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26 September 2013

Spirit Hound Distillers Recovers From Colorado Flooding

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(Lyons, Colorado) – Spirit Hound Distillers -- Lyons, Colorado’s first distillery -- is now digging out from the recent floods that hit Lyons and much of northern and eastern Colorado.

“Like everyone else in Lyons, we’ve been rocked by the flooding,” says co-founder Matt Rooney. “But we’re grateful to be alive and have our loved ones with us”

The distillery is located just a few feet from the typically tranquil St. Vrain River, which record rains turned into a raging river of destruction on September 11.

“We have major cleaning to do,” says Rooney, who has been mucking out the Spirit Hound facility with co-founders Wayne Anderson, Craig Engelhorn and Neil Sullivan, all residents of Lyons.

“But we’re glad to report that most of our whisky barrels are fine and survived the flood, “he says. “Though we need a new steam boiler for the brewery, and all of our drywall was ruined and needs to be torn out and rebuilt. But we’re working around the clock to get open as soon as possible.”

Distiller Craig Engelhorn was stranded in the Spirit Hound distillery when the flood hit. He had decided to sleep in the distillery’s second floor lounge area on the night of September 11, and woke the next morning to a building filled with water and floating chairs and equipment.

The distillery was also surrounded with water and floating debris, everything from construction trailers and pieces of destroyed homes to felled trees and utility poles. “I though about trying to step out into the water,” Engelhorn recalled, “but when I saw a landscaping tractor float by like a fishing bobber, I decided to stay put.”

Wayne Anderson weathered the flood in Lyons with his family. He has also been working to clean out the flooded distillery as well as his flooded home and the Lyons Fork restaurant which he and his wife Debbie Anderson own.

“You could have caught fish in our distillery tasting room during the flood,” he notes, “the water was more than two feet deep inside.”

New landscaping behind the distillery and facing the St. Vrain River was almost complete before the flood hit. “Momma Nature decided to redesign what we did back there,” Rooney says, “so we’re going to work with what she did and rebuild it with her preferences in mind.”

Spirit Hound’s one-year anniversary party, which had been set for early October, has been postponed along with all other distillery plans for the next few months.

“We don’t have any timelines yet,” Rooney says,”but we’ll get the word out as soon as we can. And we want to thank all of the brewers, distillers, customers and fans who have reached out to help us. You have put a ton of warmth and inspiration in our hearts, and we’ll rebuild this place for all of you.”

For more information contact Marty Jones at 720-289-9345 or martysjones@att.net . More details on the company’s spirits and story are available at www.spirithounddistillers.com .
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24 September 2013

Bruichladdich Octomore Edition 6.1 Scottish Barley

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Bruichladdich Octomore Edition 6.1  Scottish Barley -- 57% ABV, 750 ml, 5 Year Islay single malt scotch whisky, “the world’s most heavily peated whisky.”

Brenne Estate Cask French Single Malt Whisky

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Brenne Estate Cask French Single Malt Whisky finished in Cognac barrels-- 40% ABV, 750 ml.

19 September 2013

JOHNNIE WALKER® Pledges a Million Kilometers of Safe Rides Home Around the World to Reinforce Responsible Drinking Message

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AMSTERDAM, September 18, 2013 /jm/ --

JOHNNIE WALKER - in partnership with Vodafone McLaren Mercedes driver Sergio Perez and two-time world drivers' champion Mika Häkkinen - today launched a global free ride home programme as part of its Join the Pact responsible drinking campaign.

    

In advance of the 2013 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX, the JOHNNIE WALKER brand announced its ambition to gather a further one million pledges to never drink and drive by inviting consumers around the world to use the hashtag #ImNOTdriving on social media.

To honour the one million commitments, JOHNNIE WALKER will give away globally one million kilometers of safe rides home - equivalent to travelling around the world's equator 25 times. The programme begins in Singapore this week.
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JOHNNIE WALKER has placed responsible drinking at the heart of its eight-year partnership with Vodafone McLaren Mercedes.  As a result of the partnership more than one million consumers around the world have already signed a pledge never to drink and drive.  The new safe rides home programme seeks to attract an additional one million personal commitments.

This weekend in Singapore, JOHNNIE WALKER will kick off the campaign in partnership with SMRT Corporation Ltd (SMRT) -Singapore's mass transit provider - to give away 10,000 kms of safe rides home and private drive home by Mika Häkkinen. To find out more visit: http://www.facebook.com/JohnnieWalkerSingapore

During his time as the JOHNNIE WALKER Global Responsible Drinking Ambassador, Mika Häkkinen has visited more than 30 countries meeting key stakeholders and consumers and reaching millions of people with responsible drinking messages.

He said: "I am passionate about encouraging responsible drinking and I've been around the world with JOHNNIE WALKER to spread the message. At Singapore I'm looking forward to being the 'designated driver' at the Johnnie Walker Circuit Lounge event as well as to meeting race fans and seeing more of this beautiful city."

Gavin Pike, Global Brand Director, JOHNNIE WALKER, said: "Our partnership with Vodafone McLaren Mercedes has given us a strong platform from which to talk about responsible drinking. We are reinforcing our commitment to this cause through one of our most ambitious responsible drinking campaigns to date and I encourage race fans everywhere to Join the Pact by pledging their personal commitment to not drink and drive by using #ImNOTdriving this weekend.

"JOHNNIE WALKER is dedicated to personal progress, it is what the brand personifies, and we believe that responsible drinking is part of that progress. Launching this campaign globally shows our commitment to encouraging responsible drinking through setting world-class standards in responsible marketing and by promoting the message with our racing program."

Vodafone McLaren Mercedes driver Sergio Perez added: "I am very excited to join Mika and Jenson Button as one of the global responsible drinking ambassadors for JOHNNIE WALKER. Responsible drinking is a very important issue and, as a driver with Vodafone McLaren Mercedes, I feel that it's my responsibility to use my position to reinforce this message to our fans around the world. I love the idea of using a simple hashtag to make your pledge to never drink and drive - it means that you have no excuse not to do it."

16 September 2013

The Jim Beam American Stillhouse Receives LEED Gold Certification

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CLERMONT, KY., Sept. 16, 2013 /jm/ -- The Jim Beam American Stillhouse announced today that it has received LEED® Gold certification. Established by the U.S. Green Building Council, LEED is the nation's preeminent program for the design, construction and operation of high performance green buildings. The Jim Beam American Stillhouse is situated on the grounds of Jim Beam's flagship distillery in Clermont, Ky., and demonstrates leadership, innovation, environmental stewardship and social responsibility in all of its practices.

"As a company, Beam is committed to sustainable operating practices that minimize our carbon footprint," said Steve Lutes, VP Technical Services. "We work, company-wide, to raise the bar for sustainability efforts and are proud of the strides we have made towards positively impacting the environment. In addition to building one of the best visitor experiences within the industry, we did so in an environmentally friendly manner."  

To spearhead these efforts, Beam established a dedicated Environmental Management Committee to oversee improvement of its systems and processes worldwide. After more than two centuries in the business that largely relies on the land, especially Kentucky water to craft its top-selling whiskey, Beam takes a meticulous approach to protect the environment. As such, Beam focuses on a handful of sustainability tenets including: water preservation, energy conservation and recycling.

"The Jim Beam American Stillhouse's LEED certification demonstrates the company's dedication to green building leadership," said Rick Fedrizzi, President, CEO & Founding Chair, U.S. Green Building Council. "USGBC's mission challenges businesses to move faster and reach further than ever before, and Beam serves as an exemplary example with just how much we can accomplish to preserve the environment."

The LEED Gold certification was based on several green design and construction features that directly impact the distillery grounds, such as energy use, lighting, water and material use as well as incorporating a variety of other sustainable strategies.  As part of its environmental commitment, the construction of the Jim Beam American Stillhouse: 

  • Used 25 percent recycled materials;
  • Achieves 50 percent annual water savings due to the low-flow fixtures, faucets and flush valves in the American Stillhouse;
  • Has 100 percent controlled lighting in its facilities to save energy; and
  • Diverted 79 percent of its construction waste from landfills.

Similar efforts are made daily at all Beam facilities worldwide.

The Jim Beam American Stillhouse
Nestled in the rolling foothills of Kentucky and steeped in rich 218-year history, the Jim Beam American Stillhouse construction honored that history during development and construction. From a welcome desk crafted from repurposed Cypress wood to concrete made with a high volume of fly ash from coal fired boilers to the use of the wooden entrance door and cast iron exterior staircase that were original to the Jim Beam distillery, the company's overall commitment to natural resource conservation can be seen across multiple touch points along the tour. Even 100 percent of the white oak barrels used to age Jim Beam Bourbon are repurposed for everything from other distilled spirits to wood products.

For more information about Beam's environmental and sustainability practices, visit www.BeamGlobal.com. To learn more about the Jim Beam American Stillhouse, visit www.AmericanStillhouse.com.
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15 September 2013

Stronachie 18 Year, 12 Year A.D. Rattray Highland Single Malt Scotch Whisky

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Stronachie 18 Year (46% ABV, 750 ml), 12 Year (43% ABV, 750 ml) A.D. Rattray Highland Single Malt Scotch Whisky.

Westland American Single Malt Whiskey

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Westland American Single Malt Whiskey -- 46% ABV, 750 ml.

11 September 2013

3 Howls Hopped Flavored Whiskey

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3 Howls Hopped Flavored Whiskey -- 42% ABV, 750 ml.

09 September 2013

Rock Town Arkansas Bourbon Whiskey

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Rock Town Arkansas Bourbon Whiskey -- 46% ABV, 750 ml.

The Glenlivet Revival Single Malt Scotch Whisky

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The Glenlivet Revival Single Malt Scotch Whisky -- 48.7% ABV, 200 ml.

3 Howls Smoked Single Malt Whiskey

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3 Howls Smoked Single Malt Whiskey -- 42% ABV, 750 ml.

Whistling Andy Straight Bourbon Whiskey

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Whistling Andy Straight Bourbon Whiskey -- 40% ABV, 750 ml.

04 September 2013

Jim Beam® Announces “Make History™” Global Brand Campaign

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First Global Campaign for World’s #1 Bourbon to Reach more than 100 Markets;
Integrated Multi-Year Campaign Unites Jim Beam’s Unique Heritage with Consumers’ Desire to Make a History of Their Own

DEERFIELD, Ill.--(BUSINESS WIRE)--Beam Inc. (NYSE: BEAM) today announced the launch of Make History™, the first ever brand campaign for its flagship Jim Beam Bourbon to span all of the brand’s markets globally. Make History™ is a multi-year, multi-media campaign that will launch in the fourth quarter and roll out in more than 100 markets around the world over the next nine months.

“As the world’s number one Bourbon whiskey, Jim Beam has been making history since 1795,” said Matt Shattock, president and CEO of Beam Inc., in remarks prepared for delivery today at the Barclays Capital Consumer Conference in Boston. “We’re excited to announce today the launch of Make History™, the first truly global advertising campaign for Jim Beam. This multi-year campaign reflects sharp global consumer insights, continued substantial investment in the growth momentum of our flagship brand, and our sustained commitment to the attractive and fast-growing Bourbon category around the world. Make History™ is a big brand idea that resonates with consumers across global markets.”

“Make History™ is a call to action to consumers to be inspired by the legacy of Jim Beam to go make some history of their own, be it a memorable night out with friends or putting their stamp on the world as they pursue their dreams,” said Kevin George, global chief marketing officer for Beam. “Indeed, regardless of geography, every night is an opportunity to Make History™. At its core, this campaign celebrates those who turn everyday moments into memorable stories – just like Jim Beam has been doing for generations.”

The global campaign will encompass the full line of premium Jim Beam products, including the flagship Jim Beam White, Jim Beam Black, Devil’s Cut, Jim Beam Honey and Red Stag by Jim Beam. For more information on Jim Beam, log on to www.jimbeam.com.

The campaign has been developed by Future Works, a consortium of three incumbent agencies that had worked on the Jim Beam account in various markets: Strawberry Frog (New York), The Works (Sydney) and Jung von Matt (Hamburg). Future Works was awarded the campaign after a global pitch conducted earlier this year.
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