Wednesday, October 30, 2013

Wild Turkey® Bourbon Unleashes Its #Nevertamed Spirit with New Advertising Campaign

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LAWRENCEBURG, Ky.---After nearly 100 hundred years, one of America’s most storied brands is ready to tell a new story. In a move designed to bring the brand squarely into the hearts and minds of the Millennial consumer, this week Wild Turkey® Bourbon – reputedly a brand of choice for notable American icons, such as Hunter S. Thompson and John Wayne - kicked off its largest marketing program in the brand’s history - #Nevertamed. In this wide-reaching campaign, Wild Turkey is turning its attention to the unsurpassed quality in the bottle, a quality that has never wavered since the brand’s inception in the heart of Bourbon country – Lawrenceburg, Kentucky.

“The American Whiskey category is experiencing a profound resurgence in popularity as Millennial consumers start searching for spirits with more flavor and character”

image#Nevertamed refers to the fact that while the spirit that’s at the heart of Wild Turkey Bourbon can be bottled, it has never been tamed. Wild Turkey refuses to change the production process of its award-winning Bourbon, even when it might be cheaper or easier to do so. When others in the industry turned to using genetically modified grains (GMO), Wild Turkey refused. Though it could legally age its Kentucky Straight Bourbon Whiskey just four years, it ages it five years or more. And instead of using a less expensive char on its barrels, Wild Turkey uses a Number 4 Alligator Char to get the deepest, richest flavor. Others don’t do that.

Those points of differentiation are highlighted in the far-reaching #Nevertamed marketing platform, a multi-channel, digitally-led eco-system which debuts as a :60 second TV spot with corresponding OOH and a major focus on digital and social media, followed by print advertising and off- and on-premise point of sale. The advertising’s core quality message and inherent brand image cues are delivered in the creative by focusing on five uncompromising individuals who clearly exhibit the same Wild Turkey #Nevertamed spirit.

They include:

  • Michael Sharp: An Alaskan outdoorsman who surfs in the arctic waters every single day.
  • Chris Davenport: A mountaineer who not only skied all of Colorado’s 54 tallest peaks in one year, but hiked up the mountains himself.
  • Rosie Napravnik: A trailblazing female horseracing jockey.
  • Caleb Siemon: An artist and designer who bucked convention to chase his dream and became America’s premier glass blower.
  • Tim Rigby: A legendary Hollywood stunt man.

Wild Turkey boasts one of the most respected distilling teams on the planet – the legendary father/son duo Jimmy and Eddie Russell, who have more than 90 years of experience between them – and is now experiencing its most significant brand transformation to date. Aimed at discerning, confident males ages 25 to 35, who stay true to themselves and their passions through their own lives, #Nevertamed is designed to evolve the image of the brand, while keeping one eye on its deep-rooted heritage. The campaign also represents the most significant investment in Wild Turkey’s marketing since the brand was acquired by Gruppo Campari in 2009.

“The American Whiskey category is experiencing a profound resurgence in popularity as Millennial consumers start searching for spirits with more flavor and character,” said Andrew Floor, Group Marketing Director, Campari America. “There is a genuine interest in well-crafted American spirits that are steeped in history and have legacies all their own – our response to this movement is something only Wild Turkey can own, and that’s the #Nevertamed spirit.”

The #Nevertamed campaign will include visually-stunning and emotionally-moving :15, :30 and :60 second commercials; robust social media activations around the #Nevertamed hashtag; and a standalone website Nevertamed.com housing the :60 second commercial and long-form video profiles of the #Nevertamed icons.

The #Nevertamed strategy, concept and full 360-campaign was developed by VITRO of San Diego. For additional information, please visit us at Nevertamed.com, like us on Facebook or follow us on Twitter @WildTurkey.
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JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection Designed by Alfred Dunhill Launches with the Premiere of "Celebrating a Journey Shared"

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LONDON---JOHNNIE WALKER® BLUE LABEL™ and Alfred Dunhill launched the JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill in conjunction with the première of “Celebrating a Journey Shared”, a film which portrays a memorable journey of two exceptional men – John Walker and Alfred Dunhill – from the bustling city of London to the highlands of Scotland. The two iconic British luxury houses also unveiled CelebratingAJourneyShared.com, a digital concept space that showcases the great craft traditions of dedication, rich heritage and commitment to quality behind this exclusive range of collectors’ items.

“This film, with cues of luxury and masculine sophistication is our visual expression of this partnership and this Collection.”

imageInspired by the pioneering spirit of our founders, John Walker and Alfred Dunhill, and the brands that honour their vision today, the film captures special moments on the journey from London to Scotland and is a modern reinterpretation of what might have transpired between the two gentlemen should they have met in their lifetime. The result leaves viewers room to imagine how both John Walker and Alfred Dunhill would have interacted with each other considering the similar beliefs and philosophies that they share.

Bringing to life the same spirit, “Celebrating a Journey Shared” takes two exceptional men, adventurer Jason Lewis and craftsman Chris Tipper, on a memorable journey from London to Scotland. The story draws parallels to the unique feelings of achievement and accomplishment that Jason Lewis and Chris Tipper, Johnnie Walker and Alfred Dunhill share. Springing from the great British craft traditions of dedication and commitment to quality, both pairs were true to their heritage but set their eyes distinctly on the future.

Jason Lewis circumnavigated the globe, after 13 years of dedication and sheer willpower, with the help of Chris Tipper, who hand-built the paddle boat named ‘Moksha’ which they travelled in. From Alfred Dunhill’s home in London, to JOHNNIE WALKER®’s Drummuir Castle in Scotland, the film showcases the remarkable collaboration between two pioneers in a shared journey to achieve the extraordinary, visually blending the heritage and modernity of these purveyors of British luxury.

Aimed at extending the experience of the partnership between JOHNNIE WALKER® BLUE LABEL™ and Alfred Dunhill,CelebratingAJourneyShared.com shines the spotlight on different aspects of the collaboration and the collection – from the heritage of both brands and their craftsmanship to travelling in style with dunhill and how to create the perfect serve.

“Created by two purveyors of British luxury, this limited edition Collection is built on both brands’ shared values and pioneering heritage of quality craftsmanship,” said James Thompson, Managing Director, GLOBAL RESERVE, DIAGEO. “This film, with cues of luxury and masculine sophistication is our visual expression of this partnership and this Collection.”

The JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill features a limited edition design bottle and a Collector’s Trunk. The packaging of the exclusive bottle is stunningly put together with its interior evoking the contours of a map while its exterior speaking directly to dunhill's positioning as the British men's luxury brand using their brand signifier, 'Chassis', in their leather goods.

The JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill will be available through exclusive retailers.

To view the “Celebrating a Journey Shared” film and to relive the journey of John Walker and Alfred Dunhill, please visit the official JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection by Alfred Dunhill microsite: www.CelebratingAJourneyShared.com.
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Monday, October 28, 2013

The Balvenie 15 Year Single Barrel Single Malt Scotch Whisky

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The Balvenie 15 Year Single Barrel Single Malt Scotch Whisky -- 47.8% ABV, 750 ml.

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Wynkoop Brewing and Peak Spirits - B-C-W Luna White Dog Colorado Whiskey

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Wynkoop Brewing and Peak Spirits - B-C-W Luna White Dog Colorado Whiskey -- 40% ABV, 750 ml.

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Friday, October 25, 2013

Rogue Wins Gold @ Great American Distillers Festival

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Yellow Rose Distilling Wins Top Honors at 2013 NY Spirit Competition

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Houston, Texas October 25, 2013/mbb/ -

Yellow Rose Distilling, LLC., Houston’s first legal whiskey distillery, wins top honors at the 2013 New York World Wine and Spirit Competition.

Yellow Rose Blended Whiskey received a Double Gold Medal and the title of Best Blend in Show. Additionally, the newly released Yellow Rose Double Barrel Bourbon received a Silver Medal.

To receive a Double Gold medal, all judges must agree that the spirit is worthy of a gold medal. “We are excited to have been awarded the best blend in the NY competition. This aligns with what customers have been saying about the product,” states founder Ryan Baird.

The New York World Wine and Spirits Competition is conducted in similar fashion as the San Francisco World Spirits Competition. Yellow Rose did equally well at San Francisco earlier this year winning two Double Gold medals on their Outlaw Bourbon and Straight Rye Whiskey. Yellow Rose offers four whiskey varietals, each have won top honors in 2013. The competitions use a point system to judge each spirit independently. Judges are selected from journalists, mixologists, beverage directors, chefs and retail owners across the nation.

“Yellow Rose is all about quality and we strive to create only the best whiskey. Our Blended Whiskey is a special mix of several high quality whiskey’s. Many other blended products on the market include grain neutral spirit, which is a cheap low-quality filler. The way we make our Yellow Rose Blended Whiskey improves the depth of the spirit and results in a lighter drinkable whiskey with great flavor,” states Smith.

Products are available now in fine establishments throughout Texas and several other states. For more information and distribution details please visit http://www.yellowrosedistilling.com orfacebook.com/yellowrosedistilling
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Thursday, October 24, 2013

Outlaw Saloon Bourbon Whiskey

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Outlaw Saloon Bourbon Whiskey -- 45% ABV, 750 ml.

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Tuesday, October 22, 2013

Tomatin Legacy Highland Single Malt Scotch Whisky

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Tomatin Legacy Highland Single Malt Scotch Whisky -- 43% ABV, 750 ml.

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Cotton Hollow Tennessee Bourbon Whiskey Aged 6 Years

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Cotton Hollow Tennessee Bourbon Whiskey Aged 6 Years -- 46.5%, 750 ml.

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Monday, October 21, 2013

The Makers of Johnnie Walker Scotch Introduce Johnnie Walker® Gold Label Reserve® to the United States

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EW YORK, Oct. 21, 2013 /jm/ -- Johnnie Walker Gold Label Reserve arrives to the U.S. this fall in a striking and festive, reflective gold bottle. Previously only available in select global markets, the limited offering introduces a new step in the Johnnie Walker flavor journey and its special bottling provides an unexpected yet stunning profile for a Scotch whisky.

Johnnie Walker Gold Label Reserve represents the gold standard in blending. The luxurious, multi-layered whisky offers a smooth balance of sweet fruits and creaminess with a light smoke.

The flavors of Gold Label Reserve pop over ice and brighten when served as a tall drink with handcrafted soda water infused with fruits such as grapefruit or lemon.

"Gold Label Reserve features some of my favorite whiskies, including casks of Clynelish single malt Scotch whisky, whose water source flows from the Kildonan Hills – where gold was discovered in 1868," said Master Blender Jim Beveridge. "It's an exciting blend that offers a distinct new flavor for current Johnnie Walker fans and an appealing taste for people newer to Scotch whisky."

From its flavor profile and suggested serve to its unique bottle design, the Master Blender crafted this smooth and luxurious blend for responsible enjoyment during celebratory moments and spirited nightlife occasions.

"The Johnnie Walker journey continues as we introduce this striking offering to the U.S. for a limited time," said Brian Radics, Director of Scotch Whisky, Diageo. "Gold Label Reserve provides consumers with a unique flavor for high energy celebrations that may not have been traditionally looked at as a Scotch whisky occasions."

The suggested retail price of the limited time offering of Gold Label Reserve in its special bottle is $87 (750ml).

Johnnie Walker reminds you to please drink responsibly.
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Wednesday, October 16, 2013

Wild Turkey® Propels Flavored Bourbon Category Forward Once Again With The Introduction Of Wild Turkey Spiced™

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LAWRENCEBURG, Ky., Oct. 10, 2013 /jm/ --If variety is the "spice" of life, then Spiced Rum drinkers have reason to rejoice. In a move designed to offer a more masculine choice to Spiced Rum, Wild Turkey® Bourbon has written a new chapter in its impressive history of innovation for drinkers looking to "man up" and make the bold leap into the wild world of whiskey. Forever changing the Bourbon category, the legendary brand introduces Wild Turkey Spiced™, the first-ever spiced Bourbon from the "Island of Kentucky." Featuring world-famous Kentucky Straight Bourbon with exotic spice, Wild Turkey Spiced is the consummate choice for drinkers curious about Bourbon and looking to trade-up from Spiced Rum.

At 86 proof, Wild Turkey Spiced is a truly unique Bourbon experience that maintains Wild Turkey's signature bold flavor while highlighting spiced cues previously found only in island spirits. Wild Turkey Associate Master Distiller and Bourbon Hall of Famer Eddie Russell created an eminently mixable, yet sip-able spirit with a sweet and spicy taste profile that can be enjoyed on its own, but really shines when mixed with cola.

"I wanted to develop a liquid that brought to life the best of our robust Bourbon, while borrowing cues that have made island spirits so appealing," said Eddie Russell. "As the category continues to grow, many people, especially rum drinkers, are becoming curious about Bourbon and its sophisticated, more pronounced taste profile. We believe Wild Turkey Spiced is the perfect drink to bring them into the category."

With the combination of island spices and Wild Turkey Bourbon heritage, Wild Turkey Spiced mixes the best of Kentucky and the Islands like no one has ever done before. Supported by a unique, tongue-in-cheek digital campaign that conveys what life is like on the "Island of Kentucky," the marketing will take aim at the notion of graduating from Spiced Rum to the classic, all-American spirit – Bourbon.

Boasting taglines like "Bourbon with a nautical twist – whatever nautical means" and "We considered putting a pirate on the label, until we realized pirates wear tights," the "Island of Kentucky" embodies a macho mindset that transports nascent Bourbon drinkers to a fictional landscape where they can turn in their boring Spiced Rum credentials for something that invokes chest thumping, fist bumping and tremendous feats of strength – Wild Turkey Spiced. The campaign was developed by Wild Turkey creative agency of record VITRO of San Diego.

"One of the pillars for the Wild Turkey Bourbon brand has always been innovation and experimentation, while maintaining our commitment to quality and heritage," said Andrew Floor, Group Brand Director, Wild Turkey. "In our Associate Master Distiller Eddie Russell, we have one of the most inventive Bourbon minds in the industry; someone who can bring innovation and tradition together to create signature products that drive the Bourbon category to new heights."

The release of Wild Turkey Spiced continues a nearly 40-year tradition of innovation dating back to 1976 when Wild Turkey took the category in a completely different direction with the original honey flavored Bourbon, better known today as American Honey®.

Like all Wild Turkey Bourbons, Spiced is born from a natural aging process using American oak barrels with the deepest number 4 or "alligator" char that is used to age every Wild Turkey Bourbon variant. Wild Turkey Spiced joins a growing product line-up that features flagship Wild Turkey Bourbon 81 and 101, Wild Turkey Rye, Wild Turkey Forgiven™, Rare Breed®, Kentucky Spirit®, American Honey® and Russell's Reserve®.

Wild Turkey Spiced will be available nationwide beginning in the fall of 2013 with a suggested retail price of $22.99 per 750 ml bottle.

Enjoy Wild Turkey Spiced on its own, mixed with cola or in a delicious cocktail like the ones showcased below. Visit IslandofKentucky.com for additional information.

Wild Turkey ® Spiced Signature Cocktails
Created by Alex Kulesh & TJ Gargan; Brooklyn Surf Bar; Williamsburg, NY

The Jockey
2 oz. Wild Turkey Spiced
Grapes, Oranges and Six (6) Muddled Mint Leaves
Top with Club Soda

Frozen Horse
3 oz. Wild Turkey Spiced
3 ½ oz. Apple Cider
Splash of Lime Juice
2 Tsps. of Sugar
Blend with Ice
Garnish with a Swirl of BBQ Sauce
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Friday, October 11, 2013

New Women's History Book Credits Women for Saving Whiskey

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LINCOLN, Neb., Oct. 11, 2013 /jm/ -- Potomac Books announces the first book written on the history of women in whiskey—Whiskey Women: The Untold Story of How Women Saved Bourbon, Scotch, and Irish Whiskey. The title is available in bookstores nationwide and select Costco warehouses October 15.

In Whiskey Women, Wall Street Journal-bestselling author Fred Minnick dispels the masculine myths that whiskey is a man's drink. Minnick argues whiskey may not exist without female contributions.

"Women have never received credit for their efforts in the alcohol industry," says Minnick, an award-winning spirits writer.

Whiskey Women explores the forgotten women who invented beer and distillation, owned and operated iconic whiskey brands, managed dangerous bootlegging operations and saved the spirits industry from Prohibition.

Minnick says the modern women running boardrooms, creating new brands and blending / distilling are the future of whiskey. Minnick also offers the first published theory on why whiskey companies only recently started marketing to women.

"Fred Minnick gives us an entertaining look at booze's little-known history -- including its links to childhood medicine, witchcraft and the 18th century mail order bride business. This book goes down smooth," wrote AJ Jacobs, author of The Year of Living Biblically: One Man's Humble Quest to Follow the Bible as Literally as Possible. 

Minnick will be signing books throughout October and November in Chicago, Louisville, Ky., Lexington, Ky., Nashville, New York, Boston and Washington D.C. Dates, times and places are available at FredMinnick.com.

ABOUT FRED MINNICK
Whiskey Women: The Untold Story of How Women Saved Bourbon, Scotch & Irish Whiskey is Fred Minnick's third book. His first book, Camera Boy: An Army Journalist's War in Iraq, became a Wall Street Journal-bestselling eBook. Minnick writes the award winning "American Whiskey" column for Tasting Panel Magazine and the "Toasting the Hunt" for Covey Rise. He contributes to Bourbon Review, Costco Connection, USA Today, Whisky Advocate, Whisky Magazine, and many others. Minnick is also the "Bourbon Authority" for the Kentucky Derby Museum.  View his work at
FredMinnick.com.

ABOUT THE UNIVERSITY OF NEBRASKA PRESS: Founded in 1941, and located in Lincoln, the University of Nebraska Press is a nonprofit scholarly and general interest press that publishes 170 new and reprint titles annually under the Nebraska, Bison Books, and Potomac Books imprints, and in partnership the Jewish Publication Society, along with 27 journals. As the largest and most diversified university press between Chicago and California, with 3,000 books in print, the University of NebraskaPress is best known for publishing works in Native studies, history, sports, anthropology and geography, American studies and cultural criticism, and creative works. For more information, visit nebraskapress.unl.edu.
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Thursday, October 10, 2013

Whisky Fans Choose Name For NEW Single Malt Scotch Whisky in Second Phase of Glenmorangie Cask Masters

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NEW YORK, Oct. 10, 2013 /jm/ -- Whisky fans worldwide, for the first time ever, have chosen the name of a new Single Malt. This new Single Malt Scotch Whisky – which has spent a number of years extra-maturing in exclusive Manzanilla sherry casks –was selected by the public when three casks were put to a vote earlier this year.

Scotland's favorite malt whisky producer received thousands of suggestions, which were whittled down to a shortlist of three and put to an online vote. The winner was Taghta (tag-ta), Gaelic* for Chosen.

Glenmorangie continues to maintain links with its Gaelic heritage in many steps of the whisky creation process. Many of Glenmorangie's finest whiskies boast Gaelic names while Glenmorangie itself famously means "Valley of Tranquility".

Glenmorangie's Cask Masters is a unique whisky creation program which aims to get consumers involved in the whisky-making process.  It was launched on March 1st, 2013 and will run for 18 months with the new limited edition Glenmorangie whisky ready for release in fall 2014.

The Cask Masters program is currently in stage three, where consumers can upload pictures and ideas to an online gallery to inspire the packaging of the new Limited Edition Single Malt Whisky.

Working with packaging expert Jon Davies from leading London design agency Butterfly Cannon, Glenmorangie will then create three designs which again will be put to a public vote. Prizes are given out at each stage and the winner of phase 3 will receive a 21.5" iMac i5. Whisky fans can take part by logging on to www.glenmorangie.com/caskmasters

Cask Masters is being overseen by Glenmorangie's Dr. Bill Lumsden, together with an expert in every field of the five-step process.

Dr. Bill Lumsden, Director of Distilling and Whisky Creation at the Glenmorangie Company said: "This name truly resonates and I don't think we could have done any better if we'd chosen it ourselves! Glenmorangie has already taken inspiration from Gaelic for the names of some of its most famous creations and we are delighted that this unique whisky has such an intriguing name."

Maxime Balay, Glenmorangie Brand Director, said: "We have always been at the forefront of innovation regarding our whisky creation so now we are simply leveraging crowd sourcing's immense capabilities to make it more accessible for our consumers. Instead of keeping the whisky creation process behind closed doors, Cask Masters allows us to harness the enthusiasm and passion of our Glenmorangie aficionados and reward them with an insiders' pass to the lengths we go to craft our whisky."
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Wednesday, October 9, 2013

Beam Inc Releasing Red Stag by Jim Beam Hardcore Cider

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From Jim Beam:

Whether Tailgating, Halloween Partying or Sipping Indoors, Red Stag by Jim Beam® Hardcore Cider Offers a New Flavor for Fall Cocktails

Clermont, KY (October 8, 2013/jm/) – Just in time for the fall season, Jim Beam® Bourbon has introduced the newest expression to its world-leading bourbon portfolio: Red Stag by Jim Beam® Hardcore Cider. Following the flagship brand that helped spark the flavored bourbon category – Red Stag Black Cherry – Red Stag Hardcore Cider is a “Different Breed of BourbonTM” that offers a mixable and approachable spin on America’s native spirit with natural flavors of apple cider.

“Since its history making introduction in 2009, Red Stag has helped fuel rapid growth of flavor innovation in the category,” said Chris Bauder, General Manager, Whiskies at Beam Inc. “We’re excited to extend our flavor leadership with the Red Stag line, which has seen double-digit growth every year, and are confident Red Stag Hardcore Cider is the perfect, versatile flavor addition for the fall season.”

This exciting new addition to the Red Stag by Jim Beam portfolio has also already generated substantial interest from industry experts. Beverage Media notes that the product “offers great versatility in many cocktail creations or can be enjoyed chilled, on the rocks.”

Like the other Red Stag flavors, Red Stag Hardcore Cider is an 80-proof Kentucky Straight Bourbon Whiskey infused with natural flavors. The new expression features crisp fruit and subtle flavors of apple cider for just the right amount of sweet and spice that’s approachable for those who haven’t considered bourbon before or who simply want to add a little fall flavor to their glass. Whether as a shot, on the rocks or mixed in a variety of creative cocktails, Red Stag Hardcore Cider is the perfect way to get into the fall and holiday spirit. Try one of the great seasonal recipes below:

Holiday Pie Punch
Ingredients:
2 parts Red Stag by Jim Beam® Hardcore Cider
1 part Pinnacle® Pumpkin Pie Vodka
3 parts Apple Cider
1 part Fresh Lemon Sour
On the Rocks: Shake all ingredients with ice and strain over fresh ice in a tall glass garnishing with a lemon.

Warm-Up: Combine all ingredients plus a ½ part of water and 2 or 3 cinnamon sticks in a crock pot or non-reactive pan and bring to a simmer keeping heat just high enough to keep warm. To serve, ladle into heat proof mugs and float a thin wheel of lemon.

Eve’s Temptation
Ingredients:
2 parts Red Stag by Jim Beam® Hardcore Cider
1 part JDK & Sons™ Crave Chocolate Cherry Liqueur
2 parts Half & Half
Shake all ingredients with ice and strain into a chilled cocktail glass. Garnish with a cherry on the rim.

Red Stag Hardcore Cider is now available nationwide for a suggested retail price of $17.99 for a 750ml bottle. For more information on Red Stag Hardcore Cider, please visit www.jimbeam.com/red-stag, “like” Jim Beam on Facebook or follow @JimBeamOfficial.
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John Walker & Sons - Odyssey

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John Walker & Sons Odyssey was launched in APAC in September 2012 via the John Walker & Sons Voyager yacht. Now widely available in Duty Free, Odyssey has elevated perceptions of the entire Johnnie Walker portfolio, and garnered the brand an immense amount of PR in luxury magazines, online, and in newspapers chronicling the yacht’s local stops."

Designed by Raison Pure NYC

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Tuesday, October 8, 2013

"World's First" Extra Matured Single Malt Scotch Whisky Discovered in Highland Warehouses - Glenmorangie 1963

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NEW YORK, Oct. 8, 2013 /jm/ -- The "world's first" wood-finished whisky was recently discovered in a hidden corner of one of Glenmorangie's expansive Highland warehouses. Only fifty bottles of the historic whisky, first distilled in 1963 and bottled in 1987, were uncovered. The natural next step was to share this extraordinarily rare expression with the discerning palettes of loyal Glenmorangie enthusiasts.

Glenmorangie 1963 is going to be offered in a commemorative bottle fitting of its iconic 1960s heritage including the original label. A blast from the sophisticated past, the new packaging emanates a universally compelling "time capsule" mystique.   

This unique Glenmorangie expression was extra-matured in Spanish Oloroso Sherry casks for almost two years, before being released in 1987.

Dr. Bill Lumsden has since gone on to lead the world in the innovative field of extra-maturation in single malt production.

Dr. Bill Lumsden, Glenmorangie's Director of Distilling, Whisky Creation and Whisky Stocks, said: "Glenmorangie 1963 is a unique opportunity for aficionados to sample a truly ground-breaking single malt whisky. It marked the first venture into extra-maturation, so it's a real slice of history for collectors. This is a phenomenal whisky capable of transporting those lucky enough to sample it back in time to the heady days of 1963."

Each of the bottles is engraved with a unique number and is presented in a metal "time capsule"-style box.  The box has a polished oak wood interior, and contains a luxurious booklet customised with a hand-signed note of authenticity from Dr. Bill. The labels, collar and cork are made of the purest .925 solid silver.

Glenmorangie 1963 is a warm walnut brown in colour and on nosing offers a beguiling mix of toasted coconut, vanilla fudge and cherries.  Glenmorangie 1963 offers notes of juicy peaches, pineapples and sweet caramelised oranges, dusted with Demerara sugar. Notes of nutmeg, marzipan and walnuts are also prevalent; characteristic of Oloroso Sherry cask finishing.

Maxime Balay, Glenmorangie Brand Director, said "Glenmorangie 1963 clearly highlights our commitment to innovation as well as our unparalleled pursuit of perfection to craft unnecessarily well-made whiskies."

Just 50 bottles of this exceptional whisky remain from 50 years ago. 20 of these bottles will be made available for purchase in the US at a suggested retail selling price of $2600 through top end stores and whisky specialists worldwide.    
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Alibi American Whiskey Outperforms Top Whiskey Brands Online

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NEW YORK, NY--(Marketwired - Oct 7, 2013) - Alibi American Whiskey recently launched its brand of blended corn whiskey as a counterpoint to spirits-snob bourbons, catering to the flawed human spirit in all of us, with the belief that one time or another, everybody needs an alibi. Only 90 days since the launch of its digitally led marketing campaign, the brand has amassed a cult-like brand loyalty on the Internet -- with its Alexa ranking* surpassing well-established whiskey brands such as Jameson, Knob Creek, Bulleit Bourbon, Dewar's and Crown Royal.

"Alibi is one of the only brown spirit brands engaging the younger whiskey novice," commented Brian Gordon, CEO of Engine Shop, agency of record for Alibi American Whiskey. "There are millions of consumers out there who just don't care about the traditional brown spirits story; this is why our message and our positioning is resonating with them."

Alibi is broadcasting that message through the right channels. The brand has dedicated a $1 million campaign solely to digital platforms including the recent creation of their new Scandal app, which allows users to capture and submit images of themselves, their friends or celebrities engaging in questionable behavior. Alibi American Whiskey is currently ranked in the top 10 of highest ranked whiskey brands by Alexa.com*.

Alibi has also focused its advertising exclusively to digital, with strategic online content partnerships with major and niche web portals such as TMZ, SpinMedia, Absolute Punk, Concrete Loop, Idolator, Socialite Life, The Superficial, What Would Tyler Durden Do and Brobible.

The brand has also seem traffic numbers spike through guerilla Instagram campaigns with nightlife photographers Cobrasnake, Kirill Buchutsky and World Red Eye.

Gordon continued, "We've spent 90 days seeing if we had it right, now it's time to really scale this strategy."

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The First Mexican Whisky is Born! (In a Can)

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AGUASCALIENTES, Mexico, Oct. 07, 2013 /PRNewswire/ -- The Best Spirit Company S.A. de C.V. announces that it is producing whisky in Mexico and have obtained all permits and certification from the local government and the Ministry of Economy of Mexico.

"Our leading Brand 'Williamson 18' will be retailing at $8.00 per bottle in liquor stores in Mexico, and will be priced 20% cheaper than whiskies that are imported from the USA or Europe," says Jose Luis Perez, General Manager of The Best Spirit company S.A. de C.V.

Williamson 18 is the answer to a very high demand that whiskies in general are having around the world, but at a very affordable price for the same quality as imported whiskies.

"Our Mexican Whisky 'Williamson 18' will also be exported to many countries around the world through a distribution network of class A liquor distributors who will take advantage of this novelty product."

Williamson 18 is produced in the city of Aguascalientes Mexico in a brand new 5,000 square meters bottling plant equipped with brand new state of the art maceration tanks, distillation equipment and fully automatic bottling machines.

"Our plant is able to produce up to 200,000 cases per year of 700, 750 & 1,000 ml glass bottles; we anticipate the production to increase to 500,000 cases by the end of 2015 and 1 million cases of whisky in a can 355 ml."

Whisky in a can is very affordable and will be exported all over the world, it is 100% recyclable and very light comparing to the glass bottle.

There was Scotch Whisky, American Whisky, Japanese whisky, now there is Mexican Whisky which is the new kid on the block. "This is a genuine MEXICAN WHISKY and it is a perfect product for mass market consumption," says Jose Luis Perez.

Viva Mexico!
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Thursday, October 3, 2013

Hirsch Bourbon - Before & After Packaging Overhaul

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Wednesday, October 2, 2013

Johnnie Walker - Marcel Christ

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Marcel Christ and Design Bridge were asked to create limited edition gift packaging to boost sales and visibility with global appeal.

“Our collaboration with the client team and inspirational photographer, Marcel Christ gave us the chance to create stunning, evocative images. The result is contemporary, youthful and striking and ventures outside the brand’s and the category’s norm. We’ve created gift packaging that captures the ultimate expression of the liquid’s bold flavour explosion and delivers texture and form. The big bold flavours are presented in a progressive way. Our collaborative design prompted increased orders by market of 47% on the previous year. With no increase in production costs and greater recyclability, it’s no surprise that this is the brand’s most taken-up gifting to date.”

-Design Bridge

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Tuesday, October 1, 2013

Jack Daniel’s Rolls Out Master Distiller #1 Bottle across the U.S. This Fall

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LYNCHBURG, Tenn.-- The Jack Daniel Distillery announced today that its limited, one-of-a-kind Master Distiller #1 bottle honoring the company’s founder will be available nationwide this fall at retail locations across the United States.

“Throughout the history of Jack Daniel’s there have only been seven master distillers”

Previously available at only duty-free shops and in Tennessee, the 86-proof, 750ml bottles are currently hitting shelves around the country with a suggested retail price of $24.99.

The Master Distiller #1 package – in tribute to the distillery’s founder and first distiller, Jasper Newton “Jack” Daniel” – is the first in a new limited edition series that will recognize the seven men who have served in the position since the distillery began making whiskey nearly 150 years ago.

The collection comes in a gift box bearing the likeness of the master distiller being honored, and each bottle will be sequentially numbered on the back label with the chronological ranking of the designated individual being recognized prominently on the front label. In addition, each package will include a QR Code where consumers can download a video tribute for each distiller.

“Throughout the history of Jack Daniel’s there have only been seven master distillers,” said Phil Epps, Group Brand Director for Jack Daniel’s. “They have all been dedicated to the craft of good whiskey making and following Mr. Jack’s guiding words of ‘every day we make it, we’ll make it the best we can.’ We can’t think of a better way to honor them than with this collectible expression of the brand that not only contains great Tennessee whiskey, but the stories behind the men who’ve made Jack Daniel’s what it is today.”

The Jack Daniel’s Master Distillers and their tenure are:

Jack Daniel 1866 – 1911

Jess Motlow

1911 – 1941

Lem Tolley

1941 – 1964

Jess Gamble 1964 – 1966

Frank Bobo 1966 – 1988

Jimmy Bedford 1988 – 2008

Jeff Arnett 2008 – present
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