a chance to be featured on the actual bottle labels of Jim Beam® Single Barrel.
Jim Beam® "Single Barrel, Single Statement" Prizing Details
The six winning statements will begin appearing on bottle labels of the super-premium Jim Beam® Single Barrel bourbon in stores across the nation starting in early 2015.
In addition to having their names and statements printed on bottle labels sold across the nation, all six winners will receive an authentic Jim Beam® Single Barrel Bourbon barrelhead, customized with their name and statement, autographed by Noe.
The two Grand Prize Winners will also receive a once-in-a-lifetime, private bourbon tasting in their hometown with friends and Noe in early-December.
To view the six winning statements mocked up as bottle labels, visit www.JimBeamSingleStatement.com.
About Jim Beam® Single Barrel Bourbon
- Jim Beam® Single Barrel, the first ever single barrel bourbon from Jim Beam, is a smooth and approachable hand-crafted Kentucky Straight Bourbon bottled at 95 proof to commemorate the first barrel of Jim Beam made in 1795.
- Less than one percent of barrels qualify to be chosen for Jim Beam® Single Barrel with each producing more than 200 bottles that are individually bottled and hand-numbered with care to ensure a unique taste profile and premium quality for a perfectly crafted bourbon.
- Barrels are carefully selected from a range of racks that excludes the top and bottom to ensure the perfect taste, consistency and color of this new, super-premium expression that marks the historic and exciting move by Jim Beam into the quickly growing arena of premium bourbons.
- Jim Beam® Single Barrel is a rich, full-bodied bourbon with well-balanced notes of vanilla, oak and caramel. The aroma carries a rich oaky background with a light spiciness.
- Jim Beam® Single Barrel is the perfect sip and savor bourbon to enjoy neat or on the rocks.
For more information on Jim Beam® Single Barrel, please "like" Jim Beam on Facebook (www.facebook.com/jimbeam), follow@jimbeam on Twitter or visit www.jimbeam.com/single-barrel.
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Tullamore D.E.W. Irish Whiskey toasts the opening of the Tullamore Distillery
NEW YORK, Sept. 17, 2014- Tullamore D.E.W., the world's second largest Irish whiskey today celebrated the opening of its new $50 million distillery in its hometown of Tullamore in the Irish midlands. As the first spirit flowed from the stills, to the cheers of hundreds of invited guests, the milestone marked the return of whiskey production to the town, 60 years after the original distillery closed its doors.
"This is a true 'Parting Glass' moment for Tullamore D.E.W., as we raise a glass to celebrate the beginning of an exciting new chapter in our 185 year history," said Tullamore D.E.W. Senior Brand Manager Cindy Wang. "Irish whiskey is the fastest growing spirits category in the world right now and our new distillery will enable us to meet our production needs over the coming decades."
The new distillery marks a particularly exciting moment for the U.S. market as Irish whiskey continues to be the fastest growing spirit domestically with over 18% growth in the past three years. Under the guidance of the independent family-owned distiller William Grant & Sons, Tullamore D.E.W. grew over 20.6% in 2013 alone. Stateside, the brand will be celebrating the opening with a commemorative event in New York City, complete with a barrel signing led by Patrick Williams, great-grandson of Tullamore D.E.W. founder, Daniel E. Williams. The adorned barrel will be shipped back to Tullamore where it will then be filled and laid to rest to age in the new distillery alongside a similar barrel signed at the Tullamore celebration.
"This new distillery brings Tullamore D.E.W. back to its origins. We are incredibly proud of the Tullamore Distillery and know that its opening has been awaited with great anticipation. We look forward to building on our success to date and helping new fans all around the world discover the magic of Tullamore D.E.W." said Tim Herlihy, Tullamore D.E.W. National Brand Ambassador.
To commemorate the rising of the distillery, Tullamore D.E.W. unveiled the very limited release of 2014 bottles of Tullamore D.E.W. Celebratory Phoenix Single Batch, an exclusive expression of the Tullamore D.E.W. Phoenix range. The Phoenix is a highly appropriate symbol for the town of Tullamore and Tullamore D.E.W. It is featured on the town's coat of arms honoring the courageous rebuilding after it was largely destroyed by fire following a devastating hot air balloon accident in 1785 and is a symbol of resilience, optimism and progress; attributes that have led to the opening of Tullamore Distillery.
The Tullamore Distillery features four hand crafted copper stills, designed to resemble the original stills from the old distillery; six brew house fermenters each with a 34,000 liter capacity; and warehouse storage for 100,000 casks. Tullamore Distillery draws the finest natural Irish water from the nearby Slieve Bloom Mountains and will be capable of producing the equivalent of 1.5 million cases of Tullamore D.E.W. annually.
About Tullamore D.E.W.
Tullamore D.E.W. is the second largest Irish whiskey in the world in the fastest growing category. It has been widely acclaimed by whiskey connoisseurs, most recently winning a Gold Medal at the 2014 International Spirits Challenge for Tullamore D.E.W. Original. Additionally Tullamore D.E.W. 10 Year Single Malt won the Chairman's Trophy (highest award) for best Single Malt Irish Whiskey at the 2013 Ultimate Spirits Competition and Tullamore D.E.W. 12 Year Old Special Reserve won the Double Gold Medal at the 2013 San Francisco World Spirits Competition.
With an intriguing smooth yet complex character, Tullamore D.E.W. is triple distilled, but is also a unique blend of all three types of Irish whiskeys; the pot still, malt and grain whiskeys. As a result, Tullamore D.E.W. is three times smoother with an added gentle complexity. Tullamore D.E.W. was the first and remains one of the few international Irish whiskey to pioneer this blend of three.
Created in 1829, the brand's strong heritage started in Tullamore, a town in the heart of Ireland, and was fostered by the vision of an early founder Daniel E. Williams, whose initials live on the bottle to this day. True to its heritage, a new distillery is now being built in the town of Tullamore to bringing Tullamore D.E.W. back to its roots.
Tullamore D.E.W. is best enjoyed to taste, but we recommend neat, on the rocks or served long with ginger beer, fresh lime juice and a dash of bitters in a Tullamore Irish Mule.
About William Grant & Sons
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grantin 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's third largest blended Scotch Grant's® along with iconic premium spirits brands Hendrick's® Gin, Sailor Jerry® Rum, Tullamore D.E.W. Irish Whiskey and Milagro® Tequila.
William Grant & Sons has been honored as "Distiller of the Year" by the prestigious International Wine & Spirit Competition and International Spirits Challenge eleven times over the past 15 years, and most recently by the IWSC in 2013.
Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick's Gin, Sailor Jerry Rum, Tullamore D.E.W. Irish Whiskey, Milagro Tequila, Grant's, Hudson Whiskey, Gibson's Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Ancho Reyes Chile Liqueur, Lillet, Art In The Age, The Knot, and Raynal French Brandy. For more information on the company and its brands, please visit www.grantusa.com.
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Diageo Global Travel Extends Johnnie Walker House™ Footprint into India and Taiwan
Diageo Global Travel is proud to announce the opening of two JOHNNIE WALKER HOUSE™ retail showcase stores in travel retail - one in Mumbai, India and another in Taipei, Taiwan.
Following the success of the JOHNNIE WALKER HOUSE launches in Beijing, Shanghai and Seoul and continuing the brand's mantra of 'Keep Walking', the new JOHNNIE WALKER HOUSES in Mumbai and Taipei are multi-sensory embassies for luxury Blended Scotch Whisky, designed to educate and inspire travellers by providing them with a luxurious and engaging shopping experience that encapsulates the history, provenance and pioneering spirit of the JOHNNIE WALKER® brand.
Travellers can fully immerse themselves in the history of JOHNNIE WALKER and its famous liquids through a number of striking wall installations; and in deluxe mentoring spaces specialist brand ambassadors will invite them on a sensorial journey to touch, taste and smell the rare elements that make up JOHNNIE WALKER.
To celebrate the inauguration of the Houses, a limited edition bottle of JOHNNIE WALKER® BLUE LABEL™ has been created. The JOHNNIE WALKER HOUSE™ ART COLLECTION - Mumbai Edition will be exclusively available at Mumbai International Airport.
Doug Bagley, Managing Director, Diageo Global Travel and Middle East, said: "We are delighted to bring not one, but two JOHNNIE WALKER HOUSES to life in partnership with our customers in key travel retail channels globally. This reinforces our long-term commitment to providing travelers with a luxurious, unparalleled shopping experience in one of the fastest-growing retail channels worldwide. Both airports are key travel hubs, handling a combined 63 million passengers a year which make them perfect locations for JOHNNIE WALKER HOUSES within our burgeoning industry. We are confident that they will surprise and delight consumers with an unmatched retail space and deliver a luxurious shopping experience."
Lawrence Law, Global General Manager Johnnie Walker Houses, said: "I'm delighted to see the extension of the JOHNNIE WALKER HOUSES into travel retail. It's a move that highlights the esteem with which we hold our commercial travel retail partners. We believe it's important to immerse consumers in our brand and these houses will provide them with the first luxury retail experience beyond our flagship JOHNNIE WALKER HOUSES."
JOHNNIE WALKER HOUSE™ MUMBAI
The JOHNNIE WALKER HOUSE™ MUMBAI, in collaboration with DFS Group and Flemingo International, launching 2 September 2014, is located in the prestigious departures concourse of Terminal 2 of Chhatrapati Shivaji International Airport. To celebrate the opening, an exclusive JOHNNIE WALKER HOUSE™ ART COLLECTION - Mumbai Edition - has been created. The special bottle shows a unique interpretation of the original JOHNNIE WALKER journey from Scotland to India in 1883* and reflects the brand's long heritage as one of the world's first international brands.
Abanti Sankaranarayanan, Managing Director, Diageo India, said: JOHNNIE WALKER is the iconic luxury Scotch in India. In line with the consumers' desire for unique experiences and evolving taste palates, we launch the JOHNNIE WALKER HOUSE at the MumbaiInternational Airport. The JOHNNIE WALKER HOUSES globally are our global embassies for luxury Scotch whisky and we are proud to extend this world class experience to our Indian consumers. The new JOHNNIE WALKER HOUSE will be home to some of the rarest and most luxurious blends from Diageo's portfolio that are unrivalled in taste, heritage and craftsmanship."
Manishi Sanwal, Managing Director, Mumbai Duty Free, said: "We are delighted to offer exciting retailer opportunities to customers departing Mumbai Chhatrapati Shivaji International Airport. With the innovative JOHNNIE WALKER HOUSE, we are certain world travelers will discover a stimulating and unique offer within our store."
JOHNNIE WALKER HOUSE™ TAIWAN
The JOHNNIE WALKER HOUSE™ TAIWAN, launching late September 2014, will be located in the departures concourse immediately after immigration at Terminal 2 of Taoyuan International Airport, Taipei. JOHNNIE WALKER first traded in Taiwan in 1925, highlighting the brand's long travel heritage. Within, travellers can purchase a range of unique, exclusive whisky collections that are exclusively available at JOHNNIE WALKER HOUSE TAIWAN.
A spokesperson from Everrich Duty Free, said: "We are pleased and proud to partner with Diageo Global Travel to launch the JOHNNIE WALKER HOUSE TAIWAN. Our customers are looking for luxury shopping spaces that combine innovation, exceptional service and unique experiences - the JOHNNIE WALKER HOUSE encapsulates all that we want to offer our distinguished clientele."
Starting this month, all consumers will be able to access their own copy of JOHNNIE WALKER HOUSE Edit, a commissioned quarterly title dedicated to the art of good living that brings together curated content from world-class contributors, stylists, photographers and creative talent, which will also be available to all patrons of the newly launched properties. Inspired by the JOHNNIE WALKER HOUSE philosophy of Living Luxury, the periodical's first edition explores the subject of fame and its relationship with affluence across art, design, literature, music, drama and the epicurean world. The title is also available digitally via Magzter.
Notes to editors
*JOHNNIE WALKER was first exported to India in 1883
ABOUT JOHNNIE WALKER® HOUSES
JOHNNIE WALKER HOUSES are an exclusive collection of Scotch Whisky embassies outside of Scotland. Established by the world's number one Scotch Whisky brand, JOHNNIE WALKER, the brand pioneered its first House in Shanghai, China in 2011, followed byBeijing, China in 2012 and Seoul, South Korea in 2013.
Each JOHNNIE WALKER HOUSE is an exploration of the brand's heritage, inviting guests to embark on a multi-sensory mentoring journey. The Houses are a celebration of a luxurious whisky experiences across a spread of fine-dining, art and music that inspire progressive individuals to come together and create new cultural expressions globally. Innovation is integral to the Houses with unique, exclusive whisky collections are available at each location. In addition, selected patrons can work with the Master Blender to create their own personalized blends.
Jim Beam® Unveils Latest Expressions Of Ultra-Premium Jim Beam® Signature Craft Innovations
DEERFIELD, Ill., Sept. 2, 2014 Today, Jim Beam®, the world's No. 1 bourbon, announces the release of two rare, ultra-premium expressions as part of its Jim Beam® Signature Craft line – Jim Beam® Signature Craft Quarter Cask and Jim Beam® Harvest Bourbon Collection™. The Jim Beam Signature Craft line is a series of innovative, limited released, small batch bourbons that showcases some of the finest hand-crafted and rare liquids to come from the Jim Beam distillery.
"With the newest batch expressions in our ultra-premium line of craft products, we are honoring traditions of the past while charting new waters for bourbon distilling," said Fred Noe, Jim Beam's 7th Generation Master Distiller. "I'm very proud of these new expressions and am eager to continue experimenting and innovating in search of future batches for the Jim Beam Signature Craft line."
Jim Beam® Signature Craft Quarter Cask
Jim Beam Signature Craft Quarter Cask is the third edition from the Jim Beam Signature Craft line and second limited-edition expression. This full-bodied Kentucky Straight Bourbon is bottled at 86 proof, starts with premium Jim Beam Bourbon aged at least five years and is finished with a variety of fine quarter cask bourbons, and all aged at least four years in smaller barrels. By building on a base of mature liquid and finishing it with quarter cask aged liquid, the inspired distillers at Jim Beam were able to craft just the right balance of rich vanillas of a mature bourbon profile and the extra oak notes of the quarter cask bourbon.
Perfect for whiskey drinkers who enjoy trying unique expressions, this bourbon is an excellent addition to the Jim Beam Signature Craft family. Jim Beam Signature Craft Quarter Cask joins Jim Beam Signature Craft 12-Year, the permanent expression in the line, which was released in September 2013.
Jim Beam Signature Craft Quarter Cask is now available in select bars and retailers nationwide and has a suggested retail price of$39.99 for 750mL.
Jim Beam® Signature Craft Harvest Bourbon Collection™
In 2003, a group of daring distillers at Jim Beam thought "outside the barrel" and experimented with a variety of obscure grains and non-traditional recipes and ultimately settled on a range of harvest grains such as Brown Rice and Soft Red Wheat (among others) to complement the majority grain of corn. These innovative distillers, many of whom have since currently retired, distilled a handful of liquids and laid them down in rackhouses to rest, untouched, for years…until now. More than a decade later, Fred Noe discovered these lost barrels and gave them a taste; and while a few batches from the lot did not make the cut, he was delighted to find six delicious bourbons, ready to be bottled and released.
Jim Beam Harvest Bourbon Collection is a series of six hand-crafted bourbons that celebrate the distinctive tastes imparted by the distillation of different grains. More than 11 years of aging have brought out the nuances of these unique ingredients to create some of the rarest, most unique whiskey expressions to ever leave a Jim Beam rackhouse.
The first two grain representations – Soft Red Wheat and Brown Rice – are being released in extremely small quantities beginning today. The four remaining expressions – Whole Rolled Oat, Triticale, High Rye and Six Row Barley – will be released with limited quantity throughout 2015.
Jim Beam® Signature Craft Soft Red Wheat Bourbon
- Bottled at 90 proof, Jim Beam Signature Craft Soft Red Wheat is a light-bodied and very approachable bourbon that has been aged for 11 years
- The finest Soft Red Wheat from Kentucky and Indiana gives this bourbon a gentle spice with a slight, light brown sugar sweetness and a light-bodied finish that is best enjoyed straight (neat or on-the-rocks)
- Jim Beam Signature Craft Soft Red Wheat has a slight and soft aroma with mild oak notes, and has a range of color from golden honey to amber
Jim Beam® Signature Craft Brown Rice Bourbon
- Also bottled at 90 proof, Jim Beam Signature Craft Brown Rice is a full-bodied bourbon that has lasting flavor from its 11 years of aging
- This bourbon contains a taste of toasted grain with sweet oak and rich vanilla flavors and is best enjoyed straight (neat or on-the-rocks)
- Jim Beam Signature Craft Brown Rice has an aroma with notes of sweet potato and brown sugar with a slight oaky spice and a deep, rich amber color
Jim Beam Signature Craft Soft Red Wheat and Brown Rice are now available in select bars and retailers nationwide and have a suggested retail price of $49.99 for a 375mL
For more information about the Jim Beam Signature Craft Line or the Jim Beam Harvest Bourbon Collection, like our Facebook page (www.facebook.com/JimBeam) follow us on Twitter (@jimbeam) or visit www.jimbeam.com/signature-craft.
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