Sagamore Spirit Rye Brings Travel Channel's "Booze Traveler" to Baltimore

BALTIMORE, March 30, 2018 /Sagamore Spirit, the award-winning Maryland-style rye that is leading its home state's whiskey distilling revival, recently hosted a very special guest: Jack Maxwell, host of Travel Channel's "Booze Traveler," and introduced him to Maryland-style rye and the spirited charms of Charm City. It was all captured on film, as part of an episode on Maryland's adult beverage charms that aired on March 26, 2018.

Sagamore Spirit Distillery

Jack combines the best of cocktails and travel as he ventures around the world discovering cities and the drinks that help define them. He recently took his mission to Baltimore where he visited the world-class Sagamore Spirit Distillery and got a firsthand taste at what, and who, makes the city's famous Maryland-style rye.

Sagamore Spirit President Brian Treacy hosted Jack for an immersive introduction to Maryland's rich rye-making history and how Sagamore Spirit is helping usher in the state's second era of whiskey. They shared a taste of 115-proof cask strength whiskey straight from the barrel, bonded over Sagamore Spirit's famous Black-Eyed Rye cocktail, and discussed how the whiskey maker is on a mission to put Maryland back on the map when it comes to great tasting spirits.

"It's always a pleasure to host someone with a true appreciation for whiskey—and where it comes from," said Brian Treacy of the visit. "Baltimore was once the epicenter of whiskey distilling and thanks to visitors like the Booze Traveler, we'll help bring it back, bottle by bottle."

The Travel Channel reaches more than 95 million households across the U.S. Booze Traveler is now on its fourth season and airs Mondays at 9 a.m. You can watch the full Chesapeake Bay episode on YouTube or TravelChannel.com.

To learn more about Sagamore Spirit and find a bottle near you, visit www.SagamoreSpirit.com.

About Sagamore Spirit
Sagamore Spirit opened its award-winning five-acre waterfront distillery campus in Baltimore in April 2017. Since then, over 8,000 guests have visited the campus and tasted the brand's 15-time award-winning rye whiskies. Each batch of whiskey is made with pure spring-fed Maryland water. The distillation team blends two different rye mash bills – a high rye and a low rye – and then adds limestone-filtered spring water transported 22 miles from Sagamore Farm, to create an 83 proof Maryland-style rye whiskey. 100 percent of Sagamore Rye is cut to proof with this distinct water. Sagamore Spirit also offers a Cask Strength whiskey that is 112 – 114 proof. Sagamore Spirit is committed to putting Maryland back on the map as the premier distiller of rye whiskey.

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The Glenlivet® Launches New Mystery Limited-Edition Single Malt Scotch Whisky, The Glenlivet Code

NEW YORK, March 27, 2018 The Glenlivet® takes whisky enthusiasts on a journey of discovery, while also putting their single malt knowledge to the test with the U.S. launch of limited-edition The Glenlivet Code, a mysterious single malt introduced without cask information or tasting notes. Inspired by the iconic British Code breakers, the latest innovation is a unique combination of flavors that will measure the senses of even the most discerning whisky drinker by entering a digital tasting experience where they will be challenged to "Unlock the Taste" of the mystery whisky.

The global launch for The Glenlivet Code is supported by the innovative digital campaign to cement The Glenlivet's role as the definitive Speyside single malt, renowned for its heritage as an authority within the single malts category. Maintaining this exceptional quality that The Glenlivet is famed for, The Glenlivet Code embodies the brand's smooth and fruity tasting notes with some additional twists to unlock. The mystery whisky is crafted from specially selected casks to produce a new, never-before created single malt scotch whisky.

"With The Glenlivet Code, we had a unique opportunity to create a whisky that has never been crafted before, using new casks and techniques to push the boundaries of what people expect from The Glenlivet," said Master Distiller, Alan Winchester. "This year's limited edition is a labyrinth of flavors that will test the senses of even the most discerning whisky drinker and we're excited to invite consumers worldwide to take on the ultimate challenge by unlocking its mystery taste. The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet."

To begin the decoding challenge, consumers are invited to scan a code on the back of The Glenlivet Code bottle carton using the Shazam app to enter a virtual underground room. There, they will be greeted by a hologram of The Glenlivet's Master Distiller, Alan Winchester, who will challenge them to decode the taste of the liquid by selecting four aromas for the nose and four flavors for the palate from several possible combinations.

After decoding the flavors of the new whisky, participants will be given a score which they can post on their social channels to see how they rank against their peers. The official tasting notes will be revealed at the end of the year to give consumers the time to discover and enjoy the liquid themselves.

"The unveiling of The Glenlivet Code follows the launch of our latest global campaign, 'The Definitive Whisky, The Glenlivet,' which celebrates the unwavering pursuit of our founder, George Smith, to create The Definitive Speyside single malt," said Patrick Caulfield, Brand Director, The Glenlivet, Pernod Ricard USA. "We continue to follow in our founder's footsteps by acting as a visionary within the category. The Glenlivet Code is our latest example of brand innovation within our portfolio and aims to build consumer knowledge of the single malt category while also developing a deeper understanding of The Glenlivet's award-winning taste."

The Glenlivet Code will be available at U.S. retailers from the end of April 2018 at a suggested retail price of $120 a bottle. Consumers can log onto www.TheGlenlivet.com to find out more about the digital experience and share their experience on social media using #TheGlenlivetCode.

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Absolut® Elyx, Aberlour® Single Malt Scotch Whisky, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey,  Kahlúa® Liqueur, Malibu®,  Martell® Cognac,  Olmeca Altos™ Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, , Hiram Walker® Liqueurs, Lot No. 40® Canadian Whiskey, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Smithworks® Vodka, Smooth Ambler® Whiskey, Lillet®, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 750 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

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Kavalan Enters WWA Whisky "Hall of Fame" in Chinese First

TAIPEI, Taiwan, March 26, 2018  King Car Group Chairman Mr Tien Tsai Lee and group CEO Mr Yu-Ting Lee, are a Chinese first and first father and son to be inducted into the World Whiskies Awards (WWA) "Hall of Fame."

According to the WWA, the award recognises the Lees' standing as two of the "whisky greats" and "the most iconic individuals in the industry."

Damian Riley Smith, WWA CEO called Kavalan's founders the "father and son team who have transformed the global whisky industry, who have shifted its frontiers through entrepreneur passion and innovation."

He described what they had done as "quite truly magnificent in creating a new category, and putting Taiwan on the whisky map, where there was no whisky distilling history ever."

King Car Kavalan CEO Mr YT Lee said "Thank WWA, Kavalan team, the late Dr Jim Swan to make Kavalan's dream come true."

The Hall of Fame is a permanent tribute honouring those individuals who have made a lasting contribution to the world of whisky and, was inspired by the top 100 greatest whisky figures in history who appeared in the 100th edition of Whisky Magazine.

The Kavalan Solist Port won 2018 WWA Single Cask Single Malt Whisky-Best Taiwanese Whisky. WWA has previously given Kavalan two of its biggest awards for the Solist Amontillado Sherry Single Cask Strength which was named the "World's Best Single Cask Single Malt Whisky" in 2016 and its Solist Vinho Barrique, which won the 2015 "World's Best Single Malt Whisky."

King Car Group will launch beer, its latest business, later in the year.

About Kavalan Whisky

Taiwan's first whisky distillery has been pioneering the art of single malt whisky since 2006. Kavalan is aged in intense humidity and heat yet benefits from sea and mountain breezes and the spring water from Snow Mountain, which combine to create Kavalan's signature creaminess. The distillery takes its name from the indigenous name for Yilan County, where it is based, and is backed by 30 years of beverage-making under parent company, King Car Group. It has collected more than 250 gold awards including 8 times world whisky winner and 4 times Spirits Producers of the Year and is available in 68 countries.  Visit www.kavalanwhisky.com/EN/main.aspx

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Two Kentucky Icons Link Up To Create The Jim Beam® Natural Water Sanctuary Alliance At Bernheim Arboretum & Research Forest

CLERMONT, ., March 22, 2018  Two Kentucky icons are embarking on an alliance to preserve and protect the pristine limestone water in the Clermont area.

Jim Beam, the world's No. 1 selling bourbon whiskey, and Bernheim Arboretum & Research Forest, a 15,625 acre privately held forest just south of Louisville, have joined forces to develop a natural water sanctuary on Bernheim grounds immediately adjacent to the Jim Beam distillery.

Beginning as a one-year agreement, the Natural Water Sanctuary Alliance will protect water quality, restore wildlife habitats, and reintroduce native plants and trees. This group is also working toward a long-term agreement to enhance environmental education, improve watershed protection planning, and secure quality water.

"Great bourbon starts with great water," said Freddie Noe, eighth generation Beam Distiller. "In fact, the water in Clermont is one of the main reasons my family chose to settle here back in 1795. Jim Beam bourbon gets its distinct and wonderful taste, in part, from the local water, which is filtered naturally through limestone. We're proud to team up with our neighbors at Bernheim to preserve this vital natural resource."

The Jim Beam Natural Water Sanctuary Alliance at Bernheim Arboretum and Research Forest will concentrate on conservation activities across Bernheim, particularly within the Long-Lick and Wilson Creek watersheds. These areas feature large forest expanses, wetlands and the head waters of three creeks and several small lakes that support wildlife, the surrounding communities, and the production of Jim Beam Bourbon.

Through this alliance, Jim Beam will also support Bernheim's work to protect the federally endangered Indiana Bat, and co-host an annual landowners' workshop to educate the community and promote best practices in water conservation and forest stewardship.

"The importance of clean water cannot be overstated. It's essential for wildlife. It's essential for human life and it's essential to our economy," said Mark Wourms, Bernheim's Executive Director. "We are grateful to have a corporate partner like Jim Beam that values protecting this vital natural resource."

The Natural Water Sanctuary Alliance is the latest example of Beam Suntory's dedication to protecting water and the environment, inspired by corporate parent Suntory Holdings, which has established 20 Natural Water Sanctuaries throughout Japan. These more than 20,000 acres of forest protect quality water to supply its facilities, and nurture surrounding communities for many years to come.

"Both the Beam and Bernheim families have deep Kentucky roots and centuries of heritage in the Clermont area," added Noe. "We have long shared a common respect and love for the land here and we understand the critical role protecting our environment, especially our natural water, plays in our future – not only the future of our business but the future health and well-being of our families, friends and colleagues who call this area home. We feel privileged to be able to give back to the community that has given us so much."

About Beam Suntory
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

About Bernheim Arboretum and Research Forest
Bernheim's mission is to connect people with nature. Bernheim is the largest privately held contiguous forest block in the Eastern United States dedicated to conservation and education.  Bourbon maker Isaac Wolfe Bernheim established the arboretum and forest in 1929 as a gift to the people of Kentucky.  Fun, educational programs, diverse tree collections, 40 miles of hiking trails and varied landscapes are available every day except December 25 and January 1.  Admission is free weekdays and to members.  Weekends and holidays have a $5 environmental impact fee per vehicle.  Schools and tour groups are welcome; please call in advance for scheduling and fees.  Bernheim is located in Clermont, Ky., about 20 minutes south of the Louisville airport.   From I-65 take exit 112 and follow the signs. Bernheim is a non-profit organization that relies on memberships, grants and donations for support. Come visit and enjoy the beauty of nature.

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Four Roses Limited Edition 130th Anniversary

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New York Club No 1 American Blended Whiskey

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Two Michter's Masters Pamela Heilmann and Andrea Wilson Team Up for One 10 Year Bourbon Release

LOUISVILLE, Ky., March 20, 2018 - After sampling barrels with Michter's Master of Maturation Andrea Wilson, Michter's Master Distiller Pamela Heilmann has approved the April 2018 release of Michter's 10 Year Single Barrel Kentucky Straight Bourbon.

"While grain selection, cooking, yeast, fermentation, and distillation are all critical, the story doesn't end there. So much of the quality of the whiskey comes from what happens after it's put into the barrel. With Pam Heilmann and Andrea Wilson, we have two phenomenal whiskey experts leading our team," said Michter's President Joseph J. Magliocco.

While the position of Master Distiller is well established in Kentucky, the position of Master of Maturation is less common outside of Scotland and Ireland. Wilson's job is to support Heilmann by managing barrel specifications, barrel procurement, heat cycling and monitoring of liquid temperatures during aging, and tracking the maturation of particular barrels like those evaluated for this year's 10 year release. Wilson says, "By having two Masters, Michter's is recognizing that there are two very distinct phases of making Kentucky bourbon. I'm extremely honored to be able to support Pam." Widely respected for her accomplishments in the whiskey world, Wilson was the first woman to ever serve as Chair of the Kentucky Distillers' Association.

As Master Distiller at Michter's, Heilmann occupies the company's "Dr. No" position with ultimate responsibility and ultimate authority to approve all Michter's releases. Before joining Michter's, Heilmann ran Booker Noe Distillery, at that time the largest bourbon distillery in the world, where she was Distillery Manager. "Our goal is to make the greatest American whiskey. At Michter's the standards are incredibly high, and we only release something when it's ready, not just because it's 10 years and a day old," offered Heilmann. "It's great to be able to work with someone as knowledgeable about wood science and whiskey as Andrea. When we tasted this 10 Year Bourbon, both of us were very happy and very excited to release it this year."

The suggested U.S. retail price per 750ml bottle of Michter's 10 Year Bourbon is $120.

Michter's Distillery is located in the Shively section of Louisville, Kentucky, the heart of the American whiskey industry, and has a 145-acre property in Springfield, Kentucky where it will be farming its own non-GMO estate grown grain for whiskey making.  Michter's makes highly acclaimed, limited production whiskeys that have been subject to allocation because demand has exceeded supply. It is renowned for its small batch bourbon, single barrel bourbon, single barrel rye, and small batch American whiskey. For more information, please visit www.michters.com, and follow us on Instagram, Facebook, and Twitter.

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The Glenrothes 18-Year Speyside Single Malt Scotch Whiskey

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Jameson Caskmates IPA Edition

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Canadian Club Premium Extra Aged

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Woodford Reserve Distillery Series Bottled In Bond Spring 2018

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Lost Spirits Named Best Distillery Tour in the World

LOS ANGELES, March 13, 2018  Lost Spirits Distillery announces today that it has scored first place in the Drinks International Tourism Challenge, held at the Wine & Spirit Education Trust's London headquarters.  Lost Spirits is delighted to receive yet another accolade for the celebrated Los Angeles-based distillery to add to its impressive list of awards and honors.

INSIDE Lost Spirits Distillery

Photo Credit: Juliet Frew

Photo Credit: Laurel Dailey

Garnering colorful descriptions such as the "Willa Wonka Booze Factory" and "Disneyland for Adults," Lost Spirits Distillery is one of the most unique experiences in food and beverage.  The distillery reflects head-distiller Bryan Davis'imaginative and experiential culinary philosophy, allowing guests to sample each award-winning spirit in the imagined environment specific to that drink.  The result is a surreal dream-like series of tasting rooms, unlike any other distillery on earth – boat rides, jungle tents, and floating carousels included.  

Earlier in 2018, the Spirits Business Magazine awarded Lost Spirits Distillery the "Global Master" title (it's highest honor) for the distillery experience.

The distillery also won a "Liquid Gold" award in Jim Murray'sWhisky Bible for its work on the Abomination malt whisky and a Distillery Master award for the Lost Spirits "Jamaica" rum – further demonstrating the excellence & creativity that head distiller Bryan Davis has brought to the global rum and whisky communities.

Contact:
Joanne Haruta
191656@email4pr.com
831-235-9400

About Lost Spirits: Lost Spirits Distillery LLC is a celebrated California distillery engaged in the research, design, and creation of new culinary experiences within distilled spirits. Lost Spirits Technology LLC is the technology-development arm of the distillery, and its laboratory is recognized one of the industry's leading research facilities.

About Drinks International: Drinks International is a magazine devoted exclusively to the global spirits, wines and beers market, providing readers of international drinks buyers with news on all the latest developments and trends. The Drinks International Challenge Series celebrates innovation and excellence within the global drinks industry.

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Jim Beam Celebrates Industry First With 15 Millionth Barrel

CLERMONT, Ky., March 12, 2018 Jim Beam® Bourbon, the world's No. 1 bourbon, continues to outpace the industry, filling its 15 millionth barrel of bourbon since the end of Prohibition. The milestone barrel — a first for Kentucky distilleries — was personally filled and sealed by Seventh Generation Master Distiller Fred Noe and his son Freddie Noe, Eighth Generation Beam Distiller, at the brand's flagship distillery in Clermont, Ky.

"Fifteen million is a big number, but we're a big bourbon," said Fred Noe. "When Jim Beam, my great grandfather, filled his first barrel of whiskey at our Clermont distillery after Prohibition, I doubt he would have predicted that one day we would be a brand known and enjoyed the world over."

The historic milestone, achieved less than two years after the filling of Jim Beam's 14 millionth barrel — the shortest period of time between milestone barrel fills — serves as a testament to the continued global bourbon boom. The growing momentum can be attributed to continued strong sales spurred by rising global demand and the excellent performance of the entire Jim Beam portfolio across the United States, Europe and Southeast Asia.

"We're reaching these milestones faster and faster," said Craig Christenson, vice president global marketing, Jim Beam. "From Russia and Germany to Japan and China – not to mention the United States where Jim Beam is gaining substantial market share, bourbon has become the spirit of choice around the world and we're happy to oblige them by making more. We're the first to reach 15 million and we're not slowing down."

The 15 millionth barrel, signed by employees at the company's Clermont, Boston and Frankfort plants, will join the nearly 2.3 million barrels of bourbon currently aging in Jim Beam's rackhouses across the Commonwealth. It will be stored inside the distillery's historic rackhouse D, a nine-story warehouse rebuilt by Jim Beam after Prohibition on the Clermontdistillery grounds. The rackhouse is open to visitors as part of the Jim Beam® American Stillhouse tour.

Consumer Demand Fuels Category Growth

According to the Kentucky Distillers' Association, bourbon is now an $8.5 billion state industry, supporting more than 17,500 jobs and generating more than $1.8 million in tax revenues annually.

At one time known for one primary product, the iconic Jim Beam portfolio now offers a wide range of award-winning expressions including Jim Beam Black®, Jim Beam® Distillers Cut, Jim Beam® Double Oak, Jim Beam® Devil's Cut®, Jim Beam® Single Barrel, Jim Beam® Bonded, Jim Beam® Rye and Jim Beam® Distiller's Masterpiece.

Jim Beam has continued to expand its operations in Kentucky, fueled by a commitment to innovate and meet surging global consumer demand.

For more information on Jim Beam, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit http://www.jimbeam.com.

About Beam Suntory Inc.

As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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Jameson® Irish Whiskey Is Giving Back To Communities By Kicking Off The Love Thy Neighborhood Block Party Tour

NEW YORK, March 13, 2018 Jameson® Irish Whiskey is celebrating and shining a light on the unique tastes, sounds and characters found within the neighborhood bar with the debut of Jameson's Love Thy Neighborhood Block Party Tour.

As a brand born in a local Dublin neighborhood, Jameson has grown up in neighborhood bars across the country with the support of the community – the breweries, the bartenders, the people.

With a nod to the classic neighborhood block party, Jameson is celebrating the aspects and features that make each local neighborhood its own special place.

Kicking off in San Diego, CA on Sunday, April 8, the inaugural Jameson Love Thy Neighborhood Block Party in Support of Keep America Beautiful will give a first-hand look at Jameson's commitment to local neighborhoods. The block party will feature great food and drinks along with live music from Jameson Music's artists and craft brewers from Jameson's established Drinking Buddies program.

Tickets for the Jameson Love Thy Neighborhood Block Party in Support of Keep America Beautiful in San Diego are officially on sale for $35 and available for purchase at JamesonBlockParty.com. There is also an EARLY BIRD special, $30($5 off GA ticket of $35) until 3/18. One purchased ticket covers admission into the festival, and includes food and tasting experiences.

"The neighborhood is the center of all that Jameson does. In fact, our local neighborhood in Dublin is where Jameson was born. Local neighborhoods are where Jameson will always be" said Sebastien Borda, Brand Director Jameson Irish Whiskey, Pernod Ricard USA. "Jameson is proud to celebrate the neighborhoods of the U.S. and invite fans to "Love Thy Neighborhood" with us at these block parties, whilst also supporting Keep America Beautiful. These local block parties and communal gatherings celebrate the unique characteristics that make up the distinctive neighborhoods across the country."

Launching in San Diego, CA, the Jameson Love Thy Neighborhood Block Party in Support of Keep America Beautiful and local affiliate I Love A Clean San Diego, is followed closely by a block party in Nashville, TN and Austin, TX (Keep Austin Beautiful) on the following dates: 

*SAN DIEGO, CA:

Sunday, April 8

*NASHVILLE, TN:

Sunday, April 29

*AUSTIN, TX:

Sunday, May 20

Stay tuned for more information on upcoming Jameson Block Parties in your neighborhood!

To ensure local neighborhoods remain beautiful, safe and fun, Jameson is teaming up with Keep America Beautiful for the Jameson Love Thy Neighborhood Block Party. 100 percent of the proceeds from ticket sales will be used to improve and beautify community environments. Like Jameson, Keep America Beautiful is passionate about the support of local communities.

"As Keep America Beautiful marks our 65^th Anniversary, we remain dedicated to inspiring and educating people to improve their communities and celebrate their neighborhoods and we're ecstatic to collaborate on the Jameson Love Thy Neighborhood Block Parties," said Mike Rosen, Chief Marketing Officer at Keep America Beautiful. "When we strengthen the connection between people and their places, we help create communities which are environmentally healthier and economically sound. It's great to see Jameson's enthusiasm for local communities and we're looking forward to these national block parties as a chance to bring neighbors together to enjoy and support their neighborhoods."

Follow @Jameson_us and JamesonWhiskey.com all season-long for more information about upcoming Love Thy Neighborhood Block Parties in your local neighborhood.

TASTE RESPONSIBLY.

JAMESON® Irish Whiskey. 40% Alc./Vol. (80 Proof).  Product of Ireland. ©2018 Imported by John Jameson Import Company, New York, NY

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Absolut® Elyx, Aberlour® Single Malt Scotch Whisky, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey,  Kahlúa® Liqueur, Malibu®,  Martell® Cognac,  Olmeca Altos™ Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, , Hiram Walker® Liqueurs, Lot No. 40® Canadian Whiskey, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Smithworks® Vodka, Smooth Ambler® Whiskey, Lillet®, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 750 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

About Keep America Beautiful

Keep America Beautiful, the nation's iconic community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Celebrating its 65th Anniversary in 2018, Keep America Beautiful strives to End Littering, Improve Recycling and Beautify America's Communities. We believe everyone has a right to live in a clean, green and beautiful community, and shares a responsibility to contribute to that vision.

Behavior change – steeped in education, research and behavioral science – is the cornerstone of Keep America Beautiful. We empower generations of community and environmental stewards with volunteer programs, hands-on experiences, educational curricula, practical advice and other resources. The organization is driven by the work and passion of more than 600 Keep America Beautiful affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals. Join us on Facebook, Instagram, Twitter and YouTube. Donate and take action at kab.org.

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Jack Daniel's Tennessee Fire And iHeartMedia Continue Effort In Support Of America's Firefighters And Their Communities

LYNCHBURG, Tenn., March 8, 2018  Jack Daniel's Tennessee Fire and iHeartMedia announce the return ofRise From The Fire, a national effort to raise funds for charities that support communities that have been impacted by fire.

Rise From The Fire highlights the efforts of national and local community organizations that benefit the firefighters, fire victims and the fire community. Through a nationwide benefit concert series featuring exclusive performances from surprise headliners, Jack Daniel's Tennessee Fire encourages consumers to support the cause. The brand knows first-hand what devastation can be caused by fires. The Jack Daniel Distillery in Lynchburg, TN experienced a fire in the 1930's that halted operations for several years. The Distillery later reopened with a full fire brigade on the grounds, which is still functional today.

"Rise from The Fire ties directly to an important part of Jack Daniel's history," says Casey Nelson, Brand Director, Jack Daniel's Flavor Portfolio. "We are honored to aid in the effort to support firefighters and their communities across the country"

The Fire Family Foundation, the charitable hand of Firefighters First Credit Union, returns as the national partner organization. Jack Daniel's Tennessee Fire will kick off fundraising efforts with a $25,000 donation to the organization and aim to drive additional donations.

"We are excited to continue our relationship with Jack Daniel's Tennessee Fire for such a worthwhile cause," says Dixie Abramian, Chair, Fire Family Foundation. "Rise From The Fire has truly helped us raise awareness and funds to further support our efforts for the fire community."

In addition to The Fire Family Foundation, Rise From The Fire will benefit local organizations in various cities across the country. Consumers ages 21+ can visit www.JackFire.com for more details on the concert series, how to attend and how to contribute to the cause. 

For Jack Daniel's Tennessee Fire news and updates, follow the brand on social media at Facebook (Facebook.com/JackTNFire), Twitter (Twitter.com/JackFire) and Instagram (Instagram.com/JackFire).

About Jack Daniel's:

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel'sTennessee Fire, Jack Daniel's Sinatra Select, Jack Daniel's Tennessee Rye and Jack Daniel's Country Cocktails.

Please Drink Responsibly.

JACK DANIEL'S and TENNESSEE FIRE are registered trademarks of JACK DANIEL PROPERTIES INC. ©2018. Jack Daniel'sWhiskey Specialty, 35% ALC./VOL.(70 proof). Produced and Bottled by JACK DANIEL DISTILLERY, Lynchburg, TENNESSEE, U.S.A.

About iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over 129 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leading audio company in the U.S., iHeartMedia serves over 150 local markets through 849 owned radio stations, and the company's radio stations and content can be heard on AM/FM, on satellite, at iHeartRadio.com, on the company's station websites and on iHeartRadio, iHeartMedia's digital music, podcast, on demand and live streaming radio service, available on over 250 platforms and 2000 devices, including on digital auto dashes, tablets, wearables and smartphones, on virtual assistants, smart speakers, TVs and gaming consoles.

iHeartRadio offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist, on demand features and the top podcasts and personalities. The all-in-one digital service has more than 1.7 billion downloads, 110 million registered users and is the No. 1 commercial radio podcaster in the U.S.

iHeartMedia's platforms include radio broadcasting, online, mobile, digital, social, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com for more company information.

About Fire Family Foundation

The Fire Family Foundation emanated from the events of 9/11 when over 340 New York City Firefighters were lost in the World Trade Center attacks.  Firefighters First Credit Union was entrusted with charitable donations made by members of the Fire Service and the community.   Millions of dollars were donated to the Credit Union to support the New York City Firefighters and their families. The incredible response resulted in the vision to establish a nonprofit Foundation focused on serving the firefighting community.

Established in 2008, Fire Family Foundation is committed to providing financial assistance, scholarships, and financial education to fire families while supporting other fire charities nationwide. Firefighters are in service to all of our communities. They show up when we need assistance, generally in some of our most vulnerable times. Through medical emergencies, fires, and national disasters, we depend upon firefighters to help us. We believe in helping them and their families to the extent possible during their times of need. The Foundation is committed to these men and women who unselfishly give so much of themselves, often at great risk and impact to family life.

To support or learn more about the Foundation, please visit firefamilyfoundation.org

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Nicole Austin Named General Manager and Distiller of Cascade Hollow Distilling Co. - The Home of George Dickel Tennessee Whisky

TULLAHOMA, , March 5, 2018 When Nicole Austin was hand selected by distilling icon Dave Pickerell to be the first employee for his spirits consulting firm in 2012, the spirits industry took note of her fresh thinking and strategic vision.  When The New York Times dubbed her "Bourbon's Master of the Craft" in 2014, the industry applauded her distilling expertise.  When the rye whiskey she helped create won Double Gold at the 2015 San Francisco Spirits Competition, they celebrated her creativity and innovation.  And, this week, when she was named General Manager and Distiller for the newly formed Cascade Hollow Distilling Co., Austin knew she'd found a home in Tennessee.

NICOLE AUSTIN NAMED GENERAL MANAGER AND DISTILLER OF CASCADE HOLLOW DISTILLING CO. – THE HOME OF GEORGE DICKEL TENNESSEE WHISKY.

What was formerly known as the George Dickel Distillery will now be called Cascade Hollow Distilling Co. – the home of George Dickel Tennessee Whisky and future innovation spirits.  George Dickel's "Handmade the Hard Way" approach to making whisky will remain the same and Austin will be charged with overseeing the brand's 148-year legacy of making Tennessee's smoothest, award winning craft whisky.  As General Manager of Cascade Hollow Distilling Co., she will establish the vision of what this new company can be and ignite commercial and innovation strategies for the flagship George Dickel brand, future innovation spirits and the distillery.

"There are so many reasons why I know this position will be a great fit for me – from the jaw dropping beauty of Cascade Hollow to the incredible history of George Dickel," said Austin.  "But, ultimately, it is the freedom to make Cascade Hollow Distilling Co. my home that made up my mind.  As a distiller, strategist and mentor, I've worn a lot of hats in my career which have prepared me for this moment.  Now, it's time for me to draw from those experiences and build a business that creates a fundamental step change in how people think about Tennessee Whisky.  I'm proud to be here and ready to get to work."

"Nicole is absolutely perfect to lead Cascade Hollow Distilling Co. because she brings so much to the table," said Sophie Kelly, SVP of North American Whisk(e)y for Diageo.  "Not only is she an established chemical engineer and distiller, she has a real business mind, an entrepreneurial spirit and a true vision for the future of the company, its brands and the category.  Most importantly, she has all the energy, passion and tenacity to make it real.  George Dickel is a hidden gem in our whisk(e)y portfolio and we're confident Nicole will take it to the next level as she transforms Cascade Hollow Distilling Co. into something truly special."

Austin graduated from Manhattan College with a major in Chemical Engineering in 2006, before landing her position as a Master Blender for Kings County Distillery in 2010.  She then joined The Oak View Spirits consulting firm where she handled everything from raw material sourcing to contract negotiations.  Most recently, Nicole served as Project Commissioning Engineer for William Grant & Sons at the Tullamore Distillery in Ireland.  She's also been a fierce advocate for the distilling industry as a founding board member of the American Craft Spirits Association and co-chair of Legislative, Convention and State Guild Committees.

About George Dickel Tennessee Whisky

Since George A. Dickel bottled his first batch of whisky in 1870 using the fine water from Cascade Springs, adult consumers have been drawn to this Tennessee whisky. Handmade the Hard Way™, all whiskies produced at the George Dickel distillery in Tullahoma, Tenn. are hand crafted with an actual human being present at every step of the process. This personal touch continues to be the backbone of the brand and every bit as important as the rye, corn and barley that make up its Tennessee whiskies. For more information, please visit www.GeorgeDickel.com and always remember to drink responsibly.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.

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Introducing The Tyrconnell® 15 Year Old Madeira Cask Finish, A Limited Edition Irish Whiskey Like None Other

CHICAGO, March 1, 2018 The Tyrconnell® is proud to announce the debut of one of the most aged expressions within its cask finish portfolio, The Tyrconnell® 15 Year Old Madeira Cask Finish Single Malt Irish Whiskey. Released to select U.S. markets this month with a suggested retail price of $100 (750ml), only a limited quantity has been produced due to its age and unique finish.

Announcing the debut of The Tyrconnell 15 Year Old Madeira Cask Finish Single Malt Irish Whiskey. This limited edition is aged in American White Oak ex-bourbon barrels for 15 years and then finished in Madeira wine casks resulting in a complex expression with an incredible evergreen forest freshness. This is The Tyrconnell's most aged whiskey finished in Madeira casks. (Photo credit: Beam Suntory)

Aged for 15 years in American White Oak ex-bourbon barrels and then finished in Madeira wine casks from Portugal'sMadeira Island, The Tyrconnell 15 Year Old Madeira Cask Finish is a one-of-a-kind Irish whiskey with an unsurpassed richness and complexity. It is the oldest Madeira cask finished Tyrconnell released.

By 2007, The Tyrconnell distilling team was experimenting with different finishing techniques after discovering how amenable their light, soft and fruity whiskey was to a cask finish. One of the first modern Irish whiskeys aged in Madeira casks, The Tyrconnell 10 Year Old Madeira Cask Finish, was released in 2007 alongside The Tyrconnell 10 Year Old Port Cask Finish and The Tyrconnell 10 Year Old Sherry Cask Finish, all permanent expressions in the brand's portfolio.

"We knew we had discovered something special when we first began experimenting with finishing The Tyrconnell in Madeira casks," says John Cashman, Global Brand Ambassador. "Because we are in the fortunate position of being one of the oldest Irish whiskey-producing companies, we have the patience to wait 15 long years to present something truly remarkable. The 15 year old Tyrconnell finished in Madeira casks is a beautifully rich and spicy spirit, one that I like to enjoy neat or over a few cubes."

The Tyrconnell is made of just two ingredients – the finest Irish barley and pure Irish spring water. These two simple materials are transformed by experienced hands into an Irish whiskey like no other. Produced in traditional pot stills, The Tyrconnell is one of a rare few Irish whiskeys that utilizes double distillation, allowing more of the rich and natural flavors of The Tyrconnell to remain. This creates a whiskey that carries a delicate flavor atop a creamier, more viscous presence.

Aging the whiskey for 15 years before incorporating the Madeira cask finishing method into this unique limited edition has resulted in an even more complex expression with an incredible evergreen forest freshness. The best way to enjoy this sipping whiskey is on the rocks or neat to showcase the rich, sweet aromas on the nose, its fresh flavor and spicy finish.

The legend of The Tyrconnell® was born in 1876, when R. M. Delamere entered his beautiful chestnut colt, Tyrconnell, in the 10^th running of the prestigious National Produce Stakes Horse Race at The Curragh, considered Ireland's most important thoroughbred racecourse. A short thoroughbred with the odds stacked against him, fortune found favor that afternoon as Tyrconnell crossed the finish line in first place, besting horses and oddsmakers alike on his march to victory. 

The against-all-odds victory captured the imagination of the assembled crowd, which included the Watts, an Irish race horse loving family who had built a thriving whiskey distillery. They chose to commemorate Tyrconnell's win by creating a limited edition, small batch whiskey that bore the name of their local champion. Although the Watts family intended to make The Tyrconnell just once, it ended up becoming their most popular whiskey, even claimed to have been the best-selling Irish whiskey in America before Prohibition.

TASTING NOTES: THE TYRCONNELL 15 YEAR OLD MADEIRA CASK FINISH

PROOF

46% ABV

AROMA

Wafer biscuit sweet vanilla aromas mingle with banana bread and deep red fruit skin. Very soft and approachable with hazelnut and dark sugar lingering under the surface.

TASTE

Initially soft but then an explosion of spice. Viscous and oily, coating the mouth with stone fruit, hints of Peach Melba and a fresh herbaceous zest.

FINISH

Astonishingly long, initially sweet with the stone fruit to the fore followed closely by burnt orange peel, drying with an almost evergreen forest freshness and a finale of spice that lingers for what seems like an eternity.

The Tyrconnell 15 Year Old Madeira Cask Finish Limited Edition joins, for a limited time, the Tyrconnell portfolio which includes: The Tyrconnell, The Tyrconnell 10 Year Old Madeira Cask Finish, The Tyrconnell 10 Year Old Port Cask Finish and The Tyrconnell 10 Sherry Cask Finish.

About The Tyrconnell® Single Malt Irish Whiskey
The Tyrconnell is produced at the Cooley Distillery, nestled in the foothills of the Cooley Mountains in County Louth. The Cooley Distillery, part of the Kilbeggan Distilling Company, has been the driving force behind the Irish Single Malt evolution. Most Irish malt whiskey has traditionally found its way into blended whiskeys, thus it is rare to find Irish malt whiskey bottled in its single malt form. The award-winning Tyrconnell portfolio includes The Tyrconnell, The Tyrconnell 16 Year Old Limited Edition and a trio of 10 Year Old cask finished expressions: Madeira Cask, Sherry Cask and Port Cask. The Cooley Distillery also produces the award-winning Kilbeggan Blended Irish whiskey, Kilbeggan Single Grain and Connemara Peated Single Malt Irish whiskey. For more information on The Tyrconnell, please visit www.thetyrconnellwhiskey.com

About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Enjoy Responsibly.
The Tyrconnell® Single Malt Irish Whiskey 46% Alc./Vol. ©2018 Kilbeggan Distilling Import Company, Chicago, IL
All trademarks are the property of their respective owner.

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