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31 July 2014
30 July 2014
28 July 2014
60 Years Strong: Wild Turkey® Diamond Anniversary Celebrates Master Distiller Jimmy Russell's Six Decades With Famed Kentucky Distillery
A man who has dedicated his life to preserving the centuries-old craft of whiskey making deserves a Bourbon befitting this unique milestone. Enter Eddie Russell, who's been making whiskey by his father's side for more than 30 years. With Jimmy and Eddie's seal of approval, Wild Turkey is proud to release Diamond Anniversary, an exclusive, limited-edition mingling of 13- and 16-year-old whiskies that's as special a Bourbon as Jimmy is a distiller.
Known among peers, Bourbon fans and aficionados as the "Buddha of Bourbon, the "Master Distiller's Master Distiller" and the "Elder Statesman," never before has such a product been created to honor a single individual who has so substantially contributed to the long success of a spirits brand. Jimmy has long been recognized as an innovator in the category and a steward of Bourbon history and craft, remaining staunchly committed to making Bourbon using traditional methods.
Since his first day on the job in 1954, Jimmy has seen man land on the moon, the walls of communism crumble, the invention of the Internet and more liquor fads come and go than he can count. He has raised a glass of Wild Turkey with countless thousands of people around the globe, created or co-created no less than 10 Bourbons, invented the first honey-flavored Bourbon, was inducted into the Bourbon Hall of Fame™, and received a formal acclamation in the Kentucky legislature thanking him for his life-long contributions to the Bourbon industry and Commonwealth of Kentucky. It's been a long and exciting road for Jimmy Russell, but the journey isn't over yet.
"After 60 years of making whiskey, I still love what I do and all the incredible people I've had the chance to meet," said Jimmy. "I've said it before and I'll say it again, as soon as it feels like work I'll retire. If it hasn't happened after getting up and driving my Ford pickup over to the distillery about 20,000 times at this point, I don't think it will be happening anytime soon."
Eddie is a veteran at Wild Turkey as well, working there for 33 years. Together, the father and son duo -- another rarity in the industry -- have crafted several bourbons together. For Jimmy's 60th anniversary, Eddie wanted to make something extra special for his beloved father and mentor. To create Wild Turkey Diamond Anniversary, Eddie hand selected rare barrels that had been aging for 13 and 16 years (nearly twice as long as the flagship Wild Turkey 101) that yielded a spirit with tantalizing notes of caramel and vanilla, complete with a spicy oak finish. Fortuitously, these barrels were filled around the time Jimmy was celebrating his 45th anniversary, and Eddie was thinking about planning Jimmy's retirement party.
"When I was creating Wild Turkey Diamond Anniversary, my father's voice was in my head guiding me. He taught me everything I know, so I wanted to craft something that reflected all of the invaluable knowledge he passed on to me; something that was worthy of one of the greatest Master Distillers of all time," remarked Eddie.
Wild Turkey Diamond Anniversary is exclusively offered at a suggested retail price of $124.99, and will be available nationally, but in small quantities starting in August 2014.
26 July 2014
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17 July 2014
Jim Beam® Taps Fans' Own Personal "Statements" To Help Co-Create Bottle Labels For Its New Single Barrel Bourbon
From Jim Beam:
DEERFIELD, Ill., July 17, 2014 -- Each bottle of Jim Beam® Single Barrel, the first-ever single barrel offering from the world's No. 1 bourbon brand, exemplifies individuality – not only with the distinct flavor and personality of the bourbon itself, but also with its hand-crafted and hand-written bottle labels. And to celebrate its launch, Jim Beam® announces today that it's giving fans across the U.S. the opportunity to take part in the craft-making process with the launch of the Jim Beam® "Single Barrel, Single Statement" Contest.
Today through August 17, anyone of legal drinking age can share their unique "single statement" – whether it's a favorite toast, how to sip a great glass of bourbon, whom to enjoy it with or where to drink it – at www.JimBeamSingleStatement.com for a chance to be featured on actual bottle labels of this super-premium bourbon.
"As a brand rooted in making history, we wanted to allow our fans to make their own history by helping co-create bottles of Jim Beam®Single Barrel with their words (and names) on actual bottle back labels," said Vanessa Jenkins, Senior Brand Director at Beam Suntory. "With 219 years and seven generations of Beam heritage, we feel the time is right to include our fans in our first-ever single barrel product."
Fred Noe, Jim Beam's 7th Generation Master Distiller, will select the six (6) finest statements that will be featured on the back label of actual bottles of Jim Beam® Single Barrel sold in stores nationwide, joining select Jim Beam craftspeople whose statements are also currently featured on the inside back labels of bottles of Jim Beam® Single Barrel currently in market.
"Jim Beam® Single Barrel is special because it represents more than just the great liquid in our bottles," said Noe. "We are excited to give our fans a chance to be part of our story and have their unique words on our labels. It's the perfect way to finish off this super-premium bourbon in a one-of-a-kind, personalized way that only Jim Beam can deliver."
Jim Beam® "Single Barrel, Single Statement" Contest Details
In addition to having their names and statements printed on bottle labels sold across the nation, six (6) First Prize Winners will receive an authentic Jim Beam® Single Barrel barrelhead, customized with their name and statement, autographed by Noe. Then Fred will select two (2) Grand Prize Winners who will receive a once-in-a-lifetime, private bourbon tasting in their hometowns with friends and Noe himself.
To enter the contest, Jim Beam fans 21 years of age and over can share their "statement" (within 50 characters) and a brief description of the context or story around their statement at www.JimBeamSingleStatement.com. Fans can enter the Jim Beam® "Single Barrel, Single Statement" Contest from July 16 – August 17, 2014, with winners being announced on Jim Beam social channels the week of September 15, 2014. NO PURCHASE NECESSARY. Must be legal resident of the 50 United States and 21 years of age or older to participate. Void where prohibited. Subject to complete official rules located at www.JimBeamSingleStatement.com. Contest begins July 16, 2014, and ends August 17, 2014.
Throughout the contest entry period, fans will be able to watch a series of web videos featuring Noe and other Jim Beam craftspeople to find out their role in the Jim Beam® Single Barrel process and for inspiration for their own "single statements."
For more information on the Jim Beam® "Single Barrel, Single Statement" Contest, please "Like" Jim Beam on Facebook (www.facebook.com/jimbeam), please "Follow" @jimbeam on Twitter, or visit www.JimBeamSingleStatement.com to enter.
About Jim Beam® Single Barrel Bourbon
- Jim Beam® Single Barrel, the first ever single barrel bourbon from Jim Beam, is a smooth and approachable hand-crafted Kentucky Straight Bourbon bottled at 95 proof to commemorate the first barrel of Jim Beam made in 1795.
- Less than one percent of barrels qualify to be chosen for Jim Beam® Single Barrel with each producing more than 200 bottles that are individually bottled and hand-numbered with care to ensure a unique taste profile and premium quality for a perfectly crafted bourbon.
- Barrels are carefully selected from a range of racks that excludes the top and bottom to ensure the perfect taste, consistency and color of this new, super-premium expression that marks the historic and exciting move by Jim Beam into the quickly growing arena of premium bourbons.
- Jim Beam® Single Barrel is a rich, full-bodied bourbon with well-balanced notes of vanilla, oak and caramel. The aroma carries a rich oaky background with a light spiciness.
- Jim Beam® Single Barrel is the perfect sip and savor bourbon to enjoy neat or on the rocks.
For more information on Jim Beam® Single Barrel, please "like" Jim Beam on Facebook (www.facebook.com/jimbeam), follow @jimbeamon Twitter or visit www.jimbeam.com/single-barrel.
Drinking Buddies: Jameson Irish Whiskey & Kelso Beer (Video)
From Jameson:
Jameson Irish Whiskey and Kelso Beer create a limited edition barrel-aged IPA at Northside Festival in Brooklyn.
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