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06 September 2024

Dierks Bentley To Introduce ROW 94 Whiskey

Dierks Bentley To Introduce ROW 94 Whiskey

Country music superstar crafts his first whiskey at Green River Distilling Co., using only Three Ingredients and The Truth

NASHVILLE, Tenn., Sept. 5, 2024- Country music superstar Dierks Bentley is proud to introduce his first whiskey, ROW 94, made at the historic Green River Distilling Co. in Owensboro, KY. Using only Three Ingredients and The Truth, ROW 94 reflects Bentley's dream to create a bourbon that he and his fans can enjoy on the big nights and everyday gatherings, amplifying the country in us all. ROW 94 ($39.99/750ml) launches this September across select states, including Tennessee, Kentucky, Florida, Colorado, and Arizona, with additional states slated for 2025. It is also available nationwide for purchase at ROW94whiskey.com.

Distilled at Green River Distilling Co., founded in 1885 and renowned as the 10th oldest licensed distillery in Kentucky, ROW 94 is crafted with Three Ingredients and The Truth - premium grain, purified Kentucky limestone water, and cultivated yeast. "Through the process, I visited a lot of distilleries and we ended up partnering with one of the greatest in Kentucky," says Bentley. "It's been so much fun to be part of the 'backstage crew' and learn what it takes from start to finish and get to know the people who work there - it's a uniquely American process in a lot of ways."

Made with 70% Kentucky-grown corn, 21% rye, and 9% malted and row barley, ROW 94 is a 94-proof whiskey aged for 4 years in new White Oak barrels with a level 4 char that penetrates deep into the staves for greater complexity and character. It boasts heavy notes of vanilla and toffee to start with a subtle green apple flavor underneath. The whiskey finishes with hints of honey and tobacco.

"Dierks' passion for whiskey and doing things the right way was evident from the first time we met him," says Mark Erwin, CEO Bardstown Bourbon Company and Green River. "He loves the Green River Distillery and wanted it to be the home for ROW 94.  We are excited to be partnering with him and his team on this great brand and look forward to seeing what they can do with this great liquid."

ROW 94 is named in part for the year Bentley moved to Nashville and began his journey into storytelling and entertaining, as well as Nashville's Music Row. It is where he still resides with his family. The brand logo is the thunderbird, a symbol near and dear to Bentley's heart, which fans may still remember gracing his landmark album, Riser. The thunderbird is an emblem of strength and an ode to everyday people that believe in hard work, truth, pride, freedom, optimism, fun, and making the most of every day.

About ROW 94 Whiskey

ROW 94 is a Kentucky Straight Bourbon Whiskey, launched in September 2024 by country music superstar Dierks Bentley and crafted with pride at the historic Green River Distilling Co. in Owensboro, KY. ROW 94 uses Three Ingredients and The Truth, reflecting Dierks' dream to create a bourbon that he and his fans can enjoy on the big nights and everyday gatherings, amplifying the country in us all. ROW 94 will first be available in Tennessee, Kentucky, Florida, Colorado, and Arizona, with additional states slated for 2025. It is also available nationwide for purchase at ROW94whiskey.com.

About Dierks Bentley

Having consistently climbed to the top of country music charts for 20 years, Capitol Records Nashville artist Dierks Bentley remains an outlier in both altitude and attitude. More than a hit-making singer/songwriter, he has become the standard bearer for roots music in the mainstream and a multi-Platinum superstar, standing at the intersection of mainstream country and bluegrass with an arena live show. Beginning with his debut single and instant-classic hit "What Was I Thinkin'" in 2003, Bentley's unique sonic influence and warm vocal rasp have paved the way for the perennial hitmaker, known first and foremost for creative integrity. His career has produced eight Number One albums, 22 No. One songs, eight billion global streams and three CMA Awards – plus 15 GRAMMY® nominations and membership in the historic Grand Ole Opry. Beyond that, millions of fans have connected to his songs - mostly self-penned - featuring equal parts energy, emotion and epiphany, and tastemakers around the nation continue to hail Bentley as one of country's most authentic entertainers. Following the release of his 10th studio album Gravel & Gold in 2023, Bentley's headlining Gravel & Gold Tour has shown why, matching fan-favorite hits like "Drunk On a Plane," "I Hold On," "Free and Easy (Down the Road I Go)" and more with top-flight musicianship and boundless energy in the nation's most iconic settings. Also known as an entrepreneur, he continues to expand the definition of a modern country star, developing the lifestyle apparel collection Desert Son in partnership with Flag & Anthem. For more information, visit https://dierks.com/.

JOHNNIE WALKER BLENDED SCOTCH WHISKY TEAMS UP WITH EBON MOSS-BACHRACH, COURTNEY STORER AND CHARLES JOLY TO CREATE BLUE LABEL COCKTAIL PAIRINGS IN CELEBRATION OF THE 76TH EMMY® AWARDS

JOHNNIE WALKER BLENDED SCOTCH WHISKY TEAMS UP WITH EBON MOSS-BACHRACH, COURTNEY STORER AND CHARLES JOLY TO CREATE BLUE LABEL COCKTAIL PAIRINGS IN CELEBRATION OF THE 76TH EMMY® AWARDS

The brand's partnership with television's biggest night kicks off the next chapter for Johnnie Walker as it embarks on a new era of cultural collaborations, redefining expectations and occasions for Scotch whisky enjoyment

NEW YORK, Sept. 6, 2024- Johnnie Walker, the world's number one blended Scotch whisky, is embarking on a groundbreaking series of partnerships to inspire a new generation of whisky drinkers and expand its impact across spheres within modern luxury culture. Kicking off Johnnie Walker Blue Label experiences as the Official Spirits Partner of the 76th Emmy® Awards, the brand is setting the stage for dynamic collaborations across culinary arts, entertainment and fashion with more to be announced later this fall.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9287651-johnnie-walker-blue-label-ebon-moss-bachrach-courtney-storer-charles-joly/

"Johnnie Walker is an iconic brand known for bringing its bold, progressive spirit to life's biggest moments and as we look to take the brand into the future, we're honored to work with like-minded partners who also shape culture through their respective crafts," says Josh Dean, Vice President of Johnnie Walker at Diageo North America. "Starting with this year's Emmys®, our partnerships will redefine whisky occasions and reintroduce Johnnie Walker Blue Label not only as a staple for momentous milestones, but also its role in everyday celebrations for those who appreciate fresh, uniquely luxurious and memorable experiences."

In collaboration with 2023 Emmy-winning actor and current Emmy nominee Ebon Moss-Bachrach, renowned chef and culinary producer Courtney Storer, and Diageo Reserve World Class award-winning mixologist Charles Joly, Johnnie Walker toasts this year's outstanding moments in television with bespoke Blue Label cocktail pairings. The talented trio challenges traditional whisky tropes to reveal hidden flavors in Blue Label to enhance dining occasions with unexpected modern sophistication.

"I'm thrilled to share my love for food and whisky by partnering with Johnnie Walker and having the opportunity to work with Courtney Storer again, alongside Charles Joly to help bring their incredible craftsmanship to fans across the country," says Ebon Moss-Bachrach. "We've developed three delicious pairings that demonstrate our passion for flavor exploration while integrating Johnnie Walker Blue Label in ways you might not expect. It's been a fun and creative journey that I can't wait for people to try."

Courtney Storer's culinary expertise combined with Ebon Moss-Bachrach's favorite American handheld bites results in three unique and unexpected pairings. Each recipe complements the signature 76th Emmy® Awards cocktails that will be featured at celebrations and surrounding events throughout the season:

  • Caramelized Onion Burger - a high-brow twist on an indulgent late-night favorite, combines complex flavors of onions caramelized in Johnnie Walker Blue Label alongside sharp white cheddar cheese and aioli
    Paired with Elegance In Motion - a reimagined Whisky Sour with a hint of fizz
  • Steak Frites Bite - a modern take on a restaurant classic, a handheld hanger steak bite atop a crispy potato paired with a rich Johnnie Walker Blue Label Au Poivre sauce
    Paired with Dressed For Success - an elevated twist on a Rob Roy
  • Chicago-Style Burger - a smash burger riff on the classic Chicago hot dog, a double patty is finished in a splash of Johnnie Walker Blue Label layered on a poppy seed brioche bun topped with onion, pickles and sport peppers
    Paired with Lights, Coffee, Action! - a frozen coffee that playfully takes the popular Espresso Martini to a whole new level

"I love using Johnnie Walker Blue Label to complement and inspire dishes that create an exceptional culinary experience because of its depth of character achieved by blending rare and perfectly aged whiskies," says Courtney Storer. "Our goal was to highlight the subtle nuances in Blue Label and offer a journey of flavor for fans tuning in to the Emmy® Awards at home or seeking inspiration when ordering Blue Label while dining out."

Following the 76th Emmy® Awards, the brand is inviting fans 21+ to experience this culinary combination by exploring the 'Blue List' by Johnnie Walker – a curated selection of bars and restaurants nationwide where they can enjoy Johnnie Walker Blue Label cocktails and pairings inspired by Ebon Moss-Bachrach and Courtney Storer's recipes. The list encourages foodies and cocktail enthusiasts to uncork Blue in California, New York, Miami and Chicago.

Stay updated on Johnnie Walker's latest news and the 'Blue List' by following @JohnnieWalkerUS. Celebrate television's brightest stars during the 76th Emmy® Awards, airing live coast to coast from the Peacock Theater at L.A. LIVE in Los Angeles on Sunday, September 15, (8:00-11:00 p.m. EDT / 5:00-8:00 p.m. PDT) on ABC and streaming next day on Hulu.

ABOUT JOHNNIE WALKER
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.

Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

SOURCE Diageo North America

The Glendronach Ode To The Embers Sherry & Smoke Highland Single Malt Scotch Whiskey


The Glendronach Ode To The Embers Sherry & Smoke Highland Single Malt Scotch Whiskey
48.4%-ABV 700ml.

05 September 2024

Bluegrass Bottling The Presidential Dram 4-Year Small Batch Straight Rye Whiskey Barrel Proof

Bluegrass Bottling The Presidential Dram 4-Year Small Batch Straight Rye Whiskey Barrel Proof

Bluegrass Bottling The Presidential Dram 4-Year Small Batch Straight Rye Whiskey Barrel Proof 56%-ABV 700ml.

Crown Royal Unveils the Crown Royal Rig - Driving Generosity Nationwide with An Epic Tailgate on Wheels This NFL Season

Crown Royal Unveils the Crown Royal Rig - Driving Generosity Nationwide with An Epic Tailgate on Wheels This NFL Season

Crown Royal Invites NFL Fans to Join Legendary Tailgate Tour and Announces Sweepstakes for a Chance to Win Super Bowl LIX Tickets

NEW YORK, NY Sept. 4, 2024 - Award-winning Canadian whisky brand, Crown Royal, proudly returns for a fourth year as the Official Whisky Sponsor of the NFL with its 'Kick Off with Crown' (KOWC) program to launch the Crown Royal Rig. This season, the Crown Royal Rig, a larger-than-life 18-wheeler, will tour NFL stadiums and American cities to spread generosity with an epic tailgate. For KOWC year four, the Crown Royal Rig will go where the fans are, inviting them to join in on the generosity by raising a glass and packing a purple bag in support of military charity organization, Packages from Home. Fans that cannot catch the Crown Royal Rig on the road can track bags packed during the Crown Royal Rig's tour†, check out game day recipes and enter the Crown Royal Rig Super Bowl Sweepstakes for a chance to win Super Bowl LIX tickets, by visiting http://kickoffwithcrown.com/**

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9287351-crown-royal-unveils-the-crown-royal-rig-epic-tailgate-on-wheels-this-nfl-season/

The Crown Royal Rig delivers a grand tailgate featuring custom details including a chrome Crown Royal grill complete with the brand's iconic pillow logo hood ornament. The unique cab features a hand painted Crown Royal purple pinstripe design and will travel to ten NFL cities across the country (Kansas City, Dallas, Houston, Cleveland, Detroit, Cincinnati, Green Bay, Atlanta, Jacksonville, and New Orleans) with surprises along the way. At each stop, Crown Royal and an NFL legend will host a pre-kick off tailgate for fans 21+ complete with music, cocktails and other exciting activities.

The decked out 18-wheeler will make its 2024 NFL season debut in company of Chiefs super fan and Official Crown Royal Rig driver, Rob Riggle, at GEHA Field at Arrowhead Stadium for the first matchup between the Chiefs and Baltimore Ravens on September 5th. Ahead of kick-off Riggle and NFL Hall-Of-Famer Tony Gonzalez will co-host the tailgate, leading the ceremonial first pour and cheering with fans 21+ as they participate in the brand's Purple Bag Project benefiting Packages from Home.

"As a die-hard Kansas City fan, teaming up with Crown Royal to spread generosity and support our military throughout the season is truly the perfect partnership," says Rob Riggle. "I am so excited to be able to drive this amazing tricked out rig and give back! It's so simple – fans will turn donated Crown Royal Bags into care packages for active American military heroes, a community that I'm deeply passionate about."

Crown Royal has partnered with Packages from Home for over a decade through the Purple Bag Project to give back to those who give so much of themselves to us – the military. Through the partnership, the duo has donated over one million bags and counting. The organization is dedicated to boosting the morale and quality of life for U.S. military personnel stationed overseas and veterans facing challenges at home. Crown Royal is proud to continue its support of this important mission by making the Purple Bag Project a central feature of the 'Kick Off with Crown' program.

"The Crown Royal Rig is a character of its own – running on the generous spirit of Crown Royal," said Hadley Schafer, VP of Crown Royal. "With the Crown Royal Rig, thousands of NFL fans across the country will give back to our invaluable military heroes. In our fourth year as the Official Whisky Sponsor of the NFL, it's important for us to offer something extra special to the fans from our next level tailgate to giving them a chance to win tickets to Super Bowl LIX with our online sweeps!"

The 'Kick Off with Crown' campaign launched in 2021 and celebrated the hospitality workers that make game day great at stadiums and entertaining venues across the country, this year the brand is offering something extra special to the fans. For the first time ever, the brand is offering a few lucky fans 25+ a chance to win tickets to Super Bowl LIX! Each Grand Prize offers an exclusive experience; the winner and a guest (25+) will be awarded a trip for 3 days & 2 nights, to New Orleans, Louisiana to enjoy Super Bowl LIX. Visit http://kickoffwithcrown.com/ or dial 1-855-ROYLRIG (1-855-769-5744) to enter for a chance to win and more information.**

To follow all the action on the road to Super Bowl LIX, fans can visit Crown Royal's Instagram @CrownRoyal.

†Number of bags packed as set forth on the crownroyal.com/royalrig website may not be current at any given time and may be modified by Diageo Americas, Inc. without notification or liability of any kind.

**CROWN ROYAL RIG SUPER BOWL SWEEPSTAKES: NO PURCHASE NECESSARY. Sweepstakes offered only in the (50) United States and District of Columbia to persons 25 years of age or older. Void where prohibited by law.  Sweepstakes starts 9/1/24 @ 12:00 a.m. ET and ends 1/15/25 @ 11:59:59 p.m. ET.  If participating by calling 1-855- ROYLRIG, you may enter Sweepstakes without commenting on driving of CROWN ROYAL RIG vehicle.  Limit 1 entry per person. Winner must be available to travel for Super Bowl LIX on 2/9/25 in order to win Grand Prize; additional restrictions apply. ALCOHOL IS NOT PART OF PRIZE. Subject to Official Rules (available at http://kickoffwithcrown.com/ or by calling 1-855-ROYLRIG) for prize restrictions, odds of winning and other details. Sponsor: Diageo Americas, Inc., New York, NY.

The Crown Royal Company, New York, NY.

Please Drink Responsibly.

© 2024 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League. Sweepstakes not sponsored or offered by the National Football League.

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by the King and Queen of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Packages From Home

Packages From Home is a registered 501(c)3 nonprofit organization dedicated to providing care and comfort packages to U.S. military members deployed or stationed overseas, as well as facilitating activities that boost the morale of all veterans. Since our founding in 2004, we have served over 5 million military members and veterans, with a vision to reach 10 million by 2030. As we celebrate our 20th year in operation, our mission is stronger than ever, fueled by the support of individuals, corporations, and community groups who are committed to making a tangible difference in the lives of those who serve. Whether it's through our care packages, veteran appreciation activities, or sponsored events, Packages From Home remains steadfast in honoring the sacrifices of our military and veteran communities. Learn more at www.packagesfromhome.org

04 September 2024

Bluegrass Bottling Bushwood Front 9 Single Barrel 9.5-Year Premium Straight Bourbon Whiskey

Bluegrass Bottling Bushwood Front 9 Single Barrel 9.5-Year Premium Straight Bourbon Whiskey

Bluegrass Bottling Bushwood Front 9 Single Barrel 9.5-Year Premium Straight Bourbon Whiskey 50%-ABV 750ml.

03 September 2024

ANGEL'S ENVY® AND THE ARBOR DAY FOUNDATION CELEBRATE A DECADE OF IMPACT WITH 11TH ANNUAL TOAST THE TREES INITIATIVE

ANGEL'S ENVY® AND THE ARBOR DAY FOUNDATION CELEBRATE A DECADE OF IMPACT WITH 11TH ANNUAL TOAST THE TREES INITIATIVE

Since the program's inception in 2014, ANGEL'S ENVY and the Arbor Day Foundation have replenished over 311,000 White Oak trees, which are estimated to prevent enough stormwater runoff to hydrate 213,710 people for a day, sequester 135,000 metric tons of CO2, and filter enough air to provide over 1.2 million people with breathable oxygen for a day over a projected 40-year period.

HAMILTON, Bermuda, Sept. 3, 2024  ANGEL'S ENVY®, the global brand that produces finished whiskeys at their Louisville-based distillery, and the Arbor Day Foundation, the world's largest member nonprofit dedicated to planting trees, enter their 11th year of partnership for the annual Toast the Trees initiative, celebrating over a decade of impact. Since the program's inception in 2014, ANGEL'S ENVY and the Arbor Day Foundation have planted over 311,000 White Oak trees. Based on 40-year estimates provided by the Arbor Day Foundation using the USDA Forest Service's i-Tree tools, these trees are projected to help avoid 17.5 million gallons of water runoff (enough water to hydrate 213,710 people for one day), sequester 135,000 metric tons of CO2, and remove 428 tons of air pollutants (filtering enough air to provide over 1.2 million people with breathable oxygen for a day). In Kentucky alone, more than 40,000 trees have been planted across 62 acres, leaving a lasting impact on this vital habitat.

"Working with the Arbor Day Foundation on the Toast the Trees initiative has been a remarkable journey ANGEL'S ENVY has been honored to be a part of," said Gigi DaDan, General Manager of ANGEL'S ENVY. "Over the past decade, we've supported the bourbon industry's need for a healthy White Oak population, and, most recently, helped local communities in dire need of trees in their city through our Urban Canopy restoration efforts. This program reflects our pride in being an American Whiskey brand made in the heart of downtown Louisville and we can't wait to see the kind of impact we will continue to build for years to come."

Each September, in honor of U.S. National Bourbon Heritage Month, Toast the Trees emphasizes the importance of planting trees, from urban canopy restoration to replenishing White Oak forests to support for a more sustainable future for all. Bourbon must legally be aged in new oak barrels, and the white oak tree is the most common type harvested for North American cooperages. Each white oak tree yields between one and three barrels and takes about 70 years to mature.

"For more than a decade, ANGEL'S ENVY has shown a deep commitment to the transformative power of trees," said Dan Lambe, chief executive of the Arbor Day Foundation. "Through our partnership, we've witnessed firsthand how trees can drive positive change, from revitalizing forests to enhancing urban communities. We're grateful to work alongside this team of forward-thinking leaders and we're excited to continue this meaningful work together."

As the Toast the Trees program enters its 11th year, ANGEL'S ENVY will continue to support the replenishment of America's White Oak population through reforestation efforts and by planting native trees in urban communities. ANGEL'S ENVY is also encouraging supporters to donate to the Arbor Day Foundation.

In 2023, ANGEL'S ENVY expanded Toast the Trees to include urban tree canopy restoration efforts. This year, tree plantings will continue in Jacksonville, FL; Kansas City, MO; Louisville, KY; Nashville, TN; Indianapolis, IN; Denver, CO; Sacramento, CA; Charleston, SC; New York, NY; and Phoenix, AZ throughout the fall.

ABOUT ANGEL'S ENVY
ANGEL'S ENVY is a global brand that produces finished whiskeys at their Louisville, Kentucky-based distillery. Founded in 2010, ANGEL'S ENVY was among the first American whiskey producers to employ a secondary finishing process broadly across its portfolio. Today, each of its award-winning whiskeys are finished in hand-selected barrels to add a distinct layer of flavor and complexity, and the ANGEL'S ENVY team continues to produce several highly acclaimed core offerings – a Kentucky Straight Bourbon Finished in Port Wine Barrels and a Rye Whiskey Finished in Caribbean Rum Casks – as well as a variety of innovative, special releases.

ANGEL'S ENVY opened the doors to its distillery at 500 East Main Street in 2016, making it the first full-production whiskey distillery in downtown Louisville. In June 2022, ANGEL'S ENVY completed an $8.2 million expansion to its distillery, doubling annual guest capacity.

ANGEL'S ENVY is available in all 50 U.S. states and several international markets, and it is produced by Louisville Distilling Company, a subsidiary of Bacardi Limited.

HEAVEN CAN WAIT. ENJOY RESPONSIBLY.
©2024. ANGEL'S ENVY, ITS TRADE DRESS AND THE ANGEL WINGS LOGO ARE TRADEMARKS. BOTTLED BY LOUISVILLE DISTILLING COMPANY, LOUISVILLE, KY. KENTUCKY STRAIGHT BOURBON WHISKEY FINISHED IN PORT WINE BARRELS – 43.3% ALC. BY VOL.

ABOUT THE ARBOR DAY FOUNDATION
Founded in 1972, the Arbor Day Foundation is the largest nonprofit membership organization dedicated to planting trees. Together with our partners, we have helped plant more than 500 million trees in neighborhoods, communities, cities and forests throughout the world. Our vision is to lead toward a world where trees are used to solve issues critical to survival. Through our members, partners, and programs, the Arbor Day Foundation inspires people across the globe to plant, nurture and celebrate trees. More information is available at
arborday.org.

THE MACALLAN INTRODUCES TIME : SPACE COLLECTION - A JOURNEY THROUGH TIME TRAVEL

  • THE MACALLAN INTRODUCES TIME : SPACE COLLECTION - A JOURNEY THROUGH TIME TRAVEL

    The Macallan is releasing the
    TIME: SPACE COLLECTION with two unique releases to recognize the milestone of 200 Years Young
  • TIME : SPACE will hold both – a 1940 vintage, bottled at a remarkable 84 years old, and the first release from the new The Macallan Distillery, distilled in 2018 and bottled at 5 Years Old
  • The single malt Scotch whisky brand will also launch TIME : SPACE Mastery, which pays tribute to past whisky masters through a diverse inventory of the most exceptional oak casks
  • The Macallan will debut a TIME : SPACE Experience in New York this October, where guests who reserve a ticket will be exclusively invited to purchase The Macallan's TIME : SPACE Mastery.

NEW YORK, Sept. 3, 2024 - To mark 200 Years Young, The Macallan is releasing two unique new whiskies in a celebration of the brand's interpretation of time travel through whisky mastery, presented in bespoke vessels created through cutting edge engineering and ancient craftsmanship.

TIME : SPACE COLLECTION:

The first is TIME : SPACE – a dual chamber vessel that includes the oldest whisky released by The Macallan at 84 Years Old, as well as a second single malt that marks the first from the brand's new distillery. The second release, TIME : SPACE Mastery, is a unique single malt with layers of complexity that embraces 200 years of history. Both releases are symbolic expressions of The Macallan, shaped by an ongoing dedication to incomparable craftsmanship and creativity, while highlighting a deep connection to nature. The Macallan has designed both creations in TIME : SPACE COLLECTION to depict nature's protection of its future, while also representing time travel with the past and future combined.

With only 200 in existence, one for each year of The Macallan's History, TIME : SPACE captures the essence of time travel – a spirit spanning incomparable craft across generations. The vessel has been designed with two chambers to hold each of the whiskies - housed in the outer chamber is the 1940 vintage, representing the past. Two casks meticulously hand selected - a first fill American Oak Butt and second fill European Oak Butt - both seasoned with sherry in Jerez de la Frontera and matured peacefully surrounded by nature in Speyside, Scotland. Bottled at 43.6% ABV, an extraordinary 84 years of maturation has produced rich natural color, exceptional depth and richness and full, long-lasting flavor unique to this rare, aged single malt Scotch whisky.

As a counterpart, the single malt housed in the central chamber is a 2018 vintage, marking a significant milestone as the first ever whisky from The Macallan's new distillery - a nod to the future of the brand and its commitment to excellence in its whiskies. During the transition to the new Distillery in 2018, The Macallan went to exacting standards to secure the continuity of the single malt quality and signature taste.

The unique vessel is displayed in an oak sculpture which has been purposefully designed to accentuate the 100% natural color of the whisky, and alternate layers of American oak and European oak have been selected to craft the display sculpture, as a homage to the brand's commitment to sherry seasoned oak casks.

Kirsteen Campbell, Master Whisky Maker, The Macallan, commented: "It was an absolute privilege to be able to reach back in time and select stock from the 1940's to honor and celebrate our 200 year anniversary.

"As a Whisky Mastery Team, our roles are unique in the sense that we get to time travel – selecting whisky from the past crafted by our predecessors, whilst simultaneously laying down casks for future generations of whisky makers and consumers. To nose, taste and select whisky created over eight decades ago is an exceptionally rare occasion in the life of a whisky maker and one which I will treasure."

"For the 2018 vintage, the prospect of selecting a younger cask created a lot of excitement in the sample room – it is an opportunity to give others an insight into The Macallan's future. This marked the first year of production in our new Distillery, which is truly a significant moment to be cherished.  Through a fusion of art and science we have ensured the continuity of the character of our whisky."

TIME : SPACE Mastery embraces 200 years of history – a one-of-a-kind The Macallan release celebrating the craft of whisky mastery by featuring 14 exceptional cask types, creating layers of complexity with an incredible depth of aroma, texture and flavor.

"Inspired by past masters, we have explored the full extent of our warehouses to capture the complex influences of cask seasoning, oak origin, cask size and distillery character in one incredibly special bottle of whisky - with the elegance provided by European Oak sitting at its heart." Euan Kennedy, Lead Whisky Maker, for TIME : SPACE Mastery.

With whisky drawn from the breadth of our exceptional inventory, there are distinct influences from European Oak sherry seasoned casks, American Oak sherry seasoned casks, American Oak Bourbon casks and the finest refill casks. Together, creating layers of complexity and a voluptuous depth in aroma, flavor and texture. This exquisite expression encompasses The Macallan's whisky mastery and highlights the unwavering commitment to protecting and nurturing this craft for the future.

The whisky is housed in a crafted circular vessel representing the circle of life and the ongoing journey from the past to the future. In contrast to the subtlety of the exterior, the presentation case bursts to life with a vibrant red color – synonymous with The Macallan - and 200 spikes, for the brand's bicentennial year, represent how nature guards what is most precious and fragile. The intricate details are created using techniques stemming from the art of origami, to protect what is most valued for The Macallan, its incomparable whisky.

Jaume Ferras, Creative Director at The Macallan, said: "The introduction of TIME : SPACE COLLECTION is an incredible way to pay respect to our 200th anniversary by celebrating the significance of those who have come before us, yet it is also a symbol of anticipation of what is to come, as we build upon our heritage and look to times ahead."

The release of TIME : SPACE COLLECTION is accompanied by a global marketing campaign, leading with two hero films that take audiences on a journey through a spiky world where time flows and nature protects what is most precious. The films follow two distinct stories, yet both highlight The Macallan's intrinsic connection to nature through different characters, animals and plants.

The campaign will be unveiled beginning on October 8th in high-impact 3D outdoor billboards across the US (inc. The Sphere, Las Vegas), UK (Piccadilly Circus, London), China, Hong Kong and Taiwan, and be supported by an integrated digital and print campaign.

The Macallan TIME : SPACE Experience:

On Wednesday, October 9th through Saturday, October 12th, The Macallan will also debut the TIME : SPACE Experience, an immersive installation in New York City where consumers may purchase tickets to travel through the past, present and future of The Macallan in an experiential journey to celebrate 200 years of mastery, craftsmanship, and innovation. Throughout the experience, guests will enjoy cocktails crafted by Dante NYC while learning about The Macallan's latest whisky innovations, including the oldest and rarest releases to date as well as The Macallan TIME : SPACE – a tribute to the past and future. To purchase entry into the experience please visit the link HERE. By reserving a ticket to this event experience, guests will be exclusively invited to purchase The Macallan's new limited-edition whisky: TIME : SPACE Mastery.

As part of The Macallan's commitment to protecting nature for over 200 years, proceeds from the sale of the $75 per person ticket will be donated to the Natural Areas Conservancy (NAC). This partnership will ensure New York's natural areas are supported and accessible to be enjoyed by the community, because the best way to protect nature for another 200 years is to help people enjoy it more today. The donation will be leveraged to invest in wayfinding solutions, add volunteer trail maintainers, grow the network of nature trails and equip volunteers, students and practitioners with the skills and trainings needed to protect and care for natural areas.

Availability:

The Macallan's TIME : SPACE is available to purchase through invitation from The Macallan, with price available upon application.

The Macallan's TIME : SPACE Mastery will be available to purchase from TheMacallan.com, subject to availability and location, as well as via The Macallan Society.

For United States consumers interested in purchasing The Macallan TIME : SPACE, or other limited-edition releases, please contact Client Services at ClientServies@TheMacallan.com.

TASTING NOTES

TIME : SPACE

1940 Vintage | Aged 84 Years
Nose:
Dark chocolate coated ginger, sticky dates and leather combine with antique oak and delicate hints of aromatic peat and ground coffee.
Palate:
Charred pineapple and baked peaches lead to crystalized ginger, hints of aniseed, blackberry jam and sweet woodsmoke.  Rich resinous notes linger on the palate alongside caramelized sugar.
Finish:
An extremely long finish with notes of dark chocolate and toasted oak.
ABV:
43.4%

2018 Vintage | Aged 5 Years
Nose:
Vibrant notes of fresh green apple and ripe pears, leads onto rich sticky toffee, honey, vanilla custard and soft wood spice.
Palate:
Golden sultanas and baked apples develop into buttery pastry dusted in icing sugar. Hints of lemon and lime follow, alongside vanilla shortbread.
Finish:
A medium finish, creamy, with sweet oak.
ABV: 54.9%

TIME : SPACE Mastery

Nose:
Sumptuous Medjool dates, sweet baked figs and rich milk chocolate accompanied by delicate hints of honey and tropical character, reminiscent of dried mango and ripe papaya. Encapsulated by complex sweet oak.
Palate:
A real sweetness is evident with sherry-soaked dried fruits, orange marmalade and honeycomb. Soft spiced notes of ginger and cinnamon develop.
Finish:
Bursts of caramelized pineapple and creamy vanilla linger with the exquisite balance of subtle dark chocolate and coffee.

NOTES TO EDITORS:

For further information, please contact:
TheMacallan@mbooth.com

Visit The Macallan newsroom at https://www.themacallan.com/en/newsroom

About The Macallan

The Macallan is renowned worldwide for its extraordinary single-malt whiskies. Two centuries have passed since Alexander Reid, founder of The Macallan, distilled the first batch of whisky in his curiously small stills in Speyside, Scotland, in 1824, beginning the extraordinary legacy of the single malt Scotch whisky.

An obsession with quality and craftsmanship is the hallmark of The Macallan. The outstanding quality and distinctive character of each whisky is influenced by exceptional oak casks seasoned with sherry wine - a commitment to natural color underpinned by mastery. Designed by internationally acclaimed architects, The Macallan Distillery is located on a beautiful 485-acre Estate and takes inspiration from the surrounding ancient Scottish hills.

The past 200 years have been a prologue for everything that is still to come. This is a journey through time. This is The Macallan, 200 Years Young. Crafted without compromise. Please savor The Macallan responsibly. For further information visit www.themacallan.com and become a member of The Macallan Society to explore the stories behind the whiskies.

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Von Payne Black, an award-winning whiskey infused with all-natural black currant, housed in a bottle that's hard to forget. The custom-designed bottle, complete with a fierce gargoyle pour spout, isn't just about looks—it's a statement. This gothic-inspired gargoyle isn't just a stopper; it's a symbol of the dark, mysterious allure that Von Payne Black brings to the whiskey scene.

"We are very proud to be unveiling Von Payne Black in Nevada -- where tradition meets innovation in every exquisite sip. This blended whiskey is unparalleled in its depth and sophistication. We invite everyone to join us in savoring this masterpiece of craftsmanship in taste and in presentation at tastings throughout Nevada. Look for us at your favorite saloons, taverns, and retail stores," said Missi Hankla, President of Lakeshore Premium Wines & Spirits.

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"Partnering with Lakeshore Premium Wines & Spirits is a major step forward for Von Payne Spirits," said Shawn Harlan, Vice President of Sales and Marketing of Von Payne Spirits. "Their reputation for excellence in distribution aligns perfectly with our commitment to delivering a premium, innovative product to whiskey enthusiasts. We are excited to introduce the pleasure of Von Payne Black to more consumers across Nevada."

About Lakeshore Premium Wines & Spirits
Lakeshore Premium Wines & Spirits is a premier distributor of fine wines and spirits in Nevada. With a commitment to quality and service, Lakeshore offers a curated selection of products to retailers, bars, and restaurants across the state, helping brands grow their presence and reach new audiences. For more information, please visit
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Von Payne Spirits, based in Clearwater, FL, is dedicated to producing premium, innovative spirits that challenge the norms and captivate consumers. Our flagship product, Von Payne Black, is an award-winning blended whiskey infused with natural black currant, known for its smooth, rich taste profile and unique presentation. Inspired by the dark and edgy essence of alternative subcultures, Von Payne Spirits is all about expanding the possibilities of the night and changing how people think about whiskey. For more information, please visit
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