Jim Beam To Host "Distillery Days" In Clermont

CLERMONT, Ky., April 28, 2014 -- Beam Inc. (NYSE: BEAM) has announced that it will host a series of engaging and unique "Distillery Days" at its flagship Jim Beam Homeplace in Clermont, Ky., beginning in May. The ongoing, monthly series will feature a number of activities, ranging from an Oaks Day and mint julep celebration to blue grass concerts and Kentucky-style barbeques.

"We're excited to launch Distillery Days," said Kim Bennett, director, Jim Beam Heritage Center. "We're proud of our historic distillery and want to share the Jim Beam and Kentucky experience with as many people as we can."

Distillery Days will kick off with an Oaks Day party on May 2, just prior to the Kentucky Derby. In addition to guided tours of the Beam distillery – the largest producer of bourbon in the world – and the delicious barbeque offerings of Fred's Smokehouse, the party will include samplings of the Beam family's mint julep recipes and a chance to meet and mingle with Beam family members. Additional monthly activities will include a Father's Day cook-out in June, summer concerts, and fall and holiday celebrations. For a complete list of events and other details please visit www.AmericanStillhouse.com.

"While Jim Beam Bourbon is a global brand, the distillery is our home," said Bennett. "Distillery Days opens our doors wide to visitors, and celebrates not only bourbon, but Kentucky as well. When you visit Jim Beam, you come as a friend and leave as family."

Conveniently located just off of I-65 South less than 30 minutes from downtown Louisville, the Jim Beam distillery already attracts more than 100,000 visitors a year. "Distillery Days" will likely add to that number, said Bennett.

"Our new series of events gives people another reason to come see us again and again," she said.
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Diageo Whiskey Brands Shine at 14th Annual San Francisco Spirits Competition

Diageo whisk(e)y brands were recognized across the board for their excellence at the 14th annual San Francisco World Spirits Competition, securing 29 medals in total. The competition was held in March, and received over 1,400 entries from around the globe. The judging panel consisted of independent professionals from the drinks and hospitality sector in the USA.

In Scotch, Irish and Canadian whisk(e)y, Diageo brands won multiple medals. Bushmills and Johnnie Walker won six medals each, collecting a double gold and two gold medals each. Bulleit won four medals including two gold, while Buchanan’s received three medals, bringing home two double gold medals and one gold.

Johnnie Walker Double Black Blended Scotch Whisky was awarded “Best Blended Scotch Up to 15 Years” and Lagavulin 16 Year Old Single Malt Scotch Whisky was awarded  “Best Distillers Single Malt Scotch – 13 to 19 Years.”

Talisker Storm Single Malt Scotch Whisky, launched globally in 2013, also won Double Gold.

“Best Distillers Single Malt Scotch – 13 to 19 Years”

Double Gold

Double Gold

“Best Blended Scotch Up to 15 Years”

Diageo’s Double Gold and Gold medal winners in whisk(e)y were:

Double Gold

Buchanan’s 15 Year Old Master Blended Scotch Whisky

Buchanan’s 18 Year old Special Reserve Blended Scotch Whisky

Bushmills Single Malt Irish Whiskey 16 Years Old

Johnnie Walker Double Black Blended Scotch Whisky

Lagavulin 16 Year Old Single Single Malt Scotch Whisky

Talisker Storm Single Malt Scotch Whisky

Talisker Distillers Edition 2002 Single Malt Scotch Whisky

Gold

Buchanan’s DeLuxe 12 Year Old Scotch

Bulleit 95 Rye Whiskey

Bulleit 10 Year Old Bourbon

Bushmills Black Bush Irish Whiskey

Bushmills Single Malt Irish Whiskey 21 Year

Johnnie Walker Gold Label Reserve Blended Scotch Whisky

Johnnie Walker Blue Label Blended Scotch Whisky
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Dewar’s Reveals New Packaging

Designed by Stranger & Stranger

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Knob Creek® Bourbon Takes to the Air Waves With First-Ever Television Ad

CLERMONT, KY--- Knob Creek^® Bourbon, the World's #1 Selling Super Premium Bourbon, debuts its first-ever television commercial today. The new advertisement, which will air nationally throughout the year, highlights the big, full flavor of Knob Creek, as well as the brand's long-time dedication to crafting quality, pre-prohibition bourbon. The campaign, titled "Bookerisms," features the brand's creator and original steward, Booker Noe, a charismatic sixth-generation master distiller who represented the authenticity and craftsmanship of Knob Creek. Noe was integral in the world of bourbon, having pioneered The Small Batch Bourbon Collection^®.

The Knob Creek^® portfolio, which in addition to their original Bourbon also features Knob Creek^® Rye, Knob Creek^® Single Barrel Reserve and the new Knob Creek^® Smoked Maple, has grown 20 percent in the past year, outpacing the overall bourbon category which has seen a 14 percent increase in the same period*. Riding this strong momentum, Knob Creek aims to reach new consumers and current fans through its television commercial while deploying a 300 percent increase in media investment.

"While super premium bourbons have become more popular in recent years, Knob Creek has always been the category leader -- even without the use of television advertising," said Rob Nelson, Senior Brand Manager of Small Batch Bourbons at Beam Inc. "As we continue to grow this authentic, legendary bourbon brand, we've decided the time is right to take things up a notch and allow Knob Creek to reach new audiences on TV."

The new advertisement, part of a broader brand campaign that also spans digital media and retail activation, takes on a non-traditional, animated format and focuses on the product's age, flavor, trusted quality and true bourbon heritage, highlighting a memorable quote from Noe: "If you're not completely satisfied with the big, full flavor of our bourbon, just send back the unused portion and we'll drink it for you."

"More than 20 years ago, dad set out to distill a pre-prohibition style bourbon with big, full flavor, not knowing it would become the World's #1 Selling Super Premium Bourbon," said Fred Noe, seventh-generation Beam Master Distiller, 2013 Bourbon Hall of Fame Inductee and Booker Noe's son. "He would be proud to see the growth of his brand and watch his words inspire TV viewers as they've done for bourbon drinkers for decades."

Knob Creek worked with Chicago-based marketing and advertising agency Walton Isaacson to develop the concept and bi-coastal digital production and creative design studio Brand New School to bring the advertisement to life.

Knob Creek's first-ever television advertisement premieres nationally on television networks such as AMC, FX, TBS and NBC Sports, as well as digitally on the AOL, Microsoft, Scripps and NBC family of websites. For more information on Knob Creek, visit:www.KnobCreek.com or www.facebook.com/KnobCreek or follow @knobcreek.
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Indio Spirits - Idaho Moonshine

Indio Spirits - Idaho Moonshine -- 50% ABV, 750 ml.

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