Johnnie Walker Brings You Into The World Of Whisky With The Touch Of Your Tablet, Mobile Device Or Amazon Echo Devices

Norwalk, CT (September 27, 2016) – “You’re so close to that first sip, I can taste it….and I don’t have a mouth.” This doesn’t sound like your average whisky tasting? That’s right, it’s not. Today, Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age. As the number one blended...

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"The Big Man of Jim Beam" Recounts Life and Legacy of Bourbon Legend, Booker Noe

DEERFIELD, Ill., Sept. 27, 2016   Booker Noe, sixth generation Beam Master Distiller and Jim Beam's grandson, has been described in many ways: Legendary bourbon distiller. Larger-than-life innovator. Raconteur. American Original. In the newly released and eagerly awaited biography "The Big Man of Jim Beam" (Wiley, September 2016), Noe comes to life as all of these characters – and more. The book provides bourbon...

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Highland Park Scotch Whisky & Sixpoint Brewery Team Up To Create Two Limited-Edition Beers : RUNE & SKÖLL

NEW YORK, Sept. 26, 2016  Highland Park and Sixpoint Brewery have teamed up to create two limited-edition beers, each formulated to complement Highland Park whisky perfectly. The two new beers, RUNE and SKÖLL will be unveiled at the inaugural Scotchtoberfest event in New York on September 27.  "Highland Park has been leading the charge in the whisky and beer pairing space for the last year with its Dram and Craft initiatives,"...

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Congratulations To The 2016 Whiskies Of The World® Award Winners!

ATLANTA, Sept. 23, 2016  Whiskies of the World is delighted to announce the winners of the 2016 Whiskies of the World Awards. The awards, which launched two years ago, are part of the Whiskies of the World organization that includes tasting events in Atlanta, Austin, Houston, San Francisco and San Jose. This year's awards include 17 'Best in Class' winners and a 'Best in Show' recipient. The 'Best in Show' award is decided by unanimous decisions...

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Yellow Rose Distilling - Houston's First Legal Whiskey Distillery - Launches New Packaging and Additional Products; Continues to Expand National Presence

The new custom cylindrical shaped bottle embossed with the Yellow Rose logo stands slightly taller, in order to maximize visibility on liquor store shelves and back bars. A refined labeling strategy makes it easier to distinguish the different products in the Yellow Rose line-up, and prominently highlights the brand’s Texas roots. Bottles will still include the traditional batch and bottle numbers, now easier to see on the front label. All new...

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Grains and Grits to Bring Record Number of Distillers to Blount County

TOWNSEND, Tenn. – Whiskey lovers from East Tennessee and beyond are invited to attend an unprecedented event in Blount County on the first Saturday in November. Grains and Grits, a celebration of Southern s pirits and gourmet grub, will bring more than two dozen Tennessee distilleries to the Townsend Visitors’ Center for its inaugural event on Saturday, November 5.                ...

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Whiskies of the World®, The Ultimate Whiskey Experience, Comes to Austin

AUSTIN, Texas, Sept. 15, 2016  On Thursday, September 29, Whiskies of the World, one of the largest whisky tasting experiences in the US, will return to Austin for its fifth year. Designed for whisky lovers from the novice to the connoisseur, Whiskies of the World will offer guests the opportunity to explore more than 200 whisky expressions from around the globe. Joined by distillers and brand ambassadors, guests will nose and taste their way...

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Jameson® Irish Whiskey Partners with Seven American Breweries in a Celebration of Craft & Collaboration, to Form Jameson Caskmates® Drinking Buddies®

NEW YORK, Sept. 8, 2016 -- Recognizing those with a shared passion for quality and craft, Jameson Irish Whiskey continues its craft brewery partnerships with Jameson Caskmates Drinking Buddies. A collaboration with seven American craft brewers, Jameson Caskmates Drinking Buddies is the result of bringing like-minded individuals together with a common bond of creating superior quality beer and whiskey. Returning breweries include...

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Wild Turkey® And Creative Director Matthew McConaughey Launch Global Advertising Campaign

LAWRENCEBURG, Ky., Sept. 8, 2016  Wild Turkey® today unveiled its first television commercial directed by and starring Academy Award®-winning actor Matthew McConaughey. The commercial, which marks McConaughey's directorial debut, is part of the iconic bourbon's new global marketing campaign titled "It'll Find You," created in partnership with J. Walter Thompson New York, which aims to reintroduce the world to the legendary brand.  It is...

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Jim Beam® Unveils Groundbreaking "Drinkable Wearable," Jim Beam® Apple Watch

DEERFIELD, Ill., Sept. 7, 2016 -- Technology fans all over the world woke up this morning anticipating some truly revolutionary technology news, and Jim Beam®, the world's No. 1 Bourbon, provided it by sharing its latest innovation: the Jim Beam® Apple Watch. A preview of the first generation Jim Beam Apple Watch, the world's most innovative "drinkable wearable" can be viewed onYouTube, and is available for pre-order on www.JimBeamAppleWatch.com....

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Jim Beam Distillery To Debut New Cocktail Experience During Kentucky Bourbon Fest

CLERMONT, Ky., Sept. 6, 2016  Jim Beam® Bourbon, the world's No. 1 bourbon, makes history this month with the rollout of a best-in-class cocktail experience at the Jim Beam American Stillhouse in Clermont, Ky. The cocktail program is among the first of its kind at a leading Kentucky bourbon distillery since the enactment of Kentucky Senate Bill 11 (SB11). "It's a great day for tourism and bourbon cocktails here in Kentucky," said...

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Jim Beam Unveils Newest Premium Bourbon Jim Beam® Double Oak

Fred Noe, Master Distiller of the world's No. 1 bourbon, continues to push boundaries through innovation with another distinctive new bourbon, showcasing unique and inventive production methods DEERFIELD, Ill., Sept. 1, 2016 Today, Jim Beam®, the world's No. 1 bourbon, announces the release of Jim Beam® Double Oak, an exceptional and perfectly balanced Kentucky Straight Bourbon Whiskey finished in oak that is twice barreled to create...

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