Whiskey Thief Distilling Good Times 8-Year Old Barrel Strength Single Barrel Straight Bourbon Whiskey

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Heaven's Door Spirits Announces Debut of The Decade Series

A Limited Release Collection of 10+ Year Aged Whiskeys

CHICAGO,  July 12, 2022 - Bob Dylan's portfolio of award-winning American whiskeys, Heaven's Door Spirits, announced today the inaugural release of its Decade Series.

The Decade Series is a limited collection of super-premium American whiskeys, each 10 years of age or older. The first release in the series is a high-rye 10-year-old straight bourbon whiskey.

The Decade Series collection began over 10 years ago when the founders of Heaven's Door hand-selected barrels from small producers across the country. Now, those barrels are ready to be shared.

The inaugural release in the Decade Series lineup, a high-rye 10-year-old straight bourbon whiskey, is bottled at 100 proof to highlight the nuances and flavors wrought from a decade of barrel aging. This release is neither chill-filtered nor charcoal-mellowed, which allows the bold flavors of the rye to come through along with sweet notes of toffee and bitter chocolate followed by a long, silky-smooth finish.

"We've been patiently waiting on our barrels of aged liquid to mature to the optimal flavor profile for many years, and we are thrilled to release them for our fans to enjoy. When we sourced these barrels from our industry partners years ago, the product was phenomenal, but we purposely let some of them sit for several additional years to get even better…" said Heaven's Door Master Blender Ryan Perry. "Our first release is whiskey the world has not yet tasted. This Tennessee bourbon has a mash bill that's non-traditional to all other whiskeys ever created from the state, with 22% rye and without charcoal mellowing. The distillation is much more reminiscent of what you would expect from a traditional Kentucky bourbon."

Heaven's Door has won countless awards recognizing the brand as one of the world's best small batch whiskeys available on the market today, including the #1 Consumer Choice Award at the 2021 San Francisco World Spirits Competition and "Best Bourbons of the Century…So Far" by the Robb Report. For the future, the brand has not set anything in stone but is anticipating subsequent Decade Series releases to include a wheated bourbon and rye whiskey.

Decade Series Release #01 is best enjoyed neat, on the rocks, or with a splash of water and features the following characteristics:

• Age - 10 Years
• Proof -100 Proof
• ABV - 50%
• Nose - Maple, butterscotch, poached pear, banana
• Palate - Sweet notes of toffee and bitter chocolate with a silky, leathery finish

The limited-edition Decade Series Release #01 has a suggested retail price of $99.00. It is now available at ReserveBar.com and select retailers nationwide.

The Heaven's Door portfolio of award-winning whiskeys includes the Straight Bourbon Whiskey (92 proof, $49.99 SRP), Double Barrel Whiskey (100 proof, $49.99 SRP), and Straight Rye Whiskey (92 proof, $79.99 SRP). Heaven's Door is the perfect melding of art and craft, as each bottle features co-creator Bob Dylan's unique ironwork sculptures.

Heaven's Door's portfolio of whiskeys is available nationwide and online via shop.heavensdoor.com. For more information about the brand, visit www.heavensdoor.com or engage with the brand on Instagram or Facebook

About Heaven's Door Spirits, LLC:

Heaven's Door Spirits is a partnership between legendary musician and visual artist Bob Dylan and Spirits Investment Partnership ("SIP"). Heaven's Door Spirits is Bob Dylan's first and only consumer brand partnership in his 50-year career. Website: www.heavensdoor.com.

About Bob Dylan:

Bob Dylan is generally regarded as one of the world's most influential and groundbreaking artists. In the decades since he first burst into the public's consciousness via New York City's Greenwich Village folk music scene in the early 1960s, Bob Dylan has sold more than 125 million records and amassed a singular body of work that includes some of the greatest and most popular songs the world has ever known. He continues to traverse the globe each year, performing more than 100 concerts annually in front of audiences who embrace his new material with the same passion as his classic output. In recent years, his work as an author and visual artist has further burnished his popularity and acclaim; a worldwide best-selling memoir, Chronicles Vol. 1, spent 19 weeks on the New York Times Best Seller List, in 2004, and several major exhibitions of his paintings and iron gates have been shown in recent years at some of the world's most prestigious museums and galleries.

About Spirits Investment Partners:

Spirits Investment Partners ("SIP") is a boutique spirits innovation and brand development company comprised of a team of highly seasoned professionals with expertise in new product development, branding, sales, marketing, structured finance and investing. Website: https://www.spiritsinvestors.com/

©2022 Heaven's Door Spirits. Please Drink Heaven's Door Responsibly

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Crown Royal Regal Apple Collabs with Legendary Baller Sue Bird to Celebrate Her Farewell Season and Inspire a New Generation of Champions

Crown Royal Regal Apple Flavored Whisky Pays Respect to Bird's Career, Culture and Community Impact with a Limited-Edition Merch Drop in Partnership with Franchise to Support and Uplift Black Washingtonians

CHICAGO, July 11, 2022 - In basketball, game always recognizes game. Ahead of the break in gameplay this past weekend, Crown Royal Regal Apple paid tribute to the G.O.A.T., Sue Bird, and her self-expressive, trailblazing accomplishments that inspired millions on and off the court. The award-winning whisky brand partnered with Franchise to celebrate Bird, her connection to her adopted city of Seattle, the underrepresented communities she has championed on and off the court and her indelible imprint on sports made simply by being herself and inspiring a fresh new generation of leaders to do the same.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9067651-crown-royal-regal-apple-and-sue-bird-collab-to-celebrate-her-farewell-season/

In conjunction with long-awaited Franchise Issue 07 launch, Crown Royal Regal Apple gave Bird her flowers this past Friday with a star-studded affair in Chicago. The event took a break from all the exciting happenings on the court and unveiled the latest issue of the mag, spotlighting Bird with a cover designed by artist Chris Lloyd. Attendees at the event got a sneak peek at the behind-the-scenes content in the magazine highlighting Bird's game-changing career and the limited-edition Crown Royal Regal Apple x Franchise merch that will be available at thisisfranchise.com.

"This game has given me more than I could ever imagine. I've worked so hard to get to this level and I really want to give back and support the communities that have had my back all this time," said Bird. "Our fans live and breathe basketball and inspire me every day to bring my own style to the court. That's why this partnership means so much to me. We're celebrating the freshness of the game and the people who make it special."

Crown Royal Regal Apple recently expanded its support of women's basketball teams and players, with the Atlanta Dream and as An Official Spirit of the hometown team, the Chicago Sky, and champions the changemakers who hold it down on and off the court. The exclusive content highlights the influence Bird has had on basketball, its culture and empowering future pioneers.

"Crown Royal Regal Apple is all about self-expression, on and off the court," said Nicky Heckles, Vice President of Crown Royal. "Like Sue, we are proud to champion and encourage trailblazers everywhere to stay fresh and give back to the communities they influence and serve every day."

The Franchise collab features a custom green Crown Royal Regal Apple bag that pays homage to #10 Sue Bird and her final season, including branded elements from Crown and Franchise Issue 07 along with Bird's unmistakable signature. Fans 21+ can cop this one-of-a-kind showpiece as part of a limited run of 200 bespoke pieces available at thisisfranchise.com that also includes the latest issue of the magazine, and ingredients for the Royal Dime, a curated Sue Bird x Crown Royal Regal Apple cocktail.

For each piece produced, Crown Royal is donating $100 to the Black Future Co-op Fund†, for a total of $20,000.* The Black Future Co-op Fund is Washington State's first Black-led philanthropic organization, and is uniquely positioned to lead transformational change with Black Washingtonians. This is done in part through the group's 'We See You' grants that acknowledge the vital work being done every day by Black leaders on behalf of Black Washingtonians.

"We have seen how truly impactful the player-activists in Seattle have been in the Black community, with Sue and her teammates — past and present — working to amplify Black women's efforts and be a force for change," said T'wina Nobles, Chief Executive Officer at Black Future Co-op Fund. "We greatly appreciate the support of Sue and Crown Royal Regal Apple to lift up and invest in the Black Future Co-op Fund, helping us to create for ourselves a new model of philanthropy that ignites Black generational wealth, health, and well-being throughout the state."

For the remainder of this farewell season, Crown Royal Regal Apple will continue to open up Bird's diary on social channels to share behind-the-scenes content and recognize the influence she's had and will continue to have on the culture of the game as a culmination of the legacy she is leaving behind.

In honor of #10 Sue Bird and other inspirational game changers to follow, 21+ fans should enjoy Crown Royal Regal Apple responsibly.

† Created by and for Black Washingtonians, the Black Future Co-op Fund is a new paradigm for philanthropy to ignite Black wealth, health, and well-being over generations. Through intentional investment, the Fund works to connect Black communities for collective power, promote a truthful Black narrative, and uplift Black-led solutions that foster Black generational prosperity. For more information, visit blackfuturewa.org. The Black Future Co-Op Fund is a component of Seattle Foundation. www.seattlefoundation.org.

*For each piece of art produced, Crown Royal is donating $100 to the Black Future Co-Op Fund, for a total of $20,000.

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Old Forester's Next Release in the 117 Series: Whiskey Row Fire

The limited-edition release marks the 7^th anniversary of the fire on Whiskey Row and commemorates the bravery of the Louisville Fire Department

LOUISVILLE, Ky., July 7, 2022 - Today, Old Forester Distilling Co. announces the release of the newest installment of The 117 Series – Whiskey Row Fire.

This commemorative bottle honors the 7^th anniversary of the fire on Whiskey Row that nearly destroyed the historic block.

"I remember that day and that fire vividly," Louisville Fire Chief Greg Frederick said. "We are extremely proud of our brave firefighters who risked their lives and saved the block."

On July 7, 2015, a four-alarm fire ravaged the buildings on historic Whiskey Row in downtown Louisville. Teams of brave Louisville first responders were able to contain and extinguish the catastrophe, preserving the site for the Old Forester Distillery at 117/119 West Main. The block is now home to restaurants, bars, a hotel and other businesses – and has become a tourist destination.

In 2020, men and women of Louisville Fire, many of whom fought the blaze, selected eight single barrels from a lot filled the same day they extinguished the fire. All 8 barrels sold out in two days and proceeds were donated to the Louisville Firefighter Disaster Fund.

The remainder of the barrels filled that day slumbered an additional two years in the warehouse and are now batched together to create the 117 Series - Fireman Barrels.

At nearly 7 years old - these barrels are fully mature and wise in character.

Today, Frederick and Louisville Fire Department members were special guests of Old Forester and toured the distillery. In addition, Old Forester is making a charity donation to the Louisville Fire Department to help firefighters who are in distress.

The 117 Series is a limited-expression lineup that debuted in Spring 2021.

Old Forester Whiskey Row Fire is bottled at 100 proof and will be available starting July 7^th at the retail shop at Old Forester Distilling Co. for $59.99 in limited quantities. Visit OldForester.com for more information.

Tasting notes:

• Color: Dark orange brown
• Aroma: Sweet notes of honey comb, malt and marzipan mingle with delicate cedar and fresh oak notes atop cherries laced with vanilla cream.
• Flavor: Brown sugar, marzipan, vanilla and honey sweeten a mix of berry fruit.
• Finish: Long notes of honey and vanilla linger with a touch of fruit.

About the 117 Series:

The 117 Series offers a deep dive, or deconstruction, on how either the individual Old Forester Whiskey Row Series expressions are crafted or highlights other historical moments of Old Forester's history on W. Main Street.

About Brown-Forman:

For 152 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:

Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.

Old Forester Kentucky Straight Bourbon Whisky, 50% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2022 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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