Right Coast Spirits Wins 3 Medals at the 2024 US Open Whiskey & Spirits Competition

Utica, NY - Right Coast Spirits is pleased to announce its Margarita Whips won 3 medals at the 2024 US Open Whiskey & Spirits Competition, a fierce competition for many “Big Name” spirit brands.

Award-Winning Can Cocktails:

• Gold - Right Coast Margarita Whips Strawberry (Can Cocktail – Tequila)
• Silver - Right Coast Margarita Whips Lime (Can Cocktail – Tequila)
• Bronze - Right Coast Vodka Whips Wild Berry (Can Cocktail – Berry)
  

Right Coast Spirits is a Joint Venture between FX Matt (Saranac/Flying Dog) and Harpoon Brewery that focuses on distilled spirits with Real ingredients, Real Fruit, Real Vodka/Tequila, 7.5% ABV.

"We are incredibly honored to win 3 medals at the 2024 US Open Whiskey & Spirits Competition," said Fred Matt, President of FX Matt Brewing. "Considering the number of competitors, our win highlights our ability to craft innovative and delicious canned cocktails that stand out in the market."

About Right Coast Spirits:

Right Coast Spirits has revolutionized the canned cocktail market with its distinctive Whips line. Crafted with real fruit juice, premium vodka & tequila, and boasting a robust 7.5% ABV, Right Coast Whips are a cut above the ordinary. Each variety is gluten-free, dairy-free, and kosher, ensuring that everyone can enjoy these exceptional beverages.

Right Coast Margarita Whips:

• Available Flavors: Lime, Strawberry, Cranberry, Mango
• Packaging Options: 8-can variety packs

These margarita whips, made with real tequila and fruit, provide a refreshing and flavorful experience with an ABV that delivers great value. With four vibrant flavors, there's something for everyone, making it tough to pick just one favorite!

Right Coast Vodka Whips:

• Available Flavors: Orange, Wild Berry, Watermelon, Pineapple
• Packaging Options: 4-packs of 12oz cans (Orange and Wild Berry), 8-can variety packs (all four flavors)
  

The Right Coast Vodka Whips offer a light, refreshing, and whipped finish that makes them the perfect ready-to-drink option, whether served straight from the can or over ice.

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WhistlePig & Solo Stove Fire Up Summer with Limited Edition CampStock Wheat Whiskey

Attention Campers! This Stave-to-Stove Collaboration is a Summer Adventure Essential

SHOREHAM, Vt. and GRAPEVINE, Texas, May 22, 2024 Summer is short. Set aside your seltzer, light a smokeless fire and pour yourself s'more wheat whiskey. WhistlePig Whiskey, the leading independent craft whiskey, and Solo Stove, the home and outdoor lifestyle brand that pioneered innovative smokeless fire pits, invite you to gather 'round the campfire with a crowd-pleasing summer whiskey in hand. From the sticks to the city, WhistlePig and Solo Stove's limited edition Campfire Kits bring the campfire to you, complete with a nostalgic summer camp experience.

WhistlePig and Solo Stove's new Limited Edition CampStock Wheat Whiskey is the first of its kind, offering an easy-drinking profile for warm weather adventures and long summer nights. A high wheat recipe, it's crafted with Wheat Whiskey alongside WhistlePig's grain-to-glass Rye. The final blend is finished in Solo Stove Toasted Barrels for a precise char and toast profile, before being bottled at 86 proof – the perfect strength for passing around a smokeless fire pit. The new CampStock Wheat Whiskey offers hues of the golden hour, with notes of citrus, freshly toasted bread crust and vanilla for a well-rounded finish.

"We've experimented with Wheat Whiskey as part of our FarmStock series and other limited editions," says Meghan Ireland, WhistlePig Blender. "CampStock takes the soft and smooth wheat profile to a new level with 85% Wheat whiskey, and an innovative Solo Stove Bonfire toasted barrel finish. No cooperage had ever used a Solo Stove on their barrel toasting platform, but Independent Stave Company was up for it, and the result was incredible."

After bottling the whiskey, WhistlePig broke down their barrels to create Solo Stove's limited edition Whiskey Barrel Firewood, fueling smokeless campfires and good times across America. Limited Edition and custom WhistlePig branded Solo Stove Mesa XL tabletop stoves complete the full Camp WhistlePig experience. Marshmallows are strongly encouraged.

"At Solo Stove, we're passionate about fostering connections and crafting memorable experiences that ignite around the fire," shared Luana Bumachar, Chief Marketing Officer at Solo Stove. "This partnership embodies our commitment to bringing people together, infusing the embracing glow of a crackling fire with the bold taste of premium whiskey. It's our invitation to spark conversations, share experiences, and forge enduring connections."

Coinciding with the launch, Camp WhistlePig is in session at the WhistlePig Farm & Distillery throughout the month of June. Fans will have a chance to enroll by entering to win via a contest hosted by WhistlePig & Solo Stove from May 22nd through June 3rd on both partners' social media channels. Off the grid and under the stars in Shoreham, Vermont, Camp promises to include the full stave-to-stove experience, Solo Stove cookouts, WhistlePig S'mores Maple Old Fashioneds and Summer Camp classics.

Following the launch of SummerStock Whiskey in 2023, CampStock gives fans another reason to sip WhistlePig Whiskey all year long. Starting May 22, a Limited Edition CampStock Whiskey, Solo Stove Mesa XL and Solo Stove Whiskey Barrel Firewood bundle will be available online at shop.whistlepigwhiskey.com for $199.99. Add two etched whiskey glasses and a flame whiskey ice mold to the bundle and you have one of the four limited edition CampStock bundles that will be available on Solo Stove's website. The standalone CampStock Whiskey bottles will also be available online at shop.whistlepigwhiskey.com and across liquor stores nationwide on May 22 for $74.99.

To learn more about WhistlePig Whiskey and Solo Stove, visit whistlepigwhiskey.com and solostove.com, respectively. You can also check out WhistlePig Whiskey and Solo Stove on Facebook, X and Instagram.

About WhistlePig Whiskey
Located off the grid on a 500-acre Vermont farm, WhistlePig Whiskey is crafted by a new generation of Whiskey distillers and blenders driven to reinvent and unlock the potential of aged Whiskey. Through their rebellious pursuit of experimenting and pushing boundaries in the industry, WhistlePig has become the leading independent craft whiskey brand for Rye and experimental whiskeys. WhistlePig is committed to becoming the best whiskey on and for the planet, starting with its locally sourced ingredients and sustainable supply chain and distilling process. For more information, head to whistlepigwhiskey.com.

About Solo Brands, Inc.
Solo Brands, headquartered in Grapevine, TX, is a leading omnichannel lifestyle brand company. Leveraging e-commerce, strategic wholesale relationships and physical retail stores, Solo Brands offers innovative products to consumers through six lifestyle brands – Solo Stove and TerraFlame, known for firepits, stoves, and accessories; Chubbies, a premium casual apparel and activewear brand; ISLE, maker of inflatable and hard paddle boards and accessories; Oru Kayak, innovator of origami folding kayaks; and Icy Breeze, maker of portable air conditioning coolers.

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Wild Turkey Opens The Jimmy Russell Wild Turkey Experience, a Modernized Visitor Center Welcoming Bourbon Enthusiasts to Visit an American Icon

Named after legendary Master Distiller Jimmy Russell, this must-visit stop on the Kentucky Bourbon Trail is part of the distillery's multi-year expansion plan

LAWRENCEBURG, Ky., May 22, 2024- Wild Turkey Distilling Co., the award-winning distillery known for its iconic bold Kentucky bourbon, today announces the opening of the Jimmy Russell Wild Turkey Experience. This newly renovated visitor center, named in honor of the legendary master distiller, embodies the brand's deep-rooted commitment to Kentucky hospitality. The destination, set to attract bourbon aficionados worldwide to Wild Turkey Hill, is now open for public tours and tastings and represents a significant step in the ongoing expansion of the Wild Turkey campus.

As a founding member of the Kentucky Bourbon Trail, Wild Turkey has long been a must-visit stop thanks to breathtaking views overlooking the Kentucky River, the storied Russell family behind the brand, and exceptional bourbon and rye whiskeys. With the new renovation, the iconic visitor center aims to make the most of these distinctive attributes and further embrace the warm Kentucky hospitality and sense of community Wild Turkey is known for. Spanning over 12,000 square feet, the state-of-the-art space invites bourbon fans into the Wild Turkey family through tours & tastings, three new indoor & outdoor bars, seating areas, and a retail experience that reflects over a century of bourbon-making tradition.

Of course, there is no fixture more important on Wild Turkey Hill than Jimmy Russell himself, whose philosophy about life and community greatly influenced the newly redesigned space. To kick off Jimmy's 70th anniversary year with Wild Turkey, the renaming of the visitor center commemorates Jimmy's unwavering dedication to crafting bourbon his way - the right way. Guests who have a chance to meet, hear a story or share a toast with Jimmy during their visit will instantly understand the spirit of space.

The new Jimmy Russell Wild Turkey Experience features an array of stunning amenities, including:

• Outdoor Pavilion & Bar: Overlooking the lush landscape and Kentucky river with views of the historic Jo Blackburn Bridge and Young's High Bridge, the outdoor pavilion and terrace provides a picturesque setting for events, tastings and gatherings while enjoying the finest American whiskeys from Wild Turkey, Russell's Reserve and Longbranch.
• History Walk: Visitors can stroll a video hallway which traces the evolution of bourbon, discovering the milestones that have shaped Wild Turkey's rich history, and provides a deep dive into the whiskey production process.
• Generations Lounge: Named in celebration of three generations of the Russell family working at Wild Turkey, this contemporary mixology lounge offers panoramic views of the Kentucky River and an innovative cocktail program with a rotating menu of classics and modern favorites.
• Tasting Rooms: Wild Turkey's expert guides will lead guests through a curated selection of the distillery's fine bourbons & ryes in two brand new tasting rooms, featuring displays of historic Wild Turkey bottles through the years.
• Expanded Tour Offerings: An array of new tour packages allow guests to dive deeper into the specific Wild Turkey offerings. Options include premium tastings, production tours, rickhouse visits, and a new Russell's Reserve maturation tour.
• Retail Experience: Guests can explore a wide range of American whiskeys, merchandise and gifts including exclusive and limited-edition offerings from across the Wild Turkey portfolio, such as coveted collector favorites like Russell's Reserve Single Rickhouse Collection and the Master's Keep series.

"For our family, this isn't just a place to visit; it's like a second home," says Bruce Russell, Associate Blender at Wild Turkey. "We're thrilled to now be able to open our doors a little wider and welcome even more folks into this community. The Jimmy Russell Wild Turkey Experience is a perfect tribute to grandad and his life-long commitment to spreading the word of bourbon."

The modernized Jimmy Russell Wild Turkey Experience is part of larger renovations to the Wild Turkey campus. First announced last year, Wild Turkey will soon break ground on a new distillery designed to produce 5 million additional proof gallons, increasing the total capacity to 14 million proof gallons and allowing the distillery to continue to meet demand and continue to grow. These renovations are part of Campari Group's more than $160 million investment in the distillery and will add dozens of jobs to the community.

Whether a seasoned bourbon aficionado or new to the world of whiskey, Wild Turkey invites you to book your upcoming visit to the Jimmy Russell Wild Turkey Experience. More information on opening hours, location and tours can be found at wildturkeybourbon.com/our-distillery.

ABOUT WILD TURKEY

The distillery for Wild Turkey Bourbon is in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery.

The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a wild turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that wild turkey whiskey" and the brand was born.

Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com.

ABOUT CAMPARI GROUP

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.

Global Priorities, the Group's key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

The Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Sesto San Giovanni, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 23 countries. The Group employs approximately 4,000 people.

The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

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UNCLE NEAREST SIGNS DEAL TO ACQUIRE SQUARE ONE ORGANIC SPIRITS

The New Agreement Comes at the Mark of the 20th Anniversary of Square One Debuting as America's Original All-Organic Spirits Company

SHELBYVILLE, Tenn. and CHARLOTTESVILLE, Va., May 21, 2024- Today, Uncle Nearest, the top-selling Black-owned spirit company in the world, announces the acquisition of Square One Organic Spirits. In 2004, Square One revolutionized the spirits industry by becoming the first company dedicated to producing exclusively USDA certified organic spirits and was the first organic rye vodka brand. Celebrating its 20th anniversary, Square One boasts lifetime sales exceeding $22 million with nearly 200,000 cases sold. This achievement was largely driven by Founder and CEO Allison Evanow's remarkable effort as the primary, and often sole, salesperson throughout most of the brand's history.

In a bold expansion, last year Uncle Nearest acquired Domaine Saint Martin, an esteemed estate with over 350 years of history and a connection to cognac-making luminaries. Spanning more than 100 acres along the Charente River in Cognac, France, the estate includes 40 percent of the Grande Champagne vineyards in the city—recognized as the most prestigious cru for Cognac production. This makes Uncle Nearest the largest owner of Grande Champagne vineyards within the city. This strategic acquisition not only secured a significant historic and production asset but also marked Uncle Nearest's ambitious entry into the Cognac market. They are now adding another pillar to their spirits house: Vodka.

"In 2020, I expressed our vision for Uncle Nearest to not just be a brand, but to become the first spirits conglomerate in America founded by a woman or person of color," stated Fawn Weaver, Founder and CEO of Uncle Nearest." Many saw this as wishful thinking since we were only three years into our journey at the time."

Under the new partnership, Square One will maintain its commitment to farm-to-glass production and will introduce a new line of organic, gluten-free options designed to appeal to a broader consumer base. Evanow will continue to play a pivotal leadership role, ensuring the brand's founding principles remain at the forefront of its expanded operations. A rebranding of Square One Organic Vodka, led by The Formulation Group, will be unveiled prior to expanding into all 50 states this summer.

"While we have really loved being an independent brand so that we could focus on quality organic ingredients and unique flavor profiles, the intense demands of handling nearly all sales personally underscored the need for stronger backing," says Evanow. "Uncle Nearest will not only preserve our independent spirit and world class quality, but also bring the robust sales and distribution capabilities we need to reach our full potential."

"There is a clear demand for brands that are authentically owned and culturally resonant. Consumers are increasingly discerning, seeking products that not only deliver high quality but also maintain genuine ties to the communities they represent," Weaver adds. "This shift towards authenticity has created a pivotal opportunity for a company like ours. With Uncle Nearest's extensive national distribution network and our deep commitment to heritage and authenticity, we are perfectly positioned to meet this growing demand. By entering the vodka market, we're not just expanding our portfolio, we're responding to a consumer call for transparent, culturally connected brands."

About Uncle Nearest Premium Whiskey
Uncle Nearest Premium Whiskey pays tribute to the world's first-known African American master distiller, Nearest Green. It was the pioneer spirits brand to bear the name of a Black American. The brand's portfolio boasts the Most Awarded Bourbon and American Whiskey titles for the years 2019, 2020, 2021, 2022, and 2023 amassing over 1,250 awards and accolades since its launch in 2017. This includes an impressive 710 Gold medals or higher, which includes 125 Best in Class honors and an average critic's score of 92. Uncle Nearest is currently available in all 50 states and 12 countries, with a presence in more than 45,000 stores, bars, hotels, and restaurants, as well as its 458-acre Nearest Green Distillery in Shelbyville, Tenn. For more information, please visit the website and follow on Instagram and Facebook @unclenearest.

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DEWAR'S® BLENDED SCOTCH WHISKY CONTINUES LEGACY WITH U.S. OPEN: UNVEILING THE FOURTH EDITION OF "THE CHAMPION'S EDITION" 19 YEAR OLD WHISKY

Celebrating the 124th U.S. Open in Pinehurst, the newest iteration of DEWAR'S 19 Year Old - The Champion's Edition is finished in First-Fill Rye Whisky Casks

HAMILTON, Bermuda, May 21, 2024- DEWAR'S^® Blended Scotch Whisky introduces the fourth iteration of DEWAR'S 19 Year Old - The Champion's Edition. Crafted to honor the enduring collaboration between DEWAR'S and the U.S. Open Championship, this limited-edition whisky celebrates the 124th U.S. Open Championship at Pinehurst Resort & Country Club.

Described as the cradle of American golf, the Pinehurst Resort & Country Club was originally designed by Scotland-born Donald Ross as a stateside golf club along the sands of the Carolinas that harkened back to his homeland. With a similar mission to bridge rich heritage and modern innovation, DEWAR'S Blended Scotch Whisky honors the best of Scotland, Scotch, and golf with the release of DEWAR'S 19 Year Old – The Champion's Edition.

Crafted under the expertise of five-time Master Blender of the Year, Stephanie Macleod , at 43% ABV for a nuanced flavor profile, the 2024 expression showcases the brand's signature double aging process and is finished in first-fill rye whisky casks, producing a Blended Scotch Whisky that is as rich and refined as the sport of golf itself. Commencing with ripe notes of pear and heather honey, it evolves into a spicy tapestry, imparting hints of cinnamon and cocoa powder that gently warms the palate, leading to a refreshing finish.

Continuing its tradition, DEWAR'S 19 Year Old - The Champion's Edition returns for its fourth year, having previously finished in Napa Valley red wine casks in 2023, American oak & rye casks in 2022, and first-fill ex-bourbon casks in 2021.

Additionally, at the 124th U.S. Open, DEWAR'S proudly reintroduces the official cocktail of the championship, the Lemon Wedge. The refreshing, citrus-forward cocktail features the acclaimed DEWAR'S 12 Year Old Blended Scotch Whisky, and is infused with lemonade and club soda, delivering the perfect accompaniment for enjoying every moment of the competition. 

Stephanie Macleod, Master Blender for DEWAR'S commented: "Crafting DEWAR'S 19 Year Old – The Champion's Edition for the 124th U.S. Open has been a remarkable journey, echoing the precision and finesse of the sport itself. The marriage of our distinguished 19 Year Old whisky, a unique age statement within the category, with the distinctive character of first-fill rye whisky casks has resulted in a symphony of flavors that pays homage to both the rich heritage of Scotch whisky and the enduring allure of golf. With each sip, the liquid reveals notes of cinnamon and cocoa, leading to a smooth finish that lingers on the palate."

Brian Cox, Vice President of DEWAR's North America commented: "Throughout the centuries, golf has woven a tapestry of camaraderie, competition, and celebration—a tradition cherished by enthusiasts worldwide. With the release of Dewar's 19 Year Old – The Champion's Edition for the 124th U.S. Open, we honor this timeless connection between the sport and the shared moments that follow. Just as golfers gather at the 19th hole to recount their tales of the course, this special-edition whisky becomes an integral part of this ritual—a companion to the stories shared, the bonds strengthened, and the memories made."

Making the perfect Father's Day gift this season, the fourth iteration of the DEWAR'S 19 Year Old – The Champion's Edition commemorative bottle will be available in limited quantities, exclusively at select fine wines and spirits retailers, as well as online via our website.

For more information on DEWAR'S whisky products, please visit www.dewars.com or on Facebook, Instagram and YouTube.

DEWAR'S 19 YEAR OLD "THE CHAMPION'S" EDITION
Limited edition bottles on shelves nationwide HERE
MSRP $79.99 (750ML)
ABV: 43%

DEWAR'S LEMON WEDGE COCKTAIL
Ingredients:
1½ oz. DEWAR's 12 Year Old Blended Scotch Whisky 
2 oz. Lemonade
3 oz. Club Soda
Method: Combine Dewar's 12 Year Old Blended Scotch Whisky and lemonade over ice, top with soda water and stir. Garnish with a lemon wedge.

About DEWAR'S
Founded in 1846 by John Dewar, DEWAR'S® has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25. These whiskies are crafted using the DEWAR'S oak marrying aging process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About Bacardi Limited
Bacardi Limited, the largest privately held international spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 10 countries, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram or X, formerly known as Twitter.

About the USGA
The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game's best talent through the U.S. Open, U.S. Women's Open Presented by Ally and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf's future, with a focus on driving sustainability, accessibility and inclusion. As a nonprofit association, our work and our team are driven to act for the good of the game. For more, visit usga.org

ENJOY RESPONSIBLY.
©2024.DEWAR'S AND ITS TRADE DRESS, ARE TRADEMARKS.
IMPORTED BY JOHN DEWAR & SONS COMPANY, CORAL GABLES, FL. BLENDED SCOTCH WHISKY – 43% ALC. BY VOL.

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Howler Head Renews UFC Global Partnership

Award-Winning Flavored Bourbon Expands Global Promotional Efforts, Continuing as Official Flavored Whiskey of UFC

LAS VEGAS, May 20, 2024 -- UFC^®, the world's premier mixed martial arts organization, and Catalyst Spirits’ Howler Head, the original super premium banana-flavored Kentucky Straight Bourbon Whiskey, today announced an extension of their global partnership with Howler Head continuing as the Official Flavored Whiskey of UFC.®

The renewal builds upon the relationship UFC and Howler Head originally formed in 2021 when Howler Head became UFC’s first-ever Official Flavored Whiskey Partner. Since then, Howler Head has become one of the fastest-growing whiskey brands in the world due to its unique flavor profile and by effectively leveraging the massive global reach and increasing popularity of UFC.

Howler Head most recently executed a very successful brand launch in Australia, engaging consumers with UFC-focused activations and ambassadors, quickly gaining country-wide distribution in the burgeoning local bourbon market. Originally launched in the U.S., Howler Head is also available in Canada, the U.K., Brazil and Mexico and is managed by Catalyst Spirits with Campari Group holding a minority interest.

As UFC’s Official Flavored Whiskey Partner, Howler Head will continue to receive prominent placement within the broadcasts of some of UFC’s biggest events including select Pay Per Views, providing Howler Head global visibility within an estimated 975 million TV households that receive UFC’s broadcasts. The brand will also be highly visible across the social media accounts of UFC and Dana White, President and CEO of UFC and Co-Founder of Howler Head, engaging a potential worldwide audience of hundreds of millions of consumers.

In addition, the renewal includes an annual Brand Ambassador program that will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes. Past Howler Head marketing campaigns have featured a number of UFC’s premier fighters, including Sean O’Malley, Joanna Jedrzejczyk, Rob Whittaker, Charles Oliveira, Alex Volkanovski, and Charles Jourdain.

Howler Head is a UFC fan favorite due to its award-winning, rich whiskey and banana flavor and its broad UFC partnership. Howler Head was awarded a Gold Medal at the prestigious 2023 San Francisco World Spirits Competition. In addition, the brand earned a Double Gold Medal at the 2023 SIP Awards in its first time entering the global competition.

Wine Enthusiast, the acclaimed print magazine and online expert resource for all things wine and spirits, rated Howler Head a “Best Buy” with a 95-point score – the highest rating for any flavored American whiskey/bourbon. The review stated: “Look for a golden hue and authentic ripe banana aroma, which is echoed on the lightly sweet palate alongside honey and cinnamon tingle. This is an easy-drinking full-proof spirit.”

Howler Head starts with real, 80-proof Kentucky Straight Bourbon, carefully crafted with a proprietary yeast, the finest grains and mineral-rich water filtered through Kentucky limestone. The bourbon is then aged for at least two years in American white oak barrels with a #4 “alligator” char in traditional wood rick houses. Following the aging, the fine bourbon is then blended with all-natural banana flavor. Howler Head retails in the U.S. for $29.99 SRP for a 750ml.

UFC and Howler Head will next activate the partnership at UFC^® 302: MAKHACHEV vs. POIRIER, which takes place Saturday, June 1 at Prudential Center in Newark, New Jersey. The event will feature a stellar card, headlined by UFC lightweight champion Islam Makhachev defending his title against No. 4 ranked contender Dustin Poirier. Also, an action-packed five-round co-main event will see No. 1 middleweight contender Sean Strickland square off with No. 7 ranked Paulo Costa.

More information on Howler Head can be found at www.howlerhead.com and on social media: Instagram, Facebook, and X.

ABOUT UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 260 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

ABOUT CATALYST SPIRITS

Catalyst Spirits is a global spirits company focused on leveraging the new economy and our industry experience to rapidly build and grow the premium brands globally that consumers truly desire. Our portfolio includes Howler Head, the original banana-flavored bourbon and the official flavored bourbon of UFC; Blackeye London Dry Gin, the unofficial spirit of rugby; The Oceanus Hibernicus, a unique blend of Irish and Scottish malt whiskey; and a number of other exciting brands in development. The Catalyst Spirits team leverages decades of deep industry knowledge to develop impactful brands and bring them to market with pace, building them with exceptional marketing, partnerships, retail, e-commerce and distributor support. For more information about Catalyst Spirits, visit www.catalyst-spirits.com and for Howler Head visit www.howlerhead.com.

ABOUT CAMPARI GROUP

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Campari, SKYY, Grand Marnier, Wild Turkey and Appleton Estate. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Milan, Italy, Campari Group operates in 23 production sites worldwide and has its own distribution network in 25 countries. Campari Group employs approximately 4,500 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en. Please enjoy our brands responsibly.

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WILD TURKEY®'S NEW MASTER'S KEEP RELEASE, TRIUMPH, CELEBRATES THE SPIRIT OF KENTUCKY AND EVOLUTION OF RYE WHISKEY

Master's Keep Triumph, the oldest age-stated rye whiskey ever to be released by Wild Turkey, will be available for US online presale and in-store at select US retailers ahead of Father's Day

LAWRENCEBURG, Ky., May 15, 2024- Wild Turkey today announced the release of Master's Keep Triumph, the latest addition to its highly collectible, annual Master's Keep series. A true celebration of what Kentucky rye whiskey can be, this small batch, 10-year-old rye whiskey is the oldest age-stated rye ever released by Wild Turkey. Crafted by legendary Master Distiller Eddie Russell, Triumph's extended aging process makes for a sweet honey and warm spiced profile that has reimagined conventional rye, a style of whiskey that Wild Turkey has continued to perfect. A limited quantity of Master's Keep Triumph will be available for fans in select US markets via online presale in early June, or fans can purchase Triumph in-store at select US retailers ahead of Father's Day.

Ten years ago, before rye whiskey's present-day popularity, Eddie Russell hand-selected and laid down what would eventually become Master's Keep Triumph. Inspired by the affinity that his son, Associate Blender Bruce Russell, has for rye, Eddie began exploring the possibilities offered by the spicy and bold style of whiskey. After a decline in popularity post-prohibition, many distillers pulled the spirit from shelves while Wild Turkey held true to its convictions and continued to produce top-quality rye with mainstay products like Wild Turkey 101 Rye. The name Triumph speaks to the contemporary revival of rye whiskey, now recognized for its quality and distinctive profile, and to Wild Turkey's reverence for all the spirit has to offer.

"The Master's Keep series continues to be a display of our creativity and quality at Wild Turkey. We've always seen the collection as a vehicle to tell stories that celebrate our heritage and who we are as a distillery," says Wild Turkey's Master Distiller Eddie Russell. "This particular release was inspired by Bruce's fondness for rye and is a nod to his influence on my work. Triumph is a rye you'll be proud to serve neat and is a testament to the tenacity of the spirit."

The Master's Keep series first started in 2015 as a way for Master Distiller Eddie Russell to showcase his unique approach to making bourbon. Triumph is the second rye whiskey to be released within the series, following Master's Keep Cornerstone in 2019. Building upon the high standard set by Cornerstone and fan favorites Wild Turkey 101 Rye and Rare Breed Rye, Triumph serves as an evolution of the distillery's rye craftsmanship while proudly donning the oldest age statement ever for a Wild Turkey rye.

Master's Keep Triumph's extended maturation helped to develop a complex and bold flavor profile that's consistent with the high quality that fans have come to expect from the Master's Keep collection. The 104-proof expression features sweet honey and clove notes that transition to dark chocolate, dates and spice with a rich mocha-coffee and black pepper finish. While conventional ryes are enjoyed by many in cocktails, Master's Keep Triumph gives reason to enjoy rye on the rocks or neat.

Master's Keep Triumph will be available in limited quantities via US online presale beginning in early June. Fans can sign up for the Wild Turkey community newsletter here to learn more about the product and presale availability. The release will also be available in-store at select US retailers, and at the distillery's newly renovated Visitor's Center, ahead of Father's Day. Suggested retail price is $275. Wild Turkey encourages fans to never compromise and enjoy responsibly.

ABOUT WILD TURKEY

The distillery for Wild Turkey Bourbon is in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery.

The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that Wild Turkey whiskey" and the brand was born.

Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com.

ABOUT CAMPARI AMERICA

Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. Campari America has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, Courvoisier® Cognac, Espolón® Tequila, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, , Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®.

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J. Mattingly 1845 Distillery's Double-Staved Bourbon Now Shipping to 45 States

Order Your Own Custom Double-Staved Bottle or The Distillery's Small Batch Offerings

FRANKFORT, Ky., May 16, 2024 -- J. Mattingly 1845 Distillery, created by Jeff Mattingly, a descendant of distilling pioneer John Graves Mattingly, is now offering its proprietary double-staved bourbon for online delivery to 45 U.S. States. Through a partnership with LiquidRails, a leading online beverage alcohol e-commerce provider, bourbon aficionados across the country can now have a taste of Kentucky delivered to their door. 

All of J. Mattingly 1845's whiskeys undergo its proprietary double-staving process, allowing the whiskey inside additional surface exposure to charred barrel staves to impart more flavor and color than its competitors' offerings. 

The double-staving process can best be explained by Bruce Abbott, President, Liquor Stores USA, North, "J. Mattingly 1845  breaks down old barrels into large chunks of barrel staves that they then add to other barrels. This extra surface area of charred barrel staves in the whiskey adds color, along with flavors of caramel and vanilla. They then take these barrels and blend them together… when constructed together, these tiny batches exceed the sum of their parts."

Available for purchase online now is "The Greatest 2 oz in Bourbon" series, an ode to Kentucky's famous horse race. The three whiskeys in that collection will soon be joined by Mogadishu Mile Bourbon, J. Mattingly 1845's bourbon honoring The Battle of Mogadishu and the soldiers who lost their lives during Operation Restore Hope in 1993. A portion of the sales from Mogadishu Mile Bourbon will go towards Kentucky Wounded Heroes.

For those wanting something a little more personalized, J. Mattingly 1845 offers the option to custom create your own bourbon online by selecting your favorite mash bill from hundreds of double-staved proprietary barrels selected by the Mattingly team of blenders, choose your bottle, label, closure (including wax color), and your own personal name for your creation.  These bottles will be made to your custom specifications and shipped to you.

J. Mattingly 1845 Bourbon and the custom bourbon creation option are available online at jmattingly1845.com and in person at its Distillery in Frankfort, KY. Gift cards are available for the custom bourbon creation experience. Prices for the online bottles start at $120 for a 750 mL bottle. 

About J. Mattingly 1845 Distillery

The Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.

In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business.  Today, Jeff's son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together father and son offer their proprietary double-staving process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at www.JMattingly1845.com.

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The World's Most Admired Whiskey Announces 2024 Release Of 10 Year Rye

LOUISVILLE, Ky., May 14, 2024 For the first time since becoming the first American whiskey to be named the World's Most Admired Whiskey, Michter's will be releasing its acclaimed 10 Year Kentucky Straight Rye. The release is a single barrel product bottled from stocks over ten years old that have been selected by Michter's production team.

"For over 20 years at Michter's, we have been hard at work trying to show that American Rye can be a world class spirit. Along with our US*1 Rye, our 10 Year Rye has led the way for us. In fact, the first rye released by Kentucky Michter's was our 10 Year Rye," commented Michter's President Joseph J. Magliocco.

Different from many of the rye whiskeys produced in Indiana, Canada, and elsewhere, Michter's 10 Year Rye bears the hallmarks of its home state as a quintessential "Kentucky-style" rye. Michter's Master Distiller Dan McKee said, "When I came to Michter's, I developed a greater appreciation for Kentucky-style rye with its additional flavor nuances that come from having more corn and more malted barley in a majority rye mashbill."

The barrels released for this 2024 bottling were approved by Michter's Master of Maturation Andrea Wilson. Wilson observed, "What strikes me about the 10 Year Single Barrel Kentucky Straight Rye is its elegance and complexity without being spice dominant. The spice is beautifully integrated with hints of floral notes, fruit, honey, citrus and chocolate that create a wonderfully balanced experience perfect for a summer evening."

A 92.8 proof (46.4% alcohol by volume) spirit, Michter's 10 Year Rye has a suggested retail price of $200 in the U.S. The Louisville-based distillery plans to allocate this release in limited quantities to its export markets as well.

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. In late October 2023, whiskey history was made when the UK-based publication Drinks International announced the results of a poll of an Academy of independent global whisky experts, journalists, bartenders, and drinks buyers from more than 20 countries. An American whiskey (Michter's) was finally voted the World's Most Admired Whiskey. For more information about Michter's, please visit michters.com, and follow us on Instagram, Facebook, and X.

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OLD PARR SCOTCH WHISKY AND BRAZILIAN FÚTBOL LEGEND ROBERTO CARLOS ARE OFFERING FANS A CHANCE TO WIN A TRIP TO MIAMI FOR THE BIGGEST FÚTBOL EVENT OF THE SUMMER

Ahead of the most anticipated fútbol tournament of the year, the scotch whisky brand is celebrating the 'Goalden Moments' of the sport, pouring hometown pride both on and off the pitch across the U.S. with the ultimate finals weekend celebration.

NEW YORK, May 14, 2024 Old Parr Scotch Whisky is getting ready to celebrate one of the biggest South American fútbol events of the year by raising a glass to Latinos across the U.S. pouring the spirit of their home country with pride. In partnership with retired legend, Roberto Carlos, whose fútbol legacy spans a World Cup win, four La Liga titles and three Champions League medals, the brand is encouraging fans to root for their home team no matter where they're tuning in from this summer.

"I'm thrilled to partner with Old Parr Scotch Whisky to celebrate the fans that are pouring the spirit of their home countries when watching o jogo bonito and cheering on their team," says Roberto Carlos. "Coming from Brazil, 'o País do Futebol,' and moving to Spain, I've always carried my traditions with me and I'm excited to share them with fans in Miami."

Kicking off with a national 'Goalden Moments' contest, Old Parr is inviting fútbol enthusiasts living in the U.S. to share how fans bring their hometown spirit alive, maintain traditions and celebrate when watching fútbol through photo and video submissions. Now through June 21, 2024, fans 25+ can enter HERE for the chance to fly two friends (21+) from the U.S. or select countries in Latin America * to Miami, Florida, for an unforgettable experience co-hosted by Roberto Carlos during a highly anticipated finals match weekend.†

Five additional lucky winners will be treated to a $1,000 gift card so they can create their own Goalden Moments at home and host the ultimate fútbol watch party with friends and family.

With a rich history and popularity in Latin America, Old Parr has been loved and enjoyed by Latinos for generations, elevating countless moments to golden status and bringing people together over their shared customs, traditions, and cocktails. Similarly, fútbol unites people from all over the world as they share in their pride for the sport and countries the teams represent. That's why Old Parr continues to champion the golden moments of the sport and those who love it through authentic partnerships and unique experiences that connect fans closer to their team and country.

"Old Parr is a Scottish Whisky with a Latin Soul that toasts to the rich culture and heritage of the countries across Latin America," says Meghan Redler, Old Parr Brand Manager. "We want to celebrate our consumers' passion for fútbol by inspiring them to share more Goalden Moments with their friends and family during one of the most exciting fútbol occasions of the year."

Beyond the contest, Old Parr will be bringing even more Goalden Moments to fans to get them in on the action both on and off the field, like:

• Finals Weekend Miami Takeover: In July, Old Parr and Roberto Carlos will invite select fans to kick off the finals match with an exclusive event featuring Old Parr cocktails, music, curated food, interactive games and more.
• Local Goalden Watch Parties: The brand will host local watch parties in select cities - Houston, Miami, Chicago and NYC - where consumers will be invited to experience giveaways, cocktails and special surprises at select bars and restaurants.
• Goalden Recipes: For inspiration on hosting the ultimate watch party at home, look to our curated cocktails, such as the Old Parr Golden or the Old Parr Picoso, to bring the Goalden Moments to your guests wherever you celebrate.

Whether you're hosting the designated fútbol watch party, crafting cocktails or ordering a glass of whisky at your favorite post-game bar, there's an Old Parr offering and cocktail for everyone. Order your bottle today at TheBar.com.

Stay up to date with the latest news, whisky cocktails and exciting social content by following the conversation at @OldParrUS on Facebook, and @OldParr_US on Instagram. For additional information on Old Parr Whisky, please visit www.oldparrscotch.com

*Latin America includes Brazil, Mexico, Colombia, Argentina and Peru. For complete list of countries, see Exhibit A of Rules at spiritspromos.com/portfolio/old-parr-contest. Valid passport required for travel to U.S.; additional restrictions apply.

†NO PURCHASE NECESSARY. Content of entry must be original and cannot violate 3^rd party rights; entrant assigns rights in content to Sponsor.  Grand Prize trip must be taken to attend soccer match on 7/14. ALCOHOL NOT PART OF ANY PRIZE. See Rules at spiritspromos.com/portfolio/old-parr-contest for details including judging criteria. Sponsor: Diageo Americas, Inc., New York, NY.  Please Drink Responsibly. OLD PARR Blended Scotch Whisky. 40% Alc/Vol. Imported by Diageo, New York, NY.

About Old Parr Blended Scotch Whisky
OLD PARR Blended Scotch Whisky encourages you to celebrate the Golden Moments in life with others, whether you're enjoying it on the rocks by the grill or mixing in a cocktail during a fútbol celebration. OLD PARR is the culmination of the finest flavors Scotland has to offer from the smooth, mellow Old Parr 12 to the complex, full-flavored and yet smooth. While it's celebrated around the globe, Old Parr is widely loved by Latin Americans, which drives the success of the spirit across the U.S. Old Parr has more than 150 years of long history, representing James and Samuel Greenlees commitment to creating the finest blended Scotch Whiskies. For more information, visit OLDPARRScotch.com or connect with us on Instagram: http://www.instagram.com/oldparr_us.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on X and Instagram for news and information about Diageo North America: @Diageo_NA.

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Outsiders Spirits Introduces New Whiskey JYPSI Legacy Batch 002: “The Alchemist”

Outsiders Spirits Introduces New

Whiskey JYPSI Legacy Batch 002: “The Alchemist”

3 whiskeys, 3 countries, 3 inspired finishes for the rye.

“Of the defining contemporary whiskey explorers, the intrepid wizards at Whiskey JYPSI stand out as unabashed leaders. Their flagship brand, Whiskey JYPSI Legacy continues to push the boundaries and accepted conceptions of what American whiskey and, indeed,

world whiskey can be.”

F. PAUL PACULT, AUTHOR, THE NEW KINDRED SPIRITS

NASHVILLE, Tenn. – May 15 – Outsiders Spirits announced the limited early release of their third whiskey today - Whiskey JYPSI Legacy Batch 002: “The Alchemist.” The whiskey is the company’s second release in their acclaimed Legacy Series, which blends rare whiskeys in limited, one-of-a-kind batches that cannot be replicated. Outsiders’ first release, Whiskey JYPSI Legacy Batch 001: “The Journey,” garnered Double Gold honors in the San Francisco World Spirits Competition. Photos can be found here.

“When I write a song or put a band together, a lot of times you think - do all these things really work together? And you don’t really know until you get on stage,” Eric Church said. “The same is true with making whiskey. You have ideas, but don’t know until you try them. But we’ve found out…the more fearless we are, the better our whiskey is. ‘The Alchemist’ is the perfect representation of that fearless spirit, and I’m really proud of where we’ve landed.”

“The Alchemist” builds on Batch 001’s award-winning approach of cross-category blending to create reconstructed mash bills, with 3 whiskeys – each over 10 years old – from 3 different countries, and the added element of an inspired triple-barrel finish for the rye. All reconstructed into a 114.3 proof high-rye mash bill, the result is pure alchemy indeed.

Whiskey JYPSI’s Legacy Batch 002: “The Alchemist” is priced at $199.99 and will be available for a limited early release starting May 15 to purchase online at www.whiskeyjypsi.com and in select liquor stores across Tennessee, Georgia, and Florida with more markets to follow (while supplies last).

“We called Whiskey JYPSI’s Legacy 002 ‘The Alchemist,’ because Alchemists took unexpected elements and tried to change them into gold – turn them into something greater,” says Outsiders Spirits whiskey maker Ari Sussman. “That’s the job of a good whiskey blender. You start with high-quality ingredients and hopefully create something that’s even greater - more than just the components.”

60% of the blend is an 11-year-old corn whiskey from Tennessee aged in re-charred American oak barrels for sweetness. With fewer tannins thanks to the re-charring, this whiskey is smoother and rounder than most from Tennessee.

36% of the blend is a Canadian rye aged in ex-bourbon casks for 18 years. The liquid is then segmented into thirds and finished for 6 months in either port, Spanish vermouth, or sherry barrels for added layers of dark red fruit, raisins, and oxidized wine. The final product is a rye whose spice is brilliantly countered by deep cherry, prune, and fig notes.

The last 4% of the blend is a rare, 10-year-old 100% Indian single malt matured in India’s high temperatures and humidity. This is some of the finest Indian single malt available, with a Double Gold award at the San Francisco International Spirits Competition of its own to prove it.

The combination of these rare spirits lives up to its name, for a blend that is truly greater than the sum of its components. An aroma of fruits, caramel, butterscotch, and macadamia nuts. Medium-plus viscosity. A balanced flavor of fruit and nuts with layers of cocoa, dried cherries, cinnamon and clove, and light hints of oak. All ending in a rye-forward finish that lingers with notes of chocolate, dates, and roasted almonds. For a final blend this is pure gold.

Media Contact for Outsiders Spirits:

Ed James

CHQ Media

edjames@chqmedia.com

Media Contacts for Eric Church:

Ebie McFarland | Janet Buck

Essential Broadcast Media, LLC

ebie@ebmediapr.com | janet@ebmediapr.com

About Outsiders Spirits

Outsiders Spirits, LLC was founded in 2020 by CMA Entertainer of the Year and 10-time GRAMMY nominee Eric Church and entrepreneur Raj Alva as a purpose-driven incubator for whiskey innovation. The company officially launched its first whiskey release, Whiskey JYPSI Legacy Batch 001, in May 2023. It has since won multiple national and international awards, including the coveted Double Gold Medal from the San Francisco World Spirits Competition, and superlative ratings from the NY International Spirits Competition, the PR%F Awards and the Beverage Testing Institute. In April of this year, their all-new Explorer Series was released and has since won Gold in the 2024 San Francisco World Spirits Competition.

For more information, visit www.whiskeyjypsi.com and follow @WhiskeyJYPSI on Facebook, Instagram, and Twitter. 

About Eric Church

A seven-time ACM Award winner, four-time CMA Award winner (including the 2020 award for Entertainer of the Year) and 10-time GRAMMY nominee, Church has amassed a passionate fan base around the globe known as the Church Choir, plus a critically acclaimed catalog of music. Known for his tenacity on the road, his recent The Outsiders Revival Tour earned rave reviews as he brought a rotating lineup of emerging artists along for the first fully-outdoor tour of his career. His prior outing, the 55-city The Gather Again Tour, offered fans an in-the-round arena show and earned the 2022 Billboard Music Award for Top Country Tour. Church is currently working on new music as the follow up to his most recent chart-topping project, the Heart & Soul triple album, which featured the results of a marathon session during which he spent nearly a month writing and recording a song per day while sequestered in rural North Carolina. This followed his Gold-certified Desperate Man, which earned a GRAMMY nomination for Best Country Album (his third nod in the category) and prior releases including the Platinum-certified Sinners Like Me (“How ’Bout You,” “Guys Like Me”), Carolina (“Smoke a Little Smoke,” “Love Your Love the Most”) and Mr. Misunderstood (“Record Year,” “Round Here Buzz”), the Double-Platinum certified The Outsiders (“Like a Wrecking Ball,” “Talladega”) and the 3x Platinum-certified Chief (“Springsteen,” “Drink In My Hand”), as well as 30 Gold, Platinum and multi-Platinum certified songs. Church is also a minority owner of the Charlotte Hornets, a co-owner of the iconic Field & Stream brand, has his own SiriusXM music channel, “Eric Church Outsiders Radio,” and recently opened Chief’s, a six-story venue on Nashville’s famed lower Broadway.

For more information, visit www.ericchurch.com and follow on Facebook and Twitter @ericchurch and Instagram @ericchurchmusic.

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Rare Hare Unleashes Tasmanian Single Malt

The Perfect Storm 20 Years in the Making

CHICAGO, May 8, 2024  Rare Hare Spirits, the ultra-premium collection of rare and unique whiskies from around the world, is proud to announce its latest limited release from the island of Tasmania: "The Tempest."

If you didn't know that Tasmania has a storied history of producing outstanding single malt whiskies, you're not alone. This small, rugged island south of mainland Australia and east of New Zealand is more renowned for its pristine microclimate and unique wildlife than its distilleries. But for whiskey aficionados, this island harbors a special secret: it's a veritable Eden for small batch whiskies. Chances are, you are not going to find a Tasmanian whisky on the back bar of your favorite watering hole or even at your local purveyor of fine spirits. With only a handful of craft producers scattered across the island, the quest for Tasmanian whisky requires exploration.

Tasmania experienced its own prohibition, from 1830 until the 1990s, stifling all production until a scotch-loving land surveyor, inspired by a fishing trip in the Tasmanian highlands, successfully lobbied the government to reverse the ban. Centuries-old production methods have emerged from hibernation and are now being recognized and awarded at spirits competitions around the globe.

In its quest to deliver its fourth ultra-premium release, Rare Hare partnered with one of the pioneers of Tasmanian whisky making, the acclaimed Hellyers Road Distillery, one of Australia's oldest and most revered distilleries. Hellyers Road Distillery is Tasmania's first single malt whisky producer to emerge during this renaissance, and its aged expressions are only now becoming available in this post-prohibition era. We named this special expression "The Tempest," a nod to Shakespeare's tale of nature's power and deliverance.  The Tempest is smooth and mellow yet delivers a tour de force of flavors and a long finish to savor. It is the perfect embodiment of Tasmania's temperate maritime climate, where hot summers, short cold winters, abundant sunshine, and low humidity create the perfect storm for producing exceptional single malt whiskey.

Hellyers Road Distillery employs a centuries-old pot still distillation process that spans three days, followed by a secondary slow still distillation to yield a whisky of unparalleled quality and character. The air currents that bring rain to Tasmania's western shores originate in Antarctica, traveling thousands of miles across the open ocean before reaching the island. The resulting water source is akin to soft rainwater, a unique characteristic not found in other regions producing single malt whiskies. The malt and barley used to create this small batch elixir are locally sourced and benefit from the rich soil and unique Tasmanian climate.

While most Tasmanian whiskies are aged in small barrels to accelerate maturation, Hellyers Road Distillery aged this whisky for seventeen years in standard-size bourbon casks, and then aged it for another three years in port casks.

"It's not often you get to experience the first run of something this unique and exceptional," said Alex Moore, Master Blender for Rare Hare Spirits. "Tempest is a celebration of the Tasmanian terroir. It should be on the bucket list of any serious whiskey collector."

Tasting notes: Experience a sensory expedition, from freshly baked biscotti and vanilla nougat to elderflower and citrus marmalade. This whirlwind of aromas is balanced on the palate by velvety layers of ginger, apricots, and citrus, delivering a smooth, harmonious, and long lingering finish, a true odyssey for the senses.

Rare Hare's Tempest will retail at $999 and is available for purchase online at RareHareSpirits.com and purveyors of fine spirits nationwide.

About Rare Hare Spirits
The Rare Hare collection by Playboy Spirits takes whiskey enthusiasts on a sojourn with each sip. From the grain belt of America to the heather-scented highlands of Scotland, from the foothills of Japan to the pristine shores of Tasmania, Rare Hare offers a passport to the world of ultra-premium whiskey. Rare Hare Spirits invites you to savor the story, the heritage, and the joie de vivre that is as timeless as it is boundless.

Join the brand's ongoing journey of discovery: @RareHareSpirits

About Spirits Investment Partners
Spirits Investment Partners ("SIP") specializes in creating unique brands and exceptional products in the alcoholic beverage space. Marc Bushala, Co-Founder and former CEO of Angel's Envy Bourbon, Co-Founder of Heaven's Door Spirits with Bob Dylan, and CEO of Kentucky Gold Distilling, created SIP to provide an entrepreneurial ecosystem to create, invest in and help build stand-out brands in the adult beverage space. In addition to providing capital, SIP leverages its in-house resources in product innovation, branding, package design, procurement, marketing, sales, distribution, compliance and finance to provide a comprehensive suite of resources for its portfolio of brands and investments. For more information, visit www.spiritsinvestors.com.

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After 10 Years, Ironclad Distillery is Serving Up Beds Alongside Their Bourbon

Ironclad Distillery has purchased Kenmore Inn, now offering a B&B with bourbon tastings

FREDERICKSBURG, Virginia - (May 9, 2024) – People love staying in a bed and breakfast. There is just something about them that makes the overnight trip more memorable and quaint. Add to that bourbon tastings, and the idea of a B&B&B gets a lot of people taking notice. Ironclad Distillery purchased the Kenmore Inn and will now serve up beds alongside their bourbon. The bed, breakfast, and bourbon Inn is now taking reservations for overnight stays and to host special events.

"We have created a unique experience that people are going to love," said Stephen King, founder and president of Ironclad Distillery and the Ironclad Inn & Bourbon Tasting Room. “Imagine being in the historic area of Fredericksburg, sipping bourbon, and taking in this 18^th-century home."

The next step for this family-owned company was to purchase the Kenmore Inn to create the Ironclad Inn & Bourbon Tasting bed and breakfast. Founded in 2014, the trio of King family members who own the business were ready to take it to the next level. They have been thriving as a beloved local bourbon distillery, and it was time to take things up a notch.

The family takes an interest in history, having named their distillery after the location where the first Ironclad ships battled, they are now combining it with the history of the Kenmore Inn. What was once a residential property and now a B&B is located in the historical area of Fredericksburg, Virginia. Guests can enjoy the local history, relax in the charming sitting areas of the home, and enjoy the two bourbon-tasting rooms.

A few interesting facts about the bed and breakfast property include:

• It's from circa 1793 and features nine rooms for guests. The main bedrooms are part of the original home and feature original fireplaces, while the other bedrooms are from the addition built in the 1930s. The rooms feature antiques and have a traditional décor.
• Each room has its bourbon cart for tastings, and guests can have breakfast each day with a selection of sweets and savory items with a Southern flair.
• The Inn is three stories tall and has a bourbon-tasting room for guests and the public, as well as several beautiful areas that are for relaxing.
• The bourbon tasting room is the central hub of the Inn. It serves bourbon tastings, cocktails, and a light snack menu until 8 p.m. There are also sitting areas on the property where people can relax and unwind.
• The Inn also offers various spaces and accommodations for hosting events, including corporate events, weddings, and more. The event spaces can accommodate up to 120 people and offer various options to meet planning needs.

“This is a beautiful property, and we invite people to stay here or stop by for a bourbon tasting," added King. “Every time we convert someone into loving bourbon, we ring the bell, which has been ringing a lot. We look forward to giving everyone a taste of our family bourbon."

The company was started in the Port of Newport News, Virginia, by Stephen King, Owen King, and Kara King. The Inn is situated within view of the most famous Civil War naval battle between the first ironclad ships. The company was named Ironclad Distillery after the location. Each batch of authentic bourbon is fermented, distilled, and bottled under one roof.

The Kenmore Inn, located in historic downtown Fredericksburg, Virginia, was built circa 1793. The new Ironclad Inn & Bourbon Tasting Room offers nine residential rooms to choose from, each with a bourbon cart. The main bedrooms are in the 18^th century and provide traditional beds, original fireplaces, seating areas, and sleep for 2-3 people. Additional bedrooms are in the area of the home that was added in the 1930s and sleep two. Breakfast is served daily from 7:30 am to 10:00 am, offering a taste of the South. Coffee, tea, and water are served all day. The Bourbon Tasting Room offers tastings, cocktails, and a daily light snack menu until 8 pm.

To get more information about holding an event at the Ironclad Inn & Bourbon Tasting Room or booking a room, visit the site at: https://www.ironcladinn.com. Follow them on Facebook at: https://www.facebook.com/ironcladinn

About Ironclad Inn & Bourbon Tasting Room

The bed and breakfast is located in historic Fredericksburg, Virginia, offering a unique place for people to stay and hold events. Guests can stay in one of their historic rooms, enjoy Southern hospitality, and engage in bourbon tastings. Inspired by the personalized hospitality of a private family home, the bedrooms and shared spaces are designed for finding a home away from home where lively stories can be swapped over a bourbon or two. An interconnected part of the family-owned distillery and Tasting Room in Newport News, Ironclad Inn extends Ironclad Distillery Co.’s dedication to quality, connection, and hospitality into the experience of living, traveling, and coming home to a glass of the good stuff. Several special event options also allow guests to hold events of up to 120 people. To get more information, visit the site at: https://www.ironcladinn.com.

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Skrewball Whiskey Encourages Consumers to "Skrew the Usual" With New Campaign

The Original Peanut Butter Whiskey's Unique Personality is Brought to Life by the Brand's Biggest Campaign Drop Since Pernod Ricard Acquisition

NEW YORK, May 9, 2024 - Today, Skrewball Whiskey, the leading peanut butter whiskey, is proud to unveil its new campaign and rallying cry, "Skrew the Usual," the brand's most ambitious launch to date. As the world's first super-premium peanut butter flavored American whiskey, Skrewball wants people to break away from the 'same old, same old' and revel in the surprisingly delicious flavors of life – enter "Skrew the Usual."

"Skrew the Usual" is more than just a call to action, it embodies the essence of adventure and innovation in each bottle of Skrewball Whiskey. The campaign encourages consumers to break away from monotony and forgo the usuals in life that keep delicious discoveries at bay – in other words, to live by the 'you only live once' motto.

"Skrewball wants to inspire consumers to take detours and seek out the weird and wonderful," said Kuppy Sampale, Brand Director of Skrewball Whiskey at Pernod Ricard. "With the introduction of 'Skrew the Usual,' we're inviting our audience to choose exploration over routine and celebrate trying something new, like the unexpectedly delicious flavor of peanut butter whiskey."

The campaign marks a significant milestone for Skrewball and the biggest launch since its acquisition by Pernod Ricard in 2023. It is accompanied by the release of a 30-second creative spot, called the "House of High Spirits," in addition to 15-second and 6-second short films. At the heart of the campaign is a new fictional spokesperson aptly named Skrew, who is the charismatic (and dashing, if we do say so ourselves) personification of Skrewball's charmingly mischievous spirit. In the spot, Skrew upends (read: improves) the conventions of the whiskey category by beckoning viewers to indulge their curiosity and experience the unusually delicious peanut buttery taste of Skrewball Whiskey.

"Skrewball has always been a brand that pushes boundaries and challenges expectations," said Steve and Brittany Yeng, co-founders of Skrewball Whiskey. "We're excited to bring the 'Skrew the Usual' mentality to more people with our new campaign and hope it encourages people to give Skrewball a shot… literally."

As a relatively young brand that launched in 2018, Skrewball has grown to become the number one peanut butter whiskey in the United States with 83% of market share, the number two premium brand in the flavored whiskey category ($25+) for value and volume, and the number five brand overall¹ – now that's some nutty growth.

The campaign, created by The Martin Agency, kicks off via online video, social and search on Thursday, May 9, followed by disruptive out of home advertisements in key markets such as Chicago, Los Angeles and New York City come June.

Skrewball Whiskey is available nationwide and at select retailers in Canada, Puerto Rico, and Central America. It is best enjoyed neat, on the rocks, or as the star ingredient in a variety of inventive cocktails and shots, like Island of Misfits and Salty Nuts.

For more information about Skrewball Whiskey and to stay updated on the latest news, visit www.skrewballwhiskey.com and follow along on Facebook and Instagram (@skrewballwhiskey).

PLEASE ENJOY RESPONSIBLY. 35% ALC./VOL. ©2024 Skrewball Spirits, LLC, New York, NY

Sources:
¹ Nielsen, latest 52 weeks, week ending 4/19/24

ABOUT SKREWBALL PEANUT BUTTER WHISKEY
Skrewball Whiskey was founded by Steven Yeng, a Cambodian refugee, and his wife Brittany, a former chemist who became a lawyer. Steven discovered his love of peanut butter shortly after arriving in the United States. Later, he began to integrate the quintessential, American nut butter into a top-selling cocktail at a bustling downtown Ocean Beach (San Diego) bar he ran. Seeing the popularity, Brittany would take Steven's bestselling shot and help turn it into a shelf-stable whiskey with her chemistry background. Skrewball Peanut Butter Whiskey has won several awards, including the Best Flavored Whiskey award at the New York World Wine and Spirits Competition. The brand rapidly expanded in the US, Canada, and the Caribbean. For more information, visit www.skrewballwhiskey.com.

ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking.

For more information, visit: www.pernod-ricard-usa.com.

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