Thursday, October 10, 2013

Whisky Fans Choose Name For NEW Single Malt Scotch Whisky in Second Phase of Glenmorangie Cask Masters

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NEW YORK, Oct. 10, 2013 /jm/ -- Whisky fans worldwide, for the first time ever, have chosen the name of a new Single Malt. This new Single Malt Scotch Whisky – which has spent a number of years extra-maturing in exclusive Manzanilla sherry casks –was selected by the public when three casks were put to a vote earlier this year.

Scotland's favorite malt whisky producer received thousands of suggestions, which were whittled down to a shortlist of three and put to an online vote. The winner was Taghta (tag-ta), Gaelic* for Chosen.

Glenmorangie continues to maintain links with its Gaelic heritage in many steps of the whisky creation process. Many of Glenmorangie's finest whiskies boast Gaelic names while Glenmorangie itself famously means "Valley of Tranquility".

Glenmorangie's Cask Masters is a unique whisky creation program which aims to get consumers involved in the whisky-making process.  It was launched on March 1st, 2013 and will run for 18 months with the new limited edition Glenmorangie whisky ready for release in fall 2014.

The Cask Masters program is currently in stage three, where consumers can upload pictures and ideas to an online gallery to inspire the packaging of the new Limited Edition Single Malt Whisky.

Working with packaging expert Jon Davies from leading London design agency Butterfly Cannon, Glenmorangie will then create three designs which again will be put to a public vote. Prizes are given out at each stage and the winner of phase 3 will receive a 21.5" iMac i5. Whisky fans can take part by logging on to www.glenmorangie.com/caskmasters

Cask Masters is being overseen by Glenmorangie's Dr. Bill Lumsden, together with an expert in every field of the five-step process.

Dr. Bill Lumsden, Director of Distilling and Whisky Creation at the Glenmorangie Company said: "This name truly resonates and I don't think we could have done any better if we'd chosen it ourselves! Glenmorangie has already taken inspiration from Gaelic for the names of some of its most famous creations and we are delighted that this unique whisky has such an intriguing name."

Maxime Balay, Glenmorangie Brand Director, said: "We have always been at the forefront of innovation regarding our whisky creation so now we are simply leveraging crowd sourcing's immense capabilities to make it more accessible for our consumers. Instead of keeping the whisky creation process behind closed doors, Cask Masters allows us to harness the enthusiasm and passion of our Glenmorangie aficionados and reward them with an insiders' pass to the lengths we go to craft our whisky."
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