Wednesday, October 30, 2013

JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection Designed by Alfred Dunhill Launches with the Premiere of "Celebrating a Journey Shared"

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LONDON---JOHNNIE WALKER® BLUE LABEL™ and Alfred Dunhill launched the JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill in conjunction with the première of “Celebrating a Journey Shared”, a film which portrays a memorable journey of two exceptional men – John Walker and Alfred Dunhill – from the bustling city of London to the highlands of Scotland. The two iconic British luxury houses also unveiled CelebratingAJourneyShared.com, a digital concept space that showcases the great craft traditions of dedication, rich heritage and commitment to quality behind this exclusive range of collectors’ items.

“This film, with cues of luxury and masculine sophistication is our visual expression of this partnership and this Collection.”

imageInspired by the pioneering spirit of our founders, John Walker and Alfred Dunhill, and the brands that honour their vision today, the film captures special moments on the journey from London to Scotland and is a modern reinterpretation of what might have transpired between the two gentlemen should they have met in their lifetime. The result leaves viewers room to imagine how both John Walker and Alfred Dunhill would have interacted with each other considering the similar beliefs and philosophies that they share.

Bringing to life the same spirit, “Celebrating a Journey Shared” takes two exceptional men, adventurer Jason Lewis and craftsman Chris Tipper, on a memorable journey from London to Scotland. The story draws parallels to the unique feelings of achievement and accomplishment that Jason Lewis and Chris Tipper, Johnnie Walker and Alfred Dunhill share. Springing from the great British craft traditions of dedication and commitment to quality, both pairs were true to their heritage but set their eyes distinctly on the future.

Jason Lewis circumnavigated the globe, after 13 years of dedication and sheer willpower, with the help of Chris Tipper, who hand-built the paddle boat named ‘Moksha’ which they travelled in. From Alfred Dunhill’s home in London, to JOHNNIE WALKER®’s Drummuir Castle in Scotland, the film showcases the remarkable collaboration between two pioneers in a shared journey to achieve the extraordinary, visually blending the heritage and modernity of these purveyors of British luxury.

Aimed at extending the experience of the partnership between JOHNNIE WALKER® BLUE LABEL™ and Alfred Dunhill,CelebratingAJourneyShared.com shines the spotlight on different aspects of the collaboration and the collection – from the heritage of both brands and their craftsmanship to travelling in style with dunhill and how to create the perfect serve.

“Created by two purveyors of British luxury, this limited edition Collection is built on both brands’ shared values and pioneering heritage of quality craftsmanship,” said James Thompson, Managing Director, GLOBAL RESERVE, DIAGEO. “This film, with cues of luxury and masculine sophistication is our visual expression of this partnership and this Collection.”

The JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill features a limited edition design bottle and a Collector’s Trunk. The packaging of the exclusive bottle is stunningly put together with its interior evoking the contours of a map while its exterior speaking directly to dunhill's positioning as the British men's luxury brand using their brand signifier, 'Chassis', in their leather goods.

The JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill will be available through exclusive retailers.

To view the “Celebrating a Journey Shared” film and to relive the journey of John Walker and Alfred Dunhill, please visit the official JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection by Alfred Dunhill microsite: www.CelebratingAJourneyShared.com.
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