Just Malt: August 2014

SHELBYVILLE, Ky., August 21, 2014 – Diageo broke ground today on its new Shelby County, Kentucky distillery, which the company announced will officially be called "The Bulleit Distilling Co." after the distillery's flagship brand. Kentucky Governor Steve Beshear, and a number of other elected officials and Kentucky dignitaries, joined Diageo executives and Bulleit founder Tom Bulleit to celebrate the milestone.

This May, Diageo announced its intention to invest an estimated $115 million to build the 1.8 million proof gallon (750,000 9-liter cases) distillery and six barrel warehouses. In June, Shelby County's Triple S Planning Commission unanimously approved the distillery project. Along with Bulleit Bourbon, the facility will distill a number of current and future Diageo bourbon and North American Whiskey brands.

"Tom Bulleit has a genuine passion for his bourbon that he shares with everyone he meets. The growth of the Bulleit brand is the result of many years of investment and the relationships Tom has built," said Larry Schwartz, President, Diageo North America. "We are proud to be breaking ground on the new home of Bulleit Bourbon in this wonderful location in Shelby County. We look forward to becoming a valued member of the community for many years to come."

"When I walked away from my career as a lawyer to revive my great, great grandfather's high-rye bourbon recipe, people thought I was crazy," said Tom Bulleit. "Twenty-seven years into this entrepreneurial journey, it's humbling to know this amazing facility right here in Kentucky will bear my family's name. It's an honor I'm not sure I will ever fully be able to describe."

Diageo aims to have the distillery operational in late 2016. Diageo expects the construction phase will provide a significant number of jobs and anticipates employing approximately 30 people for whiskey distillation and maturation.

"Kentucky proudly welcomes The Bulleit Distilling Co. to the family of distilleries that comprise our state's signature bourbon industry," said Governor Steve Beshear. "Diageo's investment will not only contribute to Kentucky's thriving bourbon business, but will create quality jobs and offer an economic boost to Shelby County."

19 August 2014

Buffalo Trace Bourbon Announces Two Football Contests

FRANKFORT, Ky., Aug. 19, 2014 Buffalo Trace challenges all fans of the NFL and lovers of fine bourbon to put their football knowledge to the test with both the Football Pick 'Em and Fantasy Football for the 2014 season. Launching on Monday, August 25^th, the contests require participants to pick both winning teams and top performing players. Participants are encouraged to register and make their selections before the season kicks off on Thursday, September 4^th, when the Green Bay Packers challenge the defending champs, the Seattle Seahawks.

"We think football and bourbon are best enjoyed together, and that's what these contests are really all about," said Kris Comstock, bourbon marketing director. "It's a chance for fans to participate in the excitement of football season, and to compete for some great prizes."

Along with weekly prizes, the contests offer grand prize winners their choice of $3,000 in cash or the Ultimate Distillery Experience, which includes a free trip to Buffalo Trace, the world's most decorated distillery, including hotel and airfare. Both contests are free to enter and will run throughout the length of the NFL season.

Further details can be found at www.buffalotracefootball.com. The Pick 'Em Challenge is also available as a Facebook application atwww.facebook.com/buffalotracebourbon. Contestants must be age 21 or older to participate. Please drink responsibly.