Thursday, April 21, 2016

Beach Whiskey™ Brings the Beach to WSWA

LOS ANGELES, April 20, 2016  -- The ultimate beach party has begun and Beach Whiskey™, a new meticulously crafted flavored American whiskey, is live at the Wine & Spirits Wholesalers of America WSWA in Vegas

Launching in June 2016, Beach Whiskey (SRP $23.99, 750ml) celebrates the beach lifestyle and all that comes with it… parties, sports, relaxing, good music, and having fun.  Even the packaging—an etched label on custom sea glass bottles—is designed to evoke the spirit of the beach life and bring whiskey to day time.

the great new brands that drive it," said J. Smoke Wallin, co-founder & CEO of Beach Whiskey and former Chairman and President of WSWA.  "What better place to bring a bit of the beach than to the Vegas desert?"

During WSWA, Beach Whiskey will be transforming the Caesar's Palace Lower Level / ROMAN III Suite into a beach party – Vegas style. Highlights include:

  • A premiere of country music star and Beach Whiskey co-founder Jake Owen's first ever 360 video for his new hit "American Country Love Song."
  • A meet and great and live performance by Jake Owen.
  • A meet and greet with TV and radio personality and Beach Whiskey co-founder Billy Bush.
  • Highlights from the Beach Whiskey Music Wave – Beach Whiskey's national campaign to bring great music from multiple genres to beach and whiskey lovers across the countryThe initial list of the performers includes:

Initially available in Florida, California and New York, the Beach Whiskey portfolio includes Bonfire Cinnamon™ (35% ABV / 70 proof) and Island Coconut™ (26% ABV / 52 proof).


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