Spice Up 'I Do's' With the Hottest Wedding Accessory of the Season: The Fireball Garter

This wedding season ditch the something blue in favor of something red hot, courtesy of Fireball

LOUISVILLE, Ky., July 30, 2024  Brides, grooms and wedding guests rejoice: getting the perfect wedding shot no longer applies to just photos! Fireball, the party favorite among wedding revelers everywhere, is thrilled to announce its first official contribution to matrimonial merriment: the Fireball Garter.

A smoking hot twist on a timeless bridal accessory, the Fireball Garter isn't like grandma's garter. This one comes with a spicy little secret: tucked away in its red, lacy embrace is a pocket perfectly sized to hold a 50ml shot of Fireball. Because what could be more fun than surprising your S/O with a sizzling surprise shot when they least expect it?! Getting iced is so last season - this year, bring the heat instead.

"Fireball is committed to rewriting the rules and setting fire to traditions one shot at a time, and weddings are no exception," said Danny Suich, Global Brand Director for Fireball. "Our fans have been making Fireball a part of their celebrations for years, from adult Fireball flower girls and guys, to wedding favors and more. Weddings light up when Fireball's involved, so we thought it was high time we ignited a part of the party that was begging for something a little extra: the garter toss. We're excited to see brides and grooms surprise their partners with something fun and unexpected that's sure to be remembered for years to come."

Not the bride? Not a problem. The Fireball garter can be worn under any formal wear so wedding attendees everywhere can also join in the fun.

The garter comes in two sizes, small-to-medium and large-to-extra-large, and goes on sale August 2 at 10:00 am EST for $11.99 at FireballWhisky.com. But, unlike a wedding's open bar, these are limited while supplies last, so fans are encouraged to act fast.

Stay up to date on all things Fireball by following @FireballWhisky on Instagram and Facebook, and make sure to tag @FireballWhisky in your wedding shots on social.

About Fireball

Imagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that's Fireball Whisky. Tracing its roots all the way to Canada, Fireball is known to ignite any occasion – from a round of golf, to happy hour and everything in-between. Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit https://www.fireballwhisky.com/.

Please Drink Responsibly. Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY

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Limestone Branch Distillery announces 2024 Yellowstone Bourbon Limited Edition Kentucky Straight Bourbon Whiskey

Ninth annual release is extra aged and marks the distiller's first-ever Limited Edition double finished in brandy and cognac casks

ST. LOUIS, July 29, 2024 - Limestone Branch Distillery announces the annual release of Yellowstone Bourbon Limited Edition Kentucky Straight Bourbon Whiskey. Created by Limestone Branch Distillery Master Distiller Stephen Beam, the 2024 expression is extra aged, featuring 7-year and 17-year aged bourbons and Beam's first double finish in French brandy and cognac casks. Bottled at 101 proof (50.5% ABV), an allocation of 10,000 cases (3-in) of Yellowstone Limited Edition will arrive on shelf in September at a minimum suggested price of $99.99 per 750mL bottle.

Limestone Branch Distillery has released its annual Yellowstone Limited Edition since 2015. In the 2024 release, Beam sought out spirits to complement the natural flavors in the extra-aged bourbon. Finishing the blended bourbon in brandy and cognac casks from France introduces nuances from different spectrums of distilled grapes within the same style of spirit. The result is a soft and approachable bourbon, perfect for Yellowstone Bourbon loyalists.

The 2024 Yellowstone Limited Edition is a rich amber color and features the bright aroma of pear, panela sugar, ripe apple and leather. With a thick, soft texture, the body includes flavors of American basswood honey, ripe stone fruits and citrus with traditional notes of caramel and vanilla. The bourbon's warm and inviting finish delivers honey, Bosc pear, butterscotch and leather.

"The 2024 expression of Yellowstone Limited Edition represents my natural progression of experimenting with special finishes over the years," said Beam. "Now, finished bourbons have become sought after by fans who want to push the flavor profile. I love experimenting and exploring new opportunities, and using a double finish with brandy and cognac casks created a more complex and nuanced bourbon, opening a whole new experience for consumers to enjoy."

The 2024 Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey is presented in custom-designed bottles featuring embossing, a label with the 2024 Yellowstone Limited Edition emblem and a high-end natural cork.

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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UNCLE NEAREST PREMIUM WHISKEY TO LAUNCH 'LOST CHAPTER' SERIES COMMEMORATING FOUNDER FAWN WEAVER'S BEST-SELLING BOOK, LOVE & WHISKEY

The Limited Edition Bottles Will Unlock New, Not Yet Released Chapters of the Book, with the First in the Series Also Honoring the Seven Year Anniversary of the Groundbreaking Whiskey Brand

SHELBYVILLE, Tenn., July 18, 2024 Uncle Nearest Premium Whiskey, the most awarded bourbon and American whiskey brand for five years running, is set to launch its 'Lost Chapter' series. The collection of limited edition whiskeys will give fans access to unreleased chapters of Uncle Nearest Founder and CEO Fawn Weaver's acclaimed book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. Debuting just a month ago on June 18, Love & Whiskey has dominated the New York Times best-sellers list, in addition to being named on USA Today and Publisher's Weekly best-seller lists and securing the number one selling book spot at Hudson Booksellers in airports across the country.

The first bottle in the series, 'Lost Chapter 1 - 777' (SRP: $139), will be released on Friday, July 19. A 7-year-old barrel strength whiskey between 110-120 proof, the bottle celebrates the seventh anniversary of Uncle Nearest's launch, with only 7,000 bottles available. Those who purchase 'Lost Chapter 1 - 777' - which will be available at Nearest Green Distillery in Shelbyville, TN, in select markets throughout the U.S., and online via Reservebar.com - will have access to a copy of Love & Whiskey and an exclusive link to download the first lost chapter.

"I've been absolutely floored by the reception of Love & Whiskey - grateful doesn't even begin to cover it," says Fawn Weaver. "We've sold out tour stops across the country, and bookstores can't seem to keep it stocked as the book continues to fly off the shelves. So, I'm thrilled to be sharing another piece of the Uncle Nearest story as we celebrate seven years."

Those who aren't able to get their hands on one of the first limited edition bottles will still get the chance to unlock the first lost chapter of Love & Whiskey when they purchase a bottle of Uncle Nearest Single Barrel Whiskey. New bottles of Uncle Nearest Single Barrel Whiskey will begin rolling out this summer featuring a new neck tag with a code that leads to the exclusive download link for the chapter, further enriching the experience for collectors and connoisseurs alike.

Available in markets across the country and online, this everyday single barrel is bottled at barrel strength - never watered down - with varying proof, and is available at an accessible price point of $89.99. The whiskey was the most awarded single barrel bourbon of 2023, and has earned rave reviews and accolades, including receiving a gold medal at the 2024 San Francisco World Spirits Competition, a platinum medal and being named Best Bourbon at the 2024 LA Spirits Awards, receiving a platinum medal and winning Best in Show Tennessee Whiskey at the 2024 TAG Global Spirits Awards, and more.

"This new release is a testament to our commitment to excellence, as we waited seven years to bottle this whiskey at the perfect time," said Victoria Eady Butler, fifth generation Nearest Green descendant and four-time Master Blender of the Year recipient. "I hope y'all will enjoy this special barrel strength blend while reading the rich story of our brand and the profound history of my great-great-grandfather. I just know he'd love this one."

For more information about Love & Whiskey, visit www.loveandwhiskeybook.com and for more information on Uncle Nearest Premium Whiskey, please visit www.unclenearest.com or follow on Instagram @unclenearest.

About Uncle Nearest Premium Whiskey

Uncle Nearest Premium Whiskey pays tribute to the world's first-known African American master distiller, Nearest Green. It was the pioneer spirits brand to bear the name of a Black American. The brand's portfolio boasts the Most Awarded Bourbon and American Whiskey titles for the years 2019, 2020, 2021, 2022, and 2023, amassing over 1,200 awards and accolades since its launch in 2017. This includes an impressive 710 Gold medals or higher, which includes 125 Best in Class honors and an average critic's score of 90.5. Uncle Nearest is currently available in all 50 states and 26 countries, with a presence in more than 45,000 stores, bars, hotels, and restaurants. Uncle Nearest is also available at its 458-acre Nearest Green Distillery in Shelbyville, Tenn., now the seventh most visited distillery in the world. For more information, please visit the website, and follow on Instagram @unclenearest.

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