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18 March 2024

MONKEY SHOULDER GIVES A FRESH MIX TO ITS BOTTLE FOR AN EVEN MORE STYLISH SIP


LONDON, March 18, 2024  Award-winning* Monkey Shoulder whisky, the 100% malt whisky made for mixing, is revealing a fresh new look and feel to its bottle, the first major change to the brand's hero bottle since it started shaking up the traditional whisky category in 2005. The changes include a bold refresh of the label and a lighter bottle - up to 25%** in glass reduction - providing an even better cocktail-making experience. Get ready to party with a new look.

The lowdown on the slimdown: The new and improved Monkey Shoulder bottle will be implemented across both The Original and Smokey Monkey varieties of the whisky and is more than just a glass reduction. Refreshingly light, the new look includes a longer neck for an easier pour, for both bartenders and consumers making whisky cocktails at home.

A premium look for a premium whisky: Of course, the new look matches the liquid within; the new split-label design and the enlarged brand logo oozes premium and is perfect for being displayed proudly on the whisky shelf or back bar. Fans of Monkey Shoulder's "three monkeys" badge need not fear, as it still features pride of place on the new label.

Optimised with AI, approved by you: The innovations to the design were delivered thanks to an AI-powered visual analysis to test key features and label viewability, followed by rigorous consumer testing. This led to a new look bottle and label that not only maintained its premium cues and distinctiveness but was approved by fans of the brand.

Everything remixed but the recipe: Inside the bold new bottles is the same award-winning liquid loved around the world. Made with single malt whiskies from the Speyside region of Scotland, selected in small batches then married together, Monkey Shoulder Original Malt Whisky retains its rich, smooth, and fruity flavour.

Ifan Jenkins, from Monkey Shoulder says: "Just like our cocktails, we wanted to mix things up when it came to our look. The eye-catching, new-look bottle has been designed not only to improve the cocktail-making experience with its glass-reduction, but also stand out from the crowd (just like the liquid inside). It's with this bold new look that we're looking forward to shaking up the drinks' cabinets of Monkey Shoulder fans around the world, as well as grabbing the attention of those starting to explore the world of whisky for the first time."

The newly packaged bottle will be available in mid-2024 in countries where Monkey Shoulder is sold, available in the best bars and retailers globally.

Notes to Editor:

*Monkey Shoulder Original Malt Whisky has won Gold in the International Spirits Challenge in 2014, 2015, 2016, 2017, 2018, 2020 and 2021.
**23% reduction in glass weight in 70cl bottles and 25% reduction in glass weight in 1L bottles.

About Monkey Shoulder

In 2005, Monkey Shoulder, the world's first made for mixing blended malt whisky, burst into the world of whisky, and it has been breaking the conventions of the category ever since. Developed as the ultimate mixing whisky for cocktails, Monkey Shoulder Original Blended Malt Scotch Whisky is blended in small batches of Speyside's finest single malt whiskies then married together. Rich, smooth and fruity, the original blend is bold enough to be mixed, yet balanced enough to enjoy neat. This unique blend gets its name from when turning the malting barley was still done by hand.

Dingle Distillery Grianstad An Gheimhridh Single Malt Triple Distilled Irish Whiskey


Dingle Distillery Grianstad An Gheimhridh Single Malt Triple Distilled Irish Whiskey
50.5%-ABV 700 ml.

15 March 2024

Lexington Distilling Town Branch Overproof Four Barrel Kentucky Straight Whiskey


Lexington Distilling Town Branch Overproof Four Barrel Kentucky Straight Whiskey
52%-ABV 750ml.

14 March 2024

CROWN ROYAL LAUNCHES HIGHLY ANTICIPATED FLAVOR INNOVATION CROWN ROYAL BLACKBERRY FLAVORED WHISKY


This Limited Time Offering joins the Canadian Whisky Brand's flavor portfolio alongside Regal Apple, Peach, Salted Caramel, and Vanilla Just In Time for Spring

NEW YORK, March 13, 2024  - Canadian whisky brand and leader in flavored offerings, Crown Royal, has officially announced its highly anticipated limited edition release of Blackberry Flavored Whisky. This new liquid is the perfect addition to the brand's flavor portfolio for spring and summer and has already taken social media by storm with  consumers +21 sharing their love for the new flavor and exploring their own cocktail innovations.

To create this extraordinary blend, Crown Royal whiskies were carefully selected by the brand's master blender and infused with the juicy flavor of fresh blackberries. The harmonious notes of this summer fruit complement the signature richness of Crown Royal Blended Whisky. The result is a vibrantly delicious whisky, bursting with the luscious flavor of blackberry and the distinctive smoothness of Crown Royal.

On the nose, aromas of sweet blackberry sauce with a dash of whisky complement vanilla balanced with a cooked and slightly tart blackberry taste. This expression leaves you with hints of creamy vanilla and caramel, reminiscent of a blackberry crumble.

"Crown Royal has always led through an innovative approach to whisky, pushing boundaries to deliver exceptional and exciting flavor profiles to consumers. Our newest addition, Crown Royal Blackberry Flavored Whisky, is no exception to this rule." says Jesse Damashek, Sr. Vice President North American Whiskeys at Diageo. "This new whisky is a testament to our dedication to innovation, as we aim to cater to the evolving preferences of loyal Crown drinkers and spirit connoisseurs alike. I am thrilled to see the enthusiasm and excitement from consumers as they embrace this delicious addition to our lineup."

Crown Royal Blackberry Flavored Whisky stands out as a versatile blend, showcasing its adaptability across various hosting occasions. The brand emphasizes this versatility through its four recommended cocktails - Royal Blackberry Lemonade, their signature serve that perfectly balances the sweetness of blackberries with a burst of lemon, Crown Royal Blackberry Bramble, Crown Blackberry Collins, and a Royal Blackberry Mojito. Each of these serves is a modern take on classic cocktails, illustrating the whisky's ability to reinterpret familiar favorites . Whether it's a lively country outdoor gathering that calls for a Crown Royal Blackberry Bramble or a laid-back summer pool-party soiree fit for a cold Crown Blackberry Collins, Blackberry Flavored Whisky ensures a diverse range of juicy flavors to suit every hosting need.

With Royal Blackberry Lemonade already becoming the drink of the summer, this one-time limited offering is rolling out nationwide with a suggested retail value of $26.99.

Crown Royal invites everyone 21+ to a flavor-filled journey this summer. Please remember to drink responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.Diageo is listed on both the New York Stock Exchange (NYSE:
DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

Browne Family Spirits Do Epic Shit Bourbon Blend


Browne Family Spirits Do Epic Shit Bourbon Blend
40%-ABV 750ml.

13 March 2024

Boone County Distilling Founder’s Reserve Kentucky Straight Bourbon Whiskey


Boone County Distilling Founder’s Reserve Kentucky Straight Bourbon Whiskey
47.4%-ABV 750ml.

12 March 2024

Flying Ace Straight Bourbon Stands in Support of United States Military, First Responders and Their Families


Michigan-Based Whiskey Company Pledges to Memorialize and Raise Awareness for Courageous Heroes

HOLLAND, Mich., March 11, 2024   Flying Ace , an American-made bourbon company, today announced an educational scholarship program with non-profit organization Folds of Honor , commemorating the sacrifices made by fallen or disabled American military personnel and first responders. Rooted in th e indomitable spirit of generations of American aviators who epitomized the ideals of courage and precision, Flying Ace embarks on this new partnership through educational scholarships, awareness campaigns and fundraising initiatives.     

Folds of Honor has been a beacon of hope since its inception in 2007, having awarded over 52,000 scholarships and making a significant $244 million educational impact on the spouses and children of America's fallen or disabled military members. In 2022, Folds of Honor extended its support to include the families of first responders, furthering its mission to make a positive impact on the lives of those affected by the ultimate sacrifices made for the nation.

"We are proud to contribute to this noble cause by sponsoring four scholarships in 2024," said Ali Anderson, National Sales Director for Flying Ace. "This sponsorship reflects Flying Ace's dedication to giving back to our community and to ensuring the families who have sacrificed so much for our country receive the educational opportunities they deserve."  

As part of the commitment to Folds of Honor, Flying Ace, a prominent brand in the CraftCo . portfolio of premium spirits, will raise awareness for this worthy cause at spirits retailers throughout the country, on social platforms and across media channels. Special point-of-sale materials, including bottle neckers, featuring the partnership logo, will be applied to all bourbon expressions of Flying Ace at over 450 retail locations beginning in April. These point-of-sale pieces will include a QR code, providing consumers with a convenient way to make donations to Folds of Honor via a dedicated landing page on the Flying Ace website. All funds generated from these consumer donations will benefit the charity directly. In addition, the brand served as the Liberty Sponsor for the non-profit's Inaugural Gala in Detroit on March 9, 2024, marking a significant moment in the partnership and showcasing the shared values of both organizations in the collective effort to create a positive impact.

"We are extremely appreciative for Flying Ace's support of our shared mission and pleased to join with them in making a meaningful impact through education together," said Lieutenant Col. Dan Rooney, founder and CEO of Folds of Honor. "The team at Flying Ace understands the importance of an education and is committed to assisting those who need and deserve our help."

Flying Ace invites everyone to join in supporting Folds of Honor's mission and looks forward to a year of impactful initiatives that will make a lasting difference in the lives of those who have sacrificed for the nation.

About Flying Ace:

Made for those who chart their own course.  Flying Ace straight bourbon whiskey is inspired by generations of American aviators who melded a maverick spirit of adventure with a commitment to precision in their endeavors. Flying Ace produces small-batch, American-made bourbons that are blended using artful craftsmanship in Holland, Michigan. Their smooth and well-balanced flavor profiles pay tribute to Michigan's history of producing some of the finest aviators and airplanes in the world. Please visit https://flyingacespirits.com for additional information.

About Folds of Honor:

Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master's degree, doctorate, or professional program. Funds for a second bachelor's degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded over 52,000 scholarships totaling about $244 million in all 50 states. Among the students served, 45 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org 

Proof And Wood Ventures Blame Canada! 22-Year Canadian Rye Whiskey


Proof And Wood Ventures Blame Canada! 22-Year Canadian Rye Whiskey
50%-ABV 700ml.

11 March 2024

Stillwater Spirits Storm’s Eye Whiskey Stacked Deck 55-Year Single Malt


Stillwater Spirits Storm’s Eye Whiskey Stacked Deck 55-Year Single Malt
49.5%-ABV 750ml.

08 March 2024

The Whistler Dark Symphony Irish Whiskey Finished In French Cognac V.S.O.P. Barrels


The Whistler Dark Symphony Irish Whiskey Finished In French Cognac V.S.O.P. Barrels
43.14%-ABV 700ml.

07 March 2024

Johnnie Walker Blue Label James Jean Collaboration


Johnnie Walker Blue Label James Jean Collaboration
46%-ABV 750ml.

06 March 2024

Old Forester® Releases 117 Series: High Angels' Share


Celebrates first release under Assistant Master Distiller Caleb Trigo

LOUISVILLE, Ky., March 6, 2024 - Old Forester® today releases High Angels' Share, an expression from its celebrated 117 series. 

This limited-edition whiskey is the result of low-yield barrels, providing consumers with a taste of this specific facet of the aging process, and resulting in a rich, layered concentration.

Bottled at 110 proof (55% ABV) in a 375 ml bottle, the expression is full-bodied with dark flavor notes, dried fruits and herbaceous qualities.

"When walking into our aging warehouses, the aroma of evaporating whiskey is immediately evident," said Assistant Master Distiller Caleb Trigo. "That smell is commonly called Angels' Share – the angels taking their portion of the bourbon. Barrels with high evaporation concentrate flavors. We are pleased to bring those flavors directly to consumers through this unique bottle."

High Angels' Share is from The 117 Series, a limited-expression lineup that debuted in Spring 2021. Old Forester releases three different 117 expressions annually. It will be offered in very limited quantities for purchase today at the Old Forester Distillery at $59.99 per bottle and will be available in our online store in a two-bottle set for $119.98.  Guests visiting the distillery for tours between now and March 20 will have the opportunity to sample High Angels' Share and purchase a bottle, under the distillery's special release policy. It will also be available at select Kentucky retailers.

This release is the first since Trigo was named Assistant Master Distiller in February 2024.

To celebrate that milestone, Trigo will meet consumers at Old Forester Distillery on March 6 and lead special tastings of High Angels' Share. The distillery will be celebrating with pastries and coffee from one of Trigo's favorite local bakeries.

Taste Notes
Color: Burnt orange
Aroma: Rich caramelized citrus peel, brown sugar, oak and pumpkin spice
Taste: Caramel, lightly charred oak, sweet coconut, citrus peel with a hint of spice
Finish: Long caramelized citrus

For more information on Old Forester, please visit OldForester.com.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."