NEW YORK, Dec. 1, 2016 --Jameson Irish Whiskey, whose family motto Sine Metu translates to "Without Fear," is applying this same bold spirit to support musicians across the country with the formation of "Jameson Music." The effort will offer musicians who possess a shared passion for pursuing their dreams a national stage to be seen and heard through live performances, music distribution, financial support and access to established musicians.
The first three artists were hand-selected by legendary musician and Grammy Award winner, Gary Clark Jr., and include Los Angeles-based "HONEYHONEY," Austin-based "Eve and the Exiles" and New York City-based "The London Souls." Each artist is chosen based on their musical ability, sound and demonstration that they embody the Sine Metu philosophy through dedication to their music.
"When it comes to creating great music, being fearless and passionate is something I will always live by and cherish in others," said Grammy award-winning guitarist Gary Clark Jr. "I'm truly excited to be partnering with Jameson Music, which gives artists access to a larger megaphone and helps them take a giant leap forward in getting their music out there."
Jameson Music is also partnering with Refuge Foundation for the Arts, a non-profit organization providing sanctuary for the pursuit of creative expression and community engagement, and The Best Fest, a marketing, promotion and production company dedicated to celebrating the legends of rock and roll through all-star live performances. These partnerships offer the participating artists the opportunity to create, record, perform and distribute their music, rent equipment and cover their studio time. Following individual live performances, Jameson Music will support each ambitious musician's original songs as they continue their journey and rise in the music community.
"At Jameson, we know that it takes a unique courage and resiliency for musicians to pursue a musical career- it's that desire to create something amazing to share with your community, with the world," said Paul DiVito, Vice President Jameson Whiskey, Pernod Ricard USA. "Sine Metu is the drive to pursue your passion, and it's within that spirit that we created Jameson Music, to celebrate and support musicians across the US."
For more information about Jameson Music, please visit JamesonWhiskey.com/Music.
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JAMESON® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2016 Imported by John Jameson Important Company, Purchase, NY
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