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27 October 2015

22 October 2015

Eastside Distilling's Award-Winning Portfolio of Master Crafted Spirits Now Approved for Sale in Nevada

imagePORTLAND, OR - Eastside Distilling, Inc. (OTCQB: ESDI), a producer of award-winning master-crafted spirits, has signed an exclusive distribution agreement with one the nation's top five liquor distribution companies to distribute and sell its full portfolio of master crafted spirits across the state of Nevada.



Nevada is the 22nd ranked liquor consumption state by volume. It is also ranked in the top five states visited by overseas tourists according to the U.S. Department of Commerce with Las Vegas ranked in the top five destination cities in the country by Trip Advisor. With the addition of Nevada, Eastside Distilling's award winning spirits are now available for sale in 13 states as its national sales rollout moves forward.



"We are extremely pleased to be adding Nevada to the list of states where Eastside spirits are now available, especially with the support of one of the nation's top liquor distributors," said the company's CEO, Steven Earles. "It is one of the most active liquor consumption markets in the country and is world famous for its party atmosphere. We also see Nevada as an important market for building our brand, as it is a top tourist destination both nationally and globally. We believe there is a real opportunity to capture tourist interest while visiting the state and hopefully causing them to seek out Eastside brands on their return home. Nevada is the 13th state where our award winning products are now available for sale and we look forward to adding more states as we build out our national sales footprint."

21 October 2015

Jack Daniel's Tennessee Honey Introduces New Entrees In Partnership With Completely Fresh Foods

imageLOUISVILLE, Ky., Oct. 21, 2015- Jack Daniel's Tennessee Honey announces a partnership with Completely Fresh Foods on a selection of ready-to-eat barbeque meat entrees. This partnership is an extension of the 2009­­ collaboration between the two companies for the Jack Daniel's Old No. 7 brand.



The initial roll-out of­­ ready-to-eat offerings features a variety of honey barbeque options including pulled pork and chicken, beef brisket, ribs and both chicken and beef strips. These items are currently available in select stores with additional options to follow. All varieties are prepared with the special flavoring of Jack Daniel's Tennessee Honey whiskey.



"Given the success of the traditional Jack Daniel's offerings, and the growing interest of Jack Daniel's Tennessee Honey as a cooking ingredient, this expansion makes perfect sense," said Casey Nelson, Brand Director of Jack Daniel's Tennessee Honey. "There's always been a known connection between whiskey and barbeque, and Jack Daniel's Tennessee Honey brings in flavors of maple, brown sugar, honey and pecan making it an ideal complement. This collaboration offers convenient and great tasting entrees for barbeque lovers."



Just in time for football season and holiday entertaining, these new offerings will add quick and easy options to any menu.  Jack Daniel's Tennessee Honey ready-to-eat meat entrees are currently available at Walmart stores across the country, with plans to roll-out additional retail locations next year.



"We're just getting started," said Josh Solovy, President of Completely Fresh Foods, regarding the collaboration with premium crafted meats and Jack Daniel's. "The essence of Jack Daniel's Tennessee Honey brings a delicious combination of sweet and savory flavors together in every bite."

20 October 2015

Woodford Reserve Master's Collection Release Pays Homage to Past Distillers' Historic Recipe

imageLOUISVILLE, Ky., Oct. 20, 2015 - Woodford Reserve announces the release of its latest product, the Woodford Reserve Master's Collection 1838 Style White Corn, which will be available for purchase in limited quantities in November. This new bourbon release, representing a convergence of the brand's commitment to innovation, and historic roots, pays tribute to the craftsmanship and vision of past distillery industry leaders Oscar Pepper and James Crow and their original use of white corn in their whiskey production process from the late-1830s to the 1850s.



The Woodford Reserve Master's Collection 1838 Style White Corn was conceptualized and created by respected industry veteran and Woodford Reserve Master Distiller Chris Morris. Drawing from original production records, Morris was able to develop and bring to life a recipe Pepper and Crow might have used. The 1838 Style White Corn release is both inspired by, and pays tribute to, the techniques developed by Pepper and Crow which today have become some of the most well-known and commonly used throughout the industry.



"This Master's Collection release has, in a way, allowed us to go back in time and create a new bourbon by drawing upon materials from our distillery's historic past," says Morris. "Focusing on white corn and honoring the landmark work of Pepper and Crow, we worked to produce an expression that we hope they would approve of."



In the mid-1800s, Oscar Pepper and James Crow engaged in early distilling at the present day site of the Woodford Reserve Distillery.  While at this site, they engaged in innovation, experimentation, and discoveries that ultimately advance the bourbon and whiskey industries. The key bourbon production methods created and refined by Pepper and Crow have since been recognized by historians as advancing the modern bourbon industry and are celebrated through each Master's Collection release. Their work also helped earn the Woodford Reserve Distillery its National Historic Landmark status in 2000.



This year's Master's Collection release especially showcases both the distillery site's heritage, as well as the brand's continued focus on innovation. With each Master's Collection, Master Distiller Chris Morris focuses on one of the five sources of flavor that create Woodford Reserve's balanced and beautifully complex profile. Released as the latest offering under the brand's umbrella of ten total Master's Collection expressions, the 1838 Style White Corn was created by adjusting the whiskey's first source of flavor—grain. The use of white corn instead of the traditional yellow corn complements additional grains within the liquid, including the rye and malt, allowing those characteristics to shine through and create a sharper whiskey.



"Year after year, our Master's Collection is always a favorite of mine to produce, as I enjoy seeing how even the slightest of variations can yield a dramatically different whiskey," says Morris. "What's truly exciting with 1838 Style White Corn is that by simply changing the corn used, we've created a spirit that is new for fans of Woodford Reserve yet still traditional and a perfect representation of our rich heritage."



By using white corn with the same barrels and yeast used to create Woodford Reserve bourbon, the result is a spirit that is lighter in body with a softer, sweeter, fruit-forward profile. The 1838 Style White Corn will be available for purchase in select markets within the United States and in limited international markets beginning in November with a suggested retail price of $99.99 for 750ml.



Originally introduced in 2006, the Master's Collection has become an acclaimed addition to the Woodford Reserve portfolio, with the Collection gaining its inspiration from the tradition and rich heritage of Pepper and Crow that today surrounds the brand's historic distillery. Though individually unique, each Master's Collection release encompasses the distillery's one-of-a-kind production capabilities, combined with Woodford Reserve's focus on contemporary style and straightforward presentation. Today, the Woodford Reserve Distillery is visited by more than 130,000 visitors each year. 



Tasting Notes for Woodford Reserve Master's Collection 1838 Style White Corn



Color: Light golden honey.



Aroma: Soft and nutty with a malty grain note sweetened with apple fruit, hints of spun sugar, cooked sugar and vanilla. Glimpses of cedar and clove spiciness through a delicate veil of oak smoke.



Flavor: Shortbread and a subtly cool lemon custard note are lightly spiced and dried with a dash of white pepper.



Finish: Long and slightly dry with a lingering sweet, buttery texture.

12 October 2015

Scotch Making Comes To Life Through DEWAR'S® First Foray Into Virtual Reality

image360 Degree Video Experience Immerses Viewers in the Creation of the new DEWAR'S Scratched Cask

CORAL GABLES, Fla., Oct. 12, 2015 DEWAR'S®, the world's most awarded blended Scotch whisky, is using virtual reality to bring the whisky-making process vividly to life. As part of a new marketing campaign to celebrate the launch of DEWAR'S Scratched Cask, the brand is unveiling a 360 degree virtual reality experience to highlight the creation of their newest product.National Brand Ambassador Gabriel Cardarella leads viewers through the blustery Scottish highlands to follow the scratching and charring process involved in the creation of DEWAR'S Scratched Cask. Consumers will be able to take part by visitingwww.Scratched360.com on their mobile phones, tablets and desktops. To enhance the experience, DEWAR'S will offer customized virtual reality viewers at select retailers across the country as well as shipping directly to consumers– through social media and the website. This allows consumers to feel as if they are in Scotland experiencing the process.



"DEWAR'S is proud of the time and dedication that goes into the creation of our whisky, and we are excited for fans to gain a better understanding of exactly how our products are made," said Dan Pilas, VP and Brand Managing Director, DEWAR'S Blended Scotch Whisky Portfolio. "Virtual reality gives us the unique opportunity to share our passion and give consumers a closer look at our home in Scotland."



DEWAR'S Scratched Cask is a new whisky that uses American white oak barrels from its bourbon counterparts to create a unique, new liquid. The result is surprisingly smooth with a flavorful finish. Viewers of Scratched360 follow the barrels across the Atlantic, then journey to the cooperage and warehouse to see the Scotch making process firsthand. From charring and lightly scratching the barrels to filling them back with the liquid, which will rest for several months so the flavors can mellow, viewers follow Cardarella every step of the way. By the end of the video, they have an in-depth understanding of how this whisky is made. The process "isn't easy, but if it was, it wouldn't be worth it," Cardarella tells viewers as he closes the video with an introduction to the Master Blender and visionary of the product—Stephanie MacLeod.



DEWAR'S will further bring the new blend to life through events around the country. A custom-built, 10-foot tall replication of an American white oak bourbon barrel brandished with the DEWAR'S logo will travel across the country, starting in Chicago on October 10th and continuing on to Louisville, New York City and Miami, throughout the month. Consumers will be invited to step into the barrel for a 360-degree, 4D projection mapping video experience that further illuminates the charring and scratching process. There they will sample the product (according to state regulations) and have an opportunity to test the virtual reality viewers. They will also have the ability to use a "groover" tool to graffiti a wall of charred wood and experience the scratching process. With their participation, they will receive sample of DEWAR'S Scratched Cask at an approved local account. Guests are invited to visit DEWAR'S Facebook page atwww.facebook.com/DewarsUS to find out more about when and where the barrel will make an appearance in their hometown.



Scratched360 will be amplified with a digital media plan.  Media will focus on banner takeovers, sponsored headlines, rich media on mobile platforms as well as homepage takeovers, dedicated email blasts to readers at specific outlets and social media promotion. The brand will utilize YouTube360, Facebook, Instagram, Tumblr and Twitter as unique points of entry, releasing exclusive content and macro-photography to further showcase the DEWAR'S Scratched Cask process.

08 October 2015

Crown Royal Becomes First Spirits Brand to Include Serving Facts Panel On Packaging

imageNORWALK, Conn., –Diageo announced today that it has begun shipping cases of Crown Royal which include macro-nutritional information on the product. This is the first alcohol beverage brand to include a serving facts panel on its packaging. The panel details serving size, number of servings per container, alcohol by volume, number of calories and grams of carbohydrates, protein and fat per serving – and the U.S. Dietary Guidelines definition of a standard drink – 0.6 fluid ounces of alcohol.



This is the latest step in Diageo’s leadership for more than a decade on the issue of making alcohol facts readily available and easily understandable for consumers. Since 2006, Diageo has provided serving facts information about its brands on its DRINKiQ (www.DRINKiQ.com) website. Diageo will now continue to add this important information to its labeling and packaging as brands change or update their labels.



A 2014 study conducted by FoodMinds LLC found that 86% of US alcohol consumers agree that serving facts labels that include the 0.6 fluid ounces of alcohol per drink definition provide useful and relevant information, while 83% agree the same information on a label helps them understand the definition of a standard drink. The majority of respondents in the same study specifically indicated that beverage labeling that includes alcohol content per serving is helpful to them in following the recommended dietary guidelines for alcohol consumption.



Twelve years ago, Diageo led the industry in the US when it stood with a coalition of consumer and public health advocates to publicly ask US regulators to allow Serving Fact information on beverage alcohol products. In 2013 the US Treasury’s Alcohol Tax and Trade Bureau (TTB) approved that request, finally allowing labels that include serving size, number of servings per container, alcohol by volume, number of calories and grams of carbohydrates, protein and fat per serving. Since that time, the TTB has approved a label that specifically references the US Dietary Guidelines, which defines a drink as being 0.6 fluid ounces of alcohol.



Many people don’t realize that before the recent ruling by the TTB, it was actually not allowed in the US for beverage alcohol manufacturers to list these basic serving facts on most labels of alcohol products. It is important to note that including serving facts information is now voluntary, so producers have the option to include this information, or not.



“We are proud to take this latest step in the decade-long effort of our company, and that of the more than 70 consumer and public health groups that stood with us in support of labeling in 2003,” said Guy Smith, Executive Vice President, Diageo North America. “We specifically commend the National Consumers League, the Center for Science in the Public Interest, the Consumer Federation of America, and Shape Up! America, who supported this important initiative from the beginning. And we are grateful to the TTB who are allowing the industry to give consumers the information they have been asking for.”

07 October 2015

Johnnie Walker® Scotch Whisky Proudly Introduces Johnnie Walker™ Select Casks Series with the Rye Cask Finish

imageNEW YORK, Oct. 5, 2015 -- For nearly 200 years the driving force behind the world's leading Scotch whisky brand has been its pioneering and innovative spirit. The Johnnie Walker brand continually strives to create new blends of the highest quality. It is in this tradition that Johnnie Walker will introduce its newest Scotch whisky: Johnnie Walker Select Casks – Rye Cask Finish, a 10-year-old, 46%-ABV (92 U.S. proof), chill-filtered blended Scotch whisky. This will be the first in a series of limited edition wood-finished Scotch blends that will be released over the coming years. Each will feature a different wood finish crafted for today's whisky enthusiast.



Johnnie Walker Select Casks – Rye Cask Finish is a Scotch whisky blend that showcases the best of Scottish blending and maturation expertise. With Cardhu single malt at the heart of the blend, Johnnie Walker's Master Blender Jim Beveridge used whiskies matured for at least ten years in first-fill American Oak casks.  He finished the Scotch in ex-rye whiskey casks, creating a complex new whisky with rich layers of flavor starting with creamy vanilla notes and transitioning to a more spicy finish.



"From the early days when John Walker first blended whiskies in 1820 to the unique blends created today, Johnnie Walker has always thrived on experimentation. I believe that whisky is ever evolving and experimental in nature and I am pleased to present the first rye cask finished blended Scotch whisky," said Master Blender Jim Beveridge. "Johnnie Walker Select Casks is a unique style of Scotch that blends the flavor characteristics of bourbon and rye with some of the classic signature notes and smoothness of Johnnie Walker."



The Master Blender crafted this distinguished blend to be enjoyed neat, on the rocks or in classic cocktails such as the Manhattan or Old Fashioned. It is bottled at 92 proof, a higher proof than the other marques in the Johnnie Walker portfolio, in order to provide a more distinctive character when used in traditional cocktails. However, it remains chill-filtered in order to maintain Johnnie Walker's classic texture and mouth-feel.



This innovative blend is crafted to be enjoyed responsibly among friends, colleagues and family for all of life's occasions.



The suggested retail price of the limited edition Johnnie Walker Select Cask – Rye Cask Finish is $45 (750ml) and will be available from October 2015 in fine wine and spirit stores and bars across the US.



Johnnie Walker reminds you to please drink responsibly.

06 October 2015

05 October 2015

Jim Beam Urban Stillhouse Opens On Fourth Street Live! In Louisville

imageLOUISVILLE, Ky., Oct. 1, 2015  Beam Suntory, the world's leading Bourbon maker, today celebrated the grand opening of Jim Beam's new visitors' experience in the heart of Louisville's Fourth Street entertainment district.  The Jim Beam Urban Stillhouse not only establishes a highly visible presence for the world's No. 1 bourbon in the most vibrant tourist destination in Louisville, but also offers guests a hands-on bourbon experience unlike any other.



"For more than 220 years, Jim Beam Bourbon has made history and continues to do so by opening its first visitors' destination outside of our flagship distillery," said Kevin Smith, Vice President, Kentucky Beam Bourbon Affairs. "We've taken the brand's rich heritage and put an urban spin on it, offering guests an interactive Bourbon experience coupled with a retail location, right here in downtown Louisville. The Jim Beam Urban Stillhouse is another place Jim Beam fans can call home as an extension of our Jim Beam American Stillhouse experience in Clermont, Ky."



Kentucky Gov. Steve Beshear and Louisville Mayor Greg Fischer joined 7th generation Master Distiller Fred Noe, company leaders and local dignitaries to officially open the doors and commemorate Jim Beam's unwavering commitment to the bourbon industry – an industry it helped create when Jacob Beam made his first Bourbon whiskey in Kentucky in 1795.



"Bourbon is one of Kentucky's most historic and treasured industries – a thriving $3 billion economic engine that generates more than 15,400 jobs with an annual payroll topping $700 million, and $166 million in tax revenue every year," Gov. Beshear said. "With the opening of the Jim Beam Urban Stillhouse in downtown Louisville, the company is once again raising the profile of our Bourbon industry and giving visitors another great reason to come to Louisville."



"We are happy to see Jim Beam expand its footprint in downtown Louisville," added Fischer. "Fourth Street is a booming destination for tourists from near and far, and places like the Jim Beam Urban Stillhouse offer a great opportunity to spotlight Kentucky's heritage while driving increased visitors to Kentucky bourbon distilleries."


image

Located 25 miles from its flagship distillery in Clermont, Ky., the Jim Beam Urban Stillhouse operates as a small working distillery and visitors' experience like no other, with special features that include:

  • A distillation system showcasing a small copper pot still with a unique rectifying column and see-through glass vapor condenser.
  • Interactive displays and décor that immerse Bourbon enthusiasts in the Jim Beam® brand and educate them on the fine nuances of whisky making;
  • A one-of-a-kind tasting bar crafted from reclaimed wood and designed to reflect barrel staves and flowing bourbon;
  • A sculptural American Oak tree built from barrel staves. The tree features a canopy crafted from laser-cut steel leaves and illuminated Jim Beam bottles, symbolic of the First Family of Bourbon;    
  • A full retail store offering branded items, as well an opportunity for guests to label, fill and customize their own bottle of the site's exclusive Bourbon offering, Jim Beam Urban Stillhouse Select:
    • Jim Beam® Urban Stillhouse Select – Distilled and bottled exclusively for the Jim Beam Urban Stillhouse in the heart of Louisville's 4th Street Live, the Bourbon is extra-aged Kentucky Straight Bourbon Whiskey. At 100 proof (50% alc./vol.), this ultra-premium bourbon offers hints of bold oak notes with fruit and tobacco. Additionally, the Bourbon is not chill filtered to impart a richer, full-bodied tasting experience. The only Jim Beam Bourbon to feature a steel stamped logo on the bottle, Jim Beam Urban Stillhouse Select is available in 375ml and 750ml sizes (SRP: $29.99 and $45.99 respectively).

The Jim Beam Urban Stillhouse is located in 4,300 square feet of space on the street level beneath Beam Suntory's Louisville office at 408 S. Fourth Street. It is open Monday – Thursday 12:00 p.m. to 9:00 p.m., Friday – Saturday 11:00 a.m. – 10 p.m. and Sunday 12:00 p.m. – 6:00 p.m. (Closed on New Year's Day, Easter, Thanksgiving Day, Christmas Eve and Christmas Day).



For more information, visit the Jim Beam Urban Stillhouse online at www.JimBeam.com. or like Jim Beam® Bourbon on Facebook and follow the brand on Twitter via #UrbanStillhouse to learn what's going on at the Urban Stillhouse.

02 October 2015

Jack Daniel's Announces Sinatra Century In Celebration Of Frank Sinatra's 100th Birthday

imageLLYNCHBURG, Tenn., Oct. 2, 2015 The Jack Daniel Distillery announces today the upcoming nationwide release of Jack Daniel's Sinatra Century, the brand's latest collaboration with the Sinatra Family to celebrate The Chairman of the Board's Centennial. Hitting shelves October 1, Sinatra Century is the latest ultra-premium whiskey from the Jack Daniel's family to commemorate Jack and Frank's special friendship. As a limited edition expression, only 100 barrels of Jack Daniel's Sinatra Century are being made available in individually numbered bottles making each as unique as the man to which it's attributed.



The relationship between Frank Sinatra and Jack Daniel's is legendary, special and authentic and one that still holds strong to this day. First recommended by friend Jackie Gleason, the Tennessee Whiskey quickly became Sinatra's signature drink. During performances, he kept a glass of Jack Daniel's on a nearby stool on stage. It was his drink of choice at bars in his favorite cities, Las Vegas, Palm Springs, Chicago, Miami and (of course) New York.



Master Distiller Jeff Arnett created Sinatra Century through the careful selection of specially crafted barrels. Tasting his custom selections with the Sinatra family, he sought a bold, refined flavor that is befitting Sinatra's legacy.



"At the Jack Daniel's Distillery in Lynchburg, we worked very hard to achieve a special flavor and aroma for Sinatra Century in order to give Frank a proper 100th birthday gift," says Arnett. "This meant working with the people who knew him the most, his family, and honoring the legacy that he has shaped with our brand. We have created a product that we know the public will love just as much as Frank did."



Like all of Jack Daniel's expressions, Sinatra Century is crafted using the same cave spring water from the Jack Daniel's Hollow, proprietary yeast and charcoal-mellowing process that's been used in the distillery's nearly 150-year-old Tennessee Whiskey recipe. From there, the whiskey enters specially selected "Sinatra" barrels hand-picked by Master Distiller Jeff Arnett. In those barrels, the liquid is exposed to extra layers of perfectly toasted oak through a grooving process only done at the Jack Daniel's Cooperage. This allows the ultra-premium whiskey to achieve a pleasantly smoky and rich oak aroma that Sinatra was known to adore.



Commenting on Jack Daniel's Sinatra Century, Frank Sinatra Jr. explains, "Sinatra Century is a fitting tribute to Dad and the perfect way to mark his centenary in December. Jack Daniel's was Dad's drink of choice, whether entertaining friends, or making new acquaintances. Therefore, it only seems right that we raise a toast of Sinatra Century to the musical legend as we celebrate what would have been his 100th birthday this year."



Sinatra Century, at 100 proof, is the Jack Daniel Distillery's second offering to commemorate Frank Sinatra.  The first was Jack Daniel's Sinatra Select, a 90-proof premium Tennessee Whiskey with a bold, yet exceedingly smooth flavor profile. Jack Daniel's Sinatra Select was introduced in 2013.



This one-time, limited release of Jack Daniel's Sinatra Century will be available nationwide beginning early October 2015 and will be the only available selection of the whiskey. Each exclusive bottle will be enclosed in a luxury gift box inspired by the legendary singer's signature style. Additionally, the set will also offer a selection of previously unreleased Sinatra tracks, entitled "Sinatra Live at the Sands in 1966," to accompany the specially designed Jack Daniel's Sinatra Century bottle. The product will be priced approximately$499.99 per 1L.

01 October 2015

Glenfiddich, The World's Most Awarded Single Malt Pays Tribute To The American Whiskey Industry With New 14 Year Old Release

imageNEW YORK, Oct. 1, 2015  Glenfiddich – the world's most awarded single malt Scotch whisky – releases a new expression to its permanent portfolio: Glenfiddich 14 Year Old.  Exclusive to the United States, the bourbon barrel reserve is a celebration of American spirit. It pays tribute to the shared history of American and Scotch whisk(e)y, and the American Oak ex-bourbon barrels that are the backbone of the single malt Scotch whisky industry.



Glenfiddich 14 Year Old uniquely delivers a bourbon heart with the soul of single malt.  Matured for 14 years in ex-bourbon American Oak casks, the whisky delivers beautifully complex flavors of woody spices combined with ripe summer fruit, resulting from the spirit's interaction with the casks. After waiting patiently for 14 years, Glenfiddich Malt Master, Brian Kinsman, finishes the whisky in deep charred new American Oak barrels supplied by The Kelvin Cooperage in Louisville, Kentucky. The result: a rich, sweet and vibrant single malt.



Kinsman comments: "American Oak casks have had a significant influence on single malt Scotch whisky maturation and the flavor profiles we find today.  By maturing this expression in bourbon casks we've created a beautifully intense flavor, reflective of the relentless passion we have for producing incredible single malts. With notes of fresh oak and velvety caramel, our 14 Year Old remains true to Glenfiddich's heritage of producing fruity and deeply flavored whis

kies and is the perfect marriage of bourbon sweetness and Scotch complexity."

Peter Gordon, Glenfiddich Company Director added: "As a family run company we're able to be bold and innovative with our whisky making – and the exclusive Glenfiddich 14 Year Old is a wonderful example of this. We cherish our independence as it gives us the freedom to work with people who share our values – such as The Kelvin Cooperage, which is itself a family run company – and continue to create innovative whiskies of exceptional depth, distinction and diversity of flavor."



Glenfiddich 14 Year Old is presented in a deep navy blue casing – inspired by the color of the Kentucky state flag – and is embossed with Glenfiddich's iconic gold stag. The packaging is a celebration of the two whisk(e)y worlds and pays homage to the American whiskey industry's contribution to single malt Scotch whisky. Glenfiddich 14 Year Old (43% ABV) is certified Kosher and will be available nationally this fall at luxury whisky retail stores and premium bars and hotels in the United States.  (MSRP: $49.99 / 750ml)



Malt Master Brian Kinsman's Tasting Insight:
Colour: Rich golden
Nose: Deep vibrant vanilla oak notes with hints of citrus, caramelized brown sugar and cinnamon.  Baked apple and ripe summer fruits are balanced with the rich oaky aromas.
Taste: Beautifully rich and sweet with layers of creamy toffee, woody spices, candied orange peel and fresh toasted oak.
Finish: Long lasting with a lingering sweetness.
Main Flavors: Vanilla sweetness, summer fruits, fresh oak.

Limited Edition, 110 Proof: Clyde May's Whiskey Debuts Special Reserve

imageSILVER HILL, Ala., Oct. 1, 2015  This fall, Clyde May's is launching a Special Reserve whiskey, the first line extension in the brand's history, which will be available for sale in limited quantity. Clyde May's Special Reserve reflects the same heritage that made Clyde May's the official State Spirit of Alabama.



Clyde May's Special Reserve is based on original recipes created by Clyde himself. Three distinct higher-proof Alabama-style whiskies were created to characterize the best features of five to six year-old bourbon stock. The bourbon is aged up to six years and finished non-cold filtered with a slight hint of apple, in the Alabama style. The final liquid was bottled at 110 proof, and will be available in different lots, each exhibiting subtle variation and tasting notes.



Over the past year, Clyde May's Whiskey has also implemented a program that allows retail partners to create bespoke editions of Clyde May's Special Reserve, drawing from a selection of hand-selected barrels. These barrels were organized into three distinct lots. The lots reflect the finest expressions of Clyde May's Whiskey and can be mixed by retail partners according to taste. Clyde May's intends to expand this program in the coming years.



Ron Call – a highly regarded whiskey veteran with more than 40 years' experience – partnered with Clyde May's in the development of Clyde May's Special Reserve. He has also been involved in the development of Clyde May's 85 proof whiskey. Call has had a long, productive relationship with Clyde May's and has taken on additional duties as Whiskey Master. Call's rigorous attention to quality and consistency will maintain the iconic legacy of Clyde May and his whiskey.



"One of the features that has pleasantly surprised people who've tasted Special Reserve is its smoothness," said Ron Call, Whiskey Master, Clyde May's Whiskey. "At the 110-proof level, there can be an expectation that the liquid is going to knock your head back. But the Alabama-style finish just smooths it out – it's almost counterintuitive. And our retail partners are having great fun creating their own versions of Special Reserve based on the expressions we're providing. It's not common that whiskey brands permit that sort of tailoring and our partners love it."



Beginning in October, Special Reserve will be available for purchase nationwide and online for $70. Online retail locations where Special Reserve will be available include Caskers, Binny's Beverage Depot and Total Wine & More.



For more information on Clyde May's Whiskey, including recipes and retail locations, please visit www.cmwhiskey.com.