Burnt Barrel Distillery Stout Cask Whiskey Finished In Stout Barrel

Burnt Barrel Distillery Stout Cask Whiskey Finished In Stout Barrel 52.5%-ABV 750ml.

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Youngest Female Distillery Owner in America Launches a New Cultural Hot Spot 3 Miles from Smith Lake

Cullman, AL, February 29, 2024 Craft Distillery Revolutionizes Cullman Scene: The Alabama Distillery Co. Opens Its Doors.
The spirits industry in Cullman, Alabama, just got a major shake-up with the grand opening of The Alabama Distillery Co. Located a mere 3 miles from the bustling Smith Lake area, this craft distillery promises to be a game-changer in the region's tourism landscape.

The Alabama Distillery Co. isn't just any run-of-the-mill distillery; it's making history as the first federally licensed distillery in Cullman County in over a century. Boasting a sprawling 6-acre property, the distillery has breathed new life into a 76-year-old cotton gin, transforming it into a multifaceted destination that includes a restaurant, kitchen, tasting room, and taproom.

What sets The Alabama Distillery Co. apart is its dynamic leadership team, spearheaded by none other than 26-year-old Hannah Lane McClendon. A mother of two and the youngest female distillery owner in America, The Alabama Moonshine girl brings a fresh perspective and entrepreneurial spirit to the table. Alongside Hannah is her daddy, Patrick "KatDaddy" Watson a true visionary bringing home the story of BBQ to Bourbon to a location that Americans will be flocking to.
Then there is the enigmatic Joe Gallagher Jr., also known as "Mr. Atlas" or "Joe Virgo," a multifaceted investor with a background in entertainment and a 2017 Grammy Nomination Contender for Best New Rock Artist.

"We're not just another distillery," says The Alabama Moonshine Girl. "We're a fusion of tradition and innovation. Our aim is to create an immersive experience for visitors, where they can savor our handcrafted moonshine flavors, enjoy custom cocktails, indulge in southern cuisine, and learn about our distillation process through guided tours."

Indeed, The Alabama Distillery Co. has wasted no time in making its mark on the local scene. Cabin Fever Beverages stores across the area are already stocking their shelves with the distillery's moonshine flavors, with plans for an expanded product line that includes whiskey, bourbon, vodka, gin, beer, and wine.
"We're thrilled to be a part of the Cullman community," adds Gallagher. "Our vision is to not only offer exceptional spirits but also to become a hub for VIP events and festivals. With KatDaddy's traditional recipes, Hannah's southern charm, and my innovative approach to development, The Alabama Distillery Co. is poised to become a household name."

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ROE & CO IRISH WHISKEY INVITES YOU TO DISCOVER MODERN IRISH WHISKEY AND MUSIC AT 'ROE & CO LISTENING SESSIONS' VINYL POP-UP SERIES

Whiskey and Music Fans (21+) are Invited to Join Roe & Co at Iconic Record Stores Across New York City in the Countdown to St. Patrick's Day

NEW YORK, Feb. 27, 2024  As the world counts down to one of America's favorite holidays – St. Patrick's Day – Roe & Co will be hosting the Roe & Co Listening Sessions, a pop-up vinyl event series at iconic record stores across New York City. For Roe & Co, an Irish Whiskey crafted in collaboration with bartenders for bartenders, community isn't just in their name – it's their essence. So, what does community mean to Roe & Co? It's more than just shared experiences; it's about crafting moments with delicious cocktails at the heart, bringing people together in celebration.

In addition to Roe & Co’s resident DJ, Roe & Co Listening Sessions attendees will also enjoy performances from local New York City talent that captures the spirit of Dublin, seamlessly blending new Irish sounds with both traditional tines and cutting-edge music.

This isn't your typical St. Patrick's Day celebration – the Roe & Co Listening Sessions pop-up series is all about bringing the local community together over a shared love of vinyl and cocktails. Against curated sounds by Lora Hemy, our head distiller and part-time DJ, guests will take a journey of flavor exploration in the heart of Brooklyn.

"For Roe & Co, as St. Patrick's Day celebrations continue to evolve, Irish Whiskey and music share a timeless allure that transcends generations," said Lora Hemy, Head Distiller at Roe & Co Distillery in Dublin. "As a lover of both whiskey and vinyl, I can't think of a better way to celebrate the holiday than savoring the sounds of Dublin while enjoying delicious drinks at the Roe & Co Listening Sessions."

In addition to Roe & Co's resident DJ, Roe & Co Listening Sessions attendees will also enjoy performances from local New York City talent that captures the spirit of Dublin, seamlessly blending new Irish sounds with both traditional tunes and cutting-edge music. 

Roe & Co is welcoming music lovers in New York City (21+) to experience the Roe & Co Listening Sessions at two storied record stores – Brooklyn Record Exchange and Superior Elevation Records – and enjoy samples of exclusive Roe & Co cocktails all while meeting, mingling and searching with other cocktail-loving vinyl fans. To enjoy the Roe & Co Listening Sessions, simply drop by during the below times – no RSVP required.

Friday, March 1 – Brooklyn Record Exchange
599 Johnson Ave 2nd Floor
Brooklyn, NY 11237
4-8 pm ET

Saturday, March 2 – Superior Elevation Records
616 Grand St.
Brooklyn, NY 11211
12-8 pm ET

Sunday, March 3 – Brooklyn Record Exchange
599 Johnson Ave 2nd Floor
Brooklyn, NY 11237
12-8 pm ET

Not in the NYC area? Irish Whiskey fans across the country can still enjoy Roe & Co for all their St. Patrick's Day celebrations! With cocktails highlighting all five pillars of flavor, there's a cocktail for everyone to love – a few of our favorite recipes for the holiday below.

Roe & Co is a super-premium Blended Irish Whiskey, named in honor of George Roe, a true pioneer of Irish Whiskey. Aged in ex-bourbon barrels, non-chill filtered and bottled at an ABV of 45 percent (90 proof), Roe & Co can currently be purchased for all of your St. Patrick's Day across the US in California, Connecticut, District of Columbia, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York State, North Carolina, Ohio or Rhode Island.

No matter how you choose to celebrate St. Patrick's Day with Roe & Co this month, please remember to drink responsibly. For more information, visit roeandcowhiskey.com or follow Roe & Co at @RoeandCoWhiskey on Facebook and Instagram.

Roespresso Martini

• 1.25 oz Roe & Co Blended Irish Whiskey
• 0.5 oz Mr Black Coffee Liqueur
• 1 oz Espresso
• 0.25 oz Simple Syrup

Instructions:
Vigorously shake all ingredients in a shaker with ice. Double-strain to pour into a chilled martini glass. Garnish with 3 coffee beans.

Roe Smash

• 1.5 oz Roe & Co Blended Irish Whiskey
• 0.75 oz Fresh Lime Juice
• 0.75 oz Simple Syrup
• 4 Dashes of Aromatic Bitters
• Splash of Soda Water
• Fresh Mint for garnish

Instructions:

Add all ingredients (apart from soda water) to a highball glass and stir to combine. Add crushed ice. Top with soda water and stir once more. Garnish with a sprig of fresh mint.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Sip of History returns to The Hermitage in Nashville SAT. April 6

Tennessee distillers team up for whiskey festival

as Sip of History returns to Andrew Jackson’s Hermitage April 6

Afternoon of live music, food and dog-friendly outdoor activities

highlight popular event at National Historic Landmark

NASHVILLE (Feb. 26, 2024) – Saturday, April 6, Andrew Jackson’s Hermitage and the Tennessee Whiskey Trail will host the ninth Sip of History event, an afternoon of whiskey, wine and beer sampling, live music, and dog-friendly fun at Nashville’s historic presidential homesite.

From 2 to 5 p.m., Sip of History will feature tastings from at least 25 acclaimed Tennessee distilleries and beer and wine from local craft brewers and vintners. Tickets include food and access to the 1,120-acre Hermitage property, comprising an authentically restored garden, wildlife, walking paths and narrative historical markers.

Guests will enjoy lawn games and live entertainment from singer-songwriter and multi-instrumentalist Sean Donovan. Blankets and lawn chairs are encouraged for relaxation on The Hermitage grounds, and additional food will be available for purchase.

Dogs and their families will enjoy special attention from participating partners such as Puppy Crumbles pet treats, Luv the Paw apparel for pet people, and accessories from Pet Musings. For off-the-leash fun, a fenced dog park is also available. The non-profit New Leash on Life, which is dedicated to the welfare of companion animals, will also be on-site to promote its mission.

This is the third collaboration between The Hermitage and the Tennessee Whiskey Trail, an initiative of the Tennessee Distillers Guild. Participating distilleries include Nashville Craft, Old Dominick, Old Forge, Drop Zone, Junction 35 Spirits, Nearest Green, Sugarlands, Old Glory, Mossback, Cascade Hollow, Gate 11, Jack Daniel’s, Leiper’s Fork, Company, Tennessee Legend, Ole Smoky, PostModern Spirits, Lost State, Adventure, Short Mountain, Stable Reserve, Old Tennessee, Corsair, Big Machine and Prichard’s.

“Sip of History has become one of our most popular events of the year,” said Howard J. Kittell, president and CEO of Andrew Jackson’s Hermitage. “President Jackson enjoyed distilling on the property, and he and his beloved wife, Rachel, were known to host lively gatherings at The Hermitage. This event is a wonderful way to honor the state’s whiskey-making legacy and welcome visitors to experience the home and hospitality of  Andrew Jackson.”

Tickets are $75 for Hermitage members and $85 for non-members. A portion of all sales will support the Andrew Jackson Foundation’s mission to preserve the home place of Andrew Jackson, create learning opportunities and inspire informed citizenship.

For more information, visit https://thehermitage.com/sip-of-history/.

About Andrew Jackson’s Hermitage

Andrew Jackson’s Hermitage: Home of the People’s President is one of the largest, most well preserved and most visited presidential homes in the United States. Opened to the public in 1889, The Hermitage is one of America’s first presidential museums. Today, The Hermitage is a 1,120-acre National Historic Landmark with more than 20 historic buildings, including Jackson’s mansion and tomb, restored slave cabins, a church and gardens. In recent years, new interpretive initiatives and educational programs such as the history of slavery have enhanced the experience of more than 230,000 annual visitors. For more information, visit www.thehermitage.com.

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Glen Moray Speyside Single Malt Scotch Whiskey 40%-ABV 700ml.

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Whiskey Del Bac Distiller’s Cut Spring 2024 American Single Malt Whiskey

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Charlottesville distillery releases Foxfield Races special signature bourbon to celebrate 45th running

(Charlottesville, VA – February 27, 2024) –  Ragged Branch Distillery, a farm-to-glass whiskey distillery in the foothills of the Blue Ridge Mountains, created a limited edition signature Foxfield Races bourbon to celebrate Foxfield's 45th Running. The Foxfield Races Select bourbon is now available in Virginia ABC stores and Ragged Branch Distillery while supplies last. The 45th running of the Foxfield Races will take place on Saturday, April 27.

Ragged Branch Foxfield Races Select was made from a mash bill of corn, rye, and malted barley. It is a two barrel batch hand-selected by the Foxfield team. Aged for over five years, double oaked and Bottled-in-Bond, the bourbon is priced at $56.99.

In 2023, Ragged Branch launched a special bourbon celebrating the 50th anniversary of Secretariat’s history Triple Crown win.

“We’re thrilled to partner with the Foxfield Races, an event steeped in Virginia history that also continues to foster a deep sense of community,” said Alex Toomy, founding partner and head distiller at Ragged Branch Distillery. “Ragged Branch and Foxfield Races both represent a deep appreciation for Virginia history and tradition, and we’re excited to help celebrate this year’s anniversary running in a special way.”

Foxfield hosts nationally recognized steeplechase races in the heart of Virginia, giving residents and visitors alike the opportunity to witness spectacular horse racing and enjoy the beauty of the countryside. In 1977, Mariann de Tejeda generously purchased the property for the Foxfield Racing Association and designed and built the race course. Today, the bi-annual races host upwards of 17,000 attendees and feature a strong field of horses and riders, free fun for friends and family of all ages, vendor village, local food trucks and more.

ABOUT RAGGED BRANCH DISTILLERY
Ragged Branch is a farm-to-bottle distillery making authentic straight bourbon and straight rye whiskey the old-fashioned way: using hard work and uncompromising attention to detail. We are farmers who feel a responsibility to care for our land and allow people to make a connection with it they can taste. As a working farm, our goal is to make the best whiskey we can in the most sustainable way possible, while offering a flavor profile that is completely unique to us. We grow the grain to use in our recipes, and have produced, aged, and bottled every drop of our whiskey on-site since the beginning. For more information, visit RaggedBranch.com.

ABOUT THE FOXFIELD RACES

The Foxfield Races conduct steeplechase racing in Albemarle County, Virginia, twice a year on property conserved under easement. The races are managed by the Foxfield Racing LLC as a subsidiary of the Garth Road Preservation Foundation, both not-for-profit 501(c)3 organizations. For more information and updated schedule details, visit www.foxfieldraces.com.

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Dough Ball Whiskey Launches Newest Flavor: Birthday Cake

The award-winning brand infuses the joy of an American birthday classic into its latest whiskey

LAS VEGAS, Feb. 22, 2024-- Dough Ball's newest launch, Birthday Cake Whiskey, is a snackable reminder that you can have your cake and drink it, too! The fastest-growing, top 12 flavored whiskey brand in the U.S.* first crashed the flavored whiskey category in August 2021, with an award-winning Cookie Dough Whiskey that national media publications have crowned "the best of class flavored whiskey."

Due to the continued consumer demand for flavored whiskey and rapid success in its first year, Dough Ball is expanding its decadent flavor portfolio with a new and innovative Birthday Cake Whiskey. Blending the mouthwatering nostalgia of sprinkled vanilla cake with a smooth, medium-bodied, 70-proof whiskey, Birthday Cake is perfectly crafted for indulgent cocktails, creamy birthday cake shots and celebrations.

"At Dough Ball, we're all about creating fun and innovative whiskeys that push the boundaries on flavor. We think we have accomplished that with Birthday Cake," said Joey Parris, Chief Marketing Officer at Patco Brands. "It's delicious, nostalgic and makes you feel like every day is your birthday."

Within a year of launch, Dough Ball Whiskey expanded into over 30 states, becoming the fastest-growing flavored whiskey brand and winner of over a dozen awards, including the Bartender Spirits Awards, SIP Awards, San Francisco World Spirits Competition and more.

Dough Ball's new Birthday Cake Whiskey is available at select Total Wine and BevMo! locations, with additional retailers to come throughout 2024, including Ralph's, Albertsons and Walgreens. The suggested retail price of Birthday Cake Whiskey is $26.99.

For more information, please visit DoughBallWhiskey.com or follow along on Instagram @doughball_whiskey.

*Nielsen, Total US x AOC + Liquor Plus + Conv, Whiskey Latest 52wks thru 12/30/2023

About Dough Ball:
Dough Ball is a flavored whiskey from Patco Brands, one of the fastest-growing beverage companies in the United States. Featuring notes of buttery vanilla, chocolate and caramel, smoothed out with hints of butterscotch, Dough Ball exudes flavors of warm cookie dough goodness in a delicious, 70-proof whiskey. Birthday Cake is a new flavor profile to the whiskey category, with notes of nostalgic birthday cake and vanilla buttercream frosting. Unapologetically unique, versatile and approachable, this Cookie Dough and Birthday Cake Whiskey can be enjoyed as a shot, sipped, or mixed in a cocktail. For more info, visit www.doughballwhiskey.com and follow along on social at @doughball_whiskey.

About MPL Brands NV, Inc. dba Patco Brands
MPL Brands NV, Inc. dba Patco Brands is a privately held import, manufacturing, marketing and sales company for innovative premium alcohol beverages. Dedicated to making award-winning, ready-to-drink wine-based products, tequilas, whiskeys, hard seltzers and other offerings, the Patco Brands mission is innovation, quality and consistency. Patco Brands is also now one of the largest importers of tequila in the U.S. For more information, please visit www.patcobrands.com.

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Four Walls Whiskey Named Official Sponsor of Wrexham AFC's "Fourth Wall" Kop Stand

WREXHAM, United Kingdom, Feb. 22, 2024- Wrexham AFC is pleased to announce Four Walls, the new Irish American Whiskey brand from Rob McElhenney, Charlie Day, and Glenn Howerton, as the official sponsor of the Fourth Wall Temporary Kop stand in the hallowed STōK Cae Ras.

Wrexham AFC Co-Chairman Rob McElhenney and his Four Walls Whiskey Co-Founders Glenn Howerton and Charlie Day announced the news via a video shared today.

The Temporary Kop opened at the end of December and has allowed the club to welcome an additional 2,289+ fans to every home game.  By opening the stand, Wrexham now benefits from having their vocal home support located behind each goal, and by making more match tickets available to the fanbase, the team has set their highest home league attendance since 1980… twice.

Wrexham AFC Executive Director, Humphrey Ker, said: "We are delighted to have Four Walls sponsor our Fourth Wall. The stand has been a brilliant addition in helping us to set new attendance records. We're looking forward to welcoming more of our members to the Fourth Wall Temporary Kop Stand."

While the current Four Walls Whiskey release is not yet widely available in Wrexham, the ultra-premium, limited-edition 'Bartender's Blend' that sold out in the U.S. is available to drink exclusively at The Turf and within the Racecourse Ground suites. A handful of limited bottles are also available from Master of Malt and Amazon to ship within the U.K.

U.S. fans can order Four Walls whiskey and merchandise at FourWallsWhiskey.com or by visiting local stores in NY, PA, CA, FL, NJ, MD, DE & D.C.

Become a "regular" by following  @FourWallsTheBetterBrown on Instagram and @TheBetterBrown on X, and by signing up for the newsletter at FourWallsWhiskey.com.

Follow @Wrexham_AFC and visit www.wrexhamafc.co.uk for more updates from the team.

About Rob, Charlie & Glenn 
Rob McElhenney, Charlie Day, and Glenn Howerton have always had a knack for crafting fine things together. Like a fine whiskey, their collective work has only gotten richer and intensified its distinct flavor through the years. As award-winning writers, producers, and actors, they've collaborated on a number of projects, including sixteen record-breaking seasons of It's Always Sunny in Philadelphia, and as friends, they've collaborated on a number of great nights out. Four Walls Irish American Whiskey is their way of sharing those good times.

About Four Walls Whiskey
Four Walls is a new Irish American Whiskey brand from Rob McElhenney, Glenn Howerton and Charlie Day that is a tribute to the four walls the gang calls home - the bar. Made from grain and malt Irish Whiskies blended with bold American Rye, The Better Brown is smooth enough for shots but bold enough to stand on its own in classic cocktails, a true utility whiskey for both real bartenders and those who play the part on TV.  A proud partner of Wrexham AFC, Four Walls is currently available via e-commerce in 40+ states in the U.S. at FourWallsWhiskey.com, ReserveBar, Flaviar, and Caskers, and in bars and physical stores across Pennsylvania, New York, California,  Florida, New Jersey, Maryland, Delaware and Washington, D.C and will be coming to other states as well as Wrexham soon. As always, Four Walls encourages its drinkers to enjoy The Better Brown responsibly.

About Wrexham AFC
Wrexham Association Football Club is based in Wrexham, North Wales, and competes in League Two, the fourth tier of the English football league pyramid. Formed in 1864, they are the oldest club in Wales and the third oldest professional team in the world. Wrexham has won the Welsh Cup a record 23 times and beaten some of the biggest clubs in the game in the English FA Cup and UEFA European Cup Winners Cup. The STōK Cae Ras, home to Wrexham AFC, is the world's oldest international stadium that still continues to host international games.

Wrexham AFC is owned by Rob McElhenney and Ryan Reynolds. The goal of the new owners is to grow the team and establish Wrexham AFC as a Premier League club in front of increased attendances, and in an improved stadium, while making a positive difference to the wider community in Wrexham. This goal is being pursued through four guiding principles: I) to protect the heritage of Wrexham AFC; ii) to reinforce the values of the community; iii) to use Rob and Ryan's resources to grow the exposure of the club at home and abroad; and iv) to create a winning culture. For more information, please visit wrexhamafc.co.uk.

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Captain Morgan Sliced Makes a Flavorful Splash with New Cocktail-Inspired Ready-to-Drink Beverages

Available nationwide, NEW Captain Morgan Sliced from America's no. 1 selling spiced rum brand blends flavor, convenience and adventure - just chill, crack open and enjoy

NEW YORK, Feb. 22, 2024  Just in time for the warmer months ahead, Captain Morgan is officially introducing its newest ready-to-drink lineup, Captain Morgan Sliced. Captain Morgan Sliced is a line of cocktail-inspired malt beverages with an exciting range that goes all-in on flavor and adventure. Each can of Captain Morgan Sliced balances convenience and deliciousness, and there's something we've known since the dawn of bread… sliced makes everything more delicious, exciting, and adventurous.

Best enjoyed chilled from the can, Captain Morgan Sliced offers four delicious malt-based flavors inspired by classic cocktails that will take your taste buds on an adventure:

• Pineapple Daiquiri Style Beverage, a zesty malt-based take on an island classic that combines the flavors of zesty lime and ripe, juicy pineapple.
• A berry twist on America's favorite cocktail, Strawberry Margarita Style Beverage fuses the flavors of zesty lime and sweet strawberry.
• A tropical sensation, Passionfruit Hurricane Style Beverage is a twist on the classic New Orleans cocktail with the taste of tangy tropical passionfruit, juicy lemon and bright orange flavors.
• Take a sip fit for paradise with Mango Mai Tai Style Beverage, an exotic malt-based drink that combines the tastes of fresh citrus and pineapple with a ripe sweet mango flavor.

"We didn't just want to introduce another new canned drink – we wanted to slice through the ordinary with an offering that compliments the adventurous spirit of our consumers," said Laura Merritt, CMO, Diageo Beer Company. "Captain Morgan has always been known and loved for its bold flavor, and we're excited to shake up the category and introduce Captain Morgan Sliced to the world."

The brand's new creative campaign, "Sliced is Better," is designed to cut through the crowd, inviting consumers 21+ into a "Sliced world" full of adventure. Because when you think about it, "Sliced" really is better — it turns an old pair of jeans into trendy jorts, a dull hairdo into a fresh new look, and a boring sedan into a convertible.

Whether you're hanging poolside or just chilling at home with friends 21+, Captain Morgan Sliced invites everyone to live in the now, cut out the complications, and find delicious adventure wherever your crew takes you.

Captain Morgan Sliced is available in a 12-count variety pack of 12 oz cans with an ABV of 5.8% and is now available on shelves nationwide at a suggested retail price of $19.99.

Also new to shelves this month is Captain Morgan Sliced Up. Available in 23.5oz and 16oz can offerings of Long Island Iced Tea Style Beverage and Tropical Hurricane Style Beverage, with an ABV of 8% available in local convenience stores and wherever you can find Captain Morgan.

This is only the beginning – in the upcoming weeks, Captain Morgan will show just how the "Sliced is Better" world is full of surprises just waiting to be uncovered. Be sure to follow @CaptainMorganUSA on Instagram and @CaptainMorganUS on X for more delicious updates on Captain Morgan Sliced. And no matter how you slice it with Captain Morgan, always remember to drink responsibly.

About Captain Morgan
Captain Morgan is the number one selling spiced rum in the U.S. Captain Morgan encourages everyone 21+ to spice it up by bringing our flavor to every occasion. The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Cherry Vanilla Spiced Rum, Vita Coco Spiked with CAPTAIN MORGAN and CAPTAIN MORGAN Sliced. For more information, visit www.CaptainMorgan.com.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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DEWAR'S® BLENDED SCOTCH LAUNCHES MIZUNARA OAK FINISHED 21 YEAR OLD WHISKY

The newest iteration in DEWAR's Double Double Series brings together distilling traditions of Japan and Scotland

HAMILTON, Bermuda, Feb. 21, 2024 - DEWAR'S® BLENDED SCOTCH WHISKY introduces the newest iteration from its award-winning Double Double series, Double Double 21 Year Old Mizunara Oak Cask Finish. Finished in Japanese Mizunara Oak casks, this expression was ranked #7 in Whisky Advocate's list of Top 20 Most Exciting Whiskies of 2023, with a rating of 95.

DEWAR's Double Double 21 Year Old Mizunara Oak Cask Finish brings together the distilling traditions of Japan and Scotland, creating a rare blend that captures the essence of two cultures. Unlike American oak, Mizunara Oak requires more than 200 years to reach maturity and does not grow straight, posing a unique challenge in the process of forming it into casks. However, the extra effort is well worth it, as the liquid results in an intriguing balance of succulence, purity, and smoothness. The captivating amber colored whisky has been bottled at a strength of 46%.

Featuring a balanced mix of tasting notes, the Mizunara Oak imparts subtle hints of sandalwood and coconut, contributing to a smooth mouthfeel. The finish leaves behind a sweet, clean taste with a touch of creamy vanilla.

Every marque in the DEWAR's Double Double series is crafted with a unique four-stage aging process spearheaded by five-time Master Blender of the Year, Stephanie Macleod. This process has earned DEWAR's original iteration of Double Double 21 Year Old 1^st place at the International Whisky Competition for Best Blended Scotch 20-24 yrs in 2023.

Stephanie Macleod, Master Blender for DEWAR'S commented: "The journey of creating this expression has been an exploration of flavors and craftsmanship. Together, my team and I introduced a distinctive twist to our award-winning DEWAR's Double Double 21 Year Old by finishing it in Japanese Mizunara Oak casks, creating a new and exciting whisky. This latest iteration in the Double Double Series is a testament to our commitment to delivering unparalleled experiences to our connoisseurs."

Brian Cox, Vice President of DEWAR's North America commented: "The unveiling of DEWAR's Double Double 21 Year Old Mizunara is a toast to change and growth. This release reflects our steadfast dedication to crafting exceptional whisky experiences that not only bring people together, but also harmonize tradition and innovation. When enjoying this whisky, let it be a catalyst for shared moments of joy and celebration with friends and family in a timeless toast to the blend of Japanese craftsmanship and Scottish tradition."

Available for $149.99, DEWAR's Double Double 21 Year Old Mizunara is available in 750ml bottles at spirits retailers nationwide and on Dewar's.com.

For more information on DEWAR'S whisky products, please visit www.dewars.com or on Facebook, Instagram and YouTube.

About DEWAR'S
Founded in 1846 by John Dewar, DEWAR'S® has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25. These whiskies are crafted using the DEWAR'S oak marrying aging process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About Bacardi Limited
Bacardi Limited, the largest privately held international spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 10 countries, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram or X, formerly known as Twitter.

ENJOY RESPONSIBLY ©2024 DEWAR'S BLENDED SCOTCH WHISKY 43% ALC. BY VOL

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Sandy River Distillery Virginia Fire Cinnamon Flavored Bourbon 2-Year Whiskey 35%-ABV 750ml.

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FOUR ROSES DISTILLERY WINS WORLD'S BEST SINGLE BARREL BOURBON AT 2024 WORLD WHISKIES AWARDS

The Heritage Bourbon Brand Also Took Home Honors of Best Kentucky Single Barrel Bourbon and Best Kentucky Small Batch Bourbon

LAWRENCEBURG, Ky., Feb. 20, 2024- Four Roses, the heritage Kentucky bourbon brand dating back to 1888, has received the high honors of World's Best Single Barrel Bourbon, Best Kentucky Single Barrel Bourbon and Best Kentucky Small Batch Bourbon at the 2024 World Whiskies Awards.

Results of the competition are determined by a distinguished panel of industry experts, leading journalists, and specialist drink retailers who evaluate entries through three rounds of blind tastings. Whiskeys that successfully navigate the initial two rounds of tasting are awarded "Best" within their respective categories. Four Roses Single Barrel Bourbon and Four Roses Small Batch Bourbon were the sole winners from the first two rounds of their respective categories. Following a rigorous third round of tasting, the ultimate accolade of "World's Best" is granted to one exceptional whiskey in each category.

"We are deeply thrilled to be recognized with such prestigious accolades from the esteemed World Whiskies Awards," said Brent Elliott, Master Distiller at Four Roses. "These awards truly reflect our team's unwavering dedication and passion to consistently making high-quality bourbons. Hand-selecting each barrel is a meticulous process, so to be highly awarded in both the Single Barrel and Small Batch Bourbon categories is an extraordinary honor."

Four Roses is unique in their approach to producing bourbon. Four Roses utilizes five proprietary yeast strains combined with two separate mashbills to create ten unique recipes, which provide the basis for variety and consistency in their bourbons. Its Single Barrel Bourbon is hand-selected by Elliott, one barrel at a time, to create a complex and full-bodied high rye bourbon. In addition to receiving the coveted titles of World's Best Single Barrel and Best Kentucky Single Barrel, Four Roses Single Barrel also received a gold medal.

Another expression in Four Roses' line up that is overseen by Elliott is the Four Roses Small Batch Bourbon. Elliott combines four distinct bourbon recipes that have been expertly selected at peak maturation to achieve balance, making the Small Batch Bourbon an excellent premium yet approachable bourbon to be served on the rocks or mixed with cocktails. In addition to receiving the title of Best Kentucky Small Batch Bourbon, Four Roses Small Batch also took home a gold medal.

ABOUT FOUR ROSES: 
Established in 1888, Four Roses combines two mashbills with five proprietary yeast strains to distill and age 10 distinct bourbon recipes, each with its own unique flavor profile. With distilling and warehousing operations in Lawrenceburg and Cox's Creek, Kentucky, respectively, Four Roses is available in all 50 states. This past year, Four Roses received 56 awards, including 2 Double Platinum medals, 1 Platinum medal, 7 Double Gold medals and 16 Gold medals from esteemed competitions such as the American Whiskey Masters and Whiskies of the World. For more information, visit www.fourrosesbourbon.com or find us on Facebook, Twitter and Instagram.

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STRANAHAN'S COLORADO WHISKEY CELEBRATES ITS 20TH ANNIVERSARY WITH OFFICIAL OPENING OF ASPEN'S NEWEST APRÈS SKI DESTINATION: STRANAHAN'S WHISKEY LODGE

Number One Selling ^[1] and Most Award-Winning ^[2] American Single Malt Whiskey Returns to Its Aspen Roots

Majestic Mountains Provide Backdrop for Innovative Cocktails, Elevated Alpine-Inspired Bites, and Pours of Rare American Single Malt Whiskeys – Including a New Lodge-Exclusive: Stranahan's Whiskey Calvados Cask

ASPEN, Colo., Feb. 20, 2024 In celebration of its 20th anniversary, Stranahan's Colorado Whiskey^®, the number-one-selling and most-awarded American Single Malt, is pleased to announce the official opening of Stranahan's Whiskey Lodge at 307 South Mill Street - its new home away from (its Denver Distillery) home. Innovative cocktails, pours from rare Lodge- and distillery-only bottles, sumptuous Alpine-inspired bites, and majestic mountain views come together as Aspen's hottest new après ski destination.

The Lodge marks Stranahan's Colorado Whiskey's return to Aspen, where its story began over 20 years ago. A barn fire brought together two locals who would develop a friendship and one of the nation's first American Single Malt whiskeys: Jess Graber, a volunteer firefighter, and George Stranahan, a longtime brewery owner and whiskey connoisseur. The laid-back luxurious Lodge celebrates Stranahan's roots while ushering in a new era as the American Single Malt category waits for official whiskey designation.

"We're coming back to Aspen, where I began the American Single Malt journey two decades ago. Opening the doors to our Stranahan's Whiskey Lodge is a thank you to our friends, family, and fans who helped us get here, but it is also a long-awaited return home," said Graber. "We've come a long way since opening the first whiskey distillery in Colorado since Prohibition, down in Denver. Returning to the Rockies to open the Stranahan's Whiskey Lodge is a testament to the country's thirst for home-grown Single Malts. For all Single Malt whiskey fans, I want to invite them to Aspen to taste America's finest and most unique range of American Single Malts out there."

New Aspen Only Lodge-Exclusive: Calvados Cask
To celebrate the opening, Stranahan’s is launching its first Lodge-exclusive, Calvados Cask, an ultra-rare, six-cask blend of Stranahan’s American Single Malt whiskeys that matured over eight years, two to four years of which were finished in barrels that formerly held Calvados, the legendary apple brandy only made in Normandy.

"The opportunity to custom build exceptional Limited Edition whiskey blends for our Whiskey Lodge guests is a special treat," said Justin Aden, Head Blender at Stranahan's. "The fruitiness of our Single Malt paired with the richness of Calvados cask finishing could not fit Stranahan's taste profile better. It's the perfect union of our 100 percent barley malt, Eldorado Spring water, and a nuanced depth that only exceptionally aged Calvados could give you."

The Calvados bottling shows off Stranahan's deep inventory of premier, well-aged, and internationally sourced finishing casks. The primary Mile-High aging in American oak is balanced with the spiciness inherent of European oak and the subtle contribution of Normandy Calvados to create a perfect harmony. At an SRP of $140, a portion of proceeds from Calvados Cask will be donated to the Aspen Fire Protection District to honor its role in Stranahan's founding.

Aspen-Style: Alpine-Inspired Bites
The locally-focused, made-for-sharing menu was built from the ground up by Head Chef Nick Ragazzo, a 24-year veteran of James Beard-nominated restaurants and specialist in wholly-from-scratch preparation. Chef Ragazzo perfectly pairs exceptionally crafted Stranahan's whiskeys and cocktails with his locally sourced, seasonal cuisine like Colorado Lamb Flatbread (with Roast Tomatoes + Feta Buttermilk Dressing + Mint Hot Honey), Whiskey Smoked Wagyu Brisket (with Bacon + Onion + Mushroom + BBQ Jus), Pork Schnitzel Meatballs (Pumpernickel Crust + Sauerkraut Slaw + Slaw) and Rocky Mountain Game and Cheese boards.

An Après Destination with Strahanan's American Single Malt Sips
Guests can also enjoy perfectly crafted classic cocktails like the Old Fashioned and the Sazerac or Lodge-first newcomers like Chili Chai Ball (Stranahan's Blue Peak, Chai Syrup, Lemon Juice, Smoked Chili Bitters, Ginger Beer) and Honey, Get Well Soon (Stranahan's Original, Spiced Tea Liqueur, Lemon Oil, Absinthe). The menu also includes drams of Stranahan's Colorado Whisky favorites like Original, Blue Peak, Sherry Cask, Diamond Peak, and Mountain Angel 10, as well as those typically available only at the brand's Denver distillery like Stranahan's Red Wine Cask and CO Brewer's Cask. For the Snowflake aficionados, Strana-fans can select a flight with Snowflake Mt. Bross (2019), Snowflake Sunshine Peak (2020), Snowflake Mt. Eolus (2021), Snowflake Humboldt Peak (2022) and Snowflake Pyramid Peak (2023).

Strahanan's Whiskey Lodge will officially open to the public on March 9, 2024. Open year-round, every day from 12 p.m. - 10 p.m., for walk-in service and available for private events. For more information, including upcoming cocktail classes, collaborations with local Aspen purveyors, and more, please visit https://stranahans.com/aspen-whiskey-lodge; Address: 307 S Mill St, Aspen, CO 81611; Phone: (970) 806-5060.

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Laws Whiskey House Wins "World's Best Small Batch Bourbon" at the 2024 World Whiskies Awards

The world's most respected whiskey competition recognizes Laws Cask Strength Four Grain Bourbon for exceptional quality, superior flavor, and category leadership

DENVER, Colo., Feb. 21, 2024 - Laws Whiskey House celebrates its coveted win at the 2024 World Whiskies Awards, the most respected whiskey competition in the world. Laws Cask Strength Four Grain Bourbon earns recognition as the "World's Best Small Batch Bourbon" for its exceptional quality and superior flavor that sets the standard of excellence.

"We couldn't be prouder of this achievement. We consider this a win for the entire state of Colorado because our unique growing and distilling conditions are what create the bold flavor," says founder and CEO Al Laws. "This award is a testament to the hard work and talent of our team, and we're proud to be among all the winners who are pushing the boundaries in American Whiskey."

Laws Cask Strength Four Grain Bourbon is the pinnacle of the brand's distilling expertise. Laws Whiskey House crafts its flagship Four Grain Bourbon and Cask Strength Bourbon from whiskey aged for a minimum of three and up to ten years in new, 53-gallon oak barrels. While both the flagship Four Grain Bourbon and Cask Strength Four Grain Bourbon are created from the same mashbill and marriage of barrels, the Cask Strength is bottled at a higher proof to highlight the whiskey's unadulterated characteristics coming straight from the barrel. The finished product offers aromas of baking spice, black tea, and honeysuckle, with bold flavors of orange, clove, and dried fruit.

This achievement further establishes Laws as a leader in the booming Colorado whiskey scene. Laws' bold, flavorful whiskeys capture the adventurous spirit of Colorado by adding its own unique twist to the time-tested traditions of Kentucky, harnessing the power of Denver's high elevation to age whiskey, and embracing Colorado's bounty of ancient grain varieties. At Laws, everything is done with care to maximize the flavor of each grain, regardless of the time-intensive methods required.

For more information about Laws and to purchase Laws Cask Strength Four Grain Bourbon nationwide, visit www.lawswhiskeyhouse.com. Follow Laws on Instagram @lawswhiskey and on Facebook facebook.com/lawswhiskey.

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Casey Jones Distillery 69 Founder’s Birthday Blend Kentucky Straight Bourbon Whiskey

Casey Jones Distillery 69 Founder’s Birthday Blend Kentucky Straight Bourbon Whiskey 55%-ABV 750ml.

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Maker's Mark® Bourbon Calls Consumers to Recognize 'Spirited Women' with Personalized, Limited-Edition Label

Iconic Bourbon Brand Partners with Leading Nonprofit Vital Voices and Artist Gayle Kabaker in Honor of Women's History Month

LORETTO, Ky., Feb. 19, 2024- Maker's Mark, the iconic handmade Kentucky bourbon, today announced its support of Vital Voices, a leading nonprofit investing in female leaders taking on the world's greatest challenges, with a limited-edition label designed by renowned artist Gayle Kabaker. In honor of Women's History Month, consumers are invited to order the complimentary Maker's Mark label at makersmarkpersonalize.com and personalize it with the name of an inspirational woman in their lives.

"Vital Voices is thrilled to join Maker's Mark in this collaboration to amplify the power of women," said Alyse Nelson, President and CEO of Vital Voices. "We deeply appreciate their support in our mission to advance women leaders and our world."

Gayle Kabaker, a longstanding partner of Vital Voices, has a history of creating art that showcases women who use their power to empower others and was inspired to illuminate the organization with Maker's Mark.  Kabaker's limited-edition label depicts her interpretation of a spirited woman in acrylic gouache, inspired by the wildflowers of Kentucky and the colors of the Maker's Mark palette.

"As a brand co-founded by my grandmother Margie Samuels more than 70 years ago, Maker's Mark continues to be guided and grown by incredible women defining what's next in the industry," said Rob Samuels, Managing Director of Maker's Mark and 8th generation whisky maker. "We are privileged to continue our commitment to women making an impact in their communities and support the meaningful causes that drive Vital Voices."

While Bill Samuels, Sr., Margie's husband and Maker's Mark co-founder, was focused on creating the highest-quality bourbon, he celebrated and empowered Margie to build the brand and brand experience – forever changing the course of spirits branding in the industry.  The shape of the bottle, the look of the label, the signature red wax topper, and even the name are all thanks to Margie. Among the first women to be inducted into the Kentucky Bourbon Hall of Fame, Margie also championed the importance of the Kentucky distillery's aesthetic and emphasis on tourism, planting the seed for what is now the Kentucky Bourbon Trail.

The ongoing contributions of women at Maker's Mark can be seen in all aspects of the brand, from the product development and leadership of Star Hill Farm, the home of the Maker's Mark Distillery, to the brand's sustainability initiatives and global brand representation. While staying true to the founders' flavor vision: a full-flavored, soft red winter wheat bourbon with a smooth finish, Maker's Mark continues to shape the brand's future through purposeful, flavor-driven innovation.

Throughout the year, consumers can create a custom Maker's Mark gift for anyone with the brand's personalized label program. Labels are currently available for 750mL bottles, which must be purchased separately and recipients must be 21+. For additional information about Maker's Mark, please visit  www.MakersMark.com and share your personalized label at @makersmark on Instagram.

About Maker's Mark®
In 1953, in Loretto, Ky. Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. While he developed the bourbon, his wife Margie Samuels ideated the bourbon's name and label, standout bottle shape, iconic and signature look that still involves hand-dipping each bottle in red wax to this day. Together as co-founders, Bill and Margie transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark® Kentucky Straight Bourbon continues to be crafted in the same, purposeful way.

In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46®, Maker's Mark® Cask Strength, Maker's Mark® Private Selection and Maker's Mark® Cellar Aged. Today, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified certification, a reflection of the brand's dedication towards building a more inclusive and sustainable economy. For more information, visit www.makersmark.com.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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Leap Year STOLE Our Saturday St. Patrick's Day, but Jameson® Irish Whiskey Has a Plan: Introducing St. Patrick's Eve on March 16, hosted by Comedians Colin Jost and Michael Che

On the heels of Jameson Irish Whiskey's Must be a Jameson campaign, Jameson has created a new holiday, because a Jameson wouldn't let Leap Year get in the way of a good time.

NEW YORK, Feb. 20, 2024- The world has patiently waited since 2018 for St. Patrick's Day to again fall on a Saturday, but Leap Year almost ruined everything. Who wants to wait until 2029 to celebrate properly on a Saturday? Jameson Irish Whiskey doesn't, that's for sure, which is why they've created a very made-up (but very official) new holiday: Jameson St. Patrick's Eve on Saturday, March 16. For the next month, Jameson is helping revelers prepare for the occasion, from limited-edition St. Patrick's Eve jackets to smooth cocktails to a chance to join a Jameson-ified St. Patrick's Eve countdown live in Times Square.

St. Patrick's Eve brings the brand's Must be a Jameson campaign to life by creating a world that connects likeminded people who choose to see the green side of things. Nothing brings people together more than a good holiday and because every Eve celebration has top-notch hosts, Jameson has tapped comedians Colin Jost and Michael Che to help everyone ring in St. Patrick's Eve.

"Our Must be a Jameson campaign honors a community anchored by their shared lighthearted spirit, so when Leap Year skipped over a Saturday St. Patrick's Day, we did exactly what a Jameson would do: we created a completely new holiday so people can start celebrating St. Patrick's Day a little early," says Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. "We teamed up with Colin Jost and Michael Che to help us seize this moment and encourage everyone to embrace St. Patrick's Eve, because they're a duo who appreciates a smooth Irish Whiskey, good company and a brand-new holiday – just like any Jameson would."

Jost and Che star in a series of hilarious content depicting just how frustrating it is to have Leap Year steal a Saturday St. Patrick's Day and ultimately agreeing that Jameson St. Patrick's Eve is the perfect (only?) solution.

"I don't believe in leap years," said Jost. "Which is why I'm several days late for every appointment. But for all you sheep who trust Big Calendar and think February 'sometimes' has an extra day, we've gotten you off the hook by inventing a new holiday, St. Patrick's Eve. And like I keep yelling at my family and therapist, 'This isn't just an excuse to party on Saturday as well as Sunday. It's a real holiday.'"

Michael Che is also on board, making this Jameson partnership the first joint brand deal for the close pair. "Colin is also probably a little relieved we're going to spend a Saturday night ringing in St. Patrick's Eve with Jameson, instead of reading the jokes I write for him."

To make St. Patrick's Eve as epic as possible, Jameson is taking over Times Square on Saturday, March 16. Starting today, fans can visit JamesonSPE.com to enter for a chance to score a spot on the guest list for Jameson St. Patrick's Eve celebration in New York City, co-hosted by Jost and Che, featuring a surprise DJ performance and a can't-miss, first-of-its-kind 'rock drop' – a Jameson version of the famous Times Square ball drop – at 8 p.m. ET (aka midnight in Ireland) to mark the occasion.

Jameson Irish Whiskey is one of the first brands to ever drop the Times Square Ball to celebrate a new holiday. To further spread the St. Patrick's Eve spirit from coast-to-coast, Jameson will also light up the exterior of Sphere in Las Vegas, known as the Exosphere in Jameson green; wrap the ferries and water taxis in the dyed-green Chicago River and have a complete digital takeover at L.A. Live - all marking the new holiday.

Anyone 21+ can tune into the rock drop live streamed on JamesonSPE.com and for those in NYC, Jameson will have a kick-off to St. Patrick's Eve in Times Square Plaza between 43^rd and 44^th Streets with a live DJ, giveaways and more from 6 p.m. to 10 p.m. ET.

Because a special holiday deserves an equally stylish look, Jameson is releasing limited-edition, vintage-inspired jackets at JamesonSPE.com. The design includes a hidden pocket inside the jacket to perfectly hold a Jameson hip flask that comes with the order, as well as luxe patches signature to the iconic Irish Whiskey brand. The Jameson St. Patrick's Eve jacket will retail for $150 plus tax with free shipping in the continental U.S., and 50-jacket drops will take place weekly starting on February 20 through March 12. All proceeds will benefit the Restaurant Workers' Community Fund (RWCF), a nonprofit dedicated to advocating for food and beverage service industry workers, continuing the brand's long-standing partnership with the organization to support its bartending community.

Once plans are made and outfits are set, fans can also try the new Jameson Orange Spritz ready-to-drink cocktail to raise a toast on St. Patrick's Eve, wherever they may be. Tapping into the insight that Orange is the top-preferred flavor for whiskey drinkers, the newest flavor in the Jameson ready-to-drink cocktail lineup is the first of the reformulation, featuring a higher ABV, now at 7%.

For more details about Jameson St. Patrick's Eve festivities or for St. Patrick's Eve cocktail ideas, visit JamesonSPE.com and follow @Jameson_US.

TASTE RESPONSIBLY. JAMESON ^® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2020 Imported by John Jameson Import Company, New York, NY

ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

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New Holland Dragon’s Milk Origin Small Batch Bourbon Whiskey Single Barrel

New Holland Dragon’s Milk Origin Small Batch Bourbon Whiskey Single Barrel 55%-ABV 750ml.

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Heaven Hill Distillery Wins Back-to-Back Whisky Magazine Distiller of the Year Awards

The 2024 American Icons of Whisky celebrates the largest, independent distillery as best in country at World Whiskies Awards

LOUISVILLE, Ky. , Feb. 15, 2024  The Whisky Magazine American Icons of Whisky Awards announced Heaven Hill Distillery, the world's largest, independent American Whiskey distillery, as the 2024 Distiller of the Year at their annual awards banquet in Louisville, Ky. last Thursday. The award marks back-to-back wins for Heaven Hill in this globally acclaimed category. Sustainability Director Rachel Nally was also recognized as Highly Commended in the Sustainability Officer category. This was on top of being named as Sustainable Distiller of the Year in 2023.

The sequential wins emphasize Heaven Hill's stature in the industry as the largest, independent distillery dedicated to quality and heritage. With more than two million barrels aging across 70 rickhouses, the distillery's Bernheim facility in Louisville produces over 440,000 barrels of whiskey per year, in excess of 29 million proof gallons. The recognition also showcases Heaven Hill's continued commitment to the whiskey industry, investing more than $200 million in the new Heaven Hill Springs Distillery in Bardstown, Ky. slated for operation by the end of 2024. Initial production is slated for 10 million proof gallons (over 150,000 barrels) a year and will have capacity to increase production to 450,000 barrels annually. This will be in addition to the company's current distilling capacity at Bernheim in Louisville. 

The new Heaven Hill Springs Distillery celebrated a major milestone last August with the installation of the first of three stills, crafted in Louisville by Vendome Copper. At 60 feet tall and weighing more than 22,000 pounds, this still is capable of producing 35,500 proof-gallons per day which is equal to more than 500 barrels per day. Crafted from copper, a material celebrated for its role in distillation due to its exceptional heat conductivity, the still represents a marriage of traditional and modern technology. Three Vendome stills of similar size have been operational at Bernheim since the last expansion of the distillery in 2017.

"As the largest, independent distillery, Heaven Hill is proud to carry forth the tradition of distilling American Whiskey and has been since 1935," said Conor O'Driscoll, Heaven Hill Master Distiller. "The back-to-back Distiller of the Year award is emblematic of our distilling legacy and commitment to producing the best American Whiskeys across all styles."

The World Whiskies Awards are the global awards selecting the very best in all the international recognized styles, awarding and promoting the world's best whiskies to consumers and trade across the globe. In 2023, Heaven Hill was honored to win Distiller of the Year, Sustainable Distiller of the Year, and saw National Spirits Special Lynn House recognized as American Whiskey Brand Ambassador of the Year. Also in 2023, Master Distiller Connor O'Driscoll was recognized as Highly Commended Master Distiller along with wins in the categories of World's Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon for Elijah Craig Barrel Proof C922. In 2022 the Heaven Hill Bourbon Experience won Visitor Attraction of the Year along with Director of Kentucky Visitor Experiences Jeff Crowe winning Visitor Attraction Manager of the Year. National Brand Ambassador Bernie Lubbers is also a past winner having taken home the prize for American Whiskey Brand Ambassador of the Year three previous times.

"Being recognized as the best in the industry is an immense honor for Heaven Hill as the largest, independent distillery," said Chief Marketing Officer Matt Blevins. "We congratulate our colleagues in the industry on their awards and wish everyone the best at the World's Best competition later this year."

Sustainability Director Rachel Nally joined Heaven Hill in 2019 and leads the company's Environmental and Sustainability Team. An expert in the areas of cultivating sustainable practices and creating highly efficient and compliant operations, Rachel works tirelessly to ensure Heaven Hill is on track to reach milestones in the company's 2030 Sustainability Goals. Most recently, Rachel's efforts lead to Heaven Hill achieving not one, but two of the Environmental Protection Agency's first ever ENERGY STAR certifications for the Bernheim Distillery and the Deep Eddy Vodka Distillery in Buda, Texas.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation's largest independent, family-owned and led spirits producer and marketer and the world's second-largest holder of Kentucky Bourbon. Heaven Hill's diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson's Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the newly-acquired Samson & Surrey portfolio. 

Heaven Hill reminds you to "Think Wisely. Drink Wisely."

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Rock Legend Sir Rod Stewart Celebrates Wolfie’s Whisky’s U.S. Expansion Into Florida, California and Nevada This February

The Two-Time Rock & Roll Hall of Famer Will Touchdown in The Sunshine State For Concerts In Hollywood Feb. 14-15 and Tampa Feb. 16

Catch Rod Stewart Toasting Wolfie’s on The Kelly Clarkson Show &

Access Hollywood

Wolfie’s Whisky images are available for download here, photo credit Jonas Mohr.

FLORIDA, CALIFORNIA and NEVADA – Feb. 16, 2024 – Sir Rod Stewart is celebrating the launch of Wolfie's Blended Scotch Whisky in Florida, California and Nevada this February. The rock legend touched down in New York with an appearance on The Kelly Clarkson Show on Feb. 8, with Rod, Kelly and her house band toasting the whisky’s U.S. expansion. Rod will next stop in Florida for three shows on Feb. 13 and 14 at the Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood, FL and Feb. 16 at the Seminole Hard Rock Event Center in Tampa, FL. Fans can tune-in on 2/22 when he takes Access Hollywood to his favorite U.S. pub, The Long Acre, for a final toast before heading back to the UK to celebrate the launch of his upcoming album, Swing Fever, out Feb. 23

Designed to reflect Rod's rock 'n' roll heritage with subtle nods to Americana, Wolfie's is now available in 73 Total Wine & More stores throughout Florida and California and will be served in step with his concerts at both Seminole Hard Rock properties in Florida. It’s also available at Florida independent retailers Leuken’s Wine & Spirits and ABC Fine Wine & Spirits in the state. In Nevada, Wolfie’s will be rolling-out distribution at Lee's Discount Liquor, Nevada’s largest independent retailer and Caesars Palace, where Rod will conclude his record-breaking 13-year residency on it 200^th concert show this July and August.

“Florida, California and Las Vegas have been second homes to me for many years,” Rod Stewart remarked. “I look forward to sharing a toast of Wolfie’s with my fans there soon.”

Duncan Frew, Rod’s co-founder in Wolfie’s, said:

“Expanding into these states is a huge milestone for Wolfie’s and one we’re both very excited about and taking very seriously. We’ve had a phenomenal seven months since launching in summer last year and have an ambitious 2024 ahead of us.”

Distilled on the banks of Loch Lomond by an expert team with decades of whisky-making know-how, Wolfie's Blended Scotch Whisky is a 40% ABV blended Scotch which perfectly marries grain whisky and malt whiskies, resulting in a lightly peated, smooth final blend. Wonderfully balanced with flavors of warming cinnamon, fresh vanilla, and baked apple, it has delicate notes of sweet peat and pears in syrup before finishing with candied citrus peels and a gentle oak spice.

Referencing the opening track from Rod’s 1991 album Vagabond Heart, the lyrics ‘Rhythm of My Heart’ are emblazoned on the base of the bottle. Rod’s recording of the song was a nod to his own Scottish heritage having adapted the melody from the traditional folk song, Loch Lomond.

Wolfie’s is available for shipping to all states excluding Alaska, Arkansas, Hawaii, Massachusetts, Michigan, Mississippi, South Dakota, Tennesse & Utah via online orders via wolfieswhisky.com.

About Wolfie's Whisky:

Launching in 2023, Wolfie's Whisky is a 40% ABV blended Scotch whisky distilled in partnership with Rod Stewart. Wolfie's Blended Scotch Whisky is distilled, blended, and bottled by Loch Lomond Distillery. For more information, visit wolfieswhisky.com and follow the brand on Instagram and Facebook.

About Rod Stewart:

Rod Stewart is one of the best-selling artists in the history of recorded music, with an estimated 250 million records and singles sold worldwide. His signature voice, style and songwriting have transcended all genres of popular music, from rock, folk, soul, R&B, and even the Great American Songbook; making him one of the few stars to enjoy chart-topping albums throughout every decade of his career.

Rod has earned countless of the industry’s highest awards, among them, two inductions into the Rock and Roll Hall of Fame, the ASCAP Founders Award for songwriting, New York Times bestselling author, Grammy™ Living Legend, and in 2016 he officially became “Sir Rod Stewart” after being knighted at Buckingham Palace for his services to music and charity.

For more information visit www.rodstewart.com.

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Chivas Regal Illuminates Golden Hour in Partnership with Luxury Couture Designer Duo Falguni Shane Peacock

Elegant Leisurewear Collides with Blended Scotch in Limited-Edition Drop Created for Modern Power Couples

NEW YORK, Feb. 14, 2024 - Chivas Regal, an icon of luxury blended Scotch whisky, is merging cocktails, fashion and couple goals with the launch of a new limited-edition "Golden Hour Glow Up" Set, featuring matching tailored tracksuits from global fashion brand Falguni Shane Peacock. Renowned for their elegant craftsmanship, the husband-and-wife fashion duo drew creative inspiration from Chivas' "United is the New Gold" campaign to create an exclusive at-home Black Tie dress code perfect for Golden Hour.

"United is the New Gold celebrates the wealth of togetherness and we're thrilled with Falguni and Shane's creative interpretation, whose global success is a true testament to what can be accomplished as a pair," says Emily Lane, Chivas Brand Director at Pernod Ricard USA. "The striking tracksuits blend boldness, modernity and status – while still flexing the luxury and distinguished heritage long associated with Chivas. This partnership elevates the notion of couple style and delivers the perfect backdrop for that Golden Hour timeframe - when partners can switch off from the grind and reclaim a moment of connection."

The tailored tracksuit incorporates the elegant and glam design that Falguni Shane Peacock is known for, made from high-quality fabric infusing black and gold colorways that draw on Chivas' brand world and United is The New Gold aesthetic. Each set features the same heart-shaped "Luckenbooth" logo depicted on Chivas Regal bottles worldwide, an ancient Celtic symbol representing love and togetherness.

"This partnership with Chivas feels so authentic to us and who we are as a couple and team that proudly supports each other and our shared success," said Falguni and Shane Peacock, Founders, Falguni Shane Peacock. "This collaboration delves into the playful concept of Black Tie at-home that is relaxed, yet still elicits luxury cues through the lens of our design aesthetic - a tailored tracksuit that is also perfect for lounging."

Kicking off New York Fashion Week and just in time for Valentine's Day gifting, coordinating couples nationwide can experience their own Chivas ritual with the limited edition "Golden Hour Glow Up Cocktail Gift Set" - which includes two luxe tracksuits, along with ingredients to create the ideal Golden Hour cocktail at home: the Chivas Gold Rush. This elevated twist on a whisky sour is taken next level by Chivas XV - a blended Scotch aged for a minimum of 15-years and selectively finished in Cognac casks* - creating a smoother, richer taste with a balance of refreshing citrus and subtle honey sweetness. Available now for a limited time and while supplies last for a SRP of $150 at CocktailCourier.com.

To learn more about United is the New Gold, please visit Chivas.com and follow along @ChivasRegalUSA.

*A portion of the blend is finished in Cognac Casks

Please Enjoy Chivas Responsibly.
Chivas Regal^® XV. 15 Year Old Blended Scotch Whisky.  40% Alc./Vol. (80 Proof). ©2024 Imported by Chivas Bros. Import Co., New York, NY.

About Chivas Regal
Chivas Regal was pioneered in the 19th century by Scottish brothers James and John Chivas. Their humble early experiments blending aged whiskies developed profoundly and solidified their position as true pioneers in the art of blending. And, with their entrepreneurial and pioneering mindset, they became globally renowned for fine luxury products.

About Falguni Shane Peacock:
Falguni Shane Peacock is a global luxury design house headquartered in Mumbai with an office and showroom in New York City that manufactures and retails haute couture and ready-to-wear. Visionaries Falguni Peacock (Founder/CEO) and Shane Peacock (Founder/Creative Director) married in 2001 and launched the brand in 2002, showcasing their first resort collection at India Fashion Week in 2004 and steadily building a career in the industry by following their own set of rules ever since. The secret of their success is unique and unusual styling along with attention to detail, giving each piece an essence of luxury carried by their signature use of feathers, sequins, and prints. Integral to the Peacock culture is the juxtaposition between contrasting elements: fragility and strength, tradition and modernity, fluidity and severity, fantasy and reality. The brand has presented at Fashion Week all over the world including shows in Miami, New York, London, and Los Angeles, and has had their intricate designs worn to high-profile events such as the Cannes Film Festival, Academy Awards, Emmy Awards, Grammy Awards, and many more. As one of the first Indian design houses to dress international celebrities, they are known for their elaborate pieces that have been worn by Beyoncé, Priyanka Chopra Jonas, Kim Kardashian, Kylie Jenner, Katy Perry, Fergie, Zendaya, Sarah Jessica Parker, Lady Gaga, Jennifer Lopez, and Paris Hilton, among others. Falguni Shane Peacock has achieved immense international acclaim for its edgy and out-of-the-box designs.

About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

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Heaven's Door Spirits Announces 'The Exploration Series'

Explore flavors of Normandy, France, with the collection's debut release

CHICAGO, Feb. 14, 2024 - Heaven's Door Spirits proudly announces The Exploration Series. This latest collection of limited expressions continues to redefine premium craft whiskey. Led by Master Distiller Ken Pierce and Master Blender Alex Moore, Heaven's Door persistently strives to innovate with new finishing methods for a unique collection of limited-time offerings, enriching the whiskey experience.

Heaven's Door will unveil two unique expressions under The Exploration Series banner annually, each standing as a testament to the brand's dedication to pioneering the frontier of the whiskey category. Fueled by the restless and uncompromising spirit of co-founder Bob Dylan, the team behind Heaven's Door draws inspiration from his ethos to continually push the boundaries of innovation with new blends, secondary finishes, and intriguing staves.

The collection's debut release is deeply rooted in French influence, with meticulously incorporated elements of product, wood, and technique. The foundation comprises a blend of Heaven's Door's award-winning Tennessee Straight Bourbon Whiskey, culminating in a masterful finish inside freshly dumped Calvados Brandy casks before introducing an additional layer of complexity through medium-heavy toasted French oak staves.

Calvados, an apple brandy from Normandy, France, matures for at least two years in French Oak Casks. This imparts sought-after characteristics like fresh apple cider and baked apple brandy to the bourbon.

"Our new medium-heavy toasted French oak staves bring forth balanced complexity and enhanced aroma, culminating in a dark color and a smoother, creamier mouthfeel, providing a truly enriched flavor experience," said Alex Moore. The heavy toast enhances baking notes associated with apples, including brown sugar, pastry, caramel, and biscuits.

Heaven's Door whiskeys have consistently received widespread acclaim and recognition, reinforcing the brand's dedication to crafting exceptional whiskeys. The inaugural expression of The Exploration Series is aged for at least 5 years, bottled at 108 proof, and available for $79.99 at heavensdoor.com and key retailers across the country. Explore more at heavensdoor.com.

About Heaven's Door Spirits, LLC:
Heaven's Door Spirits was founded by legendary musician and cultural icon, Bob Dylan in collaboration with Spirits Investment Partnership ("SIP"). Heaven's Door has won countless awards for its uncompromising quality and evolving collection of craft whiskey, including the #1 Consumer Choice Award at the San Francisco World Spirits Competition, and was cited as the "Best Bourbons of the Century…So Far" by the Robb Report. The Heaven's Door portfolio of craft whiskeys is available nationwide and online at heavensdoor.com.

About Bob Dylan:
Bob Dylan is widely regarded as one of the world's most influential artists, selling more than 125 million records over the span of his 60-year career. In recent years, Dylan's work as an author and visual artist has further burnished his popularity and acclaim. Dylan's memoir, Chronicles Vol. 1, spent 19 weeks on the New York Times Best Seller List in 2004. Bob Dylan received The Nobel Prize in Literature 2016 "for having created new poetic expressions within the great American song tradition." Bob Dylan's visual art, including drawings, paintings, and metal sculptures, have received international, critical acclaim and have been featured in museum exhibitions from Miami to Shanghai, as well as the prestigious Halcyon Gallery in London.

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