FOUR ROSES DISTILLERY UNVEILS SINGLE BARREL COLLECTION, HONORING 20 YEARS OF SINGLE BARREL EXCELLENCE

The Heritage Brand Will Give Fans Further Access to Its Ten Recipes Starting with the Launch of Three New 100 Proof Bourbons

LAWRENCEBURG, Ky., Nov. 12, 2024  Today, Four Roses Distillery, the heritage Kentucky bourbon brand and the makers of The World's Best Single Barrel Bourbon, announces the Single Barrel Collection. The launch coincides with the 20th anniversary of Four Roses introducing its flagship Single Barrel offering, which over the years has become a beloved bar staple, earning honors such as World's Best Single Barrel at the World Whiskies Awards, Best in Class at the LA Invitational, the Bartender's Seal of Approval at the Chilled 100 Awards, and Single Barrel Bourbon of the Year at the USA Spirits Ratings.

The Single Barrel Collection will feature the first three new 100 proof Single Barrel bourbons  – OBSF, OESK, and OESO – alongside the flagship Single Barrel, OBSV. Each bottle is aged 7-9 years and highlights Four Roses' proprietary combination of mash bills and yeast strains, resulting in ten distinct recipes for a unique tasting experience. Following this first Single Barrel Collection, which will be available throughout 2025, Four Roses will continue to introduce a new set of Single Barrels each year, rotating between the nine unique recipes that complement the flagship Single Barrel recipe. This ensures a fresh, distinctive experience for Four Roses and bourbon enthusiasts.

"We are incredibly proud of the recognition our flagship Single Barrel has received over the last 20 years, so to be introducing our new Single Barrel Collection in this anniversary year is something truly special," says Four Roses Master Distiller, Brent Elliott. "Our ten recipes are central to creating Four Roses' signature mellow spice, and this collection provides the experience for fans to enjoy more of what makes our bourbons special."

The tasting notes of the Single Barrel Collection are as follows:

• OBSV: Mash Bill B (35% rye, 60% corn) with yeast strain V, imparting rye spice, apricot, pear, cinnamon, and toasted oak.
• OBSF: Mash Bill B (35% rye, 60% corn) with yeast strain F, imparting herbal notes, bright rye, apple, vanilla, clove, and cocoa.
• OESK: Mash Bill E (20% rye, 75% corn) with yeast strain K, imparting baking spices, mellow oak, tea leaves, and caramel.
• OESO: Mash Bill E (20% rye, 75% corn) with yeast strain O, imparting rich red fruit, vanilla, brown sugar, and delicate oak.

The three new Single Barrels (SRP $49.99 per bottle) will be available in early 2025, and will also be available for purchase at the Four Roses Distillery Visitor Center in Lawrenceburg, Kentucky, or at the Four Roses Warehouse & Bottling Facility in Cox's Creek, Kentucky. For more information on Four Roses Distillery and its bourbons, please visit www.fourrosesbourbon.com, or follow on Instagram @fourrosesbourbon.

About Four Roses Distillery
Established in 1888, Four Roses combines two mashbills with five proprietary yeast strains to distill and age 10 distinct bourbon recipes, each with its own unique flavor profile. With distilling and warehousing operations in Lawrenceburg and Cox's Creek, Kentucky, respectively, Four Roses is available in all 50 states. This past year, Four Roses received 58 awards, including 2 Double Platinum medals, 3 Platinum medals, 9 Double Gold medals and 26 Gold medals from esteemed competitions such as the American Whiskey Masters and Whiskies of the World. For more information, visit www.fourrosesbourbon.com or find us on Facebook, Twitter and Instagram.

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Jameson® Irish Whiskey Raises a Glass to Its Iconic Jameson Black Barrel with Actor Aaron Taylor-Johnson

The world's #1 Irish whiskey invites you to dial up the season's celebrations with expertly aged Jameson Black Barrel — and an air of mystery

NEW YORK, Nov. 12, 2024  -- An exceptional blend of expertly aged, select batch whiskeys for a rich smooth taste, pouring a glass of Jameson Black Barrel Irish whiskey is an experience to savor and share. And, to kick off the holiday season with the right sip, the brand is reminding Irish whiskey lovers that Jameson Black Barrel will elevate all end-of-year festivities. As part of the global Must be a Jameson campaign, the brand has tapped Golden Globe–winning actor Aaron Taylor-Johnson to spotlight the unique allure of Jameson Black Barrel.

Jameson Black Barrel blends the artistry of expert distillers and blenders at their single distillery in Midleton, Ireland. The potent combination of artistry and experience allows Taylor-Johnson to take viewers of the new hero spot on a unique journey, reminding them what makes Jameson Black Barrel so exceptional. There's only one issue, the distillery won't let him. What unfolds is a story that explains the beauty — and mystery — of this celebrated and award-winning Irish Whiskey.

"When I visited the home of Jameson in Cork, Ireland, I was inspired by the genuine meticulousness to craft and process, as well as an allegiance to the company ethos," Taylor-Johnson says. "From the Master Cooper to the Master Blender, I witnessed firsthand the collective passion to create and define the prestige of the Jameson Black Barrel product. The collaboration with Yorgos Lanthimos was exhilarating - working with such a visionary director to proudly uphold the legacy of a product I deeply admire."

Jameson is also teaming up with Complex as the official whiskey partner of ComplexCon, taking place November 16^th and 17^th in Las Vegas, Nevada. ComplexCon attendees can interact with Jameson Black Barrel onsite in a way that brings the liquor to life in front of the ultimate audience of tastemakers.

Any whiskey just won't do when it comes to taking consumers' holiday toasts to the next level. Search peaks for "Jameson" every December, proving how people want to ring in the holidays with the best of the best — and as the brand's largest holiday campaign investment to date, Black Barrel is the perfect way to double down on Jameson's commitment to provide a top-tier experience.

"We believe in the power of Jameson Black Barrel to inspire curiosity and connection with whiskey lovers around the world," explains Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. "Amidst the holiday hustle and bustle, we want Jameson Black Barrel to serve as a reminder to celebrate your circle of friends and family, to welcome everyone as they are and to keep things light-hearted — the very essence of our Must be a Jameson campaign."

"We're excited to spotlight our beloved Jameson Black Barrel and its sleek new look as loved ones come together to embrace the warmth of the season," adds Nodjame Fouad, Chairman and CEO of Irish Distillers, the company that produces Jameson. "As we continue to welcome people into the Jameson family, this global campaign showcases the artistry that defines our brand and, along with our refreshed outer bottle, reinforces our commitment to elevate Jameson Black Barrel and solidify its position as a leader in the super-premium+ whiskey category. It is testament to the universal love for Jameson and a toast to the bonds that it fosters across cultures and continents."

With a suggested retail price of $37.99, Jameson Black Barrel is a gift for the holiday season that combines a medley of distillates, cask types and ages for a premium tasting experience. The combination of multiple distinct batches, from a variety of whiskey styles and barrel finishes, are expertly blended to deliver a premium taste experience.

To ensure you can savor the rich, sweet taste of Jameson Black Barrel, visit JamesonWhiskey.com to locate bottles near you. Learn more about the campaign by visiting the Jameson website or @Jameson_US.

The Greatest Story Almost Told was created in partnership with Ogilvy and will live across television, audio, social, OOH and streaming channels in the U.S. and globally.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2024 Imported by John Jameson Import Company, New York, NY

Watch the full short film HERE.
Watch the 30 second cut HERE.
Watch the 15 second cut HERE.

About Jameson Irish Whiskey 
Jameson is the world's most awarded and bestselling Irish whiskey, ranked in the top 4 global whiskey brands and number 9 in spirits worldwide.
Leading the Irish whiskey category with a 67% market share and having experienced 30 years of consecutive growth up until 2019, Jameson reached unprecedented sales of 10.4 million cases in 2022. 
Triple distilled, every bottle of Jameson is distilled and matured at the world renowned Midleton Distillery in County Cork, Ireland. www.jamesonwhiskey.com

About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index.

The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

About Ogilvy UK
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury's, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world's biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.

About Talent Republic - "Hero" Casting
Born in 2006, Talent Republic is an acclaimed, independent consultancy renowned for its excellence in forging partnerships between blue-chip brands and A-List talent globally. Its expertise spans film, tv, music, fashion, and sports, with award-winning results across the most memorable commercial work. As a trusted and valued partner, it collaborates proudly with the world's best advertising agencies and blue-chip brands, delivering talent solutions that always exceed creative, strategic, and financial expectations. Talent Republic excels in aligning all key stakeholders to deliver authentic, integrated campaigns; with recent partnerships including Snoop Dogg and Katy Perry for Just Eat Takeaway, Aubrey Plaza for Cointreau, Will Ferrell for Lunar.

¹ SOURCE: Nielsen Scanning -L52W 10/5/24

² SOURCE: Weber Shandwick Ahrefs research, 10/03/24: Ahrefs keyword analysis for 'Jameson'

SOURCE Pernod Ricard USA

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Jack Daniel’s and the ASYMCA Kick Off 14th Year of "Operation Ride Home" Helping Junior-Enlisted Service Members and Their Families Go Home for the Holidays

LYNCHBURG, Tenn-The Jack Daniel Distillery and the Armed Services YMCA (ASYMCA) today kicked off the 14^th year of their “Operation Ride Home” (ORH) campaign that helps junior-enlisted service members and their families travel home to see loved ones during the holiday season. Through ORH, 12,698 people have traveled home since the program began in 2011.

“Thanks to funds raised for this program by Jack Daniel’s, its partners and its customers, we believe we can set a record this year and send the most military families home yet.”

Once again, Jack Daniel’s has made its annual $100,000 donation to kick off the program and is asking their friends to visit operationridehome.com if they’d like to contribute to the cause.

Over $3 million has been raised over the years by the iconic Tennessee Whiskey distillery, its business partners, and the public to provide financial assistance for active-duty, junior-enlisted military, and their families to travel from their base of duty to homes across the country.

“These young heroes and their families sacrifice so much for our country, and we want to help them get off base and make the trip home to see their loved ones over the holidays,” said Chris Fletcher, Master Distiller. “For so many, they want to make the trip home but just do not have the necessary finances. And that’s where Operation Ride Home comes in – to provide those resources so that the dream of making it home to experience the joys of the season becomes a reality.”

“We are extremely proud to once again partner with Jack Daniel’s to make the holidays special for so many military families,” said Vice Admiral Bill French, USN (Ret.). “Thanks to funds raised for this program by Jack Daniel’s, its partners and its customers, we believe we can set a record this year and send the most military families home yet.”

The ASYMCA works with the various military commands in specific areas co-located with ASYMCA branches to identify and prioritize junior-enlisted service members and families most in financial need. Service men and women from the Army, Marine Corps, Navy, Air Force, Space Force and Coast Guard have traveled to all 50 states through airline tickets, pre-paid debit cards for those driving and other benefits.

Operation Ride Home is open to active-duty E-5 and below, both single and married, who might not otherwise financially be able to travel home. The option to drive or fly is an individual decision. For additional information on eligibility and to view participating installations that qualify for travel assistance, please visit https://www.asymca.org/operation-ride-home.

About Jack Daniel’s:

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s Tennessee Whiskey, 40% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2024 Jack Daniel’s. All rights reserved.

About the Armed Services YMCA:

The Armed Services YMCA (ASYMCA) is the oldest military support organization in the United States, founded in 1861. The ASYMCA's mission enhances the lives of active-duty junior enlisted military members and their families in spirit, mind and body through programs relevant to the unique challenges of military life. In 2023, the ASYMCA engaged more than 291,000 military families and delivered more than 1.2 million points of service through its 12 Branches and 24 Affiliate Partners, serving more than 96 military installations across the U.S. To learn more about how the ASYMCA is "Strengthening Our Military Family," visit www.asymca.org.

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Eight Oaks' Latest Release: Veterans Cut Rye

Eight Oaks releases their next Vets Cut Expression on Veterans Day.

New Tripoli, Pa. November 11, 2024—In honor of Veterans Day, Eight Oaks Farm Distillery released a new Veterans Cut—a Bottled-in-Bond Veterans Cut Rye Whiskey.

This Veterans Cut Rye joins the Farm Reserve Line, which also features Eight Oaks’ Veterans Cut Bourbon. 

This latest release is a blend of four barrels, barreled on September 1, 2020, at Eight Oaks Farm Distillery.

According to founder and CEO, Chad Butters, “We’re excited for folks to get their hands on this latest release of Veterans Cut. It’s all made from grain grown exclusively for us by our partners at Newhard Farms and I’m super proud of the production crew—they nailed it.”

Director of Distillery Ops / Head Distiller, Caitlin Fenstermacher, this rye is, “Four years, 64 days old and it’s been double distilled and aged in New American White Oak Char #3 barrels. Whiskey fans will love this balanced flavor profile with smokey sweet maple syrup aromas on the nose, and black cherry and honey flavor notes with a subtle earthiness. The sip ends with a clean rye spice finish.”

Eight Oaks only has about 158 cases with this latest release—fans of Eight Oaks’ Veterans Cut can head to the distillery in New Tripoli or learn more online at https://eightoaksdistillery.com/veterans-cut-rye-whiskey/.

Veterans Cut Rye is 750 mL, 100 Proof/50% ABV, and made from 12% Corn, 78% Rye, and 10% Barley. It retails for $79.99 + tax.

Link to product images.

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Eight Oaks is a Veteran-Owned, Family-Run, Farm-Grown craft distillery located in the rolling farmlands of Pennsylvania's Lehigh Valley. Known for our Pennsylvania Rye Whiskey and Applejack, Eight Oaks is both a farm and a distillery. We craft award-winning whiskeys and spirits from regeneratively farmed rye, barley, wheat, non-GMO corn, and apples grown by us and our community in the Lehigh Valley. We grow what we drink and believe that our spirits are just the starting point for building a better community. For more information about this story or Eight Oaks please contact Josh Van Den Berg, Chief Brand Officer at 414-732-7182 or jvandenberg@eightoaksdistillery.com

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Templeton Releases New Flagship Templeton Straight Rye Whiskey

The brand will also debut limited-edition Templeton Straight Rye Whiskey x Starlino Cherries Gift Sets perfect for the upcoming holiday season

TEMPLETON, Iowa, Nov. 7, 2024  -- Today, Templeton American Whiskey is proud to unveil the latest addition to its award-winning portfolio, Templeton Straight Rye Whiskey (MSRP $29.99), now rolling out nationwide. This expression honors the brand's prohibition roots with a flavorful and full-bodied rye whiskey, patiently aged in brand new charred oak barrels. With a "straight" whiskey designation and higher proof, this next generation of Templeton's signature whiskey is perfectly tailored to meet the growing demand for rye in the craft cocktail scene and satisfy whiskey enthusiasts alike.

At 90 proof and a mash bill that consists of 95% Rye and 5% Malted Barley, Templeton Straight Rye Whiskey is meticulously selected from sourced rye whiskey inventory then aged for a minimum of 4 years in first-fill American oak barrels and bottled at the Templeton Distillery in Templeton, Iowa.

Templeton Straight Rye Whiskey is also non-chill filtered with a natural rich amber hue, featuring visually enticing legs after a swirl of the whiskey glass, hinting at the whiskey's full-bodied character. An inviting symphony of warm vanilla and pineapple aromas dance on the nose with subtle notes of toasted oak and a touch of spice. It features a full-bodied, smooth palate with distinct flavors of ripe cherries, dark chocolate, a subtle honey undertone and all the classic rye spices creating a complex and satisfying taste profile. A lingering warm finish gracefully evolves, leaving traces of cinnamon and black pepper complemented by caramelized oak. This delightful interplay of sweet and spicy notes in the finish speaks to the whiskey's maturity.

"As we continue to evolve from an independent bottler to a distiller, our robust innovation pipeline will ensure we continue to meet the evolving tastes of our consumers," said Lester Brown, Head Distiller at Templeton Distillery. "This bold and complex expression reflects our dedication to crafting full-flavored, high quality rye whiskey, inspired by our storied history in rye whiskey making and fit for today's whiskey lover. We're thrilled to invite both longtime fans and newcomers to experience this newest expression of Templeton."

Templeton's new flagship whiskey brings a fresh look to the brand's portfolio with a beautiful package that is sure to pop on the shelf, whether at your home bar, liquor store, or on the backbar at your favorite spot. It's also the perfect complement to any classic American whiskey cocktail. For the holiday season, Templeton will be offering limited edition Templeton Straight Rye Whiskey x Starlino Cherries holiday gift sets at your local retailers, perfect for gifting the whiskey and cocktail enthusiasts on your list.

Find Templeton Straight Rye Whiskey (MSRP $29.99) at BevMo, Total Wine & More, and Hy-Vee or find a local retailer at www.templetondistillery.com.

About Templeton American Whiskey
With over a century of heritage in Templeton, Iowa, Templeton American Whiskey embodies the spirit and resiliency of its small community of 360 residents. Our roots trace back to the Prohibition era, when local bootleggers crafted a bold rye whiskey that became legendary. Today, Templeton American Whiskey carries forward that entrepreneurial mindset, blending tradition with modern innovation to produce exceptional whiskey.

In 2018, we opened a state-of-the-art distillery in our hometown, marking a new chapter in our evolution. As we transition from an independent bottler to a full-scale distiller, our focus is on expanding production, enhancing sustainability efforts, and introducing innovative new expressions. With award-winning whiskeys such as our Templeton Rye 6 Year, Templeton Rye 10 Year, Templeton Midnight Rye, and our very own first distillate release Templeton FORTITUDE Bourbon, Templeton continues to earn recognition on the global stage for quality and craftsmanship.

Looking to the future, Templeton American Whiskey remains committed to building upon our legacy by refining our craft. With exciting releases on the horizon, we promise to deliver bold, premium American whiskey's while supporting our local community and elevating our tradition.

Explore more at www.templetondistillery.com, or follow us on Facebook (@TempletonDistillery), Twitter (@TempletonDist), and Instagram (@TempletonDistillery).

About Infinium Spirits
Established in 2005 and based out of San Diego, California, Infinium Spirits is a family-owned global premium spirits supplier. Infinium specializes in building a diverse and distinctive portfolio of award-winning spirit brands, including Templeton American Whiskey; Seagram's Vodka; Corralejo Tequila; Zaya Rum; Torres Brandy; Tears of Llorona Tequila; Los Arango Tequila; Magdala Orange Liqueur; Rives Gin; Perro San Juan Mezcal and El Gobernador Pisco. For more information, visit www.infiniumspirits.com.

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Scotland's rugby stars lead $1.3 million investment into leading whisky app Bevvy

PORT CHARLOTTE, Scotland, Nov. 1, 2024  Bevvy.com has announced the successful completion of a further $1.3 million funding round. The latest raise, led by Scotland's most celebrated rugby icons, including Pierre Schumann, Duhan van Der Merwe, Hamish Watson, Ben Healy, and Magnus Bradbury – values the business at more than $17 million.

Founded in 2021 by Laurie Black and Lucas Heron; the pioneering whisky app innovator has transformed the way whisky lovers connect, discover, and appreciate the world of whisky, attracting users from more than 70 countries. The latest 'stretch' round also received further 6-figure backing from a notable U.S.-based investor, known for his influence in the sports and whisky investment space. Bevvy's cap table now boasts some of the biggest names in global whisky, from sporting stars through to F1 bosses and C-suite whisky executives.

The new investment will support Bevvy's ambitious roadmap, focusing on enhanced user experience and feature expansion to engage its growing user base of whisky enthusiasts. With the new capital, Bevvy aims to deepen its position as the leading global platform in the whisky community, providing users with enriched resources, exclusive content, and personalised tools to elevate their whisky journey. During the course of 2024, Bevvy's YouTube channel has emerged as the biggest in the global whisky space, with over 1 million subscribers. The company expects to open a Series A round in the latter part of 2025.

"We are thrilled to welcome this group of investors, whose enthusiasm for whisky and commitment to our vision to own this space globally, will help us build Bevvy into a truly unique, worldwide platform," said Laurie Black, co-founder and Head of Whisky at Bevvy. "This funding marks a pivotal moment for Bevvy as we scale our efforts to meet the needs of the ever-growing whisky community."

With a mission to blend digital innovation with whisky heritage, Bevvy's latest app updates featured exclusive tasting guides, interactive experiences, and community features that allow users to explore, rate, and discuss their favourite whiskies. A social element is gaining significant traction too, facilitating greater in-app connections between whisky consumers. As Bevvy continues to expand, it remains committed to being the go-to resource for whisky discovery and culture, appealing to everyone from seasoned aficionados to curious newcomers.

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JIM BEAM® WELCOMES THE U.S. WOMEN'S NATIONAL TEAM TO ITS HOMEPLACE IN PARTNERSHIP WITH THE U.S. SOCCER FEDERATION

Jim Beam celebrates the spirit of soccer and community by uniting fans for a memorable match

CLERMONT, Ky., Nov. 1, 2024 - Jim Beam®, the Official Spirit Partner of the U.S. Soccer Federation celebrated the U.S. Women's National Team's (USWNT) match against Argentina this past week. The highly anticipated game, which was played in front of a sold-out crowd, marked the first time in 20 years that the USWNT returned to Louisville, Kentucky, creating a special moment that united fans in the birthplace of the world's #1 bourbon.

"We were honored to welcome the USWNT as they showcased their incredible talent right here in Louisville," said Rashidi Hodari, managing director of James B. Beam Distilling Co. "The values of dedication to craft and community that the U.S. Soccer Federation embodies perfectly aligns with our own deep-rooted heritage of creating the finest bourbon and bringing people together over their love of sport. This match was an extraordinary event, and we are proud to be part of the excitement."

Fred and Freddie Noe, Jim Beam's seventh and eighth generation master distillers, kicked off the game with a coin toss. The U.S. Women's National Team secured a 3-0 victory, with Naomi Girma scoring her first two international goals and Argentina conceding an own goal. Soccer icons Ali Krieger and Clint Dempsey joined fans ahead of the game, mingling and sharing stories from the field, making the Jim Beam celebration a true homage to the sport and its vibrant community.

With over 229 years of tradition, Jim Beam is honored to partner with the U.S. Soccer Federation, an organization with a strong legacy of excellence. Together, they hope to inspire the next generation of soccer players and fans through their passion for connecting people from all walks of life over bourbon and soccer.

Fans at home also got into the spirit of the pitch and raised a glass to moments during the game with curated cocktails Kentucky Striker, Beam Buck, Red White & Beam, and Triple Espresso.

Sign up for Team Beam to learn more about the U.S. Soccer partnership, exclusive events, and bourbon drops. Visit ussoccer.com or follow @jimbeamofficial and @ussoccer on Instagram.

About Jim Beam®: Jim Beam is the world's best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam's seventh generation master distiller, and Freddie Noe, Jim Beam's eighth generation master distiller, have stayed true to the family recipe that has been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black®, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com, @jimbeamofficial on Instagram and @jimbeam on Twitter.

About Suntory Global Spirits: As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature.  Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch  brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading  brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium  Cocktails. A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

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Introducing Kentucky Nectar, Old Commonwealth Distillery's Second Premium Whiskey Expression

Relaunching a 57-year-old brand as honey-tinged dessert in your glass

LAWRENCEBURG, Ky., Nov. 1, 2024 - For the first time since 1967, Kentucky Nectar is back. As Old Commonwealth Distillery's second release, Kentucky Nectar is a double barreled, cask-strength, wheated Kentucky straight bourbon that's been finished in honey casks. This 106-proof stunner drinks far below its ABV, packs a delicious pile of dessert notes in each dram, and will make any honey-finish haters rethink their ire.

Reviving Kentucky Nectar

Founded in 1865, Mellwood Distillery (so named for the street it resided upon) would evolve into General Distillers Corporation of Kentucky, and become the birthplace of Kentucky Nectar, decades ago. After a period of dormancy, Kentucky Nectar was last produced by Heaven Hill, as a private label brand for Chicago wine importers Geeting and Fromm, between 1957 and 1967. That 8-year-old bottled-in-bond Kentucky bourbon was of an unknown mashbill.

While Kentucky Nectar wasn't produced within any prior iteration of Old Commonwealth Distillery, the new owners of the Lawrenceburg facility were bullish on the brand. "Reviving vintage brands is our mission, combining our love for Kentucky history with our passion for whiskey," says Zachary Joseph, Old Commonwealth's president of operations. "The Kentucky Nectar label fits perfectly within our portfolio of vintage labels."

While Joseph and partners Andrew English and Troy LeBlanc haven't seen an original Kentucky Nectar in the wild, they sought to bring a twist to the label. After six months of testing various barrels of sourced whiskey and finishing iterations, most protocepts weren't stacking up. "We tested 27 different iterations of finishes, and a wheated whiskey with a honey finish was the 24th variant," says Joseph. That combination became Kentucky Nectar.

Kentucky Nectar Batch 1: Crafting the ideal honey-finish bourbon

"Finished bourbons shouldn't be too sweet," says LeBlanc. "We created a whiskey that's tailored to the premium whiskey drinker but still approachable to category neophytes. The honey is subtle; more refined than gimmicky." Most honey-finish bourbons use a high-rye mashbill, but wheat imparts a softer note that compliments the Kentucky straight bourbon characteristics without overtaking the base whiskey.

Kentucky Nectar uses no artificial sweeteners, just real organic honey, placed within a new charred oak barrel. That presented a little problem when filling the barrels with the actual nectar. "Bees are attracted to the smell of honey," LeBlanc recalls, "so we're in the middle of getting the barrels filled with the honey and a colony of thousands of bees showed up and swarmed us all over the production facility."

Further, the large volume of honey used in each barrel added significant weight. For optimal finishing, the barrels then had to be hand-rotated on a regular basis. "That was a real labor of love, turning each barrel daily, just to get the honey in all the right surface area," says Joseph, who personally wrestled much of the lot.

Fending off bee swarms and manhandling barrels paid off. As part of market research, Old Commonwealth conducted a blind tasting, pitting Kentucky Nectar against several market-leading honey-finished whiskies. Seeking opinions on premium quality, proof point, and which dram consumers would recommend most, Kentucky Nectar won unanimously, across all categories. "Every participant commented they believed Kentucky Nectar to be the lowest proof," says Joseph. "At cask strength, it was actually the highest."

The SRP for Kentucky Nectar Batch 1 is $99.99. A special OC VIP sale will be available through Old Commonwealth's online retailer on November 14th, 2024 at 11AM EST. To become an OC VIP, customers can sign up now (it's free) on Old Commonwealth's website — https://oldcommonwealth.com/pages/waitlist — and they will be sent the VIP sale link the morning of the 14th. Kentucky Nectar will be available for retail sale in select Kentucky stores on November 15th.

Kentucky Nectar Batch 1 // Tasting Notes

Nose: Charred oak, honey, crème brûlée, nutmeg, peaches steeped in brown butter. The charred oak, more prominent when first poured, softens over time, allowing the honey and sweet wheat notes to push forward.

Palate: It's char first, then a pop of sweet honey, baking spices, then cinnamon crumb cake drizzled with honey

Finish: Sweet cream vanilla arrives first, then a fast dry down, and the lingering note is honey graham crackers.

Kentucky Nectar // Overview
Classification: Kentucky Straight Bourbon Finished in a Honey Cask
Distiller: Undisclosed
Age: NAS
Proof: 106
Mashbill: 64% corn, 24% wheat, 12% malted barley
SRP: $99.99
Release date: Online OC VIP sale begins November 14, 2024 at 11am EST.

For additional information, please email concierge@oldcommonwealth.com

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Introducing Kentucky Nectar, Old Commonwealth Distillery's Second Premium Whiskey Expression

Relaunching a 57-year-old brand as honey-tinged dessert in your glass

LAWRENCEBURG, Ky., Nov. 1, 2024-- For the first time since 1967, Kentucky Nectar is back. As Old Commonwealth Distillery's second release, Kentucky Nectar is a double barreled, cask-strength, wheated Kentucky straight bourbon that's been finished in honey casks. This 106-proof stunner drinks far below its ABV, packs a delicious pile of dessert notes in each dram, and will make any honey-finish haters rethink their ire.

Founded in 1865, Mellwood Distillery (so named for the street it resided upon) would evolve into General Distillers Corporation of Kentucky, and become the birthplace of Kentucky Nectar, decades ago. After a period of dormancy, Kentucky Nectar was last produced by Heaven Hill, as a private label brand for Chicago wine importers Geeting and Fromm, between 1957 and 1967. That 8-year-old bottled-in-bond Kentucky bourbon was of an unknown mashbill.

While Kentucky Nectar wasn't produced within any prior iteration of Old Commonwealth Distillery, the new owners of the Lawrenceburg facility were bullish on the brand. "Reviving vintage brands is our mission, combining our love for Kentucky history with our passion for whiskey," says Zachary Joseph, Old Commonwealth's president of operations. "The Kentucky Nectar label fits perfectly within our portfolio of vintage labels."

While Joseph and partners Andrew English and Troy LeBlanc haven't seen an original Kentucky Nectar in the wild, they sought to bring a twist to the label. After six months of testing various barrels of sourced whiskey and finishing iterations, most protocepts weren't stacking up. "We tested 27 different iterations of finishes, and a wheated whiskey with a honey finish was the 24th variant," says Joseph. That combination became Kentucky Nectar.

Kentucky Nectar Batch 1: Crafting the ideal honey-finish bourbon

"Finished bourbons shouldn't be too sweet," says LeBlanc. "We created a whiskey that's tailored to the premium whiskey drinker but still approachable to category neophytes. The honey is subtle; more refined than gimmicky." Most honey-finish bourbons use a high-rye mashbill, but wheat imparts a softer note that compliments the Kentucky straight bourbon characteristics without overtaking the base whiskey.

Kentucky Nectar uses no artificial sweeteners, just real organic honey, placed within a new charred oak barrel. That presented a little problem when filling the barrels with the actual nectar. "Bees are attracted to the smell of honey," LeBlanc recalls, "so we're in the middle of getting the barrels filled with the honey and a colony of thousands of bees showed up and swarmed us all over the production facility."

Further, the large volume of honey used in each barrel added significant weight. For optimal finishing, the barrels then had to be hand-rotated on a regular basis. "That was a real labor of love, turning each barrel daily, just to get the honey in all the right surface area," says Joseph, who personally wrestled much of the lot.

Fending off bee swarms and manhandling barrels paid off. As part of market research, Old Commonwealth conducted a blind tasting, pitting Kentucky Nectar against several market-leading honey-finished whiskies. Seeking opinions on premium quality, proof point, and which dram consumers would recommend most, Kentucky Nectar won unanimously, across all categories. "Every participant commented they believed Kentucky Nectar to be the lowest proof," says Joseph. "At cask strength, it was actually the highest."

The SRP for Kentucky Nectar Batch 1 is $99.99. A special OC VIP sale will be available through Old Commonwealth's online retailer on November 14th, 2024 at 11AM EST. To become an OC VIP, customers can sign up now (it's free) on Old Commonwealth's website — https://oldcommonwealth.com/pages/waitlist — and they will be sent the VIP sale link the morning of the 14th. Kentucky Nectar will be available for retail sale in select Kentucky stores on November 15th.

Kentucky Nectar Batch 1 // Tasting Notes

Nose: Charred oak, honey, crème brûlée, nutmeg, peaches steeped in brown butter. The charred oak, more prominent when first poured, softens over time, allowing the honey and sweet wheat notes to push forward.

Palate: It's char first, then a pop of sweet honey, baking spices, then cinnamon crumb cake drizzled with honey

Finish: Sweet cream vanilla arrives first, then a fast dry down, and the lingering note is honey graham crackers.

Kentucky Nectar // Overview
Classification: Kentucky Straight Bourbon Finished in a Honey Cask
Distiller: Undisclosed
Age: NAS
Proof: 106
Mashbill: 64% corn, 24% wheat, 12% malted barley
SRP: $99.99
Release date: Online OC VIP sale begins November 14, 2024 at 11am EST.

For additional information, please email concierge@oldcommonwealth.com

For press images, please click here.

About Old Commonwealth Distillery
Originally built in 1889, in Lawrenceburg, Kentucky, the Old Commonwealth Distillery has been home to Hoffman Distillery, Ezra Brooks, and Commonwealth Distilling over the past 135 years. In 2019, it was purchased by Zachary Joseph and Andrew English, a nephew and uncle who bonded over the distillery's history and its venerable products. Along with family friend and partner Troy LeBlanc, the trio are reviving iconic labels once produced there, and preserving the facility's heritage through immersive tour experiences.

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