Wednesday, September 7, 2016

Jim Beam® Unveils Groundbreaking "Drinkable Wearable," Jim Beam® Apple Watch

DEERFIELD, Ill., Sept. 7, 2016 -- Technology fans all over the world woke up this morning anticipating some truly revolutionary technology news, and Jim Beam®, the world's No. 1 Bourbon, provided it by sharing its latest innovation: the Jim Beam® Apple Watch.

A preview of the first generation Jim Beam Apple Watch, the world's most innovative "drinkable wearable" can be viewed onYouTube, and is available for pre-order on www.JimBeamAppleWatch.com. It's a slick, stylish accessory that conveniently packs a 1.5 oz. shot glass right on your wrist, allowing you to connect with friends over refreshing shots rather than refreshed newsfeeds.  

The year’s most anticipated tech launch has arrived. With a revolutionary new “drinkable wearable,” Jim Beam® Bourbon is advancing the technology of shot pouring and drinking by introducing the Jim Beam® Apple Watch. The first generation Jim Beam® Apple Watch, available exclusively at www.JimBeamAppleWatch.com, is a slick, stylish accessory that conveniently packs a 1.5 oz. shot glass right onto your wrist.

The Jim Beam(R) Apple Watch, a product over 200 plus years in the making, is a multi-functional device that will pour a perfect, refreshingly crisp shot.

The Jim Beam(R) Apple Watch, a product over 200 plus years in the making, is a multi-functional device that will pour a perfect, refreshingly crisp shot.

The Jim Beam(R) Apple Watch features a streamlined interface that opens and closes on demand and enables remarkable precision in both shot pouring and drinking.

The Jim Beam(R) Apple Watch features a streamlined interface that opens and closes on demand and enables remarkable precision in both shot pouring and drinking.

Each Jim Beam Apple Watch is aged in a rackhouse at the Jim Beam® American Stillhouse in Clermont, Ky., alongside barrels of bourbon. The watch's streamlined interface opens and closes manually on demand. And, while it doesn't tell time, it does save time, eliminating the need for a last-minute shot glass search.

"Critics may ask, 'What good is a watch that can't tell time?' " said Fred Noe, Jim Beam's 7th Generation Master Distiller. "We actually think we've created a watch that helps you make time. Who doesn't want to make time for friends, family and a refreshing Jim Beam Apple shot or cocktail?"

Released in 2015, Jim Beam Apple has quickly become one of the most successful line extensions in the seven generation history of Jim Beam, delivering refreshingly crisp cocktails in record numbers to bourbon drinkers, bartenders and now, Jim Beam Apple Watch users. 

For a limited time only, the Jim Beam Apple Watch will be available for pre-order at: www.JimBeamAppleWatch.com while supplies last. Priced the same as the suggested retail price of a delicious 750mL bottle of refreshing Jim Beam Apple, the Jim Beam Apple Watch costs just $17.99.

Jim Beam Apple marries the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey, resulting in a perfect balance of apple and delicious bourbon, with a light, juicy twist. Jim Beam Apple is sold at the suggested retail price of $17.99 for 750mL, and in bars and retail locations nationwide. Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.

For more information on the Jim Beam Apple Watch, check out the video and visit www.JimBeamAppleWatch.com. To learn more about Jim Beam Apple, visit the Jim Beam website, YouTube,Facebook and Twitter pages.

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