Friday, August 18, 2017

Turquoise Life Announces Exclusive USA Importing Partnership with Premium, Craft Colombian Parce Rum

imageNEW YORK (August 2017) – Turquoise Life, the New York based boutique importer that represents brands from around the world has announced an exclusive USA importing partnership with the award-winning Parce Rum from Colombia. Turquoise Life is thrilled to welcome Parce as the first spirit in its distinguished and rapidly expanding portfolio. "We are extremely pleased that Turquoise Life will now serve as the exclusive importer of Parce Rum to the U.S. Turquoise Life’s dedicated team has a winning combination of sales savvy and visionary drive perfectly suited for our small batch, hand bottled rums,” said Jim Powers, Chief Executive Officer of Parce Rum.

Turquoise Life will import the full Parce portfolio, which includes three handcrafted expressions of blended rum: Parce 3-Year Rum, Parce 8-Year Rum and Parce 12-Year

Rum. Each expression is blended by Arthur and Brojen Fernandes Domecq, a father-and- son duo of master blenders from Bogotá, who have more than 50 years combined

experience working with premium rum. The final blend of Parce Rum, which is manually bottled and hand-labeled, comes with the promise that every drop of rum is no younger than the age listed on the bottle: a true commitment to craft and quality. “At Turquoise Life, we strive to set trends within the beverage industry by curating a boutique collection of the highest quality products from around the world. We seek out aspirational brands that consumers will demand. As the leading ultra-premium blended rum from Colombia, Parce is a natural fit for our portfolio,” said Tunch Doker, President of Turquoise Life. “We are ecstatic to grow the Parce brand across the country and to represent a spirit that is highly respected both internationally and within its country of origin.”

Parce, which credits its namesake to a Medellín street slang term that means friend, is steeped in heritage and bottles the passion and beauty of Colombia. The Parce 3-Year Rum bottle pays tribute to Colombian culture with hieroglyphics that represent popular Colombian activities and honor Colombian traditions.

Parce is also committed to giving back to Colombia and the world through their One Bottle = One Tree program. In partnership with conTREEbute, this sustainability initiative guarantees that for every bottle of Parce 8-Year Rum and Parce 12-Year Rum sold, Parce will plant a native tree in Colombia. To date, Parce has planted more than 30,000 trees.

The full Parce portfolio will be available in on and off premise venues in most markets beginning September 1, 2017.


Monday, August 14, 2017

Ole Smoky® Distillery Nationally Launches Whiskey Line In Fall 2017

imageGATLINBURG, TN ----- AUGUST 14, 2017

Ole Smoky Distillery announced today the national launch of its whiskey line. The company plans to build off the success of the whiskeys’ local Tennessee launch in 2016 by introducing the top three flavors to bars, restaurants and retail stores across the U.S.

“We are confident that this business endeavor will bring the company great success. Having two categories under the very powerful Ole Smoky brand is a huge win, and we know it will be a great opportunity to increase our fan base,” says the CEO of Ole Smoky, Robert Hall.

Ole Smoky’s whiskey line began when the company rebranded the former Davy Crockett Whiskey and renovated their distillery in February 2016. Up until now, the whiskeys were only widely available in Tennessee and with limited availability in Georgia and Colorado. After a year of seeing great success in this market, the company decided to introduce their top flavors (Straight Tennessee Bourbon, Mango Habanero, and Salty Caramel) to locations throughout the country.

One of the first national accounts to take in Ole Smoky whiskey on a larger scale is Buffalo Wild Wings. The sports bar/restaurant chain plans to feature an Ole Smoky Mango Habanero Whiskey cocktail on all their menus beginning in October 2017 – in the heart of Football season. Buffalo Wild Wings is the first of many locations where consumers can purchase Ole Smoky whiskey. National restaurant chain, Twin Peaks will also be adding Ole Smoky Salty Caramel Whiskey to their menus this fall.

“The whiskey line is a great addition to Ole Smoky’s collection of moonshine,” says Ole Smoky’s President of Wholesale, Michael Bender. “By capitalizing on our existing brand affinity as well as the whiskey trend amongst millennials, this launch is sure to be successful.”

For more information about Ole Smoky Whiskey and where it will be available, visit or find them on social media @olesmoky

About Ole Smoky® Whiskey:
In 2016, Ole Smoky launched its whiskey line when it merged their brand with another family-owned Tennessee whiskey business. Crafted from a century old recipe, the white oak, more than 4-years-aged whiskey is hand picked from barrels based on taste and color ensuring the highest quality.

Ole Smoky’s barrel-aged whiskey stands out amongst the rest because of the fact that it is mellowed through sugar maple charcoal until the desired flavor is acquired. Ingredients include locally grown grain, yeast, water, and a few other proprietary ingredients.

Ole Smoky’s offers a variety of whiskeys at its distillery in Gatlinburg, TN, including Straight Tennessee Whiskey, Blended Tennessee Whiskey, Salty Caramel, Mango Habanero, Cinnamon, Pecan, Maple, Root Beer, Tennessee Mud, and Cookies & Cream. Ole Smoky Straight Tennessee Bourbon Whiskey, Mango Habanero, and Salty Caramel will soon be available at bars, restaurants, and retailers throughout U.S. For the true Ole Smoky Whiskey experience, you can enjoy free tours and tastings by visiting the Gatlinburg distillery, The Barrelhouse.

For more information about the brand, please visit and find them on social media @olesmoky.

Please Drink Responsibly®
©2017 Ole Smoky Whiskey, LLC. All Rights Reserved. OLE SMOKY, OLE SMOKY TENNESSEE WHISKEY is a registered trademark of Ole Smoky Distillery, LLC.


Sunday, August 13, 2017

Jim Beam Back-To-Back Batch Kentucky Straight Bourbon (Pittsburgh Penguins Hockey)



Wednesday, August 9, 2017

Bulleit Bourbon 10-Year



Tuesday, August 8, 2017

Jim Beam Unveils New Jim Beam® Vanilla, Continuing A 222-Year Tradition Of Exploration

imageCHICAGO, Aug. 8, 2017 Today, Jim Beam®, the world's No. 1 bourbon, officially announced the latest addition to its flavored portfolio, Jim Beam® Vanilla. Jim Beam Vanilla blends Madagascar vanilla bean liqueur with classic Kentucky straight bourbon whiskey.

New Jim Beam® Vanilla is the perfect balance of subtle Madagascar vanilla bean with hints of oak and caramel bourbon notes.

Enjoy Jim Beam® Vanilla with cola and a cherry garnish.

Enjoy Jim Beam® Vanilla with cola and a cherry garnish.

Jim Beam® and global brand partner Mila Kunis announce the launch of Jim Beam® Vanilla, the latest addition to Jim Beam’s flavored portfolio.

Jim Beam® and global brand partner Mila Kunis announce the launch of Jim Beam® Vanilla, the latest addition to Jim Beam’s flavored portfolio.

Continuing a 222-year family tradition of innovation and exploration, Jim Beam distillers have struck the perfect balance of subtle Madagascar vanilla bean with hints of oak and caramel bourbon notes, producing a sweet vanilla aroma and golden brown color. Bartenders with early samples of the product have suggested mixing Jim Beam Vanilla year-round with cola and a cherry garnish for extra color and flavor.

Jim Beam's flavored whiskey portfolio continues to contribute to the brand's positive momentum following the launch of Jim Beam® Apple in 2015. According to Nielsen research, Jim Beam's sales saw a 15 percent growth (USD dollar share) in the 12-month period that ended July 15.

"Jim Beam pioneered flavors in the bourbon category several years ago and the trend has continued to grow. We are always innovating, and are proud to offer a variety of flavors in our portfolio," said Jim Beam's 7th generation master distiller Fred Noe. "Of course, our newest is Jim Beam Vanilla, with a rich and smooth profile. But don't just take my word for it, sit back and enjoy a sip."

Jim Beam's global brand partner Mila Kunis is also excited about the new innovation. Kunis will be featured in social and digital content around the official campaign launch this fall.

"I'm thrilled to collaborate with my friends in Kentucky to debut Jim Beam Vanilla," said Kunis. "If you're like me, you love the taste of bourbon but are sometimes looking for something a little different. Jim Beam Vanilla is perfect when I want a touch of flavor."

Bottled at 70-proof, new Jim Beam Vanilla contains vanilla liqueur blended with Kentucky straight bourbon whiskey. It offers the perfect balance of subtle vanilla sweetness and hints of oak and deep caramel bourbon notes. Jim Beam Vanilla joins the brand's existing flavored whiskey portfolio already in market, including Jim Beam® Apple, Jim Beam®Kentucky Fire™, Jim Beam® Honey and Red Stag by Jim Beam® Black Cherry.

Jim Beam Vanilla has a suggested retail price of $15.99 for 750mL, and is now available in bars and retail locations nationwide. Prices may vary based on market and product size.----

For more information about Jim Beam Vanilla, follow us on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit


Monday, August 7, 2017

Glenfiddich - Rare Collection 1973



Devils River Bourbon Whiskey



Friday, August 4, 2017

Sweet Dreams Ginger Flavored Whiskey



Wednesday, August 2, 2017

Jameson Caskmates - IPA Edition



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