Thursday, April 27, 2017

The WhiskyX Blends Brands, Food and Music for a New Kind of Whisky and Concert Experience

imageBROOKLYN, N.Y., April 24, 2017- On Thursday, June 8th, more than 60 of the finest and most innovative whisky brands from around the world will come together to create a unique tasting, culinary and music experience. New whisky fans and long-time drinkers will be able to sample and learn about great whiskies and cocktails from leading brand ambassadors and distillers. The WhiskyX will feature a live concert from Dan Auerbach (The Black Keys), a nine-time Grammy winning singer/songwriter. Auerbach's first solo album in eight years, Waiting On A Song, is his love letter to his Nashville home, filled with songs of sin, dangerous women, beautiful tarnished losers, undying love and equally undying friendship.

Eight of NYC and Brooklyn's best food trucks will provide creative culinary dishes and there will also be discovery experiences such as barrel making by US Barrels, haircuts by Blind Barber, a WeWork Cafe, a Club Macanudo cigar lounge, a pop-up store from Hudson Made, NY featuring their collection of modern apothecary products. The WhiskyX will kickoff at 6pm and wrap-up at 10 p.m. The event will take place in Red Hook Brooklyn at the Brooklyn Cruise Terminal and is co-presented by Spirited Funds. Tickets are available at TicketFly/WhiskyX Brooklyn and are priced at $50 for General Admission and $75 for VIP tickets.

"Whisky is such an exciting area right now with so much superb craftsmanship and innovation going on. We wanted to create an event for new whisky drinkers, as well as connoisseurs, that match that excitement, in an inspiring, fun and motivating place to discover great whiskies, cocktails and music.  We are so excited to have Dan Auerbach as our concert performer.  It's not often you can taste and learn about some of the best whiskies in the world with a nine time Grammy-award winner in the mix," said Brian Murphy, CEO of iGo Marketing and Entertainment, the producer of WhiskyX.

He added, "The Cruise Terminal will be transformed into an interactive space where guests can take advantage of hand-crafted foods and world-class music - an exceptional value for $50 and $75. We are also partnering with Roaming Hunger to offer some of NYC's best food trucks and create an unforgettable culinary experience.  If that isn't enough, the first 500 people to arrive will receive a $25 Uber gift certificate and the VIP ($75) ticket will include a $10 food voucher for those that arrive before 7pm." He continued, "Our lifestyle partners are creating unique activations where attendees can recharge, sample cool products and connect.

"We are also very proud to have Spirited Funds join us in presenting The WhiskyX as they are one of the biggest innovators in the business of whisky." For the first time ever, Spirited Funds figured out how to package the very industry WhiskyX celebrates into a single, publicly traded, exciting and intuitive investment. The Spirited Funds/ETFMG Whiskey & Spirits ETF (NYSE: WSKY) is designed to track the performance of public companies and/or other investments that participate in the production, distribution, and consumption of the liquor, spirits, and - in some cases - beer industries. Major names in the underlying index include Pernod Ricard (France), Diageo (England). Brown Forman (US), Thai Beverage (Thailand), Kirin Holdings (Japan), and United Spirits (India), among others.

Women and Whisky

Women are now one of the fastest growing groups of whiskey drinkers in the U.S. Since the 1990's, it's estimated that nearly 40% of U.S. whisky drinkers are female. More women have also taken prominent roles across all areas of the whisky space - as owners, executives, master distillers, brand ambassadors and bartenders. The WhiskyX is holding a seminar just for women featuring tastings and whisky education.

Many of the most awarded, innovative and highly regarded whiskies from around the world will be represented by expert bartenders and brand ambassadors from Aberfeldy, Ardbeg, Auchentoshan, Aultmore, Alberta Premium, Alexander Murray, The Balvenie, Booker's, Bulleit, Bushmills, Craigllachie, Clyde May's, Compass Box, Cooper & Thief, Copper Dog, Crown Royal, Cutty Sark, Dewar's, Four Roses, Glenfiddich, Glenmorangie, Guinness, High West, Highland Park, Hudson, Jim Beam, Johnnie Walker, Knob Creek, Laphroaig, Michter's, Royal Brackla, Revel Stoke, Scotch Malt Whisky Society, The Singleton, Suntory Toki, The Macallan, Teeling, Tomatin, Usquaebach, WhistlePig, Widow Jane, Wild Turkey, Wyoming Whiskey, and more.

0 comments:

Post a Comment