The sweepstakes and concert series are part of an effort by Jack Daniel's Tennessee Fire to raise funds in support of the Fire Family Foundation, an organization that offers immediate assistance to firefighters and their families, fire victims, fire departments and charities. The Foundation believes that by coming together as a "Fire Family," assistance can be provided by those impacted by fire.
"We are truly honored to have the support of Jack Daniel's Tennessee Fire to expand our efforts," says Robin McCarthy, Executive Director, Fire Family Foundation. "It's refreshing to work with a brand that's values are aligned with our mission to help people reclaim their lives after a tragedy such as a fire."
The "Rise From The Fire" program pays homage to Jack Daniel's history. In April of 1930, the Jack Daniel distillery in Lynchburg, TN, was devastated by a fire. The distillery was later rebuilt, and operations resumed in 1937 with a fully functional fire brigade on the grounds. Now, Jack Daniel's Tennessee Fire will carry on the tradition and help others rebuild. The brand will drive donations for the Fire Family Foundation via the website, concerts and at location activations. Jack Daniel's Tennessee Fire will kick off the fundraising efforts with an initial donation of $25,000 to the organization to further enhance its efforts.
"Jack Daniel himself was a man committed to bettering the community, and with 'Rise From The Fire,' Jack Daniel's Tennessee Fire will continue his legacy," says Casey Nelson, Brand Director, Jack Daniel's Flavor Portfolio. "Through this initiative, we will help firefighters and their families in their efforts to rebuild, while celebrating their selfless contributions."
The sweepstakes is open to legal residents of the United States, who are at least 21 years of age. Consumers can enter until April 30 by visiting www.JackFire.com and completing the entry form. The concert series will visit San Francisco, Tampa, Cincinnati, Austin, Pittsburgh, St. Louis, Phoenix, Seattle, Los Angeles, Boston and New York. For official rules and tour dates, visit www.JackFire.com.
For Jack Daniel's Tennessee Fire news and updates, follow the brand on social media at Facebook (Facebook.com/JackTNFire), Twitter (Twitter.com/JackFire) and Instagram (Instagram.com/JackFire).
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